PUBLIC PASSENGER VEHICLE DRIVER'S LICENSE ...

I. GENERAL INFORMATION
LICENSE REQUIRED: Any alarm business, alarm sales
business or private first responder must have an alarm
business license to operate in the city of Milwaukee. (See
page 3 for definitions.)
EXEMPTIONS: No license is required of:
1. Sellers of alarm systems from a fixed location who do
not visit the site where the alarm system is to be
installed.
2. Any person engaged solely in the business of designing
the system for the location.
3. Any “in-house” private alarm business that does not
offer services to the public. Example: If a private alarm
business has monitoring services within the same
company, either at the same central location or different
locations, and all the alarm users at different locations
are also with the same company, a license is not needed.
ADDITIONAL LOCATIONS: If a company has a licensed
private alarm business for a central location and the
same company has satellite offices that monitor private
alarms, the satellite offices do not need separate private
alarm business licenses.
SEPARATE LICENSES REQUIRED: A business must obtain
a license for each service it provides. Example: If ABC,
Inc. monitors and sells monitoring services, two licenses
would be required:
1) Alarm Business License and 2) Alarm Sales License.
PRIVATE FIRST RESPONDER SERVICE REQUIRED:
Alarm businesses which provide to alarm users
alarm monitoring services for the receiving of
burglary alarm messages are required to provide to
alarm users a private first responder service that
verifies, in the case of an activated burglary alarm,
that an attempted or actual crime has occurred at
the alarm site before the alarm signal is transmitted
to the police department. These businesses must
be licensed as a private first responder and
individuals employed as first responders must have
a state “Security Person” permit. Contact the State
of Wisconsin – Department of Regulation and
Licensing for Details, http://drl.wi.gov/.
P R I V A T E A L A R M B U S I N E SS
L I C E N S E I N F O R M A T I O N S H E E T
O F F I C E O F T H E C I T Y C L E R K L I C E N S E D I V I S I O N
2 0 0 E . W E L L S S T . R O O M 1 0 5 , M I L W A U K E E , W I 53202
(414) 286-2238 E-MAIL ADDRESS: LICENSE@MILWAUKEE.GOV
WWW.MILWAUKEE.GOV/LICENSE
ccl-160 (11/11)
II. APPLICATION INFORMATION
LICENSE FEE: $300 fee for an Alarm Business or
Private First Responder; $450 fee for Alarm Sales.
Fees must be submitted at the time of
application. Make checks payable to: City of
Milwaukee. Credit cards are also accepted online
and in-person; cash is accepted from applicants
filing in person only. When you provide a check as
payment, you authorize us either to use
information from your check to make a one-time
electronic fund transfer from your account, or to
process the payment as a check transaction.
LICENSE PERIOD: Biennial (2-year period), expiring
on December 31 in odd-numbered years, regardless
of the date of issuance.
NOTARIZED SIGNATURES: The application shall be
signed and sworn to by the applicant, if an
individual; a partner, if a partnership; a duly
authorized agent, corporate officer or member, if a
corporation or a limited liability company.
►The signature of the applicant on the license
application must be notarized. A $.50 fee will be
charged for applications notarized by the License
Division.
►Commissioned notaries public, including
attorneys, must impress notary seals on the
notarial certificates issued. [!] Applications
submitted without notarizations or seals will be
returned.
FINGERPRINTING REQUIREMENT: An individual
applicant and all partners of a partnership whose
fingerprints are not already on file with the
Milwaukee Police Department must be
fingerprinted.
This requirement shall apply only to the agent of a
Corporation, Non-Profit Organization or LLC.
Fingerprinting is conducted each weekday
(excluding holidays) between the hours of 8:00 a.m.
and 6:00 p.m. at the Police Administration Building,
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951 N. James Lovell Street (7 th St), Room 305.
Applicants can contact the Milwaukee Police
Department, (414) 935-7281, to determine whether
fingerprints are already on file, or to obtain
information relating to complying with the
fingerprinting requirement.
REPORT CHANGES: Whenever any fact set forth in
the application changes, the licensee shall file a
written notice of the change with the License
Division within 10 days of the change.
A change of agent requires fingerprinting of the
new agent within 10 days of the change.
LICENSE DISQUALIFICATION: If the Common
Council denies an application for a license based on
the background investigation, then the same
applicant is disqualified from applying for a new
license for a period of 12 months from the date of
denial.
PARTIAL REFUND OF LICENSE FEE: If an application
is withdrawn or denied, applicants are eligible for a
refund less an administrative fee.
Requests for refunds must be made no later than
one year from the date of withdrawal or denial of
the application.
ccl-160 (6/11)
If a permit is not issued, the refund must be
requested no later than one year from the date of
application, unless the license has been granted, in
which case no later than one year from the date of
granting of the license.
III.
PROCESSING TIME, GRANTING OF LICENSE: The IV.
entire application and approval process of
obtaining your license generally takes up to 6
weeks.
►After applications have been filed with and
III. OTHER REQUIREMENTS AND REGULATIONS:
Ordinances related to Private Alarm Business are
located in s. 105-75, MCO, and may be viewed
online at http://www.milwaukee.gov/ordinances
accepted as complete by the License Division, the INSTALLATION OF PRIVATE ALARM SYSTEMS:
Milwaukee Police Department conducts All electrical installation contractors, including
background investigations, provided applicants those installing low-voltage alarm systems, must be
have first complied with fingerprinting licensed by the Department of Neighborhood
requirements.
Services (DNS). Each private alarm system
►After the findings of the background
installation also requires a permit from DNS.
investigations have been forwarded to the License
Division, license applications are scheduled on the
agendas of the Public Safety Committee for its
recommendation to the Common Council on
whether licenses should be granted or denied.
ALARM SALES:
►All alarms sales personnel must receive a
minimum of 14 hours of training within the first 2
weeks of employment in sales activities.
The committee generally meets every 3 weeks,
excepting that no meetings are held in August.
►Applicants required to appear in-person for
hearings before the Public Safety Committee will
receive written notices.
►No person may engage in sales activities with any
prospective alarm user prior to the completion of
14 hours of sales training except in the direct
presence of registered sales personnel who has
received a minimum 14 hours of sales.
►All alarm sales personnel must be registered with
the City Clerk License Division within 10 days of
employment and 10 days of termination. A
electronic file certifying the employment and
containing an accurate depiction of the photoidentification
badge of the salesperson must be
submitted to license@milwaukee.gov with the
subject header listed as “Alarm Salesperson”.
►All alarm sales personnel must display photo –
Identification badges that include the name, name
of alarms sales business and the name and phone
number of the alarm business.
CONTRACTS:
► All contracts must be in writing and identify the
services to be provided by the licensee. A copy of
contracts proposed for alarm sale, installation,
maintenance, monitoring, responder and any other
alarm services shall be written in plain language
with key points in bold or 10-point font.
► All contracts must be presented to prospective
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individual customers together with a pamphlet or
other written information, prepared or approved by
the city clerk, that includes a statement of rights
and responsibilities of alarm users.
► All contracts must be state that, after a city
agency is notified of 2 false alarms within a
calendar year, the alarm user is subject to
municipal citation.
PROHIBITED SYSTEMS
► Automated Alarm Notification Prohibited. No
person may use or operate, attempt to use or
operate, or cause to be used or operated, or
arrange, adjust, program or otherwise provide or
install any alarm system that upon activation will
initiate, transmit, or deliver an alarm notification to
any city agency by automated means except for fire
alarms.
► Panic Alarm Notification Prohibited. No person
may initiate, transmit, or deliver an alarm
notification in the nature of a panic alert, police
alert, medical alert or disturbance alert to any city
agency by automated means, electronic or
telephonic means, or other miscellaneous signal or
message as distinguished from burglary, robbery
(hold-up) or fire alarms.
► Multiple Trip Sensor and Audio Sensor
Notification Prohibited. No person may initiate,
transmit, or deliver by automatic means, electronic
or telephonic means, any request for service to any
city agency based upon multiple trip sensors or
audio sensors.
V. DEFINITIONS:
ALARM BUSINESS: means any person engaged in
providing, selling, leasing, renting, installing,
monitoring, servicing, altering, moving or causing
any alarm system to be sold, installed, monitored,
serviced or altered in or on any other person’s
building, place of business, structure, residence or
other facility for compensation. Excluded from this
definition is any person engaged solely in the
business of designing the system for the location.
ALARM SALES: means activities related to marketing
ccl-160 (6/11)
and sales, rental or leasing of alarm systems, alarm
systems installation, and maintenance intended for
residential or business alarm users. Alarm sales
activities include the distribution of product and
service information to members of the public by
electronic, telephonic, broadcast, signage, posting
of printed material or other written means and
include oral information provided door-to-door or
otherwise. Excluded from this definition are retail
establishment sales of alarm system hardware to
on-site customers and who provide no other alarm
system services with the exception of equipment
warranty coverage.
PRIVATE FIRST RESPONDER SERVICE: means a
service provided by an alarm business, either
through an alarm representative or through a
private security company is under contract with the
business that determines, by means of on-site
inspection, whether a cause for alarm has occurred
at the site of an activated burglary alarm. Excluded
from the definition of private first responder service
are those services or personnel directly employed
or contracted by businesses to respond to their
own alarm systems.
ALARM SALES PERSONNEL: means that person or
those persons employed by, contracted by, or
otherwise engaged in the sale, rental or leasing of
alarm systems within the city. “Alarm sales
personnel” does not mean a person or persons
employed or contracted by a retail establishment to
assist customers in on-site sale of alarm system
hardware and selling no other alarm system
services with the exception of equipment warranty
coverage. “Alarm sales personnel” does not mean
any person or persons engaged in the preparation
or design of marketing or sales information or
materials and not engaged in other alarm system
sales activities.
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CCL-160B 7/31/12
P R I V AT E AL AR M B U S I N E SS, P R I V AT E AL AR M S AL E S ,
P R I V AT E F I R S T R E S P O N D E R L I C E N S E AP P L I C AT I O N
O F F I C E O F T H E C I T Y C L E R K L I C E N S E D I V I S I O N
2 0 0 E . W E L L S S T . R O O M 1 0 5 , M I L W A U K E E , W I 53202
(414) 286-2238 E-MAIL ADDRESS: LICENSE@MILWAUKEE.GOV;WWW.MILWAUKEE.GOV/LICENSE
TYPE OF LICENSE APPLIED FOR:
PRIVATE ALARM BUSINESS PRIVATE ALARM SALES BUSINESS PRIVATE FIRST RESPONDER
A separate application must be filled out and separate license obtained for each type of operation
SECTION A ►TYPE OF ENTITY HOLDING LICENSE.
Check (√) one and complete all required sections:
INDIVIDUAL: (Complete Sections B and E to I) PARTNERSHIP: (Complete Sections B, C and E to I)
CORPORATION OR LLC: (Complete Sections D to I)
SECTION B SECTION C
►INDIVIDUAL APPLICANT OR PARTNER 1.
Full Legal Name (Last, First & Middle Initial)
►PARTNER 2.
Full Legal Name (Last, First & Middle Initial)
Home Street Address Home Street Address:
Home City, State, Zip Code: Home City, State, Zip Code:
Home Phone Number: ( ) - Home Phone Number: ( ) -
Date of Birth: Date of Birth:
SECTION D
(1) ►NAME OF CORPORATION OR LLC.
Full Name of Corporation or Limited Liability Company:
(2) ► AGENT OF CORPORATION OR LLC.
Full Legal Name (Last, First & Middle Initial):
Home Address (include City, State & Zip Code):
Home Phone Number: ( ) - Date of Birth: % of Stock Held:
(3) ►PRESIDENT OR LLC MEMBER 1. (4) ►VICE PRESIDENT OR LLC MEMBER 2.
Full Name (Last, First & Middle Initial):
Full Name (Last, First & Middle Initial):
Home Street Address:
Home City, State, Zip Code:
Home Phone Number: ( ) -
Home Street Address:
Home City, State, Zip Code:
Home Phone Number: ( ) -
Date of Birth: % of Stock Held: Date of Birth: % of Stock Held:
(5) ►SECRETARY OR LLC MEMBER 3. (6) ►TREASURER OR LLC MEMBER 4.
Full Name (Last, First & Middle Initial):
Full Name (Last, First & Middle Initial):
Home Address:
Home City, State, Zip Code:
Home Address:
Home City, State, Zip Code:
Home Phone Number: ( ) - Home Phone Number: ( ) -
Date of Birth: % of Stock Held: Date of Birth: % of Stock Held:
Page 1 of 4

(7) ►ADDITIONAL PERSONS HOLDING 20% OR MORE OF STOCK.
Full Name (Last, First & Middle Initial):
Full Name (Last, First & Middle Initial):
Home Address:
Home City, State, Zip Code:
Home Address:
Home City, State, Zip Code:
Home Phone Number: ( ) - Home Phone Number: ( ) -
Date of Birth: % of Stock Held: Date of Birth: % of Stock Held:
SECTION E
CCL-160B 7/31/12
(1) ►BUSINESS TRADE NAME AND ADDRESS.
[!] If the place of business is not located in the state of Wisconsin, then also identify in Section F the registered agent.
Business Trade Name:
Business Address (include City, State, Zip code):
(2) ►MAILING ADDRESS.
Business Phone Number:
( )
Identify the address to which all correspondence related to licensing matters should be mailed. Check (�) one:
Home Address (Section D-2, agents of Corp/LLC; or Section B/C, all others) Business Address (Section E-1)
Other Address: _______________________________________________________ (include City/State/Zip Code)
(3) ►TYPE OF SERVICES OFFERED.
Identify the type of services offered by the alarm business. Check (�) all that apply:
Monitoring alarm systems Installing or servicing alarm systems
Selling, leasing or renting alarm systems Providing private first responder services
Other services: List ►_____________________________________________________________________________
Separate applications must be filed for Alarm System Business, Alarm Sales Business and Private First Responders.
SECTION F
► REGISTERED AGENT (if business not located in Wisconsin)
List below the registered agent (for service of process, notice or demand required and permitted by law to be served on foreign
corporations), if the place of business, as disclosed on this application is not in the state of Wisconsin.
Full Legal Name of Registered Wisconsin Agent (Last, First & Middle Name):
Business Address of Wisconsin Office of Registered Wisconsin Agent (include City, State, Zip Code):
SECTION G
► PLAN OF OPERATION FOR ALARM BUSINESSES OR ALARM SALES BUSINESSES
PRIVATE FIRST RESPONDERS
List below the provider of private first responder services, if the types of services offered by the alarm business, as disclosed in
Section E-3 above, include the monitoring of alarm systems for the receiving of burglary alarm messages.
[!] A private first responder service is the entity that is required to verify, in the case of an activated burglary alarm, that an
attempted or actual crime has occurred at the alarm site before the alarm signal is transmitted to the police department.
Responder Business Name:
Responder Business Address (include City, State, Zip code):
IF PROVIDED, IS PROMPT DISPATCH IS GUARANTEED? Check (�) one: Yes No
Responder Business Phone Number:
( )
Page 2 of 4

CCL-160B 7/31/12
SUBCONTRACTING OR COOPERATING BUSINESSES
List below the any other subcontracting or cooperating business that provides or will provide services related to alarm
systems installed or to be installed within the city, including monitoring services or repair and maintenance services. Attach
additional sheets as needed.
Business Name:
Business Address (include City, State, Zip code):
Business Phone Number:
( )
MANAGERS OR SUPERVISORS
Identify operations managers or supervisors with oversight of alarm sales, installation or monitoring of private alarm
systems or oversight of private alarm systems response activities. Attach additional sheets as needed.
Name:
Business Address (include City, State, Zip code):
Fax Number: ( ) Email address:
Business Phone Number:
( )
ALARM SALES ACTIVITIES (IF APPLICABLE)
Provide a detailed statement regarding the manner in which alarm sales activities will be conducted and certification that all
alarm sales personnel will receive a minimum of 14 hrs training within the first 2 wks of employment in sales activities.
________________________________________________________________________________________________
________________________________________________________________________________________________
Attach additional sheets as needed.
I certify that a list of alarm sales personnel will be registered with the city clerk and updated within 10 days of employment of any
additional alarm sales personnel and within 10 days of the termination of sales activities by any person previously registered as
a salesperson and photographs of alarm sales personnel will be submitted to the city clerk promptly upon engagement of alarm
sales personnel in sales activities.
► _______________________________________________
Signature of Individual; Partner; or Agent/Officer/Member of Corp or LLC
ADDITIONAL SERVICES PROVIDED
Provide a list of any additional services provided to alarm users or subscribers. The list must be updated within 10 days of
any change in service subcontractor.
________________________________________________________________________________________________
________________________________________________________________________________________________
Attach additional sheets as needed.
SECTION H
1. The undersigned agrees to inform the City Clerk within 10 days of any substantial changes in the information supplied in this application.
2. The undersigned shall not willfully refuse to provide the services offered under this license, or add charges or require deposits not required
of the general public because of race, color, sex, religion, national origin or ancestry, age, handicap, lawful source of income, marital status,
sexual orientation, gender identity or expression, familial status or the fact that a person is now or has been a member of the military service,
whether dressed in uniform or not; and not seek such information as a condition of employment, or penalize any employee or discriminate in
the selection of personnel for training or promotion on the basis of such information.
3. I have knowledge of the City Ordinances currently regulating the license applied for herein, and being duly sworn under oath, depose and
say that I am the person named above and that all statements made in the foregoing application are true and correct.
I will accept service of process or other notice by first class mail and providing the address for receipt of first class mail. Yes No
SUBSCRIBED AND SWORN TO BEFORE ME THIS
_____day of ______________, 20_____ ►____________________________________________
Print Name of Individual; Partner; or
Agent/Officer/Member of Corp or LLC
_________________________________
Notary Public, State of Wisconsin ►___________________________________________
Signature
My commission expires_____________
[!] Important: Notary Seal must be affixed
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Licensed
Name:
Premise Address:
Authorized Representative:
Full Legal Name (First, Middle Initial, Last):
Date of Birth:
PRIVATE ALARM
STATEMENT OF NOTICE BY FIRST CLASS MAIL
I will accept service of process or other notice by first class mail. Yes No
If yes, address (including city, state and zip code) for receipt of first class mail is:
I am in a position of authority within the licensed business or have been authorized by the
licensed business to elect to accept such service. Yes No
Signature
SUBSCRIBED & SWORN TO BEFORE ME THIS
CCL-160B 7/31/12
_______day of ______________, 20_______ ____________________________________
Print Name
_____________________________________
Notary Public, State of Wisconsin ____________________________________
My commission expires__________________ Signature
Notary seal must be affixed
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