CHICKEN - Wisconsin Grocers Association

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General Business Services Gopher News Golden GuernseyJW Perry Kemps Dairy KlementsNorth CountryBusiness ProductsNoble View Creamery Old Dutch Foods Pan O Gold Pepsi Co. Prairie FarmsSeminar ReviewsCouponing TrendsDan Shaul of American Coupon Services provided an educationalseminar entitled “Coupon Trends & Tribulations,” and discussed thebenefits and future of the couponindustry and how it will affectthe grocery industry. Dan talkedabout the benefits of upgradedbarcodes, specifically the benefitsof GS1 barcodes which includea smaller area needed, that theycan be used for fruits andvegetables and result inincreased POS efficiency.COUPON TRENDS & TRIBULATIONSDan Shaul, American Coupon ServiceThe seminar also includedinformation on the rise ofdigital coupons, where thecoupon is presented to themanufacturer in electronicformat only, so they literallynever touch paper. While thedigital process is complex, it can become a simple process over time.Another insight from the presentation is that coupons with shortoffers (1 to 8 weeks) saw an increase inusage by grocery product marketers in2010 as opposed to longer termcoupons. Dan’s presentation was anextreme success that left the audiencewith a wealth of crucial informationfor their business.Deli TrendsOur Deli Panel brought in Connie Crawford of Lipari Foods,Kathleen Torbleau of Metcalfe’s Markets, and Steve Burkhardt ofSkogen’s Festival Foods to discuss new trends that increaserevenue from the deli inyour own store. Conniediscussed the benefits ofpresentation when it comesto your deli, making sureeach item is presented with afresh and appealing look.Make sure your deli itemsdisplayed with fresh lettuceso the consumer will find allof the items new and willmake more spontaneousbuys.Steve talked about thebenefits of specialty cheesesin your delis and how thoseitems will increase your deliDELI DOLLARS PANELConnie Crawford, Lipari FoodsKathleenTorbleau, MetcalfeMarkets;SteveBurkhardt,Skogen’sFestival Foodsrevenue. Specialty cheese acknowledges a change in consumerdemand and will help your gross margins and differentiates yourstore from your competitors (Wal-Mart isn’t in the game). Finally,Kathleen stressed the importance of using local sourcing and >>>Retail Data Systems of <strong>Wisconsin</strong> Risk Management Risk Planners River City Brands16 WISCONSIN GROCER www.wisconsingrocers.comShelby Publishing Snow Shoe Food Society Insurance Soderholm Foods Sparboe Farms Stay-Lite Lighting
Quaker Bakery H. Brooks H. E. Stark Agency Indianapolis Fruit Company J & B GroupLanglade Springs Lipari Foods Midwest Best Water MillerCoors News NotesProfessional Supply Reco Store Equipment Risk Management LLCGreat <strong>Wisconsin</strong> Bag-OffL to R: Front row Katie Wirkus, 64th Alice in Dairyland; Aly Huxford, Skogen’s Festival Foods, Green Bay; Stephanie Kelleher,Skogen’s Festival Foods, Copeland; Jesse Heebner, Metcalfe Markets, Wauwatosa; Stephanie Teteak, Larry’s Piggly Wiggly,Kaukauna; Marissa Besson, Larry’s Piggly Wiggly, DePere; Bridget Winson, Burnstad’s Markets, Black River Falls; Nicole Stussey,Miller & Son’s, Verona; Alissa Schimgen, Miller & Son’s, Mt. HorebBack Row: Salvador Sanchez, Piggly Wiggly, Racine; Dean Van Den Hoy, Larry’s Piggly Wiggly, Little Chute; Jared Seidel, Skogen’sFestival Foods, Marshfield; Christopher Berndt, Burnstad’s Market, Tomah; Jason Carroll, Skogen’s Festival Foods, Northland;Marius Serva, Metcalfe Markets, Hilldale; Kim Schueler, Piggly Wiggly, CambridgeGREAT WISCONSIN BAG-OFFWinner Stephanie Teteak, Larry’s Markets,Kaukauna with Katie Wirkus, Alice in DairylandRuss Davis Wholesale S&R Egg Farms Sanimax Serv-Ice Shazam2011 FALL WISCONSIN GROCER 17Sumpter Sales TCI Architects Engineers Contractors Inc. Valley Scale Service Inc Vern’s Cheese Village of Sherwood
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Page 5: WGA OfficersChairmanBrad BrooksAffi
Page 9 and 10: Government AffairsWGA Grocers in th
Page 11 and 12: • Clarify and disqualify benefits
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Page 19 and 20: quickly changing that requires the
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Page 23 and 24: How do you findout what yourcustome
Page 27 and 28: BRONZE SPONSORSSERV-ICEPremium Pack
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