Web 2.0 in Government Collabforge Presentation - The PR Report

who i’m not...Dr. Mark ElliottFounder

BarcelonaUN Public Service Day

LocalGovUrbanPlannerAbout MeMarketResearchMedia &Comms

Who is collabforge?Web 2.0 strategyHigh profile gov 2.0 initiativesParticipatory democracy

Todayfive examples of gov 2.0Tools & techniquesFuture Trends

Future MelbourneGlobal first on this scale30,000 page views by 7,000visitorsSeveral hundred publiccontributions to the planMulti-Award winning

Future MelbournePost-Implementation Review4. ConclusionThe following points represent the final conclusions reachedregarding the implementation of the Future Melbourne wiki.Was the City of Melbourne successful in theimplementation of a wiki platform for publicconsultation?Yes, in the opinion of the reviewers it was. That is not to sayit was without challenges. These challenges centred primarilyon the collaborative process (as opposed to thetechnology), indicating a need for further development ofsupport processes, as well as collaborative capacity buildingwithin the organisation. The recommendations of greatestimportance in this regard are:• City of Melbourne Guide to Collaborative Consultation• An Organisation-wide Mandate for Collaboration• Explore Opportunities for Further Implementation ofCollaborative Online ConsultationAre wikis a viable platform for public consultationthat should be further explored?Yes, in the opinion of the reviewers they are. The greatmajority of those interviewed (internal and publicparticipants) agree on this point, while the local andinternational interest and participation confirm manybenefits. The recommendations of greatest importance inthis regard are:• Explore Opportunities for Further Implementation ofCollaborative Online Consultationnot be taken as a final guideline as to what should or shouldnot be adopted.1. City of Melbourne Guide To CollaborativeConsultation (Internal & External Recommendation)Such a guide should provide an organisation-wide approachand understanding of online consultation, helping to unify itsconceptualisation, approach, process, practices andevaluation. The guide should aim to integrate key learningsfrom the Future Melbourne initiative and draw on theexperience and knowledge of those who were involved. Thisguide would provide the opportunity to determine ahead oftime many of the challenges that are faced during initiativessuch as Future Melbourne, as well as managing and informingthe expectations and understandings of those consideringparticipation (i.e. public participants as well as externalstakeholders).2. An Organisation-wide Mandate forCollaboration (Internal Recommendation)Develop a mandate and associated action plan that outlinesthe collaborative values, skills and outcomes desired by theCity of Melbourne, independent of process, technology orwork area. Work towards the implementation of such a planacross the organisation, customised for the specific needs,orientations, and outcomes of individual departments andinitiatives.• Explore the Opportunities for Development of a City ofMelbourne Community Engagement Platform• Maintain Visibility of & Promote the Future MelbourneExperienceSummary of Recommendations3. Innovative & Integrated ICT ChangeManagement (Internal Recommendation)Develop and implement an innovative change managementprogram that supports the ongoing and sustainable adoptionand integration of new technologies and processThe following is a summary of recommendations so farreferred to within this post-implementation review. Theyhave been ordered by their perceived importance for:a) The ongoing success of the City of Melbourne's onlinepublic consultation.b) The internal integration of collaborative technologies.However, as the recommendations have been developed inorder to support and synergise with one another (especiallyacross the internal/external boundaries) the ordering should4. Explore Opportunities for FurtherImplementation of Collaborative OnlineConsultation (External Recommendation)Explore and implement future initiatives that employcollaborative ICT (increasingly called 'web 2.0' or 'socialmedia') as a means to engage the local and global public, aswell as sourcing ideas and information from the global'problem and solution' domain. Collaborative ICT and socialmedia-oriented channels can also be employed to engage theview at: futuremelbourne.com.au

wePlan Alpine

Parks victoriaCollaborating on the future ofvictoria’s parks

Media sharing

“A young female deer posed obligingly for me earlyin the morning and granted me time enough for8-10 photos until she charged and winded me,then belled and bolted further up the gully creek.”

Social Networking

Collaborative policydevelopment

Dept. Environment, Water, Heritage & the Arts

Living Greener!"#"$%&'(($(')!"#$%&'"(&)*(+,%-('"(&.)/$&"%.)0"%,&$1")2)3%&4)5!*/036)*($78,(1)9-88$7-%$:+")-;&9-'"4)

Department of Justice, Victoria

VItal Department Valued of Victorians JusticeVital Valued Victorians Social Media CampaignThanking Emergency Services Volunteers9000 Facebook Fans1700 Following on Twitter

Over9,000FacebookFans in amatterof weeks

Facebook = where the crowd is...Over 9,800 fans and growing...

Vital Valued VictoriansOver 1,800followers onTwitter...

iPhone & FacebookApplications!

FireReady For

6 Appealing Features1. Free & official2. Real time information3. Warnings & advice4. Share info with friendsand family5. Location based mapping6. Fire preparation advice

UserReviews..

early feedback

Facebook Application

Real Time Information

Connect With Others

Prepare Your Home

Share With Friends

US Airforce Academy

Bicycle & Pedestrian Transportation Plan

Pedestrian & Cycle PlanSouthern California association of Govt’sBicycle & Pedestrian wiki

On The Horizon

Accelerating change...

iPadThe era of always on, Interneteverywhere...

The Approach

frameworks | strategy | process

Cart before the horse...Technology 1st =

Process 1st.. Then ToolsProcess is the real activity,tools simply articulate this.

Strategic vs Ad-hoc

Organisation-Wide Web 2.0

Web 2.0 Framework

a process for distributedinnovation with the specificpurpose of applying acoordinated approach to web2.0

In The Driving Seat

Control

EPA VictoriaWeb 2.0 Framework

Four Final thoughts

1. Unique moment...

2. Recognise Opportunities

3. Acknowledge potentialrisks

4. Employ strategy to youradvantage

Thank you...Dale Bowerman0402 015 232dale.bowerman@collabforge.comtwitter.com/dalebowerman