Pricing Catalog 2010 - AutoScout24 Media

Formats and Base Pricing (cpt), Expandables, DiscountsAdvertising formatTandem Ad (Super)Banner/Layer AdTandem Ad (Wide)Skyscraper/L.AdAdvertising formatExpandablePixel468x60/728x90+400x400120x600/160x600+400x400Surchargeon the respective ad formPlacement / CategoryRun of SiteRun of Autom. Network85 E60 E42 E95 E67 E47 Eon clickon mouseoverpre expanding0 %30 %50 %Order size E Discount rate> 25.000 5 %> 50.000 10 %> 100.000 15 %> 250.000 20 %> 375.000 25 %> 500.000 30 %> 750.000 35 %> 1.000.000 40 %Basis: Gross transaction volume per customer per calendar year.The AutoScout24 Media Quality StandardsOur aim is to provide the best possible quality and ease-of-use for ourusers in order to guarantee the best possible advertising acceptance,impact and performance for your advertising campaigns. That is why weoffer you the following services, amongst others, free-of-charge:> Frequency Capping. Determination of contact frequency persession/campaign.> Tech Group Targeting. The advertising format takes into considerationthe technology type of the user, e.g. the Internet browser being used.Minimum order size: 2,000 € net/net (incl. discounts and agency commission).Agency fee: A 15 % agency commission on the net invoice amount applies when invoicing via an advertising/media agency.UAP = Universal Ad Package. For further information visit http://www.werbeformen.de.Automotive Network: AutoScout24, TruckScout24, MotoScout24, faircar, Schwacke.06 | 07 AutoScout24 MediaAutoScout24 | Faircar | MotoScout24 | Schwacke | TruckScout24

Special Advertising: BrandDayLet us put your brand at centre stage.BrandDay combines all of the availableadvertising forms on your homepage.• Exclusive booking of ads.• Run time 1-2 days (extension on request).• At least 650,000 PIs per day guaranteed.• BrandDay variants:• BrandDay Standard (banner 656 x 90 +skyscraper 160 x 1000)• BrandDay Premium (banner 656 x 90 +skyscraper 160 x 1000 + medium rectangle306 x 250)• BrandDay Superior (banner 656 x 90 +skyscraper 160 x 1000 + medium rectangle306 x 250 + background color)Maximum creative freedom thanks to largescaleformat. Maximize the visibility of yourcampaign!Prices: Fixed prices on request.Best practice & advice: Call us anytime.BrandDay Superior on the AutoScout24 homepage

Special Advertising: NewsletterAdsDelivered weekly to consumers.• The AutoScout24-Newsletter, with over 650,000 subscribers, is the mostwidely distributed independent automotive newsletter in Germany.• Current news about cars on the Friday of each week.Advertising formatsBannerMedium RectangleSkyscraperWide SkyscraperText adText and image adBranded NewsletterSpecification468 x 60300 x 250120 x 600160 x 6005 lines of 60 characters plus headline and link(60 characters each)Image: 120 x 90; Text: 300 characters plus headlineand link (60 characters each)available on requestPrice per issue2.000 E4.000 E2.200 E2.800 E1.500 E1.800 E8.000 EMinimum order size: 2,000 € net/net (incl. discounts and agency commission).Agency fee: A 15% agency commission on the net invoice amountapplies when invoicing via an advertising/media agency.Branded Newsletter from Opel08 | 09 AutoScout24 MediaAutoScout24 | Faircar | MotoScout24 | Schwacke | TruckScout24

Co-op: ContentIntegration – AutoWorld & ServiceWorldPlace your brand or product right at the point of interest.ContentIntegration is an integral part of the AutoScout24 website (microsite or macrosite integrated into the AutoScout24 frame)and is therefore not (directly) perceived as advertising.Prominent teaser boxes on the homepage and in the “Magazine” section along with optional secondary targeting campaigns willdraw large numbers of interested users to your content.Pricing: available on request.AutoWorld:Premium integration for car manufacturers.ServiceWorld:Thematic focus on the after sales area andother automotive services.The Kia AutoWorld at AutoScout24The BMW ServiceWorld at AutoScout24

Co-op: MarketplaceIntegration as a FinancialServicesPartnerVIP integration of your brand or product.• Creative, tailor-made integration into the AutoScout24 marketplaces in the form of a microsite.• Additional high visibility for your advertising message thanks to the special, exclusive placements on the “vehicle details” pages or in theFinancing, Insurance and Leasing sections where users inform themselves about financing products.Pricing: available on request.PremiumPartner Financing• Participation in financing comparisons.• User can sign up directly online.PremiumPartner Insurance• Participation in insurance comparisons.• User can request a quote and/or sign updirectly online.PremiumPartner Leasing• Prominent integration for leasing providers.Auto Banks• Exclusive integration to support dealer businesses, in particular: placement of individualizedfinancing offers alongside the vehicle ads of your dealership on AutoScout24.• The user calculates his personal financing requirements using a finance calculator and sendshis enquiry per email directly to the correct contact person at your dealership.10 | 11 AutoScout24 MediaAutoScout24 | Faircar | MotoScout24 | Schwacke | TruckScout24

TargetingDirect and only to your target group!The AutoScout24 Media targeting options direct your advertising strategies precisely to your targeted group.This means:• Greater campaign efficiency in terms of costs and performance,• No unnecessary and expensive loses,• Greater advertising effect and acceptance through increased relevance.Search Group TargetingTargeting of AutoScout24 users based on theirsearch behavior (e.g. brand, model).The AutoScout24 AdServer analyzes the searchcriteria that a user enters when looking for acar on AutoScout24 and compiles a user searchprofile. Advertising campaigns are comparedagainst the search profiles and delivered in linewith your target group.Your campaign is only seen by users whosesearch profile corresponds to your guidelines,e.g. with reference to competitors’ cars.Cost: 10 % surcharge on the gross CPT forthe chosen ad form.Interest Group TargetingClustering of users based on their interests inthe website content, enabling possible targetingduring a return visit to the site.Following certain actions that indicate users’ interests,the AutoScout24 AdServer can recognizeusers at a later date or during their next visitto AutoScout24. The AdServer delivers the campaignthat suits each user’s interests.For instance, a user requesting an insurancequote is identified as an individual searching forinsurance. This user will then be shown an adfor car insurance.Cost: 10 % surcharge on the gross CPT forthe chosen ad form.Tech Group TargetingTakes into account a user’s technical facilitieswhen delivering the advertising campaign(bandwidth, screen resolution, browser).Many campaigns contain ad forms that requirespecific technical prerequisites.With AutoScout24 Tech Group Targeting, theAdServer delivers advertising campaigns only tousers whose technology type matches the requirementsof the ad campaign.For example, streaming advertising will bedelivered only to users with a fast Internetconnection.Cost: Free of charge

Targeting CriteriaSearch Group TargetingVehicle manufacturer e. g. Alfa RomeoModele. g. GolfModel range e. g. BMW 3 seriesVehicle category e. g. compactFuele. g. dieselTransmission e. g. automatic… and much more. Speak with us!Interest Group TargetingAutoScout24 finance userAutoScout24 insurance userAutoScout24 leasing userAutoScout24 new car userAutoScout24 private advertiser… and much more. Speak with us!Tech Group TargetingGeographyBandwidthWeb browserOperating system… and much more. Speak with us!12 | 13 AutoScout24 MediaAutoScout24 | Faircar | MotoScout24 | Schwacke | TruckScout24

AutoScout24 Media Campaign OptimizationParameter transferSimply link your advertising media with the car the user wants!Information on what car a user is looking for can be transferred into an ad or onto a landingpage. This gives ads or landing pages a dynamic, context-based content, depending on the user’sneeds and wants. This substantially boosts the level of attention and acceptance, making otheractions significantly easier.For example, the price of the car can be transferred to the ad. The ad can then calculate an individualfinance rate from the specific vehicle price. The rate field is already filled-out on the nextlanding page.PerformanceMaximizerAutoScout24 Media raises the efficiency of your advertising campaigns – at no extra cost!The free AutoScout24 PerformanceMaximizer automatically optimizes the delivery of ads during cpt campaigns, giving youa direct line to those users who are open to your messages. Users are segmented on the basis of data, such as their environments,time, regional location and search behavior. With this information, the individual ads can be delivered to the mostpromising target group for the customer, and the click rate of your campaign automatically boosted.The AutoScout24 PerformanceMaximizer:• Optimizes your campaigns automatically.• Boosts campaign performance and reduces the cost per click.• Increases the branding effect by delivering ads specifically to more suitable users.

The Fine PrintMinimum order size:Minimum order size: 2,000 € net/net (incl. discounts andagency commission).Agency fee:A 15% agency commission on the net invoiceamount applies when invoicing via an advertising/mediaagency.Cancellations:• Advertising orders must be cancelled inwriting or per e-mail.• The cancellation deadline is 3 weeks prior tocommencement of the campaign.• If the cancellation deadline is not adhered to,a cancellation fee of 30 % of the net campaignvalue will be charged. Bookings thatare already live cannot be cancelled.Placement limitations:• Not all advertising formats are fullysupported throughout the AutoScout24 Mediawebsite portfolio and its respectiveadvertising placements.• Further details are available on request.Advertising formats:The standard advertising formats (based onOVK definitions) are: Banner, Super Banner,Skyscraper, Wide Skyscraper, Layer Ad, Rectangleand Medium Rectangle in GIF/JPEG or Flash fileformat.Delivery date:• Standard advertising formats (e.g. Banner,Skyscraper): 3 workdays prior to campaignstart.• Special advertising formats (e.g. BrandDay,Tandem Ad): 5 workdays prior to campaignstart.• If the advertising content is not deliveredproperly, or delivered late, AutoScout24Media cannot guarantee a punctual campaignstart or the achievement of the scheduled adimpressions.Providing data:• Per e-mail: ads@autoscout24-media.com• By post: on floppy disk/CD-ROM toAutoScout24 GmbHDivision: AutoScout24 MediaRosenheimer Straße 143 b81671 MunichGermany14 | 15 AutoScout24 MediaAutoScout24 | Faircar | MotoScout24 | Schwacke | TruckScout24

www.autoscout24-media.comAutoScout24 Media, part of AutoScout24 GmbHRosenheimer Straße 143 b81671 Munich, GermanyFax: +49 89 – 45 09 90-784Your contact partners:Frank EberleHead of Key Account Management AutomotiveAutoScout24 MediaTel.: +49 · (0)89 · 450 990-636E-Mail: feberle@autoscout24-media.comPeter SavaKey Account Manager AutomotiveAutoScout24 MediaTel.: +49 · (0)89 · 450 990-637E-Mail: psava@autoscout24-media.comKarin DürrKey Account Manager AutomotiveAutoScout24 MediaTel.: +49 · (0)89 · 450 990-683E-Mail: kduerr@autoscout24-media.comJochen AmmelungHead of Key Account Management Financial ServicesAutoScout24 MediaTel.: +49 · (0)89 · 450 990-716E-Mail: jammelung@autoscout24-media.comSonja StephaniKey Account Manager Financial ServicesAutoScout24 MediaTel.: +49 · (0)89 · 450 990-645E-Mail: sstephani@autoscout24-media.comFlorian WeberKey Account Manager Financial ServicesAutoScout24 MediaTel.: +49 · (0)89 · 450 990-639E-Mail: fweber@autoscout24-media.comSilke ZimmermannKey Account Manager AutomotiveAutoScout24 MediaTel.: +49 · (0)89 · 450 990-647E-Mail:szimmermann@autoscout24-media.comAutoScout24 | Faircar | MotoScout24 | Schwacke | TruckScout24