M A R K E T 2 0 0 4 - Seth Godin

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Bull Market Compiled  by  Seth  Godin 2 nd   Edition,  May  2004 Click here   to  see  if  there  are  updates Click here   to  see  the  Table  of  Contents Click here  to see Seth’s new book, Free  Prize  Inside
©2004,  Do  You  Zoom,  Inc. This  book  is  available  for  sale  for  $21  a  copy. 100%  of  the  proceeds  go  to  http://www.roomtoread.org Click here   to  find  out  about  buying  a  copy.  Every  firm  listed  in  this  book has  the  unlimited  right  to  offer  it  for  download,  for  free,  at  their  site.  If you  get  it  from  them,  it’s  yours  to  keep.  Feel  free  to  forward  by  email  to your closest personal friends and business acquaintances. No  animals  were  injured  in  the  creation  of  this  book.  We  didn’t  even  cut down  any  trees.  You  may  not  alter  this  document,  nor  sell  it,  nor incorporate  it  into  any  other  document,  printed  or  online.  Thanks. This  ebook  is  just  part  of  a  package  of  stuff  I  created  in  conjunction  with my new book, Free  Prize  Inside.  You  can  get  another  free  ebook  as  well as  the  electronic  footnotes  of  my  book  by  visiting http://www.freeprizeinside.com
Page 1: $ 2 1 . 0 0 BULL M A R K E T 2 0 0
Page 5 and 6: Table  of  Contents (click  o
Page 7 and 8: even  undeniably  excellent 
Page 9 and 10: dough.  This  was  a  great
Page 11 and 12: people.           That'
Page 13 and 14: As  the  ability  to  be 
Page 15 and 16: Companies  that  create  Purp
Page 17 and 18: 6. Explore  the  limits.  Wha
Page 19 and 20: Fortunately,  there’s  a  t
Page 21 and 22: INTRODUCTION TO THE  BULL  MA
Page 23 and 24: Organizations  that  can  tur
Page 25 and 26: Have  fun.  Go  make  somet
Page 27 and 28: Brendan  Newlon,  Brett  Sand
Page 29 and 30: Jason  Allen,  Jason  Jobe,
Page 31 and 32: Paul  Goodman,  Paul  Salsber
Page 33 and 34: •   All  the  folks  who
Page 35 and 36: Church of the Customer http://www.C
Page 37 and 38: The Small Business Blog http://www.
Page 39 and 40: AdverBlog http://www.adverblog.com
Page 41 and 42: Venturpreneur http://www.venturpren
Page 43 and 44: Ari Paparo dot com: Product Develop
Page 45 and 46: without  an  IT  staff  see
Page 47 and 48: My  blog  is  really  an 
Page 49 and 50: The Small Business Blog http://www.
Page 51 and 52: Rastar Digital Marketing We offer
Page 53 and 54:
10'Minutos One-way communication
Page 55 and 56:
ATTIK The utterly unique Ever
Page 57 and 58:
d-ntwk We  understand  that 
Page 59 and 60:
Brokaw Basic stats: 12 years
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CLEAN AGENCY Clean Agency is 
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Follis Inc / NY "Follis's campaig
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go.group A  national  marketing
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Innis Maggiore Group It's informa
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Irwin Levine & Associates Irwin L
Page 71 and 72:
Matador Matador Worldwide Brand
Page 73 and 74:
PerformanceBridge Advertising We 
Page 75 and 76:
Publicis Dialog Today there is
Page 77 and 78:
Sullivan Higdon & Sink Sullivan 
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The Ad Store The Ad Store is
Page 81 and 82:
True North To align consumer 
Page 83 and 84:
Get Noticed Promotions The main
Page 85 and 86:
MLS Communications, Inc. KKBS (ML
Page 87 and 88:
Sheppard Cartoons are more me
Page 89 and 90:
As Was As  Was  is  a  full
Page 91 and 92:
Liquid Intelligence Liquid Intell
Page 93 and 94:
WordBiz.com, Inc. Readers  tell
Page 95 and 96:
Blue Sky Ink My clients are m
Page 97 and 98:
Conexus Conexus is a creative
Page 99 and 100:
dialog japan How to make mill
Page 101 and 102:
iNICHEative With  innovative, 
Page 103 and 104:
Jody Lentz My clients need me
Page 105 and 106:
KnowledgeLabs News Center Editorial
Page 107 and 108:
M.J. Rose Alone or with my 
Page 109 and 110:
Modern Humorist, Inc. Modern Humo
Page 111 and 112:
Reinvent I  help  reinvent  m
Page 113 and 114:
scenarioDNA Advertising is evol
Page 115 and 116:
Sellingprocess.com Many companies
Page 117 and 118:
Strativity Group Inc The Experien
Page 119 and 120:
The Jim Seybert Company I  am 
Page 121 and 122:
Vaishnavi Communications India's 
Page 123 and 124:
ABC. We bring our clients p
Page 125 and 126:
Knombre, LLC What's in a name
Page 127 and 128:
Tungsten Marketing My consulting
Page 129 and 130:
Sterling-Rice Group Insight. Idea
Page 131 and 132:
Enlightened Brand Enlightened Bra
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Brandplay LLC The world of Br
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BRANDA We are a boutique br
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Innovation Management To help c
Page 139 and 140:
Sharp Market Intelligence We expl
Page 141 and 142:
www.bplanguru.com Planning  is 
Page 143 and 144:
Phoenix Career Group The Phoenix
Page 145 and 146:
MindWorks Multimedia, Inc. MindWork
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Coaching & Communication Make sur
Page 149 and 150:
Mezzaluna Studio, Inc. After lots
Page 151 and 152:
Idea Architects We custom-design
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Leadereview Leadereview reviews
Page 155 and 156:
Dorrier Underwood Consulting Dorrie
Page 157 and 158:
St. Jude Packaging St. Jude Pac
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Amy Jussel: Copy/Concepts Ads. Br
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Creative Communication Creative W
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Darcy Silvers When  it  comes
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Karen Gedney Communications Karen
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lakespeed creative plain and si
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Master Marketing & PR Whether  a
Page 171 and 172:
MortySchiller.com If you have
Page 173 and 174:
Point Clear Unique ability to
Page 175 and 176:
Simon Young Writers Ltd SimonYoungW
Page 177 and 178:
Success Stories INK I work with
Page 179 and 180:
Wordlabwest The  way  you  sa
Page 181 and 182:
Symplegades Inc. Ian S. Gertler
Page 183 and 184:
Redmond Browne Research Being  ou
Page 185 and 186:
Effetti Effetti helps companies
Page 187 and 188:
Dillon Works! Inc Dillon  Works!
Page 189 and 190:
Solomon's Porch (Nigeria) The new
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elephants & ants Communicating on
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Lucky Onion, LLC  We specialize
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Anderson Thomas Design If you a
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Behavior The founders of Beha
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Brainstorm! Clients come to m
Page 201 and 202:
Catch-22 Creative Businesses wres
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Convea Ltd Results focussed wit
Page 205 and 206:
Creation Chamber, Inc. Most inter
Page 207 and 208:
Debi Tracy Design We have the
Page 209 and 210:
Design Factory International Really
Page 211 and 212:
Great Jakes Our clients hire 
Page 213 and 214:
Impact2 Impact2 is the inters
Page 215 and 216:
mary ellen marketing Ideas. Probl
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NET500.CG Design comes from i
Page 219 and 220:
One & Co Though the combination
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Patroids Creative Works [Case Fil
Page 223 and 224:
R.BIRD PROCEDE® is our uniqu
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Right Brain Technologies WE MAKE
Page 227 and 228:
Stafford Street LLC Stafford Stre
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terrada/raul renanda New Concept
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tribal scenery We design and 
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Upstart Associates Upstart Associ
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Visual Identity Studio Visual Ide
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Juicebox Designs I have 16 ye
Page 239 and 240:
Cybecom Cybercom specialise in
Page 241 and 242:
Trone Public Relations To bring
Page 243 and 244:
SDE, Inc. There are many prod
Page 245 and 246:
EZezine.com Publishers want the
Page 247 and 248:
INTENSE Production + Post Need ne
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Productive Learning & Leisure PL&L
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Permission NZ Limited We show m
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The Chase Group From potato chi
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THREE POiNTS THREE POiNTS, a 
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Direct Outcomes All of our wo
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Watabaran Organisation For compan
Page 261 and 262:
CircleLending, Inc. • We help
Page 263 and 264:
Swinburne University FPR As a r
Page 265 and 266:
Scooter, Ink. Clients are looki
Page 267 and 268:
The Rebel Organization The  Rebel
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LiGHT - the power of ideas. LiGHT
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studio signorella Creativity on
Page 273 and 274:
Index Stock Imagery, Inc. We aggr
Page 275 and 276:
Tilyard Consulting I was astoun
Page 277 and 278:
InnovationLabs, LLC Accelerating 
Page 279 and 280:
izzmind Peru When they need t
Page 281 and 282:
B-SMART Systems Marketing is li
Page 283 and 284:
SparkSource, Inc. SparkSource is
Page 285 and 286:
The Jackson Group We automate t
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Infinet Communications We provide
Page 289 and 290:
Interactive Ink Incorporated Intera
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Work Volf Consultants Most vision
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Schäfer Group Inc. User experien
Page 295 and 296:
Red Door Interactive We serve a
Page 297 and 298:
CustomerCatcher.com For LESS th
Page 299 and 300:
15SecondPitch.com The 15SecondPit
Page 301 and 302:
Dansk Teknologi A/S Our skills 
Page 303 and 304:
Invention Machine Corp. Invention
Page 305 and 306:
Tender Corporation Founded in 1
Page 307 and 308:
Miller-Williams & Associates Our 
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Borislav Stoyanov Professional se
Page 311 and 312:
Catapult Strategic Design Catapult
Page 313 and 314:
The Curtoons Cartoon Co. Profession
Page 315 and 316:
The Kauffmann Group The Kauffmann
Page 317 and 318:
Net Results As experts in Mar
Page 319 and 320:
Schorr Creative Solutions We ask
Page 321 and 322:
MyStrategicPlan MyStrategicPlan i
Page 323 and 324:
Talerman + Partners LLC Our job
Page 325 and 326:
Blue Cube Marketing Solutions Blue
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propaganda marketing We'reneurotic,
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One-Page Newsletters Drawing on
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Faster Marketing At Faster Mark
Page 333 and 334:
Tinfish Initiatives  Attract mo
Page 335 and 336:
Letterperfect I develop unique
Page 337 and 338:
Gordon & Gordon We help hi-tech
Page 339 and 340:
Airborne Entertainment Airborne E
Page 341 and 342:
Beanpole Productions I  am  mul
Page 343 and 344:
Fresh Juice Media Fresh Juice M
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Thirstyboots Coors  Light  want
Page 347 and 348:
Large Design Ltd Large enable c
Page 349 and 350:
fundraisingcoach.com “Fundraising
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Espresso Dave's Espresso Dave's
Page 353 and 354:
MotiveQuest MotiveQuest lets yo
Page 355 and 356:
GoViral.com GoViral develops, p
Page 357 and 358:
The Lebow Company, Inc. We offer
Page 359 and 360:
Quintessential Canada Inc. At Q,
Page 361 and 362:
Activate Marketing I have the
Page 363 and 364:
PeopleFirst At PeopleFirst, we
Page 365 and 366:
Future Now, Inc. Future Now, In
Page 367 and 368:
Louis Lesko Photography & Film Shoo
Page 369 and 370:
DISME INTERNATIONAL Our slogan 
Page 371 and 372:
Missing Link Missing Link is 
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Autelitano Media Group We're not
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280 Group LLC The 280 Group h
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ePrize As the leading interac
Page 379 and 380:
Krupp Kommunications Krupp Kommun
Page 381 and 382:
Pat Meier Associates PR Pat Meier
Page 383 and 384:
John Fries Communications I  brin
Page 385 and 386:
Design Tools Monthly Graphic desi
Page 387 and 388:
Broadcast Interview Source We ens
Page 389 and 390:
Mark Smalley Direct Mark Smalley
Page 391 and 392:
Bradley-Morris, Inc. Bradley-Morris
Page 393 and 394:
Paramount Cards By building on
Page 395 and 396:
Cambridge Associates We help cl
Page 397 and 398:
Davies International We help co
Page 399 and 400:
Earthquake Media Meet media mas
Page 401 and 402:
James P. Cecil Company "Outta sig
Page 403 and 404:
Journey Avenue Journey Avenue, 
Page 405 and 406:
mavens & moguls Mavens & Moguls
Page 407 and 408:
Oncore Group Inc. We are the 
Page 409 and 410:
PlanSoft Quatotion from Allstat
Page 411 and 412:
Schaffer & Partners Inc. I help
Page 413 and 414:
Shareware-Marketing.net Most of
Page 415 and 416:
The Bradley Group The Bradley G
Page 417 and 418:
Transform Communications IN THE
Page 419 and 420:
UNCONSULTING UNCONSULTING is a
Page 421 and 422:
Young & Successful Media Organizati
Page 423 and 424:
Steve Lauterback Marketing I am
Page 425 and 426:
Sabah and Company For more than
Page 427 and 428:
Technology Marketing Tool Kit There
Page 429 and 430:
AlterNET Internet BV Your online
Page 431 and 432:
User Interface Engineering We inc
Page 433 and 434:
MasterMine Software, Inc MasterMine
Page 435 and 436:
All Access Group Brainstorm Marke
Page 437 and 438:
Revenue Engines Building a comp
Page 439 and 440:
Hecht & Co. Hecht & Co is a
Page 441 and 442:
VMailit! With our product, an
Page 443 and 444:
Tucker Resources A thought must
Page 445 and 446:
InfoWorks International InfoWorks
Page 447 and 448:
eMarketer Founded in 1996, Ne
Page 449 and 450:
etailia a/s We live and breat
Page 451 and 452:
M.Levy Inc Trend spotting secre
Page 453 and 454:
hooek we are experts in com
Page 455 and 456:
Out Of The BLUE Media Out Of Th
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Windsor Media Enterprises When I
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Byte Level Research Byte Level 
Page 461 and 462:
Falkow Inc We are content and
Page 463 and 464:
Optum+ Optum+ is a Strategic
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Compass Development Group If you
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M A R K E T 2 0 0 4 - Seth Godin

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