towards excellencegreen business<strong>CII</strong>-Godrej Green Business CentreTwo key events on Green Business, the GreenBusiness Summit <strong>2009</strong> and the Investor Forum <strong>2009</strong>,were held on 29 and 30 October in Mumbai.Pursuing Growth – Preserving Ecology, the themefor Green Business Summit <strong>2009</strong>, Conveyed thecore message of the Mission on Sustainable Growth.The core purpose of the Mission is to ‘promote andchampion conservation of natural resources in IndianIndustry without compromising on high and acceleratedgrowth.’The Green Business Summit <strong>2009</strong> discussed New Ventures India (NVI), a joint initiative of the <strong>CII</strong>-Sohrabji Godrej Green Business Centre and the WorldResources Institute, Washington, DC organised the 4thedition of the annual flagship Investor Forum <strong>2009</strong> witha focus on Green Entrepreneurship – Opportunities andChallenges.The event featured information exchange and focuseddiscussions on the issues affecting all stakeholders inthe sustainability space, and business plan presentationsby innovative green enterprises.Both events focused on the latest and emerging greenbusiness trends, challenges and opportunities, providedglobal perspectives on green businesses and suggestedecologically sustainable business growth models.In her special address on 29 October, Ms Vicky Treadell,British Deputy High Commissioner for Western India, saidthat India, considering its current stage of development,robust growth projections and the new wave of lowcarbon technologies under development, is uniquelyplaced to leapfrog to a low carbon economy, skippinga couple of evolutionary steps.Mr Owen Jenkins, Counsellor & Head-Climate Change& Energy Unit, FCO-DFID, British High Commission,pointed out that on the issue of climate change, thereis global consensus on ‘what to be done’ but the ‘how’part of it is yet to be fully addressed.He said the Government of UK would support aframework for climate change which would be ‘Effective,Ambitious and Fair’ and would take into account ‘historicresponsibilities’ as well as ‘support developing countriesboth in technology and finance.’Mr Jamshyd N Godrej, Past President, <strong>CII</strong>, and Chairman,<strong>CII</strong> – Sohrabji Godrej Green Business Centre, feltthat climate change presents a huge opportunity tobusinesses for ‘interventions.’ He described the proactiverole played by <strong>CII</strong> in enabling such interventions in greenbuildings and energy efficiency.Dr Naushad Forbes, Chairman, <strong>CII</strong> Western Region,and Director, Forbes Marshall Pvt Ltd, called uponmore Indian industries to jump onto the bandwagonof green businesses, as multiple business models areevolving. Electric vehicles, for example, he said, offerpotential for Indian companies to become technologysuppliers to the Western world. He however pointedout that this sphere of business is greatly influenced bynetwork externalities like a supportive policy structure,and entrepreneurs in this space need perseverance aswell as long term focus.Mr Vijay Chandok, Chairman, New Ventures IndiaSteering Committee, <strong>CII</strong> – Godrej GBC, and Sr GeneralManager – SME, ICICI Bank Ltd, in his concludingOwen Jenkins,Counsellor & Head-Climate Change &Energy Unit, FCO-DFID, British HighCommissionVijay Chandok,Chairman, NewVentures IndiaSteering Committee,& Sr GM – SME,ICICI Bank LtdVicky Treadell,British Deputy HighCommissioner forWestern IndiaJamshyd N Godrej,Past President, <strong>CII</strong>& Chairman, <strong>CII</strong> –Sohrabji Godrej GBCDr Naushad Forbes,Chairman, <strong>CII</strong> (WR)& Director, ForbesMarshall Pvt Ltd38 | <strong>November</strong> <strong>2009</strong> Communiqué
green businessremarks, said that culture of ‘Green Entrepreneurship’ is visible in Indiaand the banking sector is keenly looking at the potential opportunity.During the event, an MoU was signed between <strong>CII</strong> and Invest in SwedenAgency (ISA) to further co-operation between India and Sweden inRenewable Energy and similar sustainable technologies.The MoU enables a strategic allianceand partnership between <strong>CII</strong>- GodrejGBC and ISA for collaborative R&Dprojects, incubation / facilitationof clean enterprises in India, andspecialised programmes / projectsin energy, environment, water andwaste management.The two events covered varioustopics in the sustainability domain,discussed national and internationalbest practices and witnessed aseries of panel discussions.Investor Forum <strong>2009</strong> held a Business Plan Competition where ten promisingcompanies (with products in the sustainability domain) put forth theirbusiness proposals before investors and pitched their case for investmentrequirements. The winners were Husk Power Systems, Sresta Natural Bioproducts Pvt Ltd and Noble Energy Solar Technologies Ltd.Interaction with US Ambassador to IndiaMr Timothy J Roemer,US Ambassador to India,visited the <strong>CII</strong> - GBCCentre in Hyderabad on21 October and had aninteractive session with<strong>CII</strong> - AP members.Working together in acollaborative fashion, bothgovernments are activelyengaged in a strategicExchange of MoU between Srikant Illuri,Executive Director & Country Head, Invest inSweden Agency, India, and S Raghupathy, SrDirector & Head, <strong>CII</strong> – Godrej GBCTimothy J Roemer, US Ambassador to India andY Harish Chandra Prasad, Chairman, <strong>CII</strong> Andhra Pradeshdialogue that will, among other things, continue our successful energydialogue and begin discussions on actions to address the seriouschallenges of global climate change, Mr Roemer said. He appreciatedthe role played by <strong>CII</strong> in promoting energy efficiency and resourcemanagement tools and techniques in Indian industry.Mr Roemer was escorted on a tour of the Centre, which is one of the greenestbuildings in the world, and was briefed on its energy efficient, eco-friendlyand sustainable features. He also planted a sapling in the premises.Seminar on Value EngineeringThe <strong>CII</strong> – Total Cost Management (TCM) Division organised a one-daySeminar on ‘Cost Effectiveness through Value Engineering’ on 15 Octoberin Bengaluru. The seminar introduced the concept, procedure and benefitsof Value Engineering across the functions and sectors of business. Thetechnical sessions discussed Value Engineering in Manufacturing, Logistics& Infrastructure, and Management.Communiqué <strong>November</strong> <strong>2009</strong> | 39