board - Polska Izba PrzemysÅ‚u Targowego

Recommendations

Info

34 POLISH EXHIBITION MARKET IN 2007 of its infl uence, the possibility of reaching established and prospective target groups, date of the event, (which limits the time span for preparations), expected costs of participation (which, in the case of foreign trade fairs, may be high). Within this last criterion, consideration must be taken of both direct costs (resulting from the rent of exhibition space, design and construction of the stand, its assembly, accommodation and food for staff) and indirect costs (including, for example, the cost of travel of company representatives to and from the fair, insurance and security of the exposition). MARKET POSITION OF TRADE FAIRS AND EXHIBITIONS When we know certain “parameters” of the short-listed events, which refer mostly to previous editions, we can defi ne their position on the exhibition RECOMMENDED TRADE FAIRS AND EXHIBITIONS Before making a decision concerning the selection of a particular fair or exhibition, it is worth checking if they are recommended by Polish Chamber of Exhibition Industry. The basic condition for being awarder the certifi cate Exhibition Recommended by PCEI is fulfi lling the established criteria. The basic ones include the audit of trade fair statistics according to an international standard, proper experience in the exhibition market, quality and culture of provided services and activities complying with the Articles of Association of PCEI. Selecting trade fairs and exhibitions organized by companies affi liated with PCEI, or exhibitions recommended by PCEI, guarantees the highest level of services. THE MEDIA From the point of view of image-related objectives of the exhibitor, an important aspect is the coverage of the event in the media. That is why, when making a decision about selecting a trade fair or exhibition, it is worth noting the media patrons of the event (their number, type of represented media and the their range), and also the scale of promotion of the event conducted in the media. market. The most important fi gures, which characterize contemporary trade fairs and exhibitions are the number of participants (measured by the number of exhibitors and visitors, divided into domestic and foreign), and the interest among enterprises from a particular sector (measured by the total number of trade fair stands and the size of the rented exhibition space). Also important are the traditions of a particular trade fair center (measured by the time of operation on the market of a particular organizer, number of events organized in the past), and the professionalism of services provided for the clients (participants of an event). It is also worth taking a look at the data of the members of PCEI, since the information provided by them is reliable, because it is verifi ed in an annual statistical audit. From the point of view of imagerelated objectives of the exhibitor, an important aspect is the coverage of the event in the media. That is why, when making a decision about selecting a trade fair or exhibition, it is worth noting the media patrons of the event (their number, type of represented media and their range), and also the scale of promotion of the event conducted in the media. Contemporary events are called fairs of scientifi c and technical thought because, apart from exhibiting, an important aspect for exhibitors and visitors is the possibility of gaining specialized knowledge and exchanging experiences in a narrow group of professionals, which is available during the fair. Due to this fact, when selecting a trade fair or exhibition, one should analyze the program of accompanying events. Among such events, important from the point of view of benefi ts which the future exhibitor may gain, there are above all: business conferences and seminars which gather specialists from a given sector, meetings of professional and economic organizations, and all kinds of presentations. Among the events accompanying trade fairs, it is worth looking at all forms of competitions organized during the fair or exhibition. Prizes awarded to products or stands during such competitions may become an important element, which can be used in promotional activities of the exhibitor conducted after the event. However, only the prizes which enjoy high prestige are vital for marketing. Selecting an optimal - for a particular exhibitor – trade fair event is one of the most crucial decisions, which must be taken in relation to trade fair marketing. Putting a lot of effort into the selection process many months before the date of the event will signifi cantly reduce the risk of unsuccessful participation in a fair or exhibition. Participation which, with high fi nancial outlay which must be spent on participation in contemporary trade fairs, may fail to utilize their great marketing potential. Marcin Gębarowski PhD Department of Marketing Rzeszow University of Technology
TRADE FAIR EDUCATION AT TERTIARY INSTITUTIONS IN POLAND Educational programs in trade in trade fair marketing at tertiary institutions in Poland No. City/tertiary institution Contact details 1. KATOWICE Karol Adamiecki University of Economics Faculty of Economics Department of Markets and Consumption Bogucicka 14, PL-25-226 Katowice 2. KIELCE Kielce Swietokrzyska Academy Faculty of Management and Administration Department of Management Żeromskiego 5, PL-25-406 Kielce 3. KRAKOW University of Economics Faculty of Management Department of Commerce and Market Institutions Offi ce Vice-Chancellor for Student Affairs and Education, Main building,Room124 Rakowicka 27 PL-31-510 Krakow 4. LODZ University of Lodz Faculty of International and Political Studies, Department of International Marketing and Distribution Składowa 41/43, PL-90-127Lodz 5. POZNAN University of Economics Faculty of International Business and Economics Department of International Trade Faculty of Management Department of Marketing Strategies Collegium Altum VI Floor, Room 726 Niepodległości Street 10 Pl-60967 Poznan 6. RZESZOW University of Technology Faculty of Management and Marketing Department of Marketing Powst. Warszawy 8, PL-35-959 Rzeszow Prof. Zofi a Kędzior kmiu@ae.katowice.pl rynkon@ae.katowice.pl Grzegorz Maciejewski PhD greg@ae.katowice.pl Barbara Kucharska PhD bkuchar@ae.katowice.pl Tel/fax +48 32 257 73 33, Tel. +48 32 257 73 32 Prof. Andrzej Szplit a.szplit@plusnet.pl zarzadzanie@pu.kielce.pl Tel. +48 41 349 66 77 +48 41 349 66 14 Prof. Andrzej Szromnik Vice-Chancellor for Student Affairs and Education Tel. +48 12 293 58 30, Fax +48 12 293 50 76. pro_student@ae.krakow.pl Head of Department of Commerce of Market Institutions Tel. +48 12 293 52 83 Fax +48 12 293 50 45 szromnia@ae.krakow.pl Home +48 12 635 16 34 Mobile +48 601 50 44 47 Prof. Tomasz Domański tomdom@uni.lodz.pl Tel. +48 42 630 17 69, +48 42 630 12 24 Prof. Henryk Mruk h.mruk@ae.poznan.pl Tel. +48 61 854 37 70 Marek Zieliński PhD m.zielinski@ae.poznan.pl Tel. +48 61 854 37 75; Grzegorz Leszczynski PhD g.leszczynski@ae.poznan.pl Tel. +48 61 854 37 69 Marcin Gębarowski PhD marcing@prz.rzeszow.pl Tel. +48 17 865 16 71 +48 17 865 14 74 Name of studies (course, seminar) Economics, Specializations: Domestic and International Business Communication, Distribution and Sales on Domestic and International Markets Department: Management Specializations: Marketing and Exhibition Industry Department: Management Specialization: Sales Management in Production and Commerce Lectures on trade fairs within the program of several courses, like International Relations (no separate course on trade fairs and exhibitions Graduate Seminar - International Relations Communication and Promotion in Business Lectures on trade fairs within the Management and Marketing course Lectures and tutorials on trade fairs within Management and Marketing Course Optional course for all specializations at the Faculty of Management (3rd year) Type of studies Subjects Intramural and extramural Postgraduate Graduate intramural and extramural Intramural and extramural III. TRADE FAIR MARKETING. RESEARCH Participants (target group) Market Institutions Students of intramural and extramural programs Functioning and Organization of Trade Fairs, Strategy of Promotion, Legislation vs. Communication and Promotion, Presentations and Public Appearances, Planning Marketing Activities, Direct Marketing and CRM, Marketing Controlling, Public Relations, Market Analysis, Art of Communication Trade Fairs in Market Economy, Market Institutions, Undergraduate and graduate seminars (undergraduate and graduate papers on exhibitions – approx. 5 per year) Author of “Trade Fairs and Trade Fair Services in Marketing Strategy of Companies” and “Territorial Marketing. City and Region in the Market” (2007) Intramural Territorial Marketing, Strategic Marketing (Strategy of Promotion, Market Communication) Intramural Positioning a city as a trade fair and congress center Employees of Marketing and Sales Departments Students of intramural and extramural programs Students of intramural program Students of intramural program Students of intramural program Postgraduate Trade fairs Employees of Marketing Departments Intramural Basics of Marketing, Strategy of Promotion Intramural Basics of Marketing, Strategy of Promotion Students of intramural program Students of intramural program Intramural Trade fairs and Events Students of intramural program Sales Management Postgraduate Trade fairs and Events Employees of Purchase, Sales and Marketing Departments Marketing Strategies on B2B Market Department: Management Specialization: Marketing Management The subject of trade fairs is available as the topic of a graduate seminar Postgraduate Graduate intramural and extramural Graduate intramural and extramural Trade Fairs and Economic Exhibitions Aspects of Preparing for and Realizing Participation in Trade Fairs Students of intramural and extramural programs Students of intramural and extramural programs No of hours / language Notes 8 h. / Polish 1 edition per year 2th edition (2005/6) 30 h. 30 h. 30 h. 15 h. 15 h. 15 h. 15 h. 15 h. 30 h. 15 h. 30 h. / Polish 30 h. / Polish 30 h. / Polish 1 edition per year 1th edition (2005/6) 30 h. / Polish 1 edition per year 6th edition (2005/6) 6 h. / Polish 1 edition per year 2th edition (2005/6) 6 h. / Polish 1 edition per year 2th edition (2005/6) 30 h. / Polish 1st edition 6 h. / Polish 1st edition 30 h. / Polish 3rd edition 2-3 graduate papers every year 35
Page 1 and 2: Report of Polish Chamber of Exhibit
Page 3 and 4: Report of Polish Chamber of Exhibit
Page 5 and 6: Dear Friends! Although the exhibiti
Page 7 and 8: economic situation, trade fairs con
Page 9 and 10: Name of trade fair Trade fair organ
Page 17 and 18: FOURTH YEAR ON THE PATH OF DEVELOPM
Page 19 and 20: Ranking of trade fair organizers ac
Page 21 and 22: Ranking of trade fairs according to
Page 23 and 24: limits, with the exclusion of local
Page 25 and 26: EXHIBITION AND CONFERENCE VENUES IN
Page 27 and 28: anniversary of its founding. Furthe
Page 29 and 30: Table 1. Arrivals on business as co
Page 31 and 32: mous names. It is hard to mention t
Page 33: CRITERIA OF SELECTING APPROPRIATE T
Page 37 and 38: CONGRESSES AND CONFERENCES AS A NEW
Page 39 and 40: Table 1. Trade fair conferences in
Page 41 and 42: VISITORS AT B2B FAIRS Trade fair or
Page 43 and 44: Table 1. Sample structure according
Page 45 and 46: Draw. 11. Level of preparation for
Page 47 and 48: MEMBERS OF POLISH CHAMBER OF EXHIBI
Page 49 and 50: Co-operation abroad with renowned f
Page 51 and 52: stands (with furniture and a wide r
Page 53 and 54: of banquets. The company operates t
Page 55 and 56: gle and double rooms with the acces
Page 57 and 58: Yacht-Expo sp. z o. o. ul. Senators
Page 59: HONORARY MEMBERS OF POLISH CHAMBER

board - Polska Izba PrzemysÅ‚u Targowego

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?