Shopping Mall as Privately Owned Public Space - School of ...

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Shopping habits in Hong KongPreference for Retail Outlets and Aspirations on Retail Provisions-proportion (61.9%) preferred going shopping at “stores inside shopping malls” thanFavourite place foryoung peopleSHOPPING MALL AS PRIVATELY OWNED PUBLIC SPACEOthersFriends’ homeShopping MallHomeChapelLibraryStreetPiersFast food shopConvenience storeCommunal centreParkCinemaKaraokeDisco environment” (93.7%).(7.8%).BarComic shopInternet shopGame shopViews on the need for further development of shopping areas in HongKong-20
SHOPPING MALL AS PRIVATELY OWNED PUBLIC SPACE30HK as city of shopping25.6Perceived popular shopping locations of mainland and foreign visitors25Among these six types of stores, a comparativelylarger proportion of retailers(42.5%) perceived that local residents preferredgoing shopping at “stores in malls”while 24.7% mentioned “common streetfrontstores”. Less than 5% mentioned theremaining four types of stores and 17.7%considered that local residents had similarpreference for all the six types of stores.Regarding the type of stores at which visi-tors preferred going shopping, the viewsof retailers seem to be more diverse.Although “stores in malls” remained to bethe type of stores mentioned by a comparativelylarger proportion of retailersersmentioned “stores in theme shoppingstreets” (18.6% to 19.3%) and “commonstreet-front stores” respectively (15.8%to 17.8%) and 16.3% to 17.1% of retailersdid not know which type of stores visitorspreferred.20151050Stores in malls5.25.1Stores inpedestrianizedareas19.318.6Stores in themeshoppingstreets17.815.8Common streetfrontstores0.3 0.1Common upperfloor stores3.48.4Hawker stalls9.39Almost equallypreferable16.317.1Did not knowType of Stores Preferred for ShoppingMainland visitors %Foreign visitors %Impact of Cross-boundary Shopping on Business VolumeAll retailers, irrespective of their yearsof operation in their current premises,were asked about their perception of thecross-boundary shopping activities of localresidents and Mainland residents in thefollows -Half (50.8%) of the retailers consideredthat the cross-boundary shopping activitiesamong local residents would increase in theopposite view. 31.8% thought that such ac-tivities among local residents would remainat the same level as now and 12.9% did nothave any opinions in this regard.Similarly, half (51.8%) of the retailers consideredthat the cross-boundary shoppingactivities among Mainland residents wouldwhile 6.0% held the opposite view. 24.1%thought that such activities among Mainlandresidents would remain at the samelevel as now and 18.1% did not have anyopinions in this regard.21
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Shopping Mall as Privately Owned Public Space - School of ...

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