Exhibitions / Collections 2009-2010 - Nicolaysen Art Museum and ...
Exhibitions / Collections 2009-2010 - Nicolaysen Art Museum and ...
Exhibitions / Collections 2009-2010 - Nicolaysen Art Museum and ...
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Communications<br />
During the past year, the NIC issued more than 75 marketing pieces <strong>and</strong> media releases on its exhibits, events<br />
<strong>and</strong> activities throughout the year. The result was more than 850 media mentions (either through newspapers,<br />
magazines, radio, television or on-line resources). Besides museum events <strong>and</strong> exhibitions, the three biggest<br />
“news” highlights during this time – by far – were the July 3rd flood in Casper that impacted the museum, the<br />
NIC’s accreditation by the American Association of <strong>Museum</strong>s <strong>and</strong> the change in executive director.<br />
In addition, more than 300 updates were made to the museum’s two web sites (thenic.org & nicfest.org) as well<br />
as 3 rd party web sites with calendars where NIC events are listed. During that time, the NIC’s web site received<br />
approximately 175,000 page views <strong>and</strong> the festival’s web site garnered approximately 12,000 page views.<br />
The museum boosted its marketing effort beginning in April <strong>2010</strong> by exp<strong>and</strong>ing its social networking efforts,<br />
specifically through the creation of Facebook pages for both the art museum itself <strong>and</strong> NIC Fest. During the<br />
first three-months (April-June), the museum’s page attracted 315 “fans” <strong>and</strong> more than 2,000 page views while<br />
the festival’s page drew 303 “fans” <strong>and</strong> more than 1,900 page views.<br />
Technologically, the NIC added a “secondary” server to its peer-to-peer file sharing system to accommodate<br />
the ever increasing dem<strong>and</strong> on electronic resources <strong>and</strong> computing power.<br />
The <strong>Museum</strong> Shop<br />
During fiscal year <strong>2009</strong>/<strong>2010</strong>, the Shop continued to implement the recommendations of Mr. Andrew<br />
Andoniadis, <strong>Museum</strong> Shop Consultant, as our financial capabilities would allow. We began reducing<br />
stock in some departments (particularly the Children’s Department) <strong>and</strong> broadening the selection of products<br />
with a price point around $30 per his recommendation. We continue to refine our br<strong>and</strong> by highlighting<br />
categories “to be known for”, increasing the selection <strong>and</strong> price range in our Jewelry Department <strong>and</strong><br />
bringing in new greeting card lines.<br />
Both the <strong>Museum</strong> <strong>and</strong> the Shop faced challenges due to the aftermath of the flood on July 3, <strong>2009</strong>. The<br />
Shop was closed July 9, 10 <strong>and</strong> 11 for flood cleanup; closed early July 25; closed July 28 <strong>and</strong> August 1<br />
for flood repairs; <strong>and</strong> closed August 23. At the end of September <strong>2009</strong>, traffic into the <strong>Museum</strong> declined<br />
due to the lack of an exhibition in the McMurry Gallery, the closure of the Discovery Center for renovations<br />
<strong>and</strong> extensive road construction on Beech Street. Collectively, these closures during the peak of tourist<br />
season had an impact on the Shop’s bottom line.<br />
Financial Summary<br />
Submitted by Clay Anthony, Director of Communications<br />
Year Revenues Expenses<br />
<strong>2010</strong> $66,436 $77,955<br />
<strong>2009</strong> $76,086 $87,539<br />
2008 $73,466 $80,746<br />
2007 $87,179 $86,906<br />
2006 $79,694 $76,014<br />
2005 $98,507 $96,653<br />
Submitted by Jan DeBeer, <strong>Museum</strong> Shop Manager<br />
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