CHICKEN - Wisconsin Grocers Association

Member EventsMetcalfe’s ExpandingShoppingFamily-owned business acquiring formerCUB Foods propertyMetcalfe’s Market isexpanding itscommitment to Madison and its relationshipwith local farmers and foodsuppliers with Metcalfe’sacquisition of the CUB FoodsWest Towne location.“This is extremely exciting forMetcalfe’s,” said TimMetcalfe, co-owner ofMetcalfe’s Market. “Shoppers are telling us theywant more fresh, locally-produced foods. Thisexpansion will increase our customers’ access tothose foods and benefit our community as awhole.”Metcalfe’s plan includes a substantialreinvestment and remodeling of the MineralPoint location which will begin in early 2012.The new Metcalfe’s will remain open duringrenovations, with plans to be completed byNovember of next year.Tradition of GivingMadison Magazine writes in its People of the Yeararticle that Tim Metcalfe jokes that he doesn’tknow how to spell the word “no.” Luckily heMember News spotlights notable Wisconsin grocers and industry leaders. To share your news with fellow grocers, emailmkussow@wisconsingrocers.com or call 888.342-5942. To see more member events, go to www.WisconsinGrocers.com and click on Member Events.and brother Kevin of Metcalfe’s Markets say yes,whether it’s to the dozens of groups theysupport. Brat Fest, the family’s mainphilanthropic effort was started communitymindedfather Tom. The event just passed the$1 million mark in money raised for communitynonprofits. Also this year Kevin and Tim formedthe Brat Fest Endowment Fund so their latefather’s legacy will continue for generations.Cool Grand OpeningValley BakersCooperativeAssociation (VBCA), located in Greenville,Wisconsin, is proud to announce the grandopening of its new freezer facility addition thatwas completed in July, 2011. This state-of-theartfacility contains 25,000 square feet of frozenstorage, nearly 4,000 new pallet slots, flowracking, a new back-up generator, and 3 newcompressors.VBCA’s specialized services: RF, Voice PickTechnology, and Live Web Inventory willcontinue to be offered throughout the facility,including this new addition. Bakers Supply,Bakers Supply Logistics and ProgressiveWarehousing (all VBCA companies) arecontinually growing so further changes werenecessary at the existing facility also. Additionalmulti-temperature space is currently availableand ideal to store pizzas, cheese, butter,vegetables, fruit and like products.becoming the De Pere-based chain’s first store inSheboygan County. “The process to secure thesite in the Taylor Heights Shopping Center wasa lengthy process, but we’re confident that thislocation is right for us. Everyone—from thebuilders to our team Festival Foodsassociates—pulled together and created abeautiful store. We are excited to be open andserving the community of Sheboygan,” saidMark Skogen, CEO and President, Skogen’sFestival Foods. The Festival Foods store, whichwill employ 237 people and be open 24 hoursa day, will carry about 50,000 food items,including fresh sushi, salad and other preparedfoods. The store also will offer free child carefor customers and feature one of the largestnatural foods selections and meat and deli areasamong the chain’s 16 stores.Congratulations!Gordy’s County Marketof Eau Claire wasawarded the 2011 Produce DepartmentSuperValu Master Marketer of the Year awardfor outstanding effort in marketing their “FallFest” event. This event is held each October andgives kids a chance to paint pumpkins, while theadults grab samples of the 30 foot Pumpkin Barand taste seasonal beers and wines. “Fall Fest”showcases lots of pumpkins, beautiful mums,bales of hay and corn stalks and delicious applecider; all things, fall!• Sales • Service • Installation • Parts1-866-783-9999“Tomorrow’s Technology Today”www.advantagerefrigeration.comPut your company on the cutting edge with Advantage Refrigeration’screative design, dedication to safety, and innovative technology.Heidi BruningKEY ACCOUNT MANAGER(262) 654-4896(608) 347-7318www.afmidwest.comCELL 312-623-0792Heidi.bruning@anheuser-busch.com28 WISCONSIN GROCER www.wisconsingrocers.comNew StoreRoundy’sSupermarketsopened the new Pick ‘n Save inMount Pleasant. This brand newstore will replace the one that hasoperated on South Green BayRoad and features a new, state-ofthe-artstore with a more efficientlayout. In addition to a widerselection in the produce, deli,meat, seafood and bakerydepartments, there will be specialvalue-driven sections.Additionally, the new store ismore environmentally friendly,incorporating energy-efficientappliances and lighting. The storecreates 210 jobs for transfers andnew hires.First Store in theCountyFestival Foods willopen a new 71,000-square-footsupermarket in the Taylor HeightsShopping Center on Friday,Here We Grow AgainThe Skogen family celebratedopening their sixteenthlocation in the Village Market Center in LaCrosse on Thursday evening and officiallyopened for business on 11/11/11. DaveSkogen celebrated his 55th anniversary withthe company and recognized his father formaking the decision to go into the grocerybusiness. Mark Skogen recognized a greatnew team which includes 170 previousQuillin Foods employees at this location.>>>