CIRA Annual Report 2007-2008

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2007–2008 CIRA Annual Report34Mr. Pounsett also participates in the CaliforniabasedDNS Operations, Analysis, and ResearchCenter (DNS OARC), an international forumfor discussing high-level DNS operations. DNSOARC runs several meetings per year; as part ofits commitment to OARC, CIRA will be hostingthe autumn 2008 meeting in Ottawa.Among several other technical and policyorganizations whose meetings Mr. Pounsettattends is NANOG, the North American NetworkOperators’ Group. NANOG sponsors face-tofaceand online forums on topics in networkoperations.MARKETING OUR DOT-CA PRODUCTPursuant to raising awareness of dot-ca inCanada and worldwide, CIRA dramaticallyramped up its marketing efforts in fiscal 2008.In the summer of 2007 CIRA hired a Directorof Marketing and Communications to tacklenumerous new projects in development. In fall2007 CIRA’s Marketing staff grew from two tofour, with hiring of a Marketing Manager anda Public Relations Communications Specialist.With these staff additions a more systematic,integrated approach to CIRA’s Marketing andCommunications has been introduced. CIRAincreased its production of press releases and itscontact efforts with print, broadcast, and onlinenews reporters. A Media Room was opened onthe CIRA website to archive press releases andother public information.CIRA continued its participation in tradeshowsthroughout 2007. CIRA exhibited at IT 360° inToronto in May 2007, Infosec Toronto in June2007, and at the Massive Technology Showin Vancouver in February 2008. Our presenceat such venues gives CIRA visibility in targetmarkets, allows members of the Canadianpublic to learn about dot-ca registration fromour representatives, and allows Registrants andMembers the opportunity to interact directlywith CIRA to ask questions.
CIRA’s new marketing capabilities were putto task in the development of a program andcampaign to promote the achievement ofthe Registry’s one millionth domain nameregistration. CIRA launched a promotionalwebsite, www.onemilliondomains.ca, inMarch 2008, to publicize its approachingmilestone of a million registrations. This wascoupled with a strong marketing campaign inboth print and online outlets and focused mediacoverage to support the event. The MarketingDepartment was also closely involved inpublicizing CIRA’s online elections, AGM,and WHOIS initiatives.“CIRA STAFF PROFILEAs Corporate Counsel,I am responsible fordrafting, reviewing, andnegotiating contracts,conducting legalresearch, and providinglegal advice. Sincejoining CIRA a yearago, I have not lookedback! I get to work withgreat people, deal withinteresting files, andadvise on policy issueswhich have an impacton Canadians.— Albert Chang,Corporate Counsel”2007–2008 CIRA Annual Report35
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Page 6 and 7: 2007-2008 CIRA Annual ReportMESSAGE
Page 8 and 9: In the 10 years sinceit started, CI
Page 11 and 12: “ Finding the right domain namewa
Page 13 and 14: 2DELIVERING ONGOVERNANCEREFORMOUR G
Page 15 and 16: New processes were designed and dep
Page 17 and 18: 3DELIVERINGTO OURCUSTOMERSTOWARD A
Page 19 and 20: “ Bladetape.ca is the mostimporta
Page 21 and 22: Although originally scheduled for A
Page 23 and 24: 4DNS, TECHNOLOGY,AND SYSTEMSA SYSTE
Page 25 and 26: “ My website showcases mywork as
Page 27 and 28: Bolstered by three new staff positi
Page 29 and 30: 5COMMITTING TOHIGHER STANDARDSIN OF
Page 31 and 32: “ Frocks.ca is more than ourdomai
Page 33 and 34: Between January and May, CIRA staff
Page 35 and 36: 6COMMITTINGTO WORLDWIDEOUTREACHA HI
Page 37: “ Domesticgoddess.ca is myfood bl
Page 41 and 42: 7CANADIANINTERNETREGISTRATIONAUTHOR
Page 43 and 44: CANADIAN INTERNETREGISTRATION AUTHO
Page 45 and 46: 2007-2008 CIRA Annual Report412008$
Page 51 and 52: 2007-2008 CIRA Annual Report47Durin
Page 53 and 54: 2007-2008 CIRA Annual Report497. DE
Page 55 and 56: 2007-2008 CIRA Annual Report51Subse
Page 57 and 58: 8STATE OF THEINDUSTRYAs the not-for
Page 59 and 60: REGISTRATIONSDOT CA DOMAIN REGISTRA
Page 61 and 62: REGISTRATIONS (cont.)DISTRIBUTION O
Page 63 and 64: REGISTRANTSREGISTRANT LOCATION BY T
Page 65: 18,000,000.00REGISTRY DATADNS QUERI

CIRA Annual Report 2007-2008

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