M A R K E T 2 0 0 4 - Seth Godin

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Stephan Aarstol, Stephane Allard, Stephanie Przybylowicz, Stephanie Hester, Stephanie Stroter, Stephanie Cirihal, Stephanie Polen, Stephen Rood,  Steve  Bryant,  Steve  Satariano,  Steve  Cagnetta, Steve Bartels, Steve Bretzke,  Steve  Martin,  Steve  Runnels,  Steve  Waite,  Steve  Herlich,  Steve Snediker,  Steve  McCardell,  Steve  Saefke,  Steve  Bridges,  Steve  Gasser, Steve  Spicer,  Steven  Sinkula,  Steven  Harper,  Steven  Carter,  Steven Cook,  Sue  Cline,  Sueann  Patten,  Summer  Davis,  Susan  Billingsley, Susan  Howell,  Susan  Kessler,  Susan  Nocella,  Sutha  Kamal,  Suzanne Schiavo,  Suzette  Argo,  Sven  Cole,  Sven  Pedersen,  Tamara  Streett, Tammie  Cherry,  Tammy  Gordon,  Tania  Saiz-Sousa,  Tape  Dave,  Tara Redavid,  Tara  Liloia,  Tavish  Baker,  Ted  Austin,  Terry  Rock,  Terry Foley,  Terry  Middleton,  Terry  Hansen,  Thennavan  Subbiah, Theresa Counce,  Thom  Kozik,  Thomas  Wicky,  Thomas  Pitts,  Thomas  Judd, Thomas  McCabe,  Thorsten  Happel,  Tiffany  Tay,  Tim  Smith,  Tim Bovich,  Tim  Gaffney,  Tim  Albers,  Tim  Johnson,  Tim  Schwartz,  Tim Lash,  Tim  Reynolds,  Tim  Gee,  Tim  Mcallister,  Tim  Storm,  Tim Windsor,  (we  were  watching  Rowan  and  Martin  on  DVD  the  other  day [cultural  literacy  and  all]  and  I  was  reminded  just  how  horrible  Tiny  Tim was.),  Tina  Anderson,  Tod  Santee,  Todd  Garrison,  Todd  Worthington, Todd  Sattersten,  Todd  Bullivant,  Todd  Wyatt,  Todd  Baer,  Todd  Zaba, Todd  Farquharson,  Tom  Humbarger,  Tom  Adams,  Tom  Anderson, Tomas  Cern,  Tony  Vasconcelles,  Tony  Ramirez,  Tony  Bowden,  Tony Pugh,  Tracey  Copeman,  Tracie  Harris,  Tracy  Waldron,  Tracy  Sheridan, Travis  Speegle,  Tricia  Garrett,  Trisa  Robarge,  Trish  Mcintire,  Tristan Louis,  Trudy  Schuett,  Tyleen  Hanson,  Tyler  Emerson,  Valerie  Green, Vanessa  Colomar,  Veken  Gueyikian,  Venkat  Tirumala, Veronica Vidal, Vicente Valjalo, Vicki Saunders, Victoria Catto, Virginia Hanson, Virginia  Pino,  Warren  Nelson,  Wayne  Robinson,  Wendy  Wallach,  Wendy Farley,  Werner  Meyer,  Wes  Huggins,  Willa  Laskowitz,  William  Lampert, William  And  Judy  Brooks,  Yemmanur  Jayachandra, Yorick  Caron  and Zoey  Walters.  Zoey,  have  you  always  been  last  on  every  list? •   Red  Maxwell,  who  did  the  cover  and  his  technical wizard, Paul Robinson. •   David  Lidsky,  my  wise  and  generous  editor  at  Fast Company. •   John  Byrne,  his  wise  and  generous  boss. • Heath Row, agent provocateur at Fast  Company.
•   All  the  folks  who  have  hired  me  to  speak,  and  all  those audiences  that  patiently  hear  me  work  these  ideas  out loud. •   The  team  at  Warschawski  Public  Relations,  including Samantha  Oehl,  Amy  Bognaski  and  the  eponymous David Warschawski. •   The  very  patient  and  very  responsive  duo  of  Will  and Allison  at  Penguin  Putnam  Portfolio  or  whatever  they’re calling themselves these days. • Jeff  Bezos  for  setting  such  a  fine  example. This  book  was  co-sponsored  by  Fast  Company. Find them at http://www.fastcompany.com
Page 1 and 2: $ 2 1 . 0 0 BULL M A R K E T 2 0 0
Page 3 and 4: ©2004,  Do  You  Zoom,  In
Page 5 and 6: Table  of  Contents (click  o
Page 7 and 8: even  undeniably  excellent 
Page 9 and 10: dough.  This  was  a  great
Page 11 and 12: people.           That'
Page 13 and 14: As  the  ability  to  be 
Page 15 and 16: Companies  that  create  Purp
Page 17 and 18: 6. Explore  the  limits.  Wha
Page 19 and 20: Fortunately,  there’s  a  t
Page 21 and 22: INTRODUCTION TO THE  BULL  MA
Page 23 and 24: Organizations  that  can  tur
Page 25 and 26: Have  fun.  Go  make  somet
Page 27 and 28: Brendan  Newlon,  Brett  Sand
Page 29 and 30: Jason  Allen,  Jason  Jobe,
Page 31: Paul  Goodman,  Paul  Salsber
Page 35 and 36: Church of the Customer http://www.C
Page 37 and 38: The Small Business Blog http://www.
Page 39 and 40: AdverBlog http://www.adverblog.com
Page 41 and 42: Venturpreneur http://www.venturpren
Page 43 and 44: Ari Paparo dot com: Product Develop
Page 45 and 46: without  an  IT  staff  see
Page 47 and 48: My  blog  is  really  an 
Page 49 and 50: The Small Business Blog http://www.
Page 51 and 52: Rastar Digital Marketing We offer
Page 53 and 54: 10'Minutos One-way communication
Page 55 and 56: ATTIK The utterly unique Ever
Page 57 and 58: d-ntwk We  understand  that 
Page 59 and 60: Brokaw Basic stats: 12 years
Page 61 and 62: CLEAN AGENCY Clean Agency is 
Page 63 and 64: Follis Inc / NY "Follis's campaig
Page 65 and 66: go.group A  national  marketing
Page 67 and 68: Innis Maggiore Group It's informa
Page 69 and 70: Irwin Levine & Associates Irwin L
Page 71 and 72: Matador Matador Worldwide Brand
Page 73 and 74: PerformanceBridge Advertising We 
Page 75 and 76: Publicis Dialog Today there is
Page 77 and 78: Sullivan Higdon & Sink Sullivan 
Page 79 and 80: The Ad Store The Ad Store is
Page 81 and 82: True North To align consumer 
Page 83 and 84:
Get Noticed Promotions The main
Page 85 and 86:
MLS Communications, Inc. KKBS (ML
Page 87 and 88:
Sheppard Cartoons are more me
Page 89 and 90:
As Was As  Was  is  a  full
Page 91 and 92:
Liquid Intelligence Liquid Intell
Page 93 and 94:
WordBiz.com, Inc. Readers  tell
Page 95 and 96:
Blue Sky Ink My clients are m
Page 97 and 98:
Conexus Conexus is a creative
Page 99 and 100:
dialog japan How to make mill
Page 101 and 102:
iNICHEative With  innovative, 
Page 103 and 104:
Jody Lentz My clients need me
Page 105 and 106:
KnowledgeLabs News Center Editorial
Page 107 and 108:
M.J. Rose Alone or with my 
Page 109 and 110:
Modern Humorist, Inc. Modern Humo
Page 111 and 112:
Reinvent I  help  reinvent  m
Page 113 and 114:
scenarioDNA Advertising is evol
Page 115 and 116:
Sellingprocess.com Many companies
Page 117 and 118:
Strativity Group Inc The Experien
Page 119 and 120:
The Jim Seybert Company I  am 
Page 121 and 122:
Vaishnavi Communications India's 
Page 123 and 124:
ABC. We bring our clients p
Page 125 and 126:
Knombre, LLC What's in a name
Page 127 and 128:
Tungsten Marketing My consulting
Page 129 and 130:
Sterling-Rice Group Insight. Idea
Page 131 and 132:
Enlightened Brand Enlightened Bra
Page 133 and 134:
Brandplay LLC The world of Br
Page 135 and 136:
BRANDA We are a boutique br
Page 137 and 138:
Innovation Management To help c
Page 139 and 140:
Sharp Market Intelligence We expl
Page 141 and 142:
www.bplanguru.com Planning  is 
Page 143 and 144:
Phoenix Career Group The Phoenix
Page 145 and 146:
MindWorks Multimedia, Inc. MindWork
Page 147 and 148:
Coaching & Communication Make sur
Page 149 and 150:
Mezzaluna Studio, Inc. After lots
Page 151 and 152:
Idea Architects We custom-design
Page 153 and 154:
Leadereview Leadereview reviews
Page 155 and 156:
Dorrier Underwood Consulting Dorrie
Page 157 and 158:
St. Jude Packaging St. Jude Pac
Page 159 and 160:
Amy Jussel: Copy/Concepts Ads. Br
Page 161 and 162:
Creative Communication Creative W
Page 163 and 164:
Darcy Silvers When  it  comes
Page 165 and 166:
Karen Gedney Communications Karen
Page 167 and 168:
lakespeed creative plain and si
Page 169 and 170:
Master Marketing & PR Whether  a
Page 171 and 172:
MortySchiller.com If you have
Page 173 and 174:
Point Clear Unique ability to
Page 175 and 176:
Simon Young Writers Ltd SimonYoungW
Page 177 and 178:
Success Stories INK I work with
Page 179 and 180:
Wordlabwest The  way  you  sa
Page 181 and 182:
Symplegades Inc. Ian S. Gertler
Page 183 and 184:
Redmond Browne Research Being  ou
Page 185 and 186:
Effetti Effetti helps companies
Page 187 and 188:
Dillon Works! Inc Dillon  Works!
Page 189 and 190:
Solomon's Porch (Nigeria) The new
Page 191 and 192:
elephants & ants Communicating on
Page 193 and 194:
Lucky Onion, LLC  We specialize
Page 195 and 196:
Anderson Thomas Design If you a
Page 197 and 198:
Behavior The founders of Beha
Page 199 and 200:
Brainstorm! Clients come to m
Page 201 and 202:
Catch-22 Creative Businesses wres
Page 203 and 204:
Convea Ltd Results focussed wit
Page 205 and 206:
Creation Chamber, Inc. Most inter
Page 207 and 208:
Debi Tracy Design We have the
Page 209 and 210:
Design Factory International Really
Page 211 and 212:
Great Jakes Our clients hire 
Page 213 and 214:
Impact2 Impact2 is the inters
Page 215 and 216:
mary ellen marketing Ideas. Probl
Page 217 and 218:
NET500.CG Design comes from i
Page 219 and 220:
One & Co Though the combination
Page 221 and 222:
Patroids Creative Works [Case Fil
Page 223 and 224:
R.BIRD PROCEDE® is our uniqu
Page 225 and 226:
Right Brain Technologies WE MAKE
Page 227 and 228:
Stafford Street LLC Stafford Stre
Page 229 and 230:
terrada/raul renanda New Concept
Page 231 and 232:
tribal scenery We design and 
Page 233 and 234:
Upstart Associates Upstart Associ
Page 235 and 236:
Visual Identity Studio Visual Ide
Page 237 and 238:
Juicebox Designs I have 16 ye
Page 239 and 240:
Cybecom Cybercom specialise in
Page 241 and 242:
Trone Public Relations To bring
Page 243 and 244:
SDE, Inc. There are many prod
Page 245 and 246:
EZezine.com Publishers want the
Page 247 and 248:
INTENSE Production + Post Need ne
Page 249 and 250:
Productive Learning & Leisure PL&L
Page 251 and 252:
Permission NZ Limited We show m
Page 253 and 254:
The Chase Group From potato chi
Page 255 and 256:
THREE POiNTS THREE POiNTS, a 
Page 257 and 258:
Direct Outcomes All of our wo
Page 259 and 260:
Watabaran Organisation For compan
Page 261 and 262:
CircleLending, Inc. • We help
Page 263 and 264:
Swinburne University FPR As a r
Page 265 and 266:
Scooter, Ink. Clients are looki
Page 267 and 268:
The Rebel Organization The  Rebel
Page 269 and 270:
LiGHT - the power of ideas. LiGHT
Page 271 and 272:
studio signorella Creativity on
Page 273 and 274:
Index Stock Imagery, Inc. We aggr
Page 275 and 276:
Tilyard Consulting I was astoun
Page 277 and 278:
InnovationLabs, LLC Accelerating 
Page 279 and 280:
izzmind Peru When they need t
Page 281 and 282:
B-SMART Systems Marketing is li
Page 283 and 284:
SparkSource, Inc. SparkSource is
Page 285 and 286:
The Jackson Group We automate t
Page 287 and 288:
Infinet Communications We provide
Page 289 and 290:
Interactive Ink Incorporated Intera
Page 291 and 292:
Work Volf Consultants Most vision
Page 293 and 294:
Schäfer Group Inc. User experien
Page 295 and 296:
Red Door Interactive We serve a
Page 297 and 298:
CustomerCatcher.com For LESS th
Page 299 and 300:
15SecondPitch.com The 15SecondPit
Page 301 and 302:
Dansk Teknologi A/S Our skills 
Page 303 and 304:
Invention Machine Corp. Invention
Page 305 and 306:
Tender Corporation Founded in 1
Page 307 and 308:
Miller-Williams & Associates Our 
Page 309 and 310:
Borislav Stoyanov Professional se
Page 311 and 312:
Catapult Strategic Design Catapult
Page 313 and 314:
The Curtoons Cartoon Co. Profession
Page 315 and 316:
The Kauffmann Group The Kauffmann
Page 317 and 318:
Net Results As experts in Mar
Page 319 and 320:
Schorr Creative Solutions We ask
Page 321 and 322:
MyStrategicPlan MyStrategicPlan i
Page 323 and 324:
Talerman + Partners LLC Our job
Page 325 and 326:
Blue Cube Marketing Solutions Blue
Page 327 and 328:
propaganda marketing We'reneurotic,
Page 329 and 330:
One-Page Newsletters Drawing on
Page 331 and 332:
Faster Marketing At Faster Mark
Page 333 and 334:
Tinfish Initiatives  Attract mo
Page 335 and 336:
Letterperfect I develop unique
Page 337 and 338:
Gordon & Gordon We help hi-tech
Page 339 and 340:
Airborne Entertainment Airborne E
Page 341 and 342:
Beanpole Productions I  am  mul
Page 343 and 344:
Fresh Juice Media Fresh Juice M
Page 345 and 346:
Thirstyboots Coors  Light  want
Page 347 and 348:
Large Design Ltd Large enable c
Page 349 and 350:
fundraisingcoach.com “Fundraising
Page 351 and 352:
Espresso Dave's Espresso Dave's
Page 353 and 354:
MotiveQuest MotiveQuest lets yo
Page 355 and 356:
GoViral.com GoViral develops, p
Page 357 and 358:
The Lebow Company, Inc. We offer
Page 359 and 360:
Quintessential Canada Inc. At Q,
Page 361 and 362:
Activate Marketing I have the
Page 363 and 364:
PeopleFirst At PeopleFirst, we
Page 365 and 366:
Future Now, Inc. Future Now, In
Page 367 and 368:
Louis Lesko Photography & Film Shoo
Page 369 and 370:
DISME INTERNATIONAL Our slogan 
Page 371 and 372:
Missing Link Missing Link is 
Page 373 and 374:
Autelitano Media Group We're not
Page 375 and 376:
280 Group LLC The 280 Group h
Page 377 and 378:
ePrize As the leading interac
Page 379 and 380:
Krupp Kommunications Krupp Kommun
Page 381 and 382:
Pat Meier Associates PR Pat Meier
Page 383 and 384:
John Fries Communications I  brin
Page 385 and 386:
Design Tools Monthly Graphic desi
Page 387 and 388:
Broadcast Interview Source We ens
Page 389 and 390:
Mark Smalley Direct Mark Smalley
Page 391 and 392:
Bradley-Morris, Inc. Bradley-Morris
Page 393 and 394:
Paramount Cards By building on
Page 395 and 396:
Cambridge Associates We help cl
Page 397 and 398:
Davies International We help co
Page 399 and 400:
Earthquake Media Meet media mas
Page 401 and 402:
James P. Cecil Company "Outta sig
Page 403 and 404:
Journey Avenue Journey Avenue, 
Page 405 and 406:
mavens & moguls Mavens & Moguls
Page 407 and 408:
Oncore Group Inc. We are the 
Page 409 and 410:
PlanSoft Quatotion from Allstat
Page 411 and 412:
Schaffer & Partners Inc. I help
Page 413 and 414:
Shareware-Marketing.net Most of
Page 415 and 416:
The Bradley Group The Bradley G
Page 417 and 418:
Transform Communications IN THE
Page 419 and 420:
UNCONSULTING UNCONSULTING is a
Page 421 and 422:
Young & Successful Media Organizati
Page 423 and 424:
Steve Lauterback Marketing I am
Page 425 and 426:
Sabah and Company For more than
Page 427 and 428:
Technology Marketing Tool Kit There
Page 429 and 430:
AlterNET Internet BV Your online
Page 431 and 432:
User Interface Engineering We inc
Page 433 and 434:
MasterMine Software, Inc MasterMine
Page 435 and 436:
All Access Group Brainstorm Marke
Page 437 and 438:
Revenue Engines Building a comp
Page 439 and 440:
Hecht & Co. Hecht & Co is a
Page 441 and 442:
VMailit! With our product, an
Page 443 and 444:
Tucker Resources A thought must
Page 445 and 446:
InfoWorks International InfoWorks
Page 447 and 448:
eMarketer Founded in 1996, Ne
Page 449 and 450:
etailia a/s We live and breat
Page 451 and 452:
M.Levy Inc Trend spotting secre
Page 453 and 454:
hooek we are experts in com
Page 455 and 456:
Out Of The BLUE Media Out Of Th
Page 457 and 458:
Windsor Media Enterprises When I
Page 459 and 460:
Byte Level Research Byte Level 
Page 461 and 462:
Falkow Inc We are content and
Page 463 and 464:
Optum+ Optum+ is a Strategic
Page 465:
Compass Development Group If you
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M A R K E T 2 0 0 4 - Seth Godin

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