Calendar 1995-96 - The University of Akron

118 The University of AkronAdvertisingAdvertising majors can obtain advertising positions with manufacturers, retailers,service and nonprofit organizations, advertising agencies, advertising specialtyhouses such as market research firms or with such advertising vehicles as newspapers,magazines, radio or television stations, direct mail operations, and telemarketingfirms. While the focus of this program is on advertising (the indirect,impersonal communications carried by a mass medium and paid for by an identifiedsponsor). students will also explore other elements of the "promotional mix"including sales promotions, publicity, personal selling and visual merchandising.Some of the more frequently obtained advertising positions include media buyer,media planner or supervisor, advertising accounts manager, copywriter and creativedirector, sales representative, and a host of other entry level po"sitions withinthe promotions field. Advanced career paths in advertising and promotions wouldinvolve managerial responsibilities over the above mentioned positions.An advertising major must meet all requirements of: (1) the General StudiesProgram, (2) the Pre-Business Program, (3) the College of BusinessAdministration Core Courses Program, (4) the Advertising Major RequiredCourses Program, and (5) the Advertising Major Elective Courses Program.To receive a Bachelor of Science in Business Administration/Advertising degree,the student must successfully complete the following 23 credit hour program:• Required: Complete all courses - 17 creditsCredits6600:293 Car~er Orientation 16600:350 Advertising 36600:355 Buyer Behavior 36600:425 Advertising Research And Evaluation 36600:430 Promotional Campaigns 36600:490 Marketing Straiegy 36600:493 Career Management 1• Electives: Complete two courses - 6 credits. At least one of the two electivescourses must be selected from 3300, 7100, and/or 7600 fields of study.3300:3907100:1806600:3756600:3856600:4406600:4506600:4807600:2807600:2827600:2837600:3877600:486Professional WritingGraphic DesignProfessional SellingInternational MarketingProduct PlanningStrategic Retail ManagementSales ManagementMedia Production TechniquesRadio ProductionTelevision ProductionRadio And Television WritingBroadcasting Sales And Management6800: International BusinessThe dynamic changes in the world's physical. political, economic, and culturalenvironments are resulting in threats to the well being of both individuals andorganizations, as well as creating totally new market opportunities for businessfirms and enterprises. The challenge is to effectively compete in the global marketplaceas it exists today and develops tomorrow. This academic program viewsinternational business in the broad content of all business transactions devisedand carried out across national borders to satisfy the organizational and personalgoals of firms and individuals. International business studies incorporates all ofthe functional business operations of accounting, finance, management, and marketing,as such, it is an integrative field of study within an international framework.Given the growth and complexity of international business activities andpractices, career opportunities are available and rewarding. Entry into internationalbusiness careers is best accomplished by first securing a functional area position(accounting, finance, management, or marketing) within a business organizationand then moving into the firm's international operations. This preferred careerpath and its associated employment opportunities are the reasons why theinternational business prograrn is structured as a co-major with one of the functionalareas of business.3333333333336800: International Business Co-MajorThe International Business Co-Major requires that each student successfully completeall requirements for a Bachelor of Science in Business Administration in oneof the following functional areas of business: Accounting, Finance, Management,Marketing or Advertising (see Undergraduate General Bulletin for degree requirements).In addition to the functional area's major degree requirements, eachstudent must successfully complete the course requirements in each of the followingInternational Business components:• Required International Business Courses:(Complete all courses - 5 credits) Credits6600:293 Career Orientation 16600:4936600:405Career ManagementMuhinational Corporations• Elective International Business Courses:(Complete two courses - 6 credits)6400:323 International Business Law6400:481 International Business Finance6500:4576600:3856600:421International ManagementInternational MarketingInternational Business Pr8ctices• Elective Interdisciplinary Courses:(Complete three courses - 9 credits)3250:450 Comparative Economic Systems3250:480 Economic Development & Planning For Underdleveloped Nations3250:461 Principles of International Economics3350:450 Development Planning in the Third World3700:300 Comparative Politics3700:310 International Politics And Institutions3700:321 Western European Politics3700:322 Soviet and European Politics3700:323 Politics of China and Japan3700:312 The Politics Of International Trade And Money3700:326 Politics Of Development Nations3870:270 Cultures Of The World• Required Foreign language Component(Complete One language Sequence- 14 credits)3520:xxx French Language3520:101 Beginning French I3520:102 Beginning French II3520:201 Intermediate French I3520:202 Intermediate French II3530:xxx German Language3530:101 Beginning German I3530:102 Beginning German II3530:201 Intermediate German I3530:202 Intermediate German II3550:xxx Italian Language3550:101 Beginning Italian I3550:102 Beginning Italian II3550:201 Intermediate Italian I3550:202 Intermediate Italian II3570:xxx Russian Language3570:101 Beginning Russian I3570:101 Beginning Russian II3570:201 Intermediate l'lussian I3570:202 Intermediate Russian II3580:xxx Spanish language3580:101 Beginning Spanish I3580:102 Beginning Spanish II3580:201 Intermediate Spanish I3580:202 Intermediate Spanish IIOther languages can be used to fulfill the language requirement. In such cases,• competency exams are approved and administered by the Department ofModern languages.• Required Geography Component:(Complete one course - 3 credits)3350:320 Economic Geography3350:353 Latin America3350:358 Europe3350:358 USSR3350:360 Asia3350:363 Africa South of the Sahara133333333334433333)344334433443344334433333333