sapphire - UK and Ireland SAP User Group

BUSINESS 

AT THE SPEED OF CHANGE 

SAPPHIRE ’07 

MAY 14–16, VIENNA

CHANGE HAPPENS 

STAY ONE STEP AHEAD 

In a business environment that changes by the second, you need to adapt 

more quickly than ever. And no event helps you stay ahead of change like 

SAPPHIRE® ’07 Vienna. 

In three fast-moving days, you’ll hear ideas, fi nd out about companies, 

and meet the people who can help your business become more adaptive, 

responsive, and profi table, including thousands of SAP professionals, 

SAP-certifi ed partners, and industry peers from around the world. 

We encourage you and your colleagues to join us in the dynamic city of 

Vienna. You’ll have a unique opportunity to gather with your own business 

and technology teams to create adaptive strategies for the future. 

Join us at SAPPHIRE ’07 Vienna. And discover how to do business at 

the speed of change. 

Sincerely, 

Henning Kagermann 

Chief Executive Offi cer and Chairman of the Executive Board of SAP AG 

REGISTER NOW FOR SAPPHIRE ’07 VIENNA. 

AND DISCOVER HOW TO DO 

BUSINESS AT THE SPEED OF CHANGE. 

TO REGISTER, VISIT: 

www.sap.com/emea/sapphire

CALLING ALL LEADERS 

SAPPHIRE ’07 Vienna is a must-attend event 

for every professional who needs to adapt to a 

changing environment. 

SENIOR EXECUTIVES 

Develop strategic insights that will help you face the 

challenges of today’s global economy with greater 

fl exibility and confi dence. 

BUSINESS MANAGERS 

Discover multidimensional solutions that make your 

critical business processes more effi cient, adaptable, and 

profi table. 

DECISION MAKERS 

Explore a new generation of analytical tools that can help 

you make better-informed decisions based on accurate, 

real-time data. 

GOVERNMENT AND EDUCATION PROFESSIONALS 

Learn how to cope with budgetary pressures while 

building stronger relationships with your constituents 

and customers. 

IT PROJECT MANAGERS 

Expand technical and business perspectives through 

networking opportunities with IT experts and thought 

leaders. 

Your colleagues, peers, and competitors will be there. 

Can you afford to miss out? SAPPHIRE ’07 Vienna is 

where you’ll discover new ways to meet all the challenges 

that you face. 

STAY AHEAD OF RAPID CHANGE 

• Develop innovative products and services that set 

your organization apart from the competition 

• Streamline your value chain to reduce costs and 

ineffi ciencies 

• Create faster, stronger alliances with suppliers, 

customers, and partners 

• Capitalize on global markets and resources 

• Eliminate traditional boundaries of geographies, 

time zones, and currencies 

• Choose from highly specialized niche solutions 

developed by certifi ed SAP partners 

OPERATE MORE PROFITABLY 

• Employ the latest best practices for your industry 

• Improve effi ciency, productivity, and profi tability 

• Leverage real-time analytical tools to measure 

performance 

• Focus on core strengths that set you apart from the 

competition 

• Deliver measurable results in key performance 

indicators 

MEET GLOBAL COMPETITION HEAD-ON 

• Leverage your true competitive strengths 

• Adapt to changing conditions and competitive 

challenges 

• Build customer loyalty through greater innovation 

and responsiveness 

MAKE TECHNOLOGY WORK FOR YOU 

• Protect your IT investment and reduce the total cost 

of ownership using the latest open technologies 

• Take advantage of modular enterprise services that can 

be assembled quickly to build new applications and 

enable new business processes 

• Work with the industry’s leading innovator in platform 

technologies, business process functionality, and 

industry-specifi c solutions

STRATEGIES TO STAY AHEAD OF 

ACCELERATED CHANGE 

SAPPHIRE ’07 Vienna is your window into the future, 

providing a clear view of the technologies and best 

practices that will transform every aspect of your 

value chain. 

BUSINESS PROCESS PLATFORM 

Learn how your organization can adopt an enterprise 

service-oriented architecture (enterprise SOA) with a 

business process platform that provides enterprise services 

to compose and deploy solutions for your specifi c business 

processes. 

INDUSTRY-SPECIFIC PORTFOLIOS 

Talk to experts whose unparalleled knowledge results in 

solution portfolios that support the latest in best practices 

for your industry – and for more than 25 others. 

SOLUTIONS FOR SMALL AND MIDSIZE BUSINESSES 

Discover affordable solutions from SAP and its partners, 

and learn how these solutions are helping thousands of 

small and midsize businesses compete more effectively. 

PERFORMANCE MANAGEMENT SOLUTIONS 

See the growing portfolio of performance management 

applications from SAP, including comprehensive solutions 

for managing governance, risk, and compliance. 

INFORMATION WORKER PRODUCTIVITY SOLUTIONS 

Discover productivity applications, analytical tools, and 

mobile solutions that provide information workers with 

the data they need, in the form they need it – anywhere 

and anytime. 

REGISTER NOW 

Visit www. sap.com/emea/sapphire 

or call +44 (0) 1252771030


FULL SPEED AHEAD 

SAPPHIRE ’07 Vienna brings together SAP’s global 

team of professionals and partners to offer an 

exciting mix of presentations, interactive demos, 

and one-on-one discussions. So you’ll always fi nd 

something new and interesting to take part in. 

You can count on SAP experts, partners, and customers 

for relevant information and solutions that 

you can apply to your business today. At this year’s 

event, you’ll fi nd valuable content for your company 

no matter what industry or size. 

PRESENTATION THEATERS 

At the heart of SAPPHIRE ’07 Vienna are more than 180 

in for mative and insightful presentations by SAP personnel, 

our customers, our partners, and leading independent 

analysts. The range of topics includes the SAP NetWeaver® 

platform, enterprise SOA, the SAP® ERP application, 

customer relationship management, and much more. 

Learn about the business solutions that will help you 

reduce time to market, get closer to your customers, 

and build profi tability. 

SAP DEMO STATIONS 

Get hands-on experience at ongoing application demos 

of a wide range of business solutions. You’ll fi nd demo 

stations throughout the exhibit hall. 

SAP SERVICES 

SAP Services maximizes customer success with a comprehensive 

portfolio of service offerings that span all phases 

of the SAP solution life cycle, from planning to building 

to running. To ensure that IT can support your business 

goals, SAP Services helps your company align IT and business 

strategies, get your SAP application up and running 

quickly, and keep it operating at peak levels. 

For expert advice on the issues that matter most to your 

business, please visit the SAP Services lounge. At SAPPHIRE ’07 

Vienna, SAP Services will cover the stepwise adoption of 

SAP NetWeaver and enterprise SOA, upgrade planning, risk 

mitigation, total cost of ownership (TCO) reduction, and 

new packages of end-user training and tools that cover the 

complete life cycle of an SAP solution. 

At the lounge, you can connect with experts and executives 

from SAP Services who can provide the guidance to help 

you build a foundation for future growth and deliver demonstrable 

results in a defi ned period of time. To schedule your 

personal visit in advance or to establish where the best 

speakers and references are going to be, please contact your 

engagement manager now or stop by the registration desk 

at the SAP Services lounge as soon as you arrive.

MEET OUR CUSTOMERS PAVILION 

The Meet Our Customers Pavilion offers a key opportunity 

to meet face-to-face with executives from companies in 

your industry that are successfully running SAP solutions. 

Here you can learn for yourself how SAP solutions are 

helping successful companies operate their businesses 

more effi ciently and create a competitive advantage. 

In this executive lounge environment, top-level managers 

from approximately 100 companies in a wide range of 

industries will be available to meet with you one-on-one 

to answer questions about your unique business needs and 

offer you insight into their experience with specifi c SAP 

solutions and services. Customer hosts include executives 

from leading companies. All customers presenting in 

the SAPPHIRE ’07 presentation tracks will be asked to 

participate in the Meet Our Customers Pavilion. Please 

check the SAPPHIRE ’07 Web site regularly for updates on 

participating customers and for additional information. 

SCHEDULE A PRIVATE MEETING 

To schedule a private meeting for you and your colleagues, please contact your 

account executive or Aysule Erbas ( aysule.erbas@sap.com). Appointments are 

being scheduled in advance, and seating is limited.


LOCATION AT A GLANCE 

Check-In 

Hall A 

• Subsidiary Lounges 

• CRM Village 

• Enterprise SOA/ 

Solutions 

for Information 

Workers Village 

• SAP NetWeaver 

Platform Village 

• Exhibitors 

Hall B Hall C Hall D 

• Retail and Wholesale 

Distribution 

Industries Village 

• ERP Village 

• Consumer Products 

and Life Sciences 


• PLM/SCM/ 

SRM/SAM Village 

• SAP Services 

Lounge 

• Meet our Customers 

Pavilion 


• Process 


• Discrete 


• Financial 

Services Village 

• GRC, 

Performance 

Management, 

and E-Sourcing 

Village 

• Services 


• Public Services 

Industries 


• Keynotes 

Südbahnhof 

Tulln, Krems 

Lasallestraße 

Praterstern Wien Nord 

Landstraßer Gürtel 

Str. des 1.Mai 

Zufahrts- 

Südportalstr. 

Messestr. 

Rotundenallee 

Gürtel 

A22 Stockerau 

CONFERENCE LOCATION 

Reed Exhibitions Messe Wien 

Messeplatz 1 

A–1021 Vienna 

Handelskai Handelskai 

Reichsbrücke 

Reichsbrücke 

Vorgarten- straße 

Ausstellungsstraße Tangente 

Trabrennstr. 

Prater 

Stadionallee 

A2 Südautobahn 

Graz, Klagenfurt 

A21 Außenringautobahn 

Linz, Salzburg 

Wagramer Straße 

A22 Donauuferautobahn 

Handelskai 

Knoten Prater 

Reed Exhibitions 

Messe Wien 

Meiereistraße 

A23 Südost 

St. Marx A4 Ostautobahn 

Knoten Kaisermühlen 

Handelskai 

A23 Südost 

Unterer Prater 

A4 Flughafen Wien 

Bratislava


AGENDA AT A GLANCE 

SUNDAY, MAY 13 

5:00 p.m.–9:00 p.m. Welcome Reception 

MONDAY, MAY 14 

10:00 a.m.–11:30 a.m Keynote Address 

Henning Kagermann, 

Chief Executive Offi cer, 

SAP AG 

8:30 a.m.–6:00 p.m. Exhibit Hall Is Open 

• Presentation Sessions 

• SAP Demo Stations 

• Meet Our Exhibitors 

• Meet Our Customers 

• Partner Booths 

TUESDAY, MAY 15 


Shai Agassi, 

Member of the Executive Board, 







• Partner Booths 

7:00 p.m.–open ended Celebration Night 

WEDNESDAY, MAY 16 


Léo Apotheker, 

Member of the Executive Board, 



SAPPHIRE ONLINE 

For a complete, updated list of presentations, additional details, 

and scheduling, please visit www.sap.com/emea/sapphire. 





• Partner Booths



and scheduling, please visit www.sap.com/emea/sapphire. 

SAPPHIRE 

KEYNOTE SPEAKERS 

The keynote speakers of SAPPHIRE ’07 have 

demon strated a unique ability to consistently guide 

their customers toward a more successful future. 

You won’t want to miss their insights into what’s next 

for technology, business, and the global economy.

MONDAY, MAY 14, 2007 

HENNING KAGERMANN 

Chief Executive Offi cer and Chairman of the 

Executive Board of SAP AG 

Professor Dr. Henning Kagermann is chairman of the 

Executive Board of SAP AG and CEO. From 1998 to 2003, 

he was cochairman of the SAP Executive Board and CEO, 

together with Hasso Plattner, cofounder of SAP. Following 

Plattner’s election as chairman of the SAP Supervisory 

Board in May 2003, Kagermann became sole chairman of 

the Executive Board of SAP AG and CEO. Kagermann 

has overall responsibility for SAP’s strategy and business 

development and oversees the areas of corporate consulting, 

global communications, global intellectual property, 

internal audit, and top talent management. 

TUESDAY, MAY 15, 2007 

SHAI AGASSI 

President, Product and Technology Group and 

Member of the Executive Board of SAP AG 

Shai Agassi, president of the Product and Technology 

Group, has been a member of the Executive Board of 

SAP AG since April 2002. He is responsible for the global 

development of all SAP products and SAP portfolios of 

industry-specifi c solutions. Products include SAP Business 

Suite applications, the world’s leading family of enterprise 

applications (including solutions for customer relationship 

management and supply chain management); the SAP 

NetWeaver platform, the fi rst fully integrated, serviceoriented 

infrastructure platform; SAP xApps composite 

applications, the world’s fi rst family of composite applications; 

and the SAP Business One application, a leading 

global software solution for small businesses. 

WEDNESDAY, MAY 16, 2007 

LÉO APOTHEKER 

President, Customer Solutions and Operations and 

Member of the Executive Board of SAP AG 

Léo Apotheker has been a member of the Executive 

Board of SAP AG and president of Customer Solutions 

and Operations since 2002. In this role, he is responsible for 

all of SAP’s customer operations, including consulting, 

education and training, sales, marketing, small and midsize 

business, and fi eld services. Prior to that, he was president 

of SAP Europe, Middle East, and Africa (SAP EMEA) from 

1999 to 2002. Since joining SAP in 1988, Apotheker has held 

other positions within the company, including CEO and 

founder of SAP France and SAP Belgium (1995–1997) and 

president of the SAP Southwest Europe region (1997–1999).

PRESENTATIONS BY TOPIC 

SAPPHIRE ’07 offers more than 180 distinct presentations, 

covering a wide range of topics. 

As you’ll see in the following pages, the program 

includes industry-focused topics dedicated to 

discrete manufacturing, process manufacturing, 

fi nancial services, consumer products, retail, and 

public services. 

In addition, solution-oriented topics are devoted to 

customer relationship management, enterprise 

resource planning, product life-cycle management, 

supplier relationship management, and supply 

chain management. Other tracks cover the 

SAP NetWeaver platform and governance, risk, 

and compliance. 

More than 60% of the presentations at SAPPHIRE ’07 

are given by SAP customers and partners. So you’re 

sure to get relevant, objective insights into the challenges 

and trends that are most important to you. 

It’s a level of depth and diversity that you can fi nd 

only at SAPPHIRE ’07.

CONSUMER PRODUCTS 

AND LIFE SCIENCES INDUSTRIES 

£1 Billion of Inventory: Enough to Need Exact 

Visibility 

Vivek Ganotra, British American Tobacco 

Value Realization with SAP xMDSD 

Alejandro Bombaci, Empresas Polar 

Value Realization with SAP xMDSD 

Glenn Irwin, SAP 

SAP xMII: 

Enabling MES Solutions Through ISV Partnering 

Arne Svendsen, Arla Foods 

Poul Klemmensen, Arla Foods 

Stephen Cloughley, SAP 

Kimberly-Clark’s “One Version of the Truth”: 

GDS and SAP NetWeaver MDM 

Gert van Zanten, Kimberly-Clark 

Henrique Sievers-Tostes, SAP 

Clinical Trial Supply Management with 

SAP Software at Chiron Vaccines 

Giammarco Morellini, Novartis Vaccines 

Mario Harlinghaus, Novartis Vaccines 

Electronic Document Management for SOPs 

Daniel Lebeau, GSK Biologicals 

Enabling Superior Manufacturing Performance 

with SAP xMII and SAP ERP 

Robert Fretz, Roche Pharmaceuticals 

Consumer Products Industry Update 

Debashish Chatterjee, SAP 

Emiel van Schaik, SAP 

Industry Overview: SAP for Life Sciences 

James Sabogal, SAP 

Passion for Fashion: Triumph’s Go-to-Market 

Strategy with SAP Software 

Manfred Braml, Triumph International 

SAP NetWeaver BI: Integrated Planning at 

Brown-Forman 

Paul Gross, Brown-Forman Corp. 

Colgate’s Integrated Sales and Marketing Strategy 

Paul McGarry, Colgate-Palmolive 

Using SAP Solution Manager in Validation Projects 

for SAP Software 

Joerg Schwamberger, Merck KGaA 



and scheduling, please visit www.sap.com/emea/sapphire.

CRM DISCRETE INDUSTRIES 

Successful Implementation of SAP CRM with 

SAP Ramp-Up at Mondi Packaging 

Johannes Hölzl, Mondi Packaging 

SAP CRM Enables Faster and More Flexible 

Market Planning at Yell 

Andrew Lapham, Yell Group plc 

Sales Force Effectiveness: 

The Value of SAP CRM at SWIFT 

Travis Dobias, SWIFT 

Road Map for SAP CRM: 2007 and Beyond 

Michael De La Cruz, SAP 

CRM Without Compromise 

Angela Bandlow, SAP 

Bob Stutz, SAP 

Act Immediately and Grow Strategically with the 

SAP CRM On-Demand Solution 

Julian Johnson, SAP 

Shailesh Rao, SAP 

Field Service with SAP CRM at Whirlpool/Bauknecht 

Martin Haack, Whirlpool/Bauknecht Hausgeräte GmbH 

Customer-Driven Processes Through SAP CRM 

at Volkswagen Bank 

Gerald Meyer, Volkswagen Bank GmbH 

Increasing Market-Reach Productivity with CRM 

at Hilti 

Martin Schröder, Hilti AG 

Alitalia: A Global Airline Player Enabled by 

SAP CRM 

Mauro Beretta, Alitalia SpA 

Lean Manufacturing and SAP xMII at Trumpf 

Martin Edelmann, SAP 

Susanne Weiss, Trumpf 

Advanced Contract Management at Francotyp-Postalia 

Pascal Miet, Francotyp-Postalia 

Ulrich Willms, Francotyp-Postalia 

Business Backbone Built on SAP Software for 

Linde Engineering 

Beate Koch, SAP 

Achieve Effective Supplier Collaboration by 

Smart Implementation of SAP ICH 

Stephan Simpelaere, Daikin Europe 

Sony Ericsson Customer Demand-Driven Collaborative 

Replenishment Planning 

Mats Östlin, Sony Ericsson Mobile Communications 

Outsourced Manufacturing: Siemens Medical’s 

Collaboration Approach 

Thomas Meissner, Siemens Medical

Deploying an Integrated Manufacturing Execution 

System in a Large Company 

Carter Johnson, Visiprise 

The Portal: The Cornerstone of the Enterprise SOA 

Strategy at E+H 

Juergen Schrempp, Endress+Hauser InfoServe 

GmbH+Co. KG 

Globalization and Collaboration: A Typical SMB Story 

Tim Knight, CIBER UK 

ENTERPRISE SERVICE-ORIENTED 

ARCHITECTURE ERP 

The SAP NetWeaver Platform: Driving Value and 

Innovation with SAP ERP 

Ori Inbar, SAP 

Enterprise SOA: Competitive Advantage Through 

Executing Business Strategies 

Ina Arndt, SAP 

Oliver Taminé, Burda Digital Systems 

Best Practices in Enterprise SOA: 

Customer Insights and Experiences 

Christian Hastedt-Marckwardt, SAP 

Solving High-Value Industry Problems with the 

SAP NetWeaver Platform 

Kijoon Lee, SAP 

Work 2.0: SAP Delivers the Multichannel, 

Collaborative Workplace 

Andrew Cabanski-Dunning, SAP 

Financial Transformation with SAP Software: 

Optimizing Processes 

Philip Say, SAP 

Simplify, Optimize, and Innovate with SAP ERP 

Jeff Stiles, SAP 

Improving Workforce Performance with SAP ERP HCM: 

Today and Tomorrow 

Hendrik Vordenbaeumen, SAP 

Simplify, Optimize, and Innovate with SAP ERP 

Operations 

Stefan Gerber, SAP 

Get More Out of SAP ERP with SAP NetWeaver 

and Enterprise Services 

Mary Sidlauskas, SAP 

Making Retail Property and Asset Management 

Ready for European Growth 

Christian Krämer, SAP 

Rutger de Koning, Rodamco 

Upgrade to SAP ERP and Unicode Conversion 

Wolfgang Wesjak, Generali Holding Vienna 

Easy Upgrade to SAP ERP at Canal+ 

David Franco, Canal+

FINANCIAL SERVICES INDUSTRIES 

Transforming the Procurement Function 

Caroline Booth, Lloyds TSB 

FGH Bank N.V.: No-Nonsense-Implemented 

SAP Software 

Ton Ritterbecks, FGH Bank 

SAP Enables Next-Generation Performers in 

Financial Services 

Thomas Balgheim, SAP 

Performance for Banks: Enterprise SOA as a 

Road Map and an End State 

Marc Derungs, SAP 

Industrialization of the Insurance Industry 

Saul Van Beurden, ING 

The Urge to Move On 

Tom Vollebergh, Achmea 

Cash Logistics at the Oesterreichische Nationalbank 

Marianne Kislic, Oesterreichische Nationalbank 

Stefan Varga, Oesterreichische Nationalbank 

Optimized Financial Information Management with 

SAP NetWeaver Portal 

Bettina Niedermayer, Generali Holding Vienna 

Evrim Bakir, BearingPoint 

SAP Insurance Collections and Disbursements 

Helps ATP Streamline Processes 

Kim Gotsaed Willum, IBM Global Business Services 

Marianne Aarslew-Jensen, ATP 

Specialists and Global Players: The Evolution of 

Business Models and IT 

Leo Schneider, SAP 

GRC, PERFORMANCE 

MANAGEMENT, AND E-SOURCING 

SAP Solutions for GRC: Delivering on Our Promise 

Amit Chatterjee, SAP 

Doug Merritt, SAP 

Neetin Datar , SAP 

Risk Management Sneak Peek and Case Study of SAP 

Katharina Reichert, SAP 

Miriam Riel, SAP 

Driving Financial Excellence with CPM Solutions 

from SAP 

Nenshad Bardoliwalla, SAP 

Achieving Sourcing Excellence at Serco 

Kris Evans, Serco 

Aligned Strategy and Environmental Compliance 

for Competitive Advantage 

Andreas Schwarzer, Solectron 

Oliver Danckert, TechniData AG 

SAP Solutions for GRC: For SAP and Non-SAP 

Applications 

Johan Krone, Smurfit Kappa 

Introduction to SAP GRC Process Control 

Karan Dhillon, SAP 

Pioneer Foods: Becoming Compliant by Choice 

Gavin Gray, Pioneer Foods 

Jannie Steyn, Pioneer Foods

What It Takes to Enforce Segregation of Duties 

Mirco Lucchetta, Benetton 

Roberto Taiariol, Benetton 

Trade Compliance with SAP GRC Global Trade Services 

Mike Bitsch, Merck KGaA 

Innovative Use of Virsa Access Enforcer Effi ciently 

Supports Ericsson IT 

Patrik Lönnström, Ericsson AB 

PLM/SCM/SRM/SAM 

RFID: From Stand-Alone Deployments to 

Integrated Business Processes 

Andres Botero, SAP 

Krish Mantripragada, SAP 

The Future of SRM 

John Zepecki, SAP 

Paige Leidig, SAP 

Adaptive Manufacturing: Enabling Operations 

Excellence and Innovation 

Vivek Bapat, SAP 

How Novartis Sustains Leadership with 

SAP Software 

Marc Bechet, Novartis Pharma 

The High Value of Visibility Across the Mining 

Value Chain 

Alvin Paules, Lonmin 

Stephen Cloughley, SAP 

A Look into the Future of SAP Service and 

Asset Management 

Peter Goebbels, SAP 

How Does SAP Software Support Product Development 

at Kongsberg Automotive? 

Per Högberg, Kongsberg Automotive 

Thomas Ohnemus, SAP 

How to Thrive with Shifting Supply Chain Conditions 

Stefan Theis, SAP 

Richard Howells, SAP 

Service Parts Planning at Ford Customer Service 

Division 

Robert Gembler, Ford-Werke GmbH 

Standard Bank of South Africa Automates and 

Standardizes Procurement 

Francesca Sherrill, SAP 

Suzette Bergman, Standard Bank of South Africa Ltd. 

Implementing SAP SRM as a One-Client Solution 

at Raiffeisen Informatik 

Eva Lebersorger, Raiffeisen Informatik GmbH 

Thomas Meyer, Raiffeisen Informatik GmbH 

A Look into the Future of Product Life-Cycle 

Management 

Thomas Ohnemus, SAP

PROCESS INDUSTRIES 

Portfolio Management as a Strategic Enabler of Growth 

for Anglo Platinum 

Arend Weil, SAP 

Chris Lumley, Anglo Platinum Ltd. 

Gary Vermaak, Anglo Platinum Ltd. 

Upgrade to SAP ERP: Success Factors for System 

Migration 

Adel Doulab, Saudi Aramco 

Effi cient Plant Maintenance with SAP Software: 

OMV’s Integrated Approach 

Helmut Hochwallner, OMV Solutions GmbH 

Biofuels and Midmarket: Success with SAP Oil & Gas 

Secondary Distribution 

Joern Schneider, Campa Energie 

Rhodia Group Applies Catalog Functionality of 

SAP SRM for Growth 

David Marchand, SAP 

Jean-Christophe Coppeau, Rhodia 

Enabling Supply Chain Transformation in the Pulp 

and Paper Industry 

Deon van Aarde, Sappi 

Improving Performance with Top-Floor to Shop-Floor 

Integration 

Jesus Garcia, Pemex Gas 

Manuel Chavez, Pemex Gas 

The SAP All-in-One Solution for Pulp and Paper 

at Salzer Papier 

Robert Kaup, TietoEnator Austria GmbH 

Thomas Salzer, Salzer Papier GmbH 

Transport and Supply Chain Management at 

Belgo-Arcelor Brasil 

Henrique Morais de Almeida, Belgo-Arcelor Brasil 

Matias Geraldo Dias, BMS Arcelor Brasil 

Benefi ts of Integrating a Global Business 

Rick Stokes, Alcan Inc. 

CABB: Rapid Implementation of SAP Best Practices 

for Chemicals 

Theo Geeroms, CABB 

Celanese: Achieving Best-in-Class Processes 

Through Integrated S&OP 

Franz Hero, SAP 

Jens Jarick, Celanese 

PUBLIC SERVICES INDUSTRIES 

The Platform to Deliver Public Value: 

The Public Services Strategy of SAP 

Tom Shirk, SAP 

Maximizing Public Service Value Through Shared 

Services 

Monica Rubombora, Gauteng Shared Services Centre 

Enterprise SOA: Convergence of Battle Management 

and Resource Management 

Hans Peukert, SAP 

Transforming Birmingham City Council 

Brendan Arnold, Birmingham City Council 

Stuart Hamilton, Service Birmingham 

Solution Strategy for SAP for Healthcare 

Harald Pitz, SAP 

Mark Biviano, SAP 

Solution Strategy for SAP for Higher Education 

& Research 

Harald Pitz, SAP 

Malcolm Woodfield, SAP

Supplementary Pension at Versorgungsanstalt des 

Bundes und der Länder (VBL) 

Jürgen Weiss, VBL 

Innovations in Education with SAP Campus Management 

Uri Erlich, University of Haifa 

Michael Wilmes, Freie Universität Berlin 

Innovations in Healthcare 

Martin Specht, University Hospital of Jena 

Arjen Ronner, Grupo HOSPITEN 

RETAIL AND WHOLESALE 

DISTRIBUTION INDUSTRIES 

How a Global Brand Has Achieved Measurable 

Business Benefi ts 

David Llamas, Harrods 

Realizing the Value of SAP Software at Graybar 

Steve Becker, Graybar Electric 

Identify and Reduce Risks in Your SAP Software 

Implementations 

Jarnail Lail, WW. Grainger Inc. 

SAP Software for Fruits and Vegetables Trading at 

Bocchi-Univeg 

Giampietro Rapppanello, Bocchi-Univeg 

Roberto Franzoni, Bocchi-Univeg 

SAP Software for Medical and Dental Wholesale 

at Henry Schein 

Jürgen Poggemann, CSC Deutschland Solutions GmbH 

Michael Kutzner, Henry Schein 

Global Transformation of BP’s Retail Business 

Ed Alford, BP 

Understand. Anticipate. Inspire: SAP’s Leadership in 

Trading Industries 

Christoph Schwarzl, SAP 

Rick Chavie, SAP 

Improve Attractiveness and Customer Satisfaction 

with Supply Chain Services 

Peter Bielert, Fa. Reyher 

Karstadt Goes Forward: An Implementation of 

SAP ERP 

Jan-Peter Hürtgen, Karstadt Warenhaus GmbH 

Peter Friedel, ITELLIUM Systems & Services GmbH 

Creating a Nimble Giant with Centralized Merchandise 

Management 

Roland Studer, Migros-Genossenschafts-Bund 

Giovanni Greco, SAP

SAP NetWeaver PLATFORM 

Collaborative Value Assessment at Philips: The Sense of IT 

Rob Vijverberg, Business Fit-ality 

Sjouke de Vries, Philips 

SAP NetWeaver: The Strategic Platform to Evolve 

IT to Enterprise SOA 

Fergus Griffin, SAP 

The Power of Us: Ecosystem Collaboration Driving 

Business Value 

Aiaz Kazi, SAP 

MDM: Consolidating Master Data and Laying the 

Foundation for Enterprise SOA 

Sunil Gupta, SAP 

Broader, Faster, and Deeper BI with the SAP NetWeaver 

Platform 

Lothar Schubert, SAP 

Deriving Business Value from Open Architectures 

Christopher Hearn, SAP 

Accelerating Innovation by Composing, Not Coding 

Jeff Anders, SAP 

Road Map for BPM and Event-Driven Architecture 

Harald Nehring, SAP 

Get Ready for Enterprise SOA with Process Integration 

Harald Nehring, SAP 

SAP SERVICES LOUNGE 

Enterprise SOA Made Easy: 

Adoption Paths, Services, and Accelerators 

Heiko Stock, SAP 

Stakeholder Value and BPO: 

Technology Implications for the CXO 

Christian Baader, SAP 

Empower Your SAP End Users: 

SAP Productivity Pak by RWD 

Bastian Stroucken, SAP 

Ludger Klockenbusch, Siemens AG, Transportation 

Systems, Erlangen, Germany 

Shifting a Paradigm: 

New Certifi cation Offerings from SAP Education 

Daniel LoPolito, SAP 

Innovation, Growth, and Effi ciency: 

Closing the Gap Between Business and IT 

Lars Gollenia, SAP 

Enabling Business Process Innovation at Tetra Pak 

Kai Neumaier, SAP 

Karin Williams, Tetra Pak 

Biomet Europe Reduced TCO with Flexible Enterprise 

System Deployment 

Hans Meenderink, Biomet Europe 

System Landscape Optimization: How to Adapt 

Systems to Changed Requirements 

Hans-Joachim Wuerth, SAP 

Implementing Core Innovation with the 

SAP Ramp-Up Program 

Harald Eckert, SAP 

Antonio Cruz, INCM 

End-to-End Solution Operations Standards with 

SAP Solution Manager 

Matthias Melich, SAP

SERVICES INDUSTRIES 

Delivering High-Performance Business Intelligence 

with SAP Software 

Matthias Assmann, T-Mobile UK Ltd. 

Lead to Cash at KPMG Australia 

Matthias Bohner, SAP 

Tony C. Grooby, KPMG 

Fraport AG: Airport Construction Projects on the 

SAP NetWeaver Platform 

Roland Krieg, Fraport 

Sylvia Busch, Fraport 

Facilities Management with a Difference at TFMC 

Gabriele Ertl, SAP 

Rob Redaelli, TFMC 

Financial Customer Care at TeliaSonera: 

A 360-Degree Customer-Focused View 

Michaela Kresak, SAP 

Olga Irish, TeliaSonera 

SAP Leads in Logistics 

Árni Jónsson, Avion Group 

Mike Riegler, SAP 

Asset Management in the United States (PSE&G) and 

Billing in Europe (CEZ) 

Lubomir Stepan, CEZ Group 

Richard W. Wernsing, Public Service Electric & Gas 

(PSE&G) 

Global and Regional Gas Companies Adopt SAP for 

Utilities 

Gonzaga de la Sota Ortuzar, Naturgas Energia Servicios 

Serge Buisson, Gaz de France 

Lufthansa CityLine: The Route to Success with 

SAP for A&D 

Lise Donnez, SAP 

Mark Nowak, Lufthansa CityLine 

Workforce Management at RWE Energy and Waste 

Management at AVE Group 

Gerald Hübsch, Energie AG 

Jens Freisenhausen, RWE 

SAP Enables Growth and Innovation for Publishing 

Companies 

Havard Rye, Gyldendal Norsk Forlag AS 

Mechthild Hauser, Burda Digital Systems GmbH 

Implementing SAP Intellectual Property Management 

in Publishing 

Graeme Paskins, Oxford University Press 

SOLUTIONS FOR INFORMATION 

WORKERS 

Duet Software: Customer Success Story 

Prashanth Shetty, SAP 

Sales Management with Duet Software 

Byron Banks, SAP 

SAP Enterprise Search: Gateway to Enterprise 

Information and Processes 

Stephan Schindewolf, SAP 

SAP Solutions for Information Workers 

Rajeev Goel, SAP 

Bringing the Enterprise to the Information Worker 

Dennis Moore, SAP 

SAP Solutions for Performance Management 

Mindy Fiorentino, SAP 

Sanjay Poonen, SAP 

A CIO’s Story: Multiple Successful Mobile Projects 

at TÜV NORD 

Gunnar Thaden, TÜV NORD 

Tolulope Akinola, SAP


EXHIBITOR PROGRAM 

Make plans to meet with our exhibitors while at SAPPHIRE ’07 Vienna. 

Visit with an expected 100 SAP solution–certifi ed technology, software, 

consulting, and implementation experts, as well as service and support 

providers. 

Discover the best solutions to meet your organization’s key challenges. 

EXHIBITORS 

The following is a partial list of exhibitors, confi rmed at the time of publishing. 

For the most current listing, please visit www.sap.com/emea/sapphire.

SAPPHIRE ’07: 

LIST OF EXHIBITORS 

170 Systems 

ABB 

Accenture 

Adobe Systems 

ADP Employer Services 

AEDAPTIVe Solutions 

Akamai Technologies 

Apriso 

Aquire 

arcplan Information Services 

Atos Origin 

Atrion International 

Axon 

Axxom Software 

BackOffi ce Associates 

BearingPoint 

BlackBerry Research in Motion 

Catalyst 

Cisco 

ClickSoftware 

CODA Group 

Cognizant 

Cognos 

Companio 

CSC 

Dell 

Deloitte 

Digital Fuel Technologies 

EASY SOFTWARE 

ECS 

EMC 

Esker 

ESRI 

Fujitsu Services 

Fujitsu Siemens Computers 

Genpact 

Harte-Hanks Trillium Software 

HCL 

Hewlett-Packard 

Human Inference 

IBIS Prof. Thome 

IBM 

IBSolution 

IDS Scheer 

ILOG 

Informatica 

Infosys Technologies 

Intel 

itelligence 

Kaba 

LeT Systems 

LogicaCMG 

LogicTools 

Magnisol 

MCA Solutions 

Microsoft 

MicroStrategy 

Mobius Management Systems 

Nakisa 

Network Appliance 

Open Text 

OR Soft Jänicke 

Oracle 

ORTEC LOGIPLAN 

OSI SOFTWARE 

Panaya 

PIRONET NDH 

PricewaterhouseCoopers 

Questra 

Quintiq 

ReadSoft 

Redwood Software 

retarus 

RWD Technologies 

Satyam Computer Services 

sd&m 

SecurIntegration 

SEEBURGER Informatik 

SGI 

Siemens 

SIVIS 

Steria 

StreamServe 

Sun Microsystems 

SWIFT 

Sybase 

Tata Consultancy Services 

Teradata 

T-Systems 

UC4 Software 

Unipart 

Utopia 

Vendavo 

Visiprise 

VMware 

Vodafone 

Wily Technology Division, CA 

Winshuttle 

Wipro Technologies 

Wonderware 

Zebra Technologies 

zetVisions 

Zilliant


CELEBRATION NIGHT 

On Tuesday, May 15, the classical foundations of Vienna will shake with 

SAPPHIRE ’07 Celebration Night. For just one night, a club like no other. 

The evening will be an unforgettable fusion of rhythm, dance, and surprising 

entertainment – constantly changing, evolving, and accelerating in increasingly 

exciting ways. The SAPPHIRE ’07 Celebration Night will provide everyone 

with an opportunity to relax, enjoy great food and stunning entertainment, 

and party with friends and colleagues... at the speed of change! 

SAPPHIRE ’07 EVENT UPDATES 

For complete details on our concert lineup and other 

festivities, watch your e-mail in-box or check soon at 

this Web page: www.sap.com/emea/sapphire. 

DISCOVER VIENNA 

At SAPPHIRE ’07 Vienna, spend time networking with peers and learning about 

the latest business and technology issues. But don’t miss out on all that Vienna 

has to offer. 

Vienna, often described as the cultural capital of Europe, is conveniently 

located in central Europe and offers a unique mix of 21st-century technological 

understanding and historical background. There’s plenty to see in Vienna, 

including Schönbrunn Palace, Hofburg, Vienna Opera House, Spanish Riding 

School, and Danube Tower. View the city from the giant Ferris wheel at Prater, 

or enjoy shopping at Naschmarkt. 

At night, sample Viennese cuisine, visit a Vienna coffee house, or enjoy Vienna’s 

international culinary offerings. You can also check out Vienna’s famous wine 

taverns and beer pubs. Or take in a concert in this city of music.

REGISTRATION 

HOW TO REGISTER 

You can register for SAPPHIRE ’07 Vienna online at www.sap.com/emea/sapphire or 

use the attached registration form. Once your registration is complete, you will receive 

a confi rmation e-mail. Entrance badges and complete instructions, including personal 

registration numbers, will be sent to all confi rmed registrants approximately two weeks 

prior to the event. 

CONFERENCE FEES 

Early Bird Regular 

Full conference €1,600 plus 20% Austrian VAT €1,800 plus 20% Austrian VAT 

Day ticket €800 plus 20% Austrian VAT €990 plus 20% Austrian VAT 

Deadline Until March 30, 2007 After March 30, 2007 

TICKET DESCRIPTION 

The ticket includes keynote presentations, exhibit hall access, presentation sessions, the 

welcome event, and the evening event. 

GROUP BOOKINGS 

Group bookings for 15 or more attendees have the special rate of €1,530 plus 20% Austrian 

VAT per person. Please contact the registration offi ce at sap@regteam.com or call 

+44 (0) 1252 77 10 30 if you would like to take advantage of this promotion 

Rules and Regulations 

Only new registrations are eligible for the group booking. Current active registrants 

of SAPPHIRE ’07 Vienna do not qualify. The promotion is exclusively applicable to 

SAPPHIRE ’07 Vienna full-conference tickets. This regis tration promotion cannot be 

combined with any other promotion. SAP reserves the right to cancel and/or modify this 

program at any time. This offer expires when the conference reaches sold-out status.

PAYMENT TERMS AND CONDITIONS 

For all early-bird registrations, payment must be received by March 30, 2007. For all 

other registrations, payment must be received prior to the event. Please be advised that 

your registration is not considered confi rmed until payment has been received in full. All 

registrants must pay 20% Austrian VAT. Registration is not considered paid unless VAT 

has been included with each registration payment. Once pay ment has been received, a tax 

invoice will be made available for you to print via the Web site and automatically sent to 

you via post. Please note that all payments must be made in euros. 

Payment can be made by one of the following methods: 

• Bank transfer 

Once you have completed your registration, you can print a pro forma invoice via the Web 

site. Alternatively, call the registration offi ce and arrange for it to be sent to you via post. 

The pro forma invoice will include all details needed for a bank transfer. When making 

your payment, please be sure to state your name, company name, and pro forma invoice 

number. All fees incurred in connection with bank transfers should be paid by 

the person making the transfer 

• Cheque 

Once you have completed your registration, you can print a pro forma invoice via the Web 

site. Alternatively, call the registration offi ce and arrange for it to be sent to you via post. 

The pro forma invoice will give full details of payee name and where to send your cheque. 

• Credit card 

Please enter your credit card details when making your registration online or complete 

the attached form. Please ensure that you include the cardholder name and cardholder 

address if different from your registration details. 

REGISTRATION CANCELLATION 

All cancellations must be received in writing. Please fax your cancellation notice to 

+44 (0) 1252 77 1730, or send an e-mail to sap@regteam.com before April 27, 2007. 

Cancellations received after April 27, 2007, as well as registrants not attending without 

cancelling, will be liable for the full registration fee. 

REGISTRATION SUBSTITUTIONS 

Substitutions must be received in writing, must be addressed to the registration offi ce, 

and must include the names of both the original and the substitute registrants. 

EVENT CANCELLATION 

In the event that SAPPHIRE ’07 Vienna is cancelled, registrants will be refunded the 

registration fee only. Cancellation of travel reservations and hotel reservations is the 

exclusive responsibility of the registrant. 

CONTACT US 

Registration Questions 

E-mail: sap@regteam.com 

Phone: +44 (0) 1252 77 10 30 

Fax: +44 (0) 1252 77 17 30 

Payment Questions 

E-mail: cc@delegate.com 

Phone: +44 (0) 1252 77 63 13 

Fax: +44 (0) 1252 77 17 73 

Housing Questions 

E-mail: saphotels@regteam.com 

Phone: +44 (0) 1252 77 10 30 

Fax: +44 (0) 1252 77 17 30 

Hours of Operation 

Monday to Friday, 9:30 a.m. – 5:30 p.m. CET

REGISTRATION FORM 

Mr. Ms. 

Title/First Name Last Name 

Job Title E-mail 

Phone Fax 

Special Needs or Dietary Requirements 

Special Needs or Dietary Requirements 

Company Purchase Order No. 

Address 1 

Address 2 

Postal Code/City State/County/Country 

Job Function Department 

Industry 

Please indicate how many people are employed by your organization 

Please indicate your organization’s annual revenue 

PLEASE FAX THIS FORM TO: +44 (0) 1252771730 

RELATIONSHIP 

Customer – My company currently uses SAP solutions. 

Prospective customer – My company is not currently running SAP solutions. 

Independent consultant – I am a consultant but do not work for an SAP partner 

company. 

Partner – I work for a company with a current SAP partnership agreement and/or 

certifi cation. 

Partner for SAP Business One – My company is a value-added reseller (VAR) 

and/or independent software vendor (ISV). 

Provider of a qualifi ed SAP All-in-One partner solution – My company is a 

value-added reseller (VAR) and/or independent software vendor (ISV). 

Not given 

If your company is both a customer and a partner of SAP, please make your choice based 

on your primary reason for attending the event. 

TICKET (plus 20% Austrian VAT) EARLY BIRD TICKET (plus 20% Austrian VAT) 

Full Conference €1,800 Full Conference €1,600 

Day ticket, May 14, 2007 €990 Day ticket, May 14, 2007 €800 



PAYMENT METHODS 

I intend to pay by: Bank Transfer Cheque Credit Card 

Mastercard American Express Visa Diners Club 

Credit Card No. Expiration Date(Month/Year) Security Code on Reverse of Card 

Name of Cardholder Signature of Cardholder 

With my signature I accept SAP’s general registration conditions. 

Date Signature

HOTEL RESERVATION FORM 

Mr. Ms. 

Title/First Name Last Name 

Company E-mail 

Phone Fax 

PAYMENT METHODS 

Mastercard American Express Visa Diners Club 

Credit Card No. Expiration Date (Month/Year) Security Code on Reverse of Card 

Name of Cardholder Signature of Cardholder 

With my signature I accept SAP’s general registration conditions. 

Date Signature 

HOTEL PRICES AND ROOM TYPE 

All prices are in euros and the price quoted is per room, per night. Local tax is included in 

the rate. A “single” room rate entitles one person to occupy the room. A “double” room 

rate entitles two people to occupy the room. 

PLEASE FAX THIS FORM TO: +44 (0) 1252771730 

REGISTRATION OFFICE 

P.O. Box 156 · UK – Fleet Hampshire · GU51 3FX 

T +44 (0) 1252771030 · F +44 (0) 1252 771730 

E sap@regteam.com 

HOTEL 

Category A Single-Bed Room: €175–€240 

Exclusive hotel, high quality, well equipped Double-Bed Room: €175–€260 

Category B Single-Bed Room: €130–€175 

Upper-middle-class hotel, good quality, well equipped Double-Bed Room: €150–€200 

Category C Single-Bed Room: €100–€130 

Middle-class hotel, good quality Double-Bed Room: €120–€140 

Breakfast should be included in the room rate Late Arrival 

Smoking Nonsmoking 

Comment 

Arrival Date Departure Date 

HOTEL CANCELLATION POLICY 

By making a reservation with the SAP registration offi ce or the SAP conference Web site, you 

expressly agree that, in the event of a cancellation of a hotel reservation after close of business 

on April 27, 2007 (6:00 p.m. CET) or a no-show on the reservation date, your credit card will 

be automatically debited by the hotel for the total number of nights of your reservation. 

NO-SHOW – If you are not able to utilize your room on the original date of arrival, you are 

obliged to inform the registration offi ce in writing to notify them that you will be arriving 

the following day. Should you fail to inform the registration offi ce, in writing, that you wish 

to utilize your room for the second night of your reserved stay, the hotel will make every 

effort to accommodate you, but this does not constitute a guarantee. 

Please advise the registration offi ce if you will arrive late.

REGISTER NOW FOR SAPPHIRE ’07 VIENNA. 

AND DISCOVER HOW TO DO 

BUSINESS AT THE SPEED OF CHANGE. 

TO REGISTER 

Please fax the included 

registration form. 

Or visit: 

www.sap.com/emea/sapphire 

Or send an e-mail to: 

sap@regteam.com 

CONFERENCE LOCATION 

Reed Exhibitions Messe Wien 

Messeplatz 1 

A–1021 Vienna 

(07/03) 

© 2007 by SAP AG. All rights reserved. SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver, Duet, PartnerEdge, 

and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 

SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks 

of their respective companies. Data contained in this document serves informational purposes only. National product specifi cations 

may vary. 

These materials are subject to change without notice. These materials are provided by SAP AG and its affi liated companies (“SAP Group”) 

for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions 

with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the 

express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an 

additional warranty.

sapphire - UK and Ireland SAP User Group

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