M A R K E T 2 0 0 4 - Seth Godin

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Table  of  Contents (click  on  what  you’d  like  to  read) Purple Cow, Explained Free  Prize  Inside,  Defined Acknowledgments Introduction Blogs Freelancers & consultants More  information  (and  free  stuff)  at  http://www.sethgodin.com
Page 1 and 2: $ 2 1 . 0 0 BULL M A R K E T 2 0 0
Page 3: ©2004,  Do  You  Zoom,  In
Page 7 and 8: even  undeniably  excellent 
Page 9 and 10: dough.  This  was  a  great
Page 11 and 12: people.           That'
Page 13 and 14: As  the  ability  to  be 
Page 15 and 16: Companies  that  create  Purp
Page 17 and 18: 6. Explore  the  limits.  Wha
Page 19 and 20: Fortunately,  there’s  a  t
Page 21 and 22: INTRODUCTION TO THE  BULL  MA
Page 23 and 24: Organizations  that  can  tur
Page 25 and 26: Have  fun.  Go  make  somet
Page 27 and 28: Brendan  Newlon,  Brett  Sand
Page 29 and 30: Jason  Allen,  Jason  Jobe,
Page 31 and 32: Paul  Goodman,  Paul  Salsber
Page 33 and 34: •   All  the  folks  who
Page 35 and 36: Church of the Customer http://www.C
Page 37 and 38: The Small Business Blog http://www.
Page 39 and 40: AdverBlog http://www.adverblog.com
Page 41 and 42: Venturpreneur http://www.venturpren
Page 43 and 44: Ari Paparo dot com: Product Develop
Page 45 and 46: without  an  IT  staff  see
Page 47 and 48: My  blog  is  really  an 
Page 49 and 50: The Small Business Blog http://www.
Page 51 and 52: Rastar Digital Marketing We offer
Page 53 and 54: 10'Minutos One-way communication
Page 55 and 56:
ATTIK The utterly unique Ever
Page 57 and 58:
d-ntwk We  understand  that 
Page 59 and 60:
Brokaw Basic stats: 12 years
Page 61 and 62:
CLEAN AGENCY Clean Agency is 
Page 63 and 64:
Follis Inc / NY "Follis's campaig
Page 65 and 66:
go.group A  national  marketing
Page 67 and 68:
Innis Maggiore Group It's informa
Page 69 and 70:
Irwin Levine & Associates Irwin L
Page 71 and 72:
Matador Matador Worldwide Brand
Page 73 and 74:
PerformanceBridge Advertising We 
Page 75 and 76:
Publicis Dialog Today there is
Page 77 and 78:
Sullivan Higdon & Sink Sullivan 
Page 79 and 80:
The Ad Store The Ad Store is
Page 81 and 82:
True North To align consumer 
Page 83 and 84:
Get Noticed Promotions The main
Page 85 and 86:
MLS Communications, Inc. KKBS (ML
Page 87 and 88:
Sheppard Cartoons are more me
Page 89 and 90:
As Was As  Was  is  a  full
Page 91 and 92:
Liquid Intelligence Liquid Intell
Page 93 and 94:
WordBiz.com, Inc. Readers  tell
Page 95 and 96:
Blue Sky Ink My clients are m
Page 97 and 98:
Conexus Conexus is a creative
Page 99 and 100:
dialog japan How to make mill
Page 101 and 102:
iNICHEative With  innovative, 
Page 103 and 104:
Jody Lentz My clients need me
Page 105 and 106:
KnowledgeLabs News Center Editorial
Page 107 and 108:
M.J. Rose Alone or with my 
Page 109 and 110:
Modern Humorist, Inc. Modern Humo
Page 111 and 112:
Reinvent I  help  reinvent  m
Page 113 and 114:
scenarioDNA Advertising is evol
Page 115 and 116:
Sellingprocess.com Many companies
Page 117 and 118:
Strativity Group Inc The Experien
Page 119 and 120:
The Jim Seybert Company I  am 
Page 121 and 122:
Vaishnavi Communications India's 
Page 123 and 124:
ABC. We bring our clients p
Page 125 and 126:
Knombre, LLC What's in a name
Page 127 and 128:
Tungsten Marketing My consulting
Page 129 and 130:
Sterling-Rice Group Insight. Idea
Page 131 and 132:
Enlightened Brand Enlightened Bra
Page 133 and 134:
Brandplay LLC The world of Br
Page 135 and 136:
BRANDA We are a boutique br
Page 137 and 138:
Innovation Management To help c
Page 139 and 140:
Sharp Market Intelligence We expl
Page 141 and 142:
www.bplanguru.com Planning  is 
Page 143 and 144:
Phoenix Career Group The Phoenix
Page 145 and 146:
MindWorks Multimedia, Inc. MindWork
Page 147 and 148:
Coaching & Communication Make sur
Page 149 and 150:
Mezzaluna Studio, Inc. After lots
Page 151 and 152:
Idea Architects We custom-design
Page 153 and 154:
Leadereview Leadereview reviews
Page 155 and 156:
Dorrier Underwood Consulting Dorrie
Page 157 and 158:
St. Jude Packaging St. Jude Pac
Page 159 and 160:
Amy Jussel: Copy/Concepts Ads. Br
Page 161 and 162:
Creative Communication Creative W
Page 163 and 164:
Darcy Silvers When  it  comes
Page 165 and 166:
Karen Gedney Communications Karen
Page 167 and 168:
lakespeed creative plain and si
Page 169 and 170:
Master Marketing & PR Whether  a
Page 171 and 172:
MortySchiller.com If you have
Page 173 and 174:
Point Clear Unique ability to
Page 175 and 176:
Simon Young Writers Ltd SimonYoungW
Page 177 and 178:
Success Stories INK I work with
Page 179 and 180:
Wordlabwest The  way  you  sa
Page 181 and 182:
Symplegades Inc. Ian S. Gertler
Page 183 and 184:
Redmond Browne Research Being  ou
Page 185 and 186:
Effetti Effetti helps companies
Page 187 and 188:
Dillon Works! Inc Dillon  Works!
Page 189 and 190:
Solomon's Porch (Nigeria) The new
Page 191 and 192:
elephants & ants Communicating on
Page 193 and 194:
Lucky Onion, LLC  We specialize
Page 195 and 196:
Anderson Thomas Design If you a
Page 197 and 198:
Behavior The founders of Beha
Page 199 and 200:
Brainstorm! Clients come to m
Page 201 and 202:
Catch-22 Creative Businesses wres
Page 203 and 204:
Convea Ltd Results focussed wit
Page 205 and 206:
Creation Chamber, Inc. Most inter
Page 207 and 208:
Debi Tracy Design We have the
Page 209 and 210:
Design Factory International Really
Page 211 and 212:
Great Jakes Our clients hire 
Page 213 and 214:
Impact2 Impact2 is the inters
Page 215 and 216:
mary ellen marketing Ideas. Probl
Page 217 and 218:
NET500.CG Design comes from i
Page 219 and 220:
One & Co Though the combination
Page 221 and 222:
Patroids Creative Works [Case Fil
Page 223 and 224:
R.BIRD PROCEDE® is our uniqu
Page 225 and 226:
Right Brain Technologies WE MAKE
Page 227 and 228:
Stafford Street LLC Stafford Stre
Page 229 and 230:
terrada/raul renanda New Concept
Page 231 and 232:
tribal scenery We design and 
Page 233 and 234:
Upstart Associates Upstart Associ
Page 235 and 236:
Visual Identity Studio Visual Ide
Page 237 and 238:
Juicebox Designs I have 16 ye
Page 239 and 240:
Cybecom Cybercom specialise in
Page 241 and 242:
Trone Public Relations To bring
Page 243 and 244:
SDE, Inc. There are many prod
Page 245 and 246:
EZezine.com Publishers want the
Page 247 and 248:
INTENSE Production + Post Need ne
Page 249 and 250:
Productive Learning & Leisure PL&L
Page 251 and 252:
Permission NZ Limited We show m
Page 253 and 254:
The Chase Group From potato chi
Page 255 and 256:
THREE POiNTS THREE POiNTS, a 
Page 257 and 258:
Direct Outcomes All of our wo
Page 259 and 260:
Watabaran Organisation For compan
Page 261 and 262:
CircleLending, Inc. • We help
Page 263 and 264:
Swinburne University FPR As a r
Page 265 and 266:
Scooter, Ink. Clients are looki
Page 267 and 268:
The Rebel Organization The  Rebel
Page 269 and 270:
LiGHT - the power of ideas. LiGHT
Page 271 and 272:
studio signorella Creativity on
Page 273 and 274:
Index Stock Imagery, Inc. We aggr
Page 275 and 276:
Tilyard Consulting I was astoun
Page 277 and 278:
InnovationLabs, LLC Accelerating 
Page 279 and 280:
izzmind Peru When they need t
Page 281 and 282:
B-SMART Systems Marketing is li
Page 283 and 284:
SparkSource, Inc. SparkSource is
Page 285 and 286:
The Jackson Group We automate t
Page 287 and 288:
Infinet Communications We provide
Page 289 and 290:
Interactive Ink Incorporated Intera
Page 291 and 292:
Work Volf Consultants Most vision
Page 293 and 294:
Schäfer Group Inc. User experien
Page 295 and 296:
Red Door Interactive We serve a
Page 297 and 298:
CustomerCatcher.com For LESS th
Page 299 and 300:
15SecondPitch.com The 15SecondPit
Page 301 and 302:
Dansk Teknologi A/S Our skills 
Page 303 and 304:
Invention Machine Corp. Invention
Page 305 and 306:
Tender Corporation Founded in 1
Page 307 and 308:
Miller-Williams & Associates Our 
Page 309 and 310:
Borislav Stoyanov Professional se
Page 311 and 312:
Catapult Strategic Design Catapult
Page 313 and 314:
The Curtoons Cartoon Co. Profession
Page 315 and 316:
The Kauffmann Group The Kauffmann
Page 317 and 318:
Net Results As experts in Mar
Page 319 and 320:
Schorr Creative Solutions We ask
Page 321 and 322:
MyStrategicPlan MyStrategicPlan i
Page 323 and 324:
Talerman + Partners LLC Our job
Page 325 and 326:
Blue Cube Marketing Solutions Blue
Page 327 and 328:
propaganda marketing We'reneurotic,
Page 329 and 330:
One-Page Newsletters Drawing on
Page 331 and 332:
Faster Marketing At Faster Mark
Page 333 and 334:
Tinfish Initiatives  Attract mo
Page 335 and 336:
Letterperfect I develop unique
Page 337 and 338:
Gordon & Gordon We help hi-tech
Page 339 and 340:
Airborne Entertainment Airborne E
Page 341 and 342:
Beanpole Productions I  am  mul
Page 343 and 344:
Fresh Juice Media Fresh Juice M
Page 345 and 346:
Thirstyboots Coors  Light  want
Page 347 and 348:
Large Design Ltd Large enable c
Page 349 and 350:
fundraisingcoach.com “Fundraising
Page 351 and 352:
Espresso Dave's Espresso Dave's
Page 353 and 354:
MotiveQuest MotiveQuest lets yo
Page 355 and 356:
GoViral.com GoViral develops, p
Page 357 and 358:
The Lebow Company, Inc. We offer
Page 359 and 360:
Quintessential Canada Inc. At Q,
Page 361 and 362:
Activate Marketing I have the
Page 363 and 364:
PeopleFirst At PeopleFirst, we
Page 365 and 366:
Future Now, Inc. Future Now, In
Page 367 and 368:
Louis Lesko Photography & Film Shoo
Page 369 and 370:
DISME INTERNATIONAL Our slogan 
Page 371 and 372:
Missing Link Missing Link is 
Page 373 and 374:
Autelitano Media Group We're not
Page 375 and 376:
280 Group LLC The 280 Group h
Page 377 and 378:
ePrize As the leading interac
Page 379 and 380:
Krupp Kommunications Krupp Kommun
Page 381 and 382:
Pat Meier Associates PR Pat Meier
Page 383 and 384:
John Fries Communications I  brin
Page 385 and 386:
Design Tools Monthly Graphic desi
Page 387 and 388:
Broadcast Interview Source We ens
Page 389 and 390:
Mark Smalley Direct Mark Smalley
Page 391 and 392:
Bradley-Morris, Inc. Bradley-Morris
Page 393 and 394:
Paramount Cards By building on
Page 395 and 396:
Cambridge Associates We help cl
Page 397 and 398:
Davies International We help co
Page 399 and 400:
Earthquake Media Meet media mas
Page 401 and 402:
James P. Cecil Company "Outta sig
Page 403 and 404:
Journey Avenue Journey Avenue, 
Page 405 and 406:
mavens & moguls Mavens & Moguls
Page 407 and 408:
Oncore Group Inc. We are the 
Page 409 and 410:
PlanSoft Quatotion from Allstat
Page 411 and 412:
Schaffer & Partners Inc. I help
Page 413 and 414:
Shareware-Marketing.net Most of
Page 415 and 416:
The Bradley Group The Bradley G
Page 417 and 418:
Transform Communications IN THE
Page 419 and 420:
UNCONSULTING UNCONSULTING is a
Page 421 and 422:
Young & Successful Media Organizati
Page 423 and 424:
Steve Lauterback Marketing I am
Page 425 and 426:
Sabah and Company For more than
Page 427 and 428:
Technology Marketing Tool Kit There
Page 429 and 430:
AlterNET Internet BV Your online
Page 431 and 432:
User Interface Engineering We inc
Page 433 and 434:
MasterMine Software, Inc MasterMine
Page 435 and 436:
All Access Group Brainstorm Marke
Page 437 and 438:
Revenue Engines Building a comp
Page 439 and 440:
Hecht & Co. Hecht & Co is a
Page 441 and 442:
VMailit! With our product, an
Page 443 and 444:
Tucker Resources A thought must
Page 445 and 446:
InfoWorks International InfoWorks
Page 447 and 448:
eMarketer Founded in 1996, Ne
Page 449 and 450:
etailia a/s We live and breat
Page 451 and 452:
M.Levy Inc Trend spotting secre
Page 453 and 454:
hooek we are experts in com
Page 455 and 456:
Out Of The BLUE Media Out Of Th
Page 457 and 458:
Windsor Media Enterprises When I
Page 459 and 460:
Byte Level Research Byte Level 
Page 461 and 462:
Falkow Inc We are content and
Page 463 and 464:
Optum+ Optum+ is a Strategic
Page 465:
Compass Development Group If you
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M A R K E T 2 0 0 4 - Seth Godin

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