with Singapore - US Chamber of Commerce

TECHNOLOGYIndustry: ElectronicsNumber of U.S. Employees: 2Major Products Sold to Singapore: Games for Mobile PhonesYears of Involvement in Singapore: Less than 1Industry: Developer of Library Software and ServicesNumber of U.S. Employees: 293Major Products Sold to Singapore: Integrated LibraryAutomation SystemsYears of Involvement in Singapore: 11JSMART TECHNOLOGIESBurlington, VermontJustin Siegel, Chief Executive Officerwww.jsmart.comJSmart Technologies develops and publishes games formobile phones and sells to one of Singapore’s leadingwireless operators. The combination of Singapore’shigh market demand for electronics and JSmart’s unique andsophisticated product series has allowed the company to gaintraction in the region.In less than a year ofexporting, 3% ofJSmart’s sales comefrom Singapore.Singapore is the11th largest U.S. exportmarket worldwide. AnFTA with Singapore willhelp in gaining marketaccess for U.S. sectorsthat can claim acompetitive advantage,such as engineering,technology, anddistribution. Inparticular, small andmedium-sized businesseswill benefit from an FTA. Jsmart CEO Justin Siegel says, “Theelimination of trade barriers is highly favorable to smallcompanies like ours, who don’t have the resources toeffectively deal with many of the existing complexitiesof foreign trade. An FTA will encourage more business inboth directions.”SIRSI CORPORATIONSt. Louis, MissouriAndrew Morrice, Vice President of Sales and Marketing,International Operationswww.sirsi.comSirsi Corporation is a leading provider of advancedtechnology for libraries, focusing on software andservices such that help libraries of all types and sizesserve their user communities. The software is designed andproduced in the UnitedStates. The majority ofSirsi employees work inSt. Louis, MO, andHuntsville, AL.For the past 11years, Sirsi has partneredwith libraries inSingapore to providetechnology solutionsto assist libraries inpromoting learning,empowerment, andopportunity. Sirsi’ssuccess in the marketis evidenced by itsseveral contracts tolibrary managementsystems at prestigious institutions including NanyangTechnological University and the National Institute ofEducation. In addition, Sirsi maintains service contracts withseveral Singapore facilities.“As an international company, Sirsi seeks markets withminimal trade barriers and liberalized trade regimes,”comments Andrew Morrice, vice president of sales andmarketing, International Operations. “We generally findthat the policies of the Singapore government and theirrelated agencies create a positive environment for ourbusiness activities.”18