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Looking Ahead - Georgia Small Business Development Center

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CHALLENGESThis section outlines five major challenges that small business owners will face in thecoming years. These are (1) strengthening the overall economy, (2) taxes and regulation, (3) thecost and availability of health insurance, (4) attracting and retaining a quality workforce, and (5)global competition.Strengthening the Overall EconomyThe most obvious challenge facing small business owners right now is the economy.While an official recession has not been declared by the National Bureau of Economic Research,the U.S. economy has been weak and is expected to remain so after the election. Real grossdomestic product grew by an annualized 2.8 percent in the second quarter of 2008, mostly due toa sharp increase in exports and increased consumer spending because of economic stimuluschecks. Yet, this growth has been one bright spot in an otherwise downbeat economic situation in2008. As of this writing, we have lost 760,000 nonfarm payroll jobs since December 2007, withlosses in each month so far this year, and the unemployment rate has risen to 6.1 percent. 5Behind the scenes, a series of factors have contributed to extreme levels of individual and smallbusiness anxiety, such as rising oil prices, sharp declines in the housing sector, and a weakenedfinancial position of banks and other financial institutions.For their part, small business owners have struggled, along with their larger counterparts,to weather the economic downturn. The National Federation of Independent <strong>Business</strong> (NFIB)continues to show that owners are less willing than in previous years to expand their smallbusinesses, to hire additional workers, to invest in new plant and equipment, or to borrow money.In a shift from recent years, their top concern is now inflation (it had been the high cost of healthinsurance for the past few years). 6 <strong>Small</strong> businesses have taken a wait-and-see approach to thechallenging economic environment, with most postponing the exploration of any newopportunities at least until there are signs that the economy is improving. In the meantime, manyfirms are looking for ways to streamline their operations or to re-evaluate their business model,paying closer attention to their balance sheet. 75 These numbers reflect September 2008 employment numbers, which were released on October 3, 2008.6 See <strong>Small</strong> <strong>Business</strong> Economic Trends from the National Federation of Independent <strong>Business</strong>, which is publishedmonthly and is available at http://www.nfib.com/page/sbet. In addition, the Federal Reserve Board publishes aquarterly report, Senior Loan Officer Opinion Survey on Bank Lending Practices, which recently has shown tougherlending standards and reduced demand for small firm commercial and industrial loans. This report is available athttp://www.federalreserve.gov/boarddocs/SnLoanSurvey/.7 These comments came from a webinar on small businesses and weathering the economy. It was sponsored by SAPand myventurepad.com on September 25, 2008. In addition, various users of LinkedIn.com provided their own advice2

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