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Your next meeting won’t seem like work.Along with over 45,000 square feet of meeting space, Chinook Winds offers so muchmore. Enjoy oceanfront hotel rooms and suites, an 18-hole golf course, five restaurants,including two with ocean views, a 24-hour Las Vegas-style casino and miles of Oregoncoastline. So roll up your sleeves (or pant legs) and get some work done!Contact our meeting specialists <strong>to</strong> book your next meeting <strong>to</strong>day:Robert Everhart, (541) 996-5925. roberte@chinookwindsgaming.com.Darren Baisden, (541) 996-5682. darrenb@chinookwindsgaming.com.CWCR_Sedcor_Fullpage_6-08.indd 16/5/08 8:56:20 AM


PartnershipsProvide StrategicPositioningRay Burstedt, President<strong>SEDCOR</strong>Often times, when I think of business promotion,I think first of community, region, and state promotionand how efficiently and effectively we accomplishthose tasks as they relate <strong>to</strong> promoting businesses. We arein the business of, not only recruitment of new companiesand industries <strong>to</strong> our economy, but also in enabling ourexisting businesses and industries <strong>to</strong> expand and create newopportunities. Promoting our region as a viable economicallyhealthy place <strong>to</strong> do business is critical <strong>to</strong> <strong>SEDCOR</strong>’s mission.As far as <strong>SEDCOR</strong> is concerned, we typify the importance of aviable local economy by applying 70% of our resources <strong>to</strong>wardjust that, a viable, healthy regional economy. If the companiesand industries we have here are not healthy or happy, and areunable <strong>to</strong> contact resources that will assist them with retention/expansion opportunities, and other needs – the promotion ofour area as a good place <strong>to</strong> do business will not prosper.Every client who looks at our region as a place for possibleexpansion or relocation has a unique <strong>to</strong>ol that is easy <strong>to</strong> use andvery effective. It is the Internet. With this <strong>to</strong>ol, they can findout about a communities ability <strong>to</strong> foster business growth, <strong>to</strong>create effective governments, and their attention <strong>to</strong> the needs ofbusiness. Finding out about our business and industries “qualityof life” is more complete than it could ever have been conveyedten years ago. Now, with the click of the mouse, they travel in<strong>to</strong>our State Government offices, our County Commissionersmeetings, our City Council chambers, the area Chambers ofCommerce, our schools, colleges and universities, Travel Salem,all of our resource partners, and <strong>SEDCOR</strong>.Promotion of our area becomes very transparent and it must sendthe message that yes, we are open for business, yes we have State,City, and County governments that are here <strong>to</strong> assist, yes ourChambers are vibrant and active, yes we can support <strong>to</strong>urism, andyes, the resources necessary <strong>to</strong> implant sound business practicesare here <strong>to</strong> make the difficult decision <strong>to</strong> expand or relocate lessarduous.I am a firm believer that:• A strong Chamber of Commerce promotes and is essential <strong>to</strong> astrong economy. We have strong chambers throughout Marionand Polk counties.• Governments have <strong>to</strong> promote business in a positive way andwe have governments that do just that.• Good schools, K-12, and colleges and universities promote ahealthy business climate. We have the best in the nation.• Tourism plays a very important role in our areas promotionand we have one of the best promoters of all time with TravelSalem.• You must have a strong cadre of resource partners ready <strong>to</strong> stepin and promote local expansion/retention opportunities, aswell as business recruitment activities. We have these resourcepartners in place.This community has a clear focus regarding our strategicpositioning and we have been able <strong>to</strong> convey our position,nationally and internationally as a wonderful place <strong>to</strong> live, work,and play. Each group has a dedicated responsibility <strong>to</strong> positivelypromote our region. It will be the stimulus that guides us through<strong>to</strong> better economic times.Build a wealthof health.take care of yourself—it’s the bestinvestment you can make, and you’lllove the returns.302KPa-08/5-08Kaiser foundation health Plan of the Northwest500 Ne Multnomah St., Ste. 100Portland, OR 97232©2008 Kaiser Foundation health Plan of the Northwestwww.sedcor.comPage


Machining, re-imagined.Around the world, Climax Portable Machine Toolsis helping shipyards re-imagine their opportunities.For one leading shipbuilder, it was the power <strong>to</strong> cut thedelicate installation of an antenna array from seven days<strong>to</strong> one. For another, it was reducing the time <strong>to</strong> cut weldbuild-up on submarine valve seats from 3000 hours <strong>to</strong>eight. For another, it was a train-the-trainer program thatreversed the attrition of expert machinists.See the opportunities on your horizon. Call us <strong>to</strong>learn how Climax on-site <strong>to</strong>ols, cus<strong>to</strong>m engineering,consultation and training can move your business forwardwith all deliberate speed.To re-imagine your career, go <strong>to</strong> www.cpmt.com.SPS2-0208Bringing the solution <strong>to</strong> you.North America Toll Free: 1-800-333-8311 • Worldwide Tel: 1-503-538-2185 • www.cpmt.comwww.sedcor.comPage CPMT_816_SPS2-0208_021808.indd 12/20/08 7:42:47 AM


Simple Strategies<strong>to</strong> Market Your BusinessJimmie Wilkins, Direc<strong>to</strong>rChemeketa Community CollegeSmall Business Development CenterFocusing on Business Promotion made me think of themost valuable resource we have as business owners – ourcus<strong>to</strong>mers. Rarely do we capitalize on this pricelessasset and, in simple terms, individuals love <strong>to</strong> be asked for theiropinion – especially when it is treated with respect!Here is a marketing strategy that is simple, will work for anybusiness, and can be implemented quickly <strong>to</strong> produce immediateresults. It does not cost much and the sales growth generatedcontinues as long as you use it.Ask your cus<strong>to</strong>mers.Ask them what they like about doing business with you. Thisgives you insight <strong>to</strong> the value added, the needs being met andthe environment you foster that may never have (deliberately)crossed your mind.Ask who they know that would also enjoy the way you dobusiness. Referred leads are so much easier <strong>to</strong> sell than cold calls,and leads from cus<strong>to</strong>mers better yet. And, they don’t cost youanything. This should be an integral part of your marketing.As a part of your sales follow-up, you will be asking yourcus<strong>to</strong>mers about their buying experience. You can generatereferrals with a simple, but subtle Cus<strong>to</strong>mer Survey. Send it bymail, email, fax or post it on your web site. Keep it simple, knowwhat you want and make it easy for your cus<strong>to</strong>mers <strong>to</strong> respond.Try this simple example.1. What did you like best about our (product or service)?2. What can we do <strong>to</strong> improve our (product or service) for you?3. Who else do you know that wants <strong>to</strong> (state the benefitprovided by your product or service)?The first two questions focus attention on the benefits youprovide. Your cus<strong>to</strong>mers are more likely <strong>to</strong> volunteer referralsat the third question when they are already thinking about thevalue of those benefits.You also gain something from the answersfrom the first two questions. The first questionoften generates a response you can use as atestimonial (with your cus<strong>to</strong>mer’s permission).The second question may provide an earlywarning of a problem you need <strong>to</strong> correct. Thethird question is obvious – but be prepared <strong>to</strong>follow-up. If your cus<strong>to</strong>mer gives you a name,they will want their efforts <strong>to</strong> be follow-up on.In addition <strong>to</strong> knowing what you cus<strong>to</strong>merswant, it is critical <strong>to</strong> know HOW you can dothe best job for them. If you really know yourcus<strong>to</strong>mer and you develop operations aroundthis knowledge, there is no reason for your cus<strong>to</strong>mers <strong>to</strong> leave.But, there is always room for improvement and complacency willcreate a slow but sure erosion of cus<strong>to</strong>mer service and inevitableloss of sales.Treat your cus<strong>to</strong>mers like you want <strong>to</strong> be treated. Remember,you are a cus<strong>to</strong>mer yourself. What affects your shoppingexperience? Why do you do business with a company? The nexttime you shop with this company, take the time <strong>to</strong> actually recordyour experience:• What did you like or dislike about the company?• Were you satisfied with your purchase and would youpurchase from them again?• What was unique about the sale?• What would you tell others about your experience dealingwith this company? (Good or bad.)Evaluate other companies.• Is it convenient <strong>to</strong> do businesses with them?• Is it easy <strong>to</strong> get information or find the products you need?• Can you buy what you need at a time and place that isconvenient for you?• Are the product/service features easily unders<strong>to</strong>od?• Can you easily return items that don’t meet your expectations?It is my opinion that there is no level of cus<strong>to</strong>mer expectation <strong>to</strong>ohigh. If you discover or hear of an expectation that you consideroutrageous examine it carefully. If a cus<strong>to</strong>mer has an expectation,chances are that he or she has experienced that level of serviceelsewhere. If it is a level that you simply cannot or will not meet,acknowledge that and see if there is an alternative <strong>to</strong> the expectedservice. Be all that you can be.Call 503-399-5088 or visit www.bizcenter.org.• Tax Planning & Preparation• Business & Financial Planning• Commercial & Municipal Auditing• Computerized Accounting Services• Agriculture & Timber Taxes503-390-78803085 River Road N. Salem, OR 97303 www.johnsonglaze.comPage 10<strong>SEDCOR</strong> Enterprise Magazine


MarketingStrategies that Work NowJennifer Larson MorrowPresident, Creative CompanyInvest in your company and your products or servicesWhen sales are shrinking and everything you see andread is about economic woes, your first reaction maybe <strong>to</strong> cut back spending. Marketing and advertisingare often the first <strong>to</strong> go, yet his<strong>to</strong>ry has proven this is thewrong move. In fact, companies that continue <strong>to</strong> invest, or evenaccelerate their investments during an economic downturn,increase sales and capture a larger market share. A series of sixstudies conducted by the research firm of Meldrum & Fewsmithshowed conclusively that advertising aggressively duringrecessions not only increases sales but increases profits andmarket share.• Kraft salad dressings and Jiff peanut butter both raisedmarketing budgets during the last recession and increasedsales by 70% and 57%, respectively.• Pizza Hut increased its marketing budget and sales grew by 61%.• During the 1989-91 recession most of the beer industry cutbudgets, but Coors Light and Bud Light increased theirs andsaw sales jump 15% and 16%, respectively.What is going <strong>to</strong> work for you?Now is not the time <strong>to</strong> just keep doing more of the same. Whenaudience perspectives shift, people make different choices. Forexample, those who were dining out at high-end restaurants arestill dining out, but they’re going less frequently and <strong>to</strong> midrangeestablishments rather than high-end. In fact, fast-foodrestaurants and QSRs (Quick Serve Restaurants) are seeing theirsales rise right now because of the low cost of their meals.Strategy #1: Refocus on your best cus<strong>to</strong>mers.What you may know or have assumed about your cus<strong>to</strong>mers inthe past could have changed. Learn as much as you can aboutyour best cus<strong>to</strong>mers and their shifting perspectives. Why are theychoosing you? What is it that draws them <strong>to</strong> your organization,products or services and that continues <strong>to</strong> bring them back?How can you build on that benefit? Stay focused on the mostimportant benefits you have <strong>to</strong> offer your cus<strong>to</strong>mers, the benefitsthat distinguish you from your competition and provide thefoundation for your brand.Strategy #2: Clarify and tighten your brand.When you’re clear about your audiences and why they buy,you’ll also be clear about what your brand is and what youraudience(s) expect it <strong>to</strong> be. By identifying the value of yourbrand and communicating that clearly and relentlessly <strong>to</strong> allaudiences, at all opportunities, you will gain greater recognitionand elevate yourself above the competition. Your brand is thesum <strong>to</strong>tal of the visual system, the logo, the “look and feel” ofcommunications and environments, the key messages you use,and the experience cus<strong>to</strong>mers, potential cus<strong>to</strong>mers, referralsources and influencers have when they interact with yourproducts, services and/or organization.www.sedcor.comWe recently talked with a companythat had complaints about acus<strong>to</strong>mer service person’s phonepresence. They had agreed she wasnot appropriate, but had not placedsomeone new in<strong>to</strong> this importantposition. That simple contact witha cus<strong>to</strong>mer can make a difference ina sale or no sale. What simple shiftscan you make? What opportunities <strong>to</strong>communicate more effectively can youimplement?Linfield College’s “10 Tips”provides ways for high schooljuniors <strong>to</strong> select a college, andhelps move them closer <strong>to</strong>choosing Linfield when they’reready <strong>to</strong> apply.Strategy #3: Don’t cut spending, focus it.Rethink how you’re spending your advertising and marketingbudget. The goal is not <strong>to</strong> reduce spending, but <strong>to</strong> invest in a morefocused manner. Look at how your cus<strong>to</strong>mers interact with you.Do you know where the vital “point of choice” is … when someonemakes the decision <strong>to</strong> move forward in the sales process or makea decision <strong>to</strong> buy? Are they getting the strongest message and thebest experience there, at that point of choice? Is there somethingyou can do in your selling environment that will reassure potentialcus<strong>to</strong>mers of value and quality, and give them more reasons <strong>to</strong> buy?That “environment” could be a retail setting, your website, a tradeshow booth or even the environment of one-<strong>to</strong>-one selling.Look also for “free” tactics you could use <strong>to</strong> build visibility,communicate more fully and reinforce your brand. For example,if you’re a company that has a fleet of vehicles you can make gooduse of them as free (and highly effective) “billboards.”Strategy #3: Does your Website sell for you?If you’re in business, you need <strong>to</strong> have a website. And now that70% of Americans have Internet access, with more than 50%of those on broadband, a website is the first place potentialcus<strong>to</strong>mers, especially those considering major purchases, will go<strong>to</strong> find out more about your company and your products. Is yourwebsite communicating from the perspective of the potentialcus<strong>to</strong>mer? Can people navigate it easily? A strong website isan essential part of the sales process. An investment in a moreeffective site is one that will pay off over the long term.Just the start.These are just a few suggestions <strong>to</strong> sharpen your marketing andbuild your brand, even in an economic downturn. It’s alwaysimportant <strong>to</strong> begin with defining all of your audiences whenyou’re designing communications, advertising, sales materials ora marketing strategy. And it’s also vital that you synchronize allof your messages and visual presentations <strong>to</strong> eliminate possibleconfusion, increase the impact of your marketing investment anddraw in new interest … and sales.Jennifer Larsen Morrow is president of Creative Company, a strategicbranding and communications firm founded in Salem and located inMcMinnville. She also presents workshops on branding and marketingfor businesses of all sizes. Her next workshop is scheduled for April 2 inWilsonville. Find out more at brandact09.eventbrite.comPage 13


T e a m R h o T e n — Alex Rhoten, Tiffany Jones, Staci HerndonLeadership, ExperienceTEamwork&make the difference.Sales Investments LeasingCONNECT. . . for a stronger economicfuture for your businessand the community.MOUNTAIN WEST REAL ESTATE, LLC250 Division St. NE Salem, OR 97301503.587.4777www.cbcre.comProgram of Action• BusinessRetention andExpansionProgram• ManufacturingAdvocacy• InternationalTrade and Export• Mill CreekCorporate CenterDevelopment• IndustrialRecruitment• EconomicIncentives• InformationalResourcesStrategic EconomicDevelopment CorporationEnhancing andDiversifying theEconomy of theMid-WillametteValley745 Commercial Street NESalem, OR 97301503-588-6225www.sedcor.comPage 14<strong>SEDCOR</strong> Enterprise Magazine


Maximize the Benefits of aNetworking EventKim Leighty, Membership Manager<strong>SEDCOR</strong>Everyone needs <strong>to</strong> network – entrepreneurs, small business ownersand job seekers. But does everyone maximize the benefits oftaking the time <strong>to</strong> network?The purpose of networking is <strong>to</strong> build relationships so you will getleads from someone you know, or from someone who knows someoneyou know. When you attend a networking event the purpose is <strong>to</strong>meet business people from various industries and <strong>to</strong> gain exposure.Networking is not a place <strong>to</strong> sell. If you attend an event expecting <strong>to</strong>find a client <strong>to</strong> close a sale right away, chances are you will be verydisappointed.What is networking?Networking is more than just shaking hands and collecting businesscards. It is about building relationships and being committed <strong>to</strong> helpother business professionals. It is also about the quality of your contactsand not the amount of your contacts. You need <strong>to</strong> be consistent, regularlyattending the groups helps you <strong>to</strong> get <strong>to</strong> know the other members,and in exchange they will get <strong>to</strong> know and trust you. When you seethe same people over and over, you develop a strong relationship withthem. The benefit will not appear overnight, and this is why you need<strong>to</strong> follow up with your contacts. Networking is like dating, one meetingis not enough <strong>to</strong> get <strong>to</strong> know someone. It will probably take some time,numerous meetings, lunches or just meeting for coffee before you reallystart doing business <strong>to</strong>gether.<strong>SEDCOR</strong> has various events in which you can practice all of thesetechniques. We have a monthly Economic Business Forum with over100 members of the business community in attendance. Anothernetworking opportunity is our Industrial Site Tours, in which 80members participate. Site <strong>to</strong>urs, give you the opportunity <strong>to</strong> visit localmanufacturing facilities, as well as interact with other <strong>SEDCOR</strong>members. Please visit the <strong>SEDCOR</strong> website for information on allcurrent events – www.sedcor.com.Recent <strong>SEDCOR</strong> Monthly Economic Business Forum.Networking at Annual Golf Tournament held in June.Tips for Networking:• Be prepared. Know your goals. Are you looking forleads, partners, new clients, or services?• Bring your business cards and a pen <strong>to</strong> take noteson the back of the cards you receive.• Have a brochure and or a website for others <strong>to</strong> refer <strong>to</strong>after your meeting.• Ask about people’s business or services. Be curious.Ask questions and listen <strong>to</strong> their answers.• Go <strong>to</strong> people; don’t wait for them <strong>to</strong> come <strong>to</strong> you.• Send a thank you note or email <strong>to</strong> your new contacts.• Schedule follow-up meetings with the people you had agood connection with.Pho<strong>to</strong>s by Susan ApplebySALEM PUBLIC WORKSwith you everyday.Providing Planning and Department Services<strong>to</strong> meet Salem’s Utility Needsfor the Next 50 Years and BeyondWater: In your home, providing water for your morningshower, coffee and meals.Transportation: On the streets as you commute <strong>to</strong> andfrom work, the s<strong>to</strong>re or recreational activities.Wastewater: Keeping it out of site and out of mind, fromthe flush <strong>to</strong> a hush.Engineering: Providing infrastructure for a workingcommunity.S<strong>to</strong>rmwater: Working <strong>to</strong> keep Salem’s creeks clean andflowing smoothly.www.cityofsalem.net and select PUBLIC WORKSor contact Mike Gotterba at 503-588-6347Page 16<strong>SEDCOR</strong> Enterprise Magazine


LeveragingSocial Networking<strong>to</strong> Generate BusinessAJ Nash, Marketing Direc<strong>to</strong>rIntegrity First Financial, PCStepping in<strong>to</strong> the conference room I realize that althoughI am making the connection between the partners of myfirm and two local professionals, I have never met the twoface-<strong>to</strong>-face and will be introducing myself as well. The agendais loose and I have no idea what direction the meeting will head,yet I feel well prepared and confident of a productive outcome.Now here is the punch line - this entire meeting was arrangedonline using the social networking service LinkedIn. Not onlydid LinkedIn help facilitate the introduction but provided myteam the work his<strong>to</strong>ry of both professionals. We knew tha<strong>to</strong>ne was proud of his experience in Japan and enjoys mountainclimbing, and the other is an avid fisherman in his free time.LinkedIn is just one of many social networking services.Before we examine the value of these services let’s take a stepback and make sure we are clear on what social networkingactually is. Wikipedia defines a social network as, “an onlinecommunity of people who share interests and/or activities, orwho are interested in exploring the interests and activities ofothers.” Social networking in business is effectively a new way<strong>to</strong> communicate, share information, and develop relationships- and do so with a focused audience and a platform built forefficiency. Consider it a 24-7 network with a purpose much likea Chamber of Commerce, but with no meetings.Social networking is attractive <strong>to</strong> small-medium businessesand has seen rapid growth because it is low cost. In fact, mostnetworks are free <strong>to</strong> join. It is attractive <strong>to</strong> larger companiesand <strong>to</strong>pnotch professionals in its ability <strong>to</strong> connect at no<strong>to</strong>nly a national, but also a global level. Companies have foundvalue in cus<strong>to</strong>mer relationship management, cultivating newrelationships, hiring, business development, and leveraging otherprofessionals by posting questions on open forums. If this allseems overwhelming, it’s only because it is new.The next step is getting started! In order <strong>to</strong> get your feet wetand truly understand the value I would recommend setting up aprofile on three separate service providers. For business purposesI would consider the big three <strong>to</strong> be:• LinkedIn• Plaxo• TwitterAlso, the Salem Area Chamber of Commerce recently releaseda social networking service they call Face2Face, and I have seenit absolutely take off. If your local chamber of commerce has asocial networking program I would recommend this as well.Now that you know where <strong>to</strong> go… what can you expect? Theinitial step in social networking is setting up your profile and isoften the most tedious part. It is worth it!! Take the 2-3 hours<strong>to</strong> set up your profile and remember it is the face of both yourcompany and you as a professional, posted for the entire world<strong>to</strong> see. Be professional, be succinct, and don’t be afraid <strong>to</strong> adda little personality (be memorable). A good example of beingmemorable is Tyson Pruett, the president of my organization,whose title reads “Owner, Entrepreneur, Inves<strong>to</strong>r, and hotsauce connoisseur.” His affinity for hot sauce has proved <strong>to</strong> bememorable and is often a <strong>to</strong>pic of conversation in meetings as aresult of LinkedIn.After you create your profile and connect with the people youalready know (you will be surprised how many there are), thentake some time <strong>to</strong> explore. Don’t be afraid, just start clicking. Readother peoples profiles, see if there are any groups in your industryor profession that you may want <strong>to</strong> join, and if you get hung up askanother social networking connection (like me) for help.Finally, if you are looking <strong>to</strong> use social networking for businessdevelopment, it is important <strong>to</strong> be efficient with your time. Hereare a few helpful hints.• First, you must remember that this is still a relationship,just a different type than you may be used <strong>to</strong>. Building trustdoesn’t happen overnight. In my opinion the key <strong>to</strong> true socialnetworking is frequent, consistent, and interesting/wittycomments on your “status.”• The goal is simply <strong>to</strong> stay <strong>to</strong>p-of-mind with currentrelationships and keep a consistent message in front ofprospective relationships. One common component of allthe services is that they post the status of everyone in yournetwork based on the time you posted it . . . <strong>to</strong> stay in fron<strong>to</strong>f your network you will establish a routine and update yourstatus regularly.If you get stuck or have questions on social marketing I am happy<strong>to</strong> be a resource and you can reach me at anash@iffcpa.com.Call 503-390-5544 or visitwww.integrityfirstfinancial.com.www.sedcor.comPage 17


MarketingA Case in PointDURUM INDURE TorZosustainable surfacesfour unique choicesshown inCOCOA1•503•982•7455info@<strong>to</strong>rzosur faces.com • www.<strong>to</strong>rzosur faces.comSheryl SouthwellPresident, Specialty Polymers, Inc.Creating a new sustainable product and taking it <strong>to</strong> market.In 1989, my father developed a unique process that allowedwood <strong>to</strong> be infused with an acrylic resin. The processconverted wood in<strong>to</strong> a hard, durable material. The expecteduse would be for boat decks – the infused wood did not requireyearly maintenance like teak decks needed. However in 1992,the project was put on hold, there was no money <strong>to</strong> bring it <strong>to</strong>market.In 2003, we began experimenting with the process again usingdifferent types of woods and even added dyes <strong>to</strong> the process. Thiscreated a wide variety of looks and colors. Once we fine-tunedthe infusion process, Specialty was ready <strong>to</strong> introduce the product.It was called WoodSure , and we began showing samples ofmaterial made from maple. The infusion process and dyes enhancedthe grain of the wood and resulted in a product with a big wowfac<strong>to</strong>r. As beautiful as WoodSure was, it struggled <strong>to</strong> take off.The Start of TorZoA Pressed Board Sustainable Surface MaterialWhile experimenting with WoodSure materials,we discovered that some pressed boards worked really well. Wefound that environmentally friendly materials like mediumdensity fiberboard (MDF), oriented strand board (OSB), a boardmade from recycled wheat stalks and a board from sunflowerseed shells worked very well with the acrylic infusion process.At this time we were working with another company that wasfamiliar with the environmentally friendly market. They wantedthe opportunity <strong>to</strong> market and sell the boards. After creating aseries of names, literature and marketing materials, they beganselling the materials in 2007.ORIENT ELEGANT & ECO-FRIENDLYTorZo is an elegant, durable and sustainable surfacematerial manufactured from agricultural by-productsand recycled wood. Available in four standard colors,as well as cus<strong>to</strong>m colors, TorZo products are ideallysuited for a variety of applications in both residentialand commercial markets.Through a unique acrylic infusion process, TorZo surfacesare transformed from sustainable materials <strong>to</strong> surfacesthat are elegant, hard and very durable. TorZo is also theperfect material for vertical applications like wall panelingand cabinets. Easy <strong>to</strong> cut, glue and coat, fabrication withTorZo is quick and simple.In January 2008,the partnershipfell apart and Specialtyhad <strong>to</strong> regroup. Weneeded <strong>to</strong> figure outhow <strong>to</strong> market theproduct ourselves.There had alreadybeen significantcapital investedin productionequipment, inven<strong>to</strong>ry,development and setting up asupply chain. Taking in<strong>to</strong> account thatinvestment, as well as the recession, there wasvery little money available for marketing.endless possibilitiesshown inNATURALSince the entire TorZo family of products is madefrom sustainable materials, they can contribute <strong>to</strong>LEED certification when used in green building projects.This makes TorZo the ideal product for environmentallyconscious builders and designers.How <strong>to</strong> develop a brand and product names on a shoestring?My brother Jeff and his wife were on vacation, and were tryingout various two-syllable words. One of the names they came upwith was TorZo. Research on the Internet showed that it didn’thave any meaning, and the domain name was available – TorZoSurfaces was born. The four different products were named bythrowing ideas out at one another, and then researching if thename was available <strong>to</strong> trademark.My son and his friend <strong>to</strong>ok it from there. Understanding thatthe product sells <strong>to</strong> the green market they developed a logoand color scheme that gave the product the “feel” we wanted.Next was the product literature, followed by a series of othershown inshown inONYXCOPPERTorZoSEETA PRODUCT INFORMATION: Indure is an elegant line ofsustainable surfacesenvironmentally friendly sustainable surface materials from TorZo.Manufactured in the Pacific Northwest, Indure represents thecommitment by TorZo <strong>to</strong> provide the building industry with stylish,durable and sustainable surface materials.SUSTAINABLE: Made from 65-percent composite wood fibermaterial, Indure is an excellent fit for any green building project.Since Indure is 100-percent urea formaldehyde free and containssuch a high amount of recycled material, when used in a green buildingproject it can contribute <strong>to</strong> the project’s LEED certification.DURABLE: At the heart of the Indure line of surfaces is an acrylic resin.This resin not only gives Indure an elegant, concrete-like beauty, but it alsogives it a hardness coefficient twice that of most hardwoods. Since Indureis incredibly hard, it is the ideal material for high wear applicationssuch as table<strong>to</strong>ps, counter<strong>to</strong>ps, vanities and furniture.DISTINCT ST YLING: Indure has a stylish, sleek contemporarylook that makes it an excellent choice for many commercial and residentialenvironments. Indure comes in four elegant colors: onyx, cocoa, copperand natural.DESIGN FLEXIBILIT Y: Indure’s style, ease of fabrication,durability and elegant colors make it the perfect sustainable surfacematerial for both horizontal and vertical projects.AVAILABLE IN:OnyxNaturalCocoaCopperINDURE IDEAL FOR:FurnitureVanitiesTable<strong>to</strong>psCounter<strong>to</strong>psFlooringKEY FEATURES:DurableEasy <strong>to</strong> fabricateHigher stainresistance thanconcretePage 18<strong>SEDCOR</strong> Enterprise Magazine


materials. Every time we thought we weredone, we found we needed something else– business cards, sample boxes, labels, anddistribu<strong>to</strong>r training materials. Since TorZois promoted as a green product, we felt thatit was important <strong>to</strong> print all literature andmaterials on recycled paper. Despite the extracost involved, we feel this shows TorZo iscommitted <strong>to</strong> the environment.Once the logo, and trade names were set,we began promoting TorZo as a sustainablesurface material perfect for both horizontaland vertical applications. As orders werereceived, Dan Sullenger, Oregon Bathand Kitchen has provided us with excellentfabrication skills. Dan has been instrumentalin taking the slabs we sell, and fabricating,coating and installing the TorZo products. Afew of our local installations include 77 tablesat the Portland International Airport forLaurelwood Restaurants, 270 workstationsfor Boora Architects, in Portland and 40tables for New Season’s S<strong>to</strong>res around thePortland area.Specialty Polymers also announced that RooProducts Inc’s newest product, EcoClear,was named one of the best new <strong>to</strong>p 10environmentally friendly products for 2009by Natural Homes Magazine.EcoClear is an all-purpose, environmentallyfriendly adhesive which contains noformaldehyde and has no Volatile OrganicCompound (VOC) emissions, part ofthe new RooGlue Green line from RooProducts. It is the ideal glue for a wide rangeof applications and can be used for buildingand construction projects, crafts and homerepairs. It is also perfect for difficult <strong>to</strong> bondsubstrates such as metal, plastic, glass orceramics.Roo Products, Inc., a privately held companywith headquarters in Woodburn, Ore.,and sells water-based adhesives underthe RooGlue label. Long known for itsRooClear® melamine adhesive, the RooGlueline has expanded <strong>to</strong> include adhesives <strong>to</strong>meet almost any need.Call 503-981-7523 or visit www.roogreen.com and www.<strong>to</strong>rzosurfaces.com.We Believe it’s All AboutIndustrial, Clerical, Executive, MedicalTemp, Temp <strong>to</strong> Permanent and Direct HireT H E M A RY L H U R S T M B ATailored <strong>to</strong> the unique needs of working adultsConvenient ProgramsFlexible Schedulingpeople • integrity • serviceAbsolutely Committed.503-485-21751555 Hawthorne Avenue NESalem, OR 97301www.personnelsource.comRelevant CurriculumYear-Round AdmissionsFor details about future information sessions, contact an advisor atmba@marylhurst.edu or 503.675.3960.M A R Y L H U R S T U N I V E R S I T YAcademic excellence since 1893. www.marylhurst.edu/mbaMBSedDue4.7Sussap503www.sedcor.comPage 19


Community ProfileMarion CountyK. Susan Appleby, <strong>SEDCOR</strong>Points of Interest:Oregon State Capi<strong>to</strong>l, Willamette River, Wheatland and BuenaVista Ferries, Champoeg State Park, Aurora Colony, JesseSettlemier House, Mt. Angel Abbey, The Oregon Garden, SilverFalls State Park, Detroit Lake and Dam, North Santiam River,Breitenbush Hot Springs, Opal Creek Wilderness, WillametteUniversity, Corban College, Chemeketa Community College,Mission Mill Museum, his<strong>to</strong>ric Bush House and DeepwoodEstate, and the A.C. Gilbert House Children’s Museum.His<strong>to</strong>ry:Marion County, first calledChampoick District (laterChampoeg) was createdin 1843 by the ProvisionalGovernment, 16 years beforeOregon gained statehood onFebruary 14, 1859. In 1849the name was changed <strong>to</strong>Marion County honoringAmerican RevolutionaryGeneral Francis Marion.Early settlers <strong>to</strong> the countywere trappers and farmers,with Methodist missionariesSilver Falls State Park. arriving in the early 19thcentury. In 1843, with themapping of the Oregon Trail, larger groups of settlers began <strong>to</strong>arrive and populate the Willamette Valley.The City of Salem was designated the county seat in 1849. Theterri<strong>to</strong>rial capital was changed from Oregon City <strong>to</strong> Salem in1852. After the ensuing controversy over the location of thecapital was settled, Salem was confirmed as the state capital in1864.Marion County had a county court form of government for thefirst century of its existence and was presided over by the MarionCounty Court. In 1961, the Legislative Assembly enabled acounty court with no judicial functions <strong>to</strong> reorganize as a boardof county commissioners. With court approval, the MarionCounty Court was abolished and replaced by the Marion CountyBoard of Commissioners in 1963. Today, Marion County is oneof the 27 general law counties in the state, with nine counties ashome rule counties.Marion County’s present geographical boundaries established in1856, are the Willamette River and Butte Creek on the north,Cascade Range on the east, the Santiam River and North Fork ofthe Santiam on the south and the Willamette River on the west.Detroit Lake – a recreational paradise.Agriculture is a big industry in Marion County.Economic Characteristics:Marion County’s economy is heavily based on governmentand agriculture. Thirty-nine of the largest state agencies arelocated in the City of Salem and Marion County, providingemployment <strong>to</strong> almost 19,000 state employees. Marion Countygovernment and the City of Salem each employ about 1,400workers and the county’s ten public school districts employabout 5,400 workers.Marion County enjoys a highly diversified agricultural baseand has the largest <strong>to</strong>tal agriculture sales among Oregon’s 36counties. The county is a state leader in commodities suchas grass seed, nursery s<strong>to</strong>ck, field crops, lives<strong>to</strong>ck and animalproducts. In the cool moist climate of the Willamette Valley,more than 170 different crops and lives<strong>to</strong>ck items are produced,including grass and legume seeds, tree fruits and nuts, winegrapes, berries, vegetables, nursery s<strong>to</strong>ck, Christmas trees, andfield crops such as wheat, oats, mint, hops and hay. Farmingutilizes about 40% of the available land in Marion County. In2007, the value of agricultural products was estimated at $615million, ranking Marion County at the <strong>to</strong>p of the list for thevalue of ag-products produced in Oregon.Page 20<strong>SEDCOR</strong> Enterprise Magazine


Oregon 150SesquicentennialMarion County150 Miles for 150 YearsMarion County is pleased <strong>to</strong> join in withcommunities across the state and take part inhonoring Oregon’s 150th birthday. There willbe passports with his<strong>to</strong>ric clues for each of the20 cities, relays, geocaching, and plenty of eventsthroughout the year in all the communitiesaround the county.Sunflowers outside Silver<strong>to</strong>nPho<strong>to</strong> by Bill EnosMarion County Population GrowthPamela Ferrara, Workforce AnalystWorksource Oregon Employment DepartmentPamela.A.Ferrara@state.or.usMarion County’s population changes haveinfluenced the size and composition of itslabor force. Let’s take a look at some of thosechanges in the county over the decades.Marion County Oregon 150 Passport eventis providing a map of Marion County withsuggested destinations in each city. These siteshave his<strong>to</strong>ric value and are destinations withevents important <strong>to</strong> the community. The passportwill be available in locations throughout MarionCounty and will allow visi<strong>to</strong>rs <strong>to</strong> document theirvisits. The Marion County Commissioners plan <strong>to</strong>recognize those who visit the most destinations ata public celebration later this year.It is hoped that this passport will bring people<strong>to</strong> the communities <strong>to</strong> visit, promote economicdevelopment, as well as enhance <strong>to</strong>urism andawareness of each city and its special, his<strong>to</strong>ricalplaces <strong>to</strong> visit.The 150-mile route starts in Idanha and linkseach incorporated city before it ends in Salem.Participants may choose <strong>to</strong> start their <strong>to</strong>ur at anypoint on the map - and it can be done in oneday or several days as desired. This route offersvisi<strong>to</strong>rs a chance <strong>to</strong> learn about the his<strong>to</strong>ricalsignificance and contribution of the cities <strong>to</strong>Oregon’s statehood. The <strong>to</strong>ur through MarionCounty cities will foster a better understanding ofeach city’s contribution <strong>to</strong> the past and challengesfor the future.150 Miles for 150 Years RelayThe relay event will <strong>to</strong>ur each of Marion County’stwenty cities and many of the county’s thirtysevenunincorporated communities. There willbe festivities at each s<strong>to</strong>p along the relay. The150-mile relay will take place over five weekends,starting Saturday, June 13 and concluding onJuly 11. The 150-mile trek will begin at MarionCounty’s easternmost boundary near Idanha;continue through the Santiam Canyon <strong>to</strong> thecounty’s southern boundary at Jefferson; thentravel north through Salem <strong>to</strong> Keizer and St. Paul;then eastward <strong>to</strong> Aurora and south <strong>to</strong> Silver<strong>to</strong>n.The trek will end in Salem at the Oregon StateFairgrounds during the 2009 Marion CountyFair.For complete information visitGlockenspiel in Mount AngelA scenic Cascade Mountain viewQuick Facts:County Seat: SalemArea: 1,194 Square MilesEstablished: July 5, 1843Population (2008): 314,865Cities: 20 incorporated,37 unincorporatedElevation: 154 feet atSalem & 1,595 feet atDetroit LakePrincipal Industries:Agriculture, government,food processing, lumber,manufacturing, educationand <strong>to</strong>urismMarion County had 314,865 residents in2008, according <strong>to</strong> the Population ResearchCenter at Portland State University. Seventythree percent of the county’s population livedin 20 incorporated cities and <strong>to</strong>wns. Four ofthose have part of their population living inother counties (Idanha, Gates and Mill Cityare part in Linn County, and West Salem, ispart of Polk County). Nearly half the county’spopulation lives in the state’s capi<strong>to</strong>l, Salem– its population in 2008 was 154,510.His<strong>to</strong>rically Marion County’s populationgrowth has generally grown about in tandemwith the state’s population, but with larger andsmaller differences over the decades (Graph1). More recently, the county grew 12 percentfrom 1980 <strong>to</strong> 1990, and 25 percent from 1990<strong>to</strong> 2000. The states growth rates were8 percent and 20 percent respectively.From 2000 <strong>to</strong> 2008 the county’s populationgrew by 10 percent, about the same as the stateas a whole. Marion County will have slightlyslower population growth from 2010 <strong>to</strong> 2040than the state as a whole, according <strong>to</strong> thestate Department of Administrative Servicespopulation projections.The Hispanic population in the countyhas doubled each decade from 1980, andHispanics made up nearly 22 percent of theMarion county population in 2007. Thecounty had a higher percentage of residentsage 17 and under than the state as a whole.Eighty one percent of the population age 25and older had at least a high school diplomain 2007 compared <strong>to</strong> 87 percent for the state.Twenty one percent in Marion County had aleast a bachelor’s degree, compared <strong>to</strong> nearly28 percent in the state as a whole.www.sedcor.comPage 21


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Member ProfilePho<strong>to</strong>s courtesy of NW NaturalOn January 7th, NW Natural celebrated its 150th birthday.In 1859, about five weeks before Oregon became a state,the company’s founders received a “perpetual franchise”from the terri<strong>to</strong>rial government <strong>to</strong> serve gas cus<strong>to</strong>mers.When Portland Gas Light Co., the original gas company, firststarted delivering gas, it had 49 cus<strong>to</strong>mers – all using gas forlighting. Today, NW Natural serves more than 662,000 cus<strong>to</strong>mersfor space and water heating and a variety of industrial processes.Nearly 87,000 of those cus<strong>to</strong>mers are in the Mid-WillametteValley and served by the Salem office. Of those, about 8,500 arebusinesses and industries. The company has provided gas <strong>to</strong> theSalem area for close <strong>to</strong> 80 years.Over time, the gas company has changed products – and names.The original Portland Gas Light Co. manufactured gas from coal.In 1956, the first natural gas pipeline reached Oregon andthe Willamette Valley. This transformed the company froma manufacturing organization <strong>to</strong> a service provider. With itshigh energy value, natural gas became as valuable for industrialprocessing as it was <strong>to</strong> residents, who appreciated its comfortand convenience. Another name change, this time <strong>to</strong> NorthwestNatural Gas, followed the first natural gas pipeline.Today, NW Natural counts among its cus<strong>to</strong>mers many of theWillamette Valley’s major business and industry groups, includingwood products manufacturers, food processors, nurseries and hightechnology firms.In addition, the company is a leader in energy-efficiency, with aninnovative rate mechanism that allows it <strong>to</strong> encourage conservationamong its cus<strong>to</strong>mers without harming its shareholders. In 2007, itintroduced Smart Energy , becoming the first stand-alone gasutility in the nation <strong>to</strong> offer cus<strong>to</strong>mers a carbon offset program.NW Natural also has entered a partnership with TransCanadaCorporation <strong>to</strong> build a new pipeline. Oregon is one of a fewstates in the nation <strong>to</strong> have its major populated areas served bya single interstate pipeline. The eastern portion of the Palomarpipeline will strengthen service reliability <strong>to</strong> the company’scus<strong>to</strong>mers by providing a second gas transportation route in<strong>to</strong> theWillamette Valley. This section would also bring in additionaldomestic supplies from the Rocky Mountains.We at NW Natural like <strong>to</strong> say, “We grew up here.” By that, wemean, we value our Oregon roots and feel responsible <strong>to</strong> thecommunities we serve. Thanks <strong>to</strong> <strong>SEDCOR</strong> and the Salemcommunity for being our partner in regional growth.Gaslight Saloon.Delivering Briquetts for heating and cooling - 1910.<strong>SEDCOR</strong> Member Since: 1983Address:3123 Broadway Street NE,Salem, OR 97303Website: www.nwnatural.comBusiness Description:Natural gas utilityBusiness His<strong>to</strong>ry: An Oregonbasedcompany since 1859What is Most Challenging inBusiness: Keeping gas pricesaffordable in the face ofrising commodity costsSwitching Equipment forNatural Gas - 1956.<strong>SEDCOR</strong> Involvement:<strong>SEDCOR</strong> plays a critical role on economic developmentefforts in the Mid-Willamette Valley and is an importan<strong>to</strong>rganization that NW Natural has supported formany years. We work with <strong>SEDCOR</strong> staff on businessdevelopment proposals, we’ve been active on committeesand the Board of Direc<strong>to</strong>rs (Bruce Anderson was justre-elected <strong>to</strong> the board), we provide food and our cateringcrew for the <strong>SEDCOR</strong> industrial site <strong>to</strong>urs, and wehave sponsored and supported many of <strong>SEDCOR</strong>’s keyevents (such as the Annual Gala and the <strong>SEDCOR</strong> GolfTournament).www.sedcor.comPage 23


<strong>SEDCOR</strong> MEMBERSON THE MOVEBank of the Cascades new Salem regional office opened for business onMonday, December 8th and held an Open House on February 26th. TheBank’s commitment <strong>to</strong> the Salem/Keizer area is evident in the size of its new12,000 square foot space, one of the largest facilities in its network of 33 branchesthroughout Oregon and Idaho. “Bank of the Cascades has great confidence in thefuture of the Mid-Willamette Valley market,” said Patricia L. Moss, president andchief executive officer, Cascade Bancorp. “This new location allows us <strong>to</strong> continueour current services and gives us room <strong>to</strong> expand – all <strong>to</strong> better serve our growingcus<strong>to</strong>mer base in Salem, Keizer, and the surrounding area.”Located in southeast Salem at 520 Hawthorne Avenue SE, the brick and glassbuilding was in the planning stages since mid-2006, when the bank agreed <strong>to</strong>purchase the property. The building was designed by Neal Hus<strong>to</strong>n Architect, Inc.Construction began in February, 2008 and was managed by local contrac<strong>to</strong>r WhiteOak Development. Local subcontrac<strong>to</strong>rs involved in the project included SalemConcrete, Kraft Masonry, Capital City Glass, Pacific Painting, Bell Hardware,McGilchrist Roofing, Santiam Metal, Fulgaro Interiors, Thomas Kay Textiles,Cherry City Floors, Salem Heating and Northside Electric.The contemporary design of the two-s<strong>to</strong>ry building features a brick and glassexterior that complements the architecture of neighboring properties. Bank ofthe Cascades new office is just north of Creekside Corporate Center, one ofthe leading Class A office complexes along the I-5 Corridor. Businesses in theimmediate area include State Farm’s regional office, Kettle Foods, Costco andRoberson Mo<strong>to</strong>rs.Designed with the environment and energy efficiency in mind, the buildingfeatures carpet with recycled content, environmentally-friendly sheet linoleum,and low or no-emitting paint finishes. Coupled with efficient windows, windowsun shades <strong>to</strong> minimize heat gain, and energy efficient lighting, the building is ahealthy and comfortable environment for employees and cus<strong>to</strong>mers.The new building houses branch banking services, a mortgage center, commerciallending, and professional banking. “Community banks like Bank of the Cascades arewell-equipped <strong>to</strong> serve business and individual cus<strong>to</strong>mers, particularly in challengingtimes such as these,” said Larry Goodreau, SVP and Salem area manager, Bank ofthe Cascades. “We’re dedicated <strong>to</strong> making your money work for you by keepinglocal deposits local and reinvesting in community through loans <strong>to</strong> stimulate andcontribute <strong>to</strong> our local economy and through corporate philanthropy <strong>to</strong> supportcommunity needs.”Call 503-540-6916 or visit www.botc.com.Page 24Bank of the Cascades OpensNew Regional Office in SalemChemeketa Teams with LocalIndustry <strong>to</strong> Pursue FederalFunding for Biofuels Trainingand Production FacilityProject designed <strong>to</strong> create jobs and advancerenewable fuel technologyChemeketa Community College has submitteda $10 million funding proposal through Oregon’scongressional delegation <strong>to</strong> develop a new biofuelsprocessing plant in the Mid-Willamette Valley.The project would establish Oregon’s firstpilot-scale biofuels production and technologydevelopment facility with substantial trainingcapacity. Chemeketa seeks <strong>to</strong> prepare workers fora wide range of process technology jobs, and, inparticular, develop talent for the emerging, highgrowthbiofuel processing industry.Chemeketa, in partnership with Pacific BiodieselTechnologies, Inc., and Wildwood, Inc. isworking <strong>to</strong> acquire federal funding <strong>to</strong> createtraining opportunities and <strong>to</strong> advance renewablefuel technologies at Mill Creek Junction. The SESalem site is home of Oregon’s only commercialbiodiesel production facility, Sequential-PacificBiodiesel, and the Willamette Valley’s onlybiofuels analytical labora<strong>to</strong>ry. The proposed facilitywould utilize existing biomass such as agri-waste,algae and woody waste <strong>to</strong> produce up <strong>to</strong> 432,000gallons of liquid biofuels annually and provide asecondary fuel source <strong>to</strong> generate 660 kilowattsof power. The facility would dedicated space fortraining and professional development in processtechnology—with hands-on learning, research anddevelopment, and green energy production.“This is our opportunity <strong>to</strong> be on the cutting edgeof green technology utilizing the incredible depthof knowledge we have here at Chemeketa andcombine that effort with key community partners<strong>to</strong> create a new model for energy independenceright here in the Mid-Willamette Valley,”said Cheryl Roberts, president of ChemeketaCommunity College.The project has the potential <strong>to</strong> create 450 newjobs in construction and biofuels processing anddistribution. Job creation activities would focuson preparing and placing new and dislocatedworkers in family wage jobs connected <strong>to</strong> productprocessing, product distribution, and feeds<strong>to</strong>ckprocurement.For information visit www.chemeketa.edu,www.biodiesel.com, and www.wildwoodco.com.<strong>SEDCOR</strong> Enterprise Magazine


BOTC FDIC Ad_<strong>SEDCOR</strong>.pdf 1/27/09 9:35:17 AMSmall Business Development CenterYour BEST Business Investment in these Economic Times.You don’t have <strong>to</strong> do it all yourself.The SBM 9-month program is establishedfor Willamette Valley area business owners :Build a solid foundation of business basics • Improve profitabilityGain control over business operations and improved managementSmall Business Management ProgramChemeketa’s Center for Business & IndustryCall Lori Cegon @ 503-399-5088 or lcegon8@chemeketa.eduImagine . . . No Hunger1 in 5 area childrenwill go <strong>to</strong> bed hungry.1660 Salem Industrial Drive NE • Salem, OR 97301503-581-3855 • www.marionpolkfoodshare.orgwww.sedcor.comPage 25


Kristy Kummer, Marketing Direc<strong>to</strong>rWoodburn Company S<strong>to</strong>resIt’s been 10 years since the grand opening of Woodburn Company S<strong>to</strong>res,the vision of Steve Craig, a real estate developer who now leads CraigRealty Group, based in Newport Beach, California. In pursuing his vision,Craig talked with locals <strong>to</strong> see what they wanted in an outlet center. Heconfirmed his instincts that Oregonians like the feel of the outdoors, but theprotection of indoor centers. They enjoy one-of-a-kind things. They celebratevariety and diversity. And they love nice restrooms.With Portland and Salem growing <strong>to</strong>ward each other and commuter trafficincreasing significantly, Craig saw potential for a high-end outlet mall <strong>to</strong> filla niche for locals and travelers alike. With Craftsman-style architecture usingwood, copper, s<strong>to</strong>ne and natural landscape materials, Woodburn Company S<strong>to</strong>resquickly established itself as a landmark Northwest shopping destination.Kenneth Cole [<strong>to</strong>p] and a familyenjoying their shopping experience.A Successful Marketing ExperienceCelebrating 10 Years1999-2009The center opened in July, 1999, withits first 18 s<strong>to</strong>res. A month later, thatnumber had increased <strong>to</strong> 50. Whenthe third major expansion is completeby the end of March 2009, there willbe 100 s<strong>to</strong>res, including the newesttenants – Coach, J. Crew, KennethCole, and The North Face.The center and s<strong>to</strong>res now employnearly 900 people, and retain theservices of hundreds of area vendors.“Ten years ago, Woodburn was anafterthought between Salem andPortland,” says Don Judson, direc<strong>to</strong>rof the Woodburn Area Chamber ofCommerce. “Today, we proudly boastOregon’s premier shopping experienceand one of the most visited <strong>to</strong>uristattractions. It’s more than a collectionof s<strong>to</strong>res – Woodburn Company S<strong>to</strong>resenthusiastically supports our communityin ways <strong>to</strong>o numerous <strong>to</strong> mention andtruly represents the best in all of us.”Besides the architecture and allureof great brand names, the WoodburnCompany S<strong>to</strong>res shopping experienceis special. The summer landscapefeaturing thousands of locally grownpetunias spilling over cus<strong>to</strong>m wrought iron structures. A festive Christmasenvironment includes 15’ wide locally grown wreaths, fresh garland, Santa’scus<strong>to</strong>m-made cottage and, of course, the 75’ Christmas tree glowing withanimated LED lights. The ever-changing environment at the center beckonsvisi<strong>to</strong>rs from I-5 and surrounding communities.It’s not just the architecture and landscape that maintains the Northwest flair:Woodburn Company S<strong>to</strong>res is home <strong>to</strong> Oregon-based companies such asHarry & David, adidas, Nike, Garden Galley Iron Works, and ColumbiaSportswear. These s<strong>to</strong>res and Oregon’s tax-free shopping have made the centera hit with <strong>to</strong>urists.Progression of building through grand opening in 1999.Working closely with partners such as TravelOregon, Travel Portland and Travel Salem,the center attracts visi<strong>to</strong>rs <strong>to</strong> the state and helpsincrease the impact of the nearly 4 millionshoppers who visit annually. These visi<strong>to</strong>rs comeindividually as well as in groups. In 2008 alone,the center welcomed 525 mo<strong>to</strong>rcoach visits. Asubstantial number of the center’s visi<strong>to</strong>rs hail fromWashing<strong>to</strong>n and Canada and along the way bypassthree other outlet centers. These visi<strong>to</strong>rs oftenspend long weekends shopping, dining out, stayingat hotels, and visiting other nearby attractions.Woodburn Company S<strong>to</strong>res expands the visi<strong>to</strong>rexperience through its unique partnership withthe Oregon Travel Information Council and theWoodburn Chamber. In 2005, an onsite Visi<strong>to</strong>rCenter opened, providing travelers the opportunity<strong>to</strong> ask questions of community volunteers, gatherbrochures, and even make hotel reservations.Woodburn Company S<strong>to</strong>res is proud <strong>to</strong> celebrateten years of success and looks forward <strong>to</strong> being anactive partner in the community for years <strong>to</strong> come.Call 503-981-1900 or visit their website atwww.shop-woodburn.com.Pho<strong>to</strong>s courtesy of Woodburn Company S<strong>to</strong>resPage 26<strong>SEDCOR</strong> Enterprise Magazine


TakingAgricultural Recycling<strong>to</strong> the Next LevelDari Jongsma, PresidentAgri-Plas, Inc.In the latest showing of Oregon’s entrepreneurial and environmental prowess,Agri-Plas 2 Crude, Inc., an arm of an Oregon-based plastic recycler, Agri-Plas, Inc., is the first company in the nation <strong>to</strong> convert unwanted and typicallyunrecyclable plastics in<strong>to</strong> crude oil and ship it <strong>to</strong> a refinery for commercial processing.Agri-Plas 2 Crude Inc., is taking discarded and unwanted plastics that chokeslandfills or is abandoned, burned or buried on Northwest farms and nurseries. Theyare converting it back in<strong>to</strong> it’s original form of Sweet Synthetic Crude Oil. Plasticproducts include disposable dirty agricultural film, greenhouse cover, mixed nurseryand jug material and other low or zero value plastics. These plastics are <strong>to</strong>o dirty <strong>to</strong>economically bring them <strong>to</strong> a higher value through normal recycling efforts.“The fact that the Agri-Plas 2 Crude and Agri-Plas footprint has been able <strong>to</strong> takeplastic that would otherwise go directly in<strong>to</strong> the waste stream and convert it in<strong>to</strong>a commercial product that can eventually be used in thousands of new products istruly ground breaking,” said Tom Fox, business development officer for the OregonEconomic & Community Development Department.The company recently delivered its first full tanker (8,200 gallons) of oil <strong>to</strong> a refineryin Tacoma, Washing<strong>to</strong>n, which translates <strong>to</strong> a final delivery of 196 barrels of oil.The first shipment of oil was tested by the refinery, and was in fact very high quality.They have signed a five year contract with Plas2Fuel Corporation and Agri-PlasInc. <strong>to</strong> accept everything that they can produce.“The State of Oregon has been a key playerin helping us bring this process <strong>to</strong> market,”said Mary Sue Gilliland, vice presiden<strong>to</strong>f operations and business development atAgri-Plas. “We hope that with the financialassistance from the Oregon Business EnergyTax Credit (BETC), we will be able <strong>to</strong> jumpstart construction of a new facility that willallow the company <strong>to</strong> increase crude oilproduction.”Agri-Plas 2 Crude, Inc., is gearing up <strong>to</strong>deliver its second shipment of crude oilin mid-March. The company is currentlytesting technology developed by Plas2FuelCorporation of Kelso, Washing<strong>to</strong>n, analternative energy company, that created aunique process of converting plastic in<strong>to</strong>high value Synthetic Crude Oil. Agri-Plas 2Crude, Inc., is working closely with Plas2Fuelin a strategic partnership that is planning<strong>to</strong> expand operations. Within the next year,Agri-Plas, Inc., hopes <strong>to</strong> create 35 <strong>to</strong> 40 newgreen collar jobs at its headquarters in Brooks.Even more Green Collar jobs will be createdas this technology expands <strong>to</strong> different areasin Oregon. Oregon will once again lead thenation in recycling efforts and solutions.The process that Agri-Plas 2 Crude, Inc., isusing <strong>to</strong> reclaim unwanted plastics back in<strong>to</strong>petroleum can be refined in a variety of waysand used for thousands of purposes. Thereclaimed petroleum can be used in productsfrom makeup, gummy bears, <strong>to</strong> lubricants andother petroleum based products.Today, Agri-Plas 2 Crude is operating oneplastic-<strong>to</strong>-petroleum unit. The companyexpects <strong>to</strong> add three more units, which willcreate one full four-vessel system. Agri-PlasInc. plans <strong>to</strong> break ground soon on a newfacility, which will house a <strong>to</strong>tal of five fourvesselsystems – 20 vessels in <strong>to</strong>tal. These fivesystems will create enough recycled SyntheticCrude Oil <strong>to</strong> deliver a full tanker for refiningevery single day. Expansion <strong>to</strong> other areas inOregon will help solve agricultural plasticwaste problems, while creating even moregreen collar jobs.Call 503-390-2381 or visitwww.agriplasinc.com.Pho<strong>to</strong>s courtesy of Agri-Plas, Inc.Page 28<strong>SEDCOR</strong> Enterprise Magazine


Supreme NW Expands Production ofStarTrans Bus Line In<strong>to</strong> Oregon FacilityFred Ballowe – General ManagerSupreme CorporationWoodburn, Ore.—Supreme Industries, Inc. (NYSE Alternext US:STS), a leading manufacturer of specialized commercial vehicles,including truck bodies, shuttle buses, armored vehicles, homelandresponse vehicles and luxury mo<strong>to</strong>rcoaches, <strong>to</strong>day announcedthat it has expanded StarTrans shuttle bus production in<strong>to</strong> itsWoodburn manufacturing plant.Production at this site enables not only enhanced service <strong>to</strong>Supreme’s U.S. bus cus<strong>to</strong>mers, particularly west of the Rockiesand western Canada, but also introduces significant freight-costsavings. The Company is sourcing a number of parts from localand regional suppliers—one of which is Miles Fiberglass &Composites, with plants in Oregon City and Portland, instead ofshipping them from outside of the region.“In the current economic environment, one of the few growthareas for specialty vehicle manufacturing is buses,” said Sam Craig,vice president of sales, StarTrans. “Through this expansion, wehave created nine full-time positions <strong>to</strong> date and, upon rampingup <strong>to</strong> full production, we expect that a <strong>to</strong>tal of 35 positions willneed <strong>to</strong> be filled.”The Company indicated that production has started at theOregon plant and future volume will range from 200 <strong>to</strong> 400 busesper year, depending on market demand.Currently in production at this facility are Supreme’s curvedfiberglassshuttle buses, including the Sena<strong>to</strong>r and Candidatemodels. Most are built on Ford and General Mo<strong>to</strong>rs chassis.They are used by hotels, rental car agencies, churches, retirementcommunities, state government and state agencies, universities and<strong>to</strong>uring companies. Future plans call for adding Supreme’s newStarLiner shuttle bus, a higher-end product line.Craig added, “The support we received from a variety of agencieshas been tremendous for this initiative. We genuinely valuethe assistance provided by <strong>SEDCOR</strong> (Strategic EconomicDevelopment Corporation), the Oregon Economic &Community Development Department and the WorksourceMid-Willamette Network.”Supreme will host an open house at the Woodburn facility onTuesday, March 17, 2009, with regional bus dealers, cus<strong>to</strong>mers andstate agencies among those in attendance.Supreme builds a wide variety of durable, high-quality bodiesfor work trucks, delivery vehicles and more. All Supreme bodiesare cus<strong>to</strong>mizable <strong>to</strong> meet the specific needs of the businesses orindividuals who use them.To be added <strong>to</strong> Supreme Industries’ e-mail distribution list,visit http://www.clearperspectivegroup.com/clearsite/sts/emailoptin.html.New StarTrans shuttle bus production line.About SupremeSupreme Industries, Inc. (STS), is a nationwide manufacturerof specialized truck bodies produced <strong>to</strong> the specificationsof its cus<strong>to</strong>mers. Supreme also manufactures specialpurpose“shuttle-type” buses, armored vehicles and luxurymo<strong>to</strong>rcoaches. The Company’s transportation equipmentproducts are used by a wide variety of industrial, commercial,law enforcement and Homeland Security cus<strong>to</strong>mers.Call 800-993-2927 or visit www.supremeind.com.Pho<strong>to</strong>s by Susan Applebywww.sedcor.comPage 29


Lean & SustainabilityMary Chalkiopoulos – Program Direc<strong>to</strong>r,Oregon Manufacturing Extension PartnershipTwo area food processors – GivaudanFlavors Corporation (Silver<strong>to</strong>n)and Sabroso Company (Woodburn)– recently partnered with the OregonManufacturing Extension Partnership(OMEP) and the Energy Trust of Oregon(ETO) on demonstration projects thatcombined Lean Manufacturing withSustainability. Lean, a systematic approachfor removing waste from a process, typicallyfocuses on eliminating anything that isnon-essential <strong>to</strong> adding value <strong>to</strong> a product– things such as equipment, materials,parts, space, and worker’s time. Althoughfrequently resulting in reduced energy andmaterials usage, Lean has not traditionallytargeted these areas. The demonstrationprojects expanded the scope of Lean <strong>to</strong>attend <strong>to</strong> energy and resource waste as well.It addressed electricity, natural gas, water,equipment usage and energy distributionsystems. It also explored methods <strong>to</strong> recover,reuse and recycle materials such as packaging,pallets, drums, barrels, and plastics. Morethan ten opportunities for improvementwere identified at each company resulting insubstantial changes and savings.Company representatives praised the project.Mark Sheppard, Givaudan OperationsManager, stated, “Givaudan-Silver<strong>to</strong>nis a firm believer in the benefits of LeanManufacturing Processes. Participation in theLean/Green/Energy project confirmed <strong>to</strong> usthat Lean processes can be applied in manyareas of business, not just manufacturing.”Likewise, Lynn Greenwood, Sabroso’sWoodburn Plant Manager, shared, “TheLean, Energy Value Stream Mappingprocess has been the most powerful <strong>to</strong>ol <strong>to</strong>help us identify continuous improvemen<strong>to</strong>pportunities for energy/waste reductionand improved sustainability.” OMEP andETO hope <strong>to</strong> partner on more projects in thefuture.Call 503-821-1294 or visit www.omep.org.Page 30For 60 years, LCG Pence Construction, LLC has provided superior qualityconstruction services <strong>to</strong> the Salem Community.To learn more about our full range of services, contact Bob Hill at:3000 Market St NE • Suite 214Salem, OR 97301email: dj.testing@hotmail.comL C GP E N C EC O N S T R U C T I O N , L L C60 years295 ChurchSalem, OregonFive-MinuteMulti-Drug Testing2747 Pence Loop SESalem, Oregon 97302CCB#153167www.lcgpence.com503.399.7223Pre-Employment • Random • Post Accident • DOT TestingMobile Service • Consultation/Training • DNA TestingCall for additional information503-362-8378<strong>SEDCOR</strong> Enterprise Magazine


PBS’ new building in Hubbard.At a time of scaling back at manybusinesses, Pacific BuildingSystems (PBS) has movedforward with the opening of their newproduction facility and purchase of newequipment <strong>to</strong> build purlins for theirpre-engineered metals buildings. Thebuilding is complete and new equipmenthas been installed and ready for operationat the plant just north of their location inWoodburn.Truss-T Structures, Inc., the parent company of PBS, has been servingthe Northwest since 1962. PBS is a leader in the Northwest with superiordesign engineering and fabrication of cost-efficient metal structures. Theirbuildings include agricultural, commercial, hangars, au<strong>to</strong>motive, industrialand warehousing structures.PBS has developed 11.7 acres in Hubbard from agricultural land in<strong>to</strong>a small industrial cluster. Their new 17,000 sq. ft. building, is designedspecifically <strong>to</strong> house a new cus<strong>to</strong>m built machine that is 170’ long. Thismachine will produce secondary structural components called purlins, thatthey have been purchasing from vendors for the last 47 years. This allowsPBS <strong>to</strong> bring in this part of the business in house, and also <strong>to</strong> produce thisproduct for sale <strong>to</strong> others.Rob Prince, general manager stated that, “A big part of the s<strong>to</strong>ry is howwe have worked with <strong>SEDCOR</strong> since the beginning of the project. Withtheir help and resources we have been able <strong>to</strong> obtain the funding necessary<strong>to</strong> pull this project <strong>to</strong>gether. I originally started working with Ray Clore,who introduced me <strong>to</strong> Tom Fox from the Oregon Economic & CommunityDevelopment Department. Later, of course, Nick Harville joined<strong>SEDCOR</strong>, and has been a big help <strong>to</strong> us when things really got critical.”PBS was able <strong>to</strong> obtain a OTC Immediate Opportunity Fund Grant fromODOT for $226,500, due <strong>to</strong>tally <strong>to</strong> the efforts of Tom Fox. Additionally,Nick lined up a $150,000 grant from theMarion County Lottery funds. “I give credit<strong>to</strong> <strong>SEDCOR</strong> for helping us obtain $376,500 infunding. This literally made the difference backin Oc<strong>to</strong>ber whether <strong>to</strong> continue this projectwhen things were reaching a critical point.With the economic climate, it was a difficultdecision <strong>to</strong> forge ahead, but we really believe inthis project, and the additional funding greatlyhelped us <strong>to</strong> move forward.”4 ½-acres of the industrial site will be sold<strong>to</strong> Valley Rolling Corporation (another<strong>SEDCOR</strong> member) who plans <strong>to</strong> build a newfacility this spring. PBS is currently designingthe 81,000 sq. ft. facility, which they will alsofabricate. Valley Rolling Corporation and PBSwork <strong>to</strong>gether on many projects and being inclose proximity will allow them <strong>to</strong> continue <strong>to</strong>grow from their joint ventures. Valley Rollingprovides quality steel roofing and sidingmaterials used in many PBS’ building projects.New ProductionFacility Will Allowfor Future GrowthPBS buildings include airport hangers and office buildings.Pacific Building Systems plans <strong>to</strong> relocate theirexisting business from Woodburn <strong>to</strong> their newsite, which has recently been annexed in<strong>to</strong> the Cityof Hubbard. At that time, they will build a newproduction facility and office complex, which will beapproximately 65,000 square feet. PBS is currentlyleasing land in Woodburn, so they were excited <strong>to</strong> beable <strong>to</strong> purchase their property in Hubbard.Call 503-981-9581 or visit their website atwww.pbsbuildings.com.Pho<strong>to</strong>s courtesy of Pacific Building Systemswww.sedcor.comPage 31


Incentives|ResourcesHelp for small business access <strong>to</strong> financing is included in theEconomic Recovery and Investment Act of 2009. TheCongressional proposals had focused on changes in the SmallBusiness Administration loan programs with differences in the Houseand Senate versions. The changes in SBA’s loan and investment programs proposedamong others, reducing bank risk by increasing the SBA guaranty on basic loans<strong>to</strong> 95%; temporarily waiving loan fees <strong>to</strong> make financing more attractive <strong>to</strong> smallbusinesses; increasing some loan size maximums <strong>to</strong> $3 million and allowing SBA <strong>to</strong>make direct loans if SBA lenders in the area would not. The final version containsa package of incentives <strong>to</strong> unlock credit markets. Of the loan program changes atemporary fee reduction and increased guaranty <strong>to</strong> 90% on some SBA loans survived.In a recent survey by the National Small Business Association, nearly 70% of smallbusinesses reported that the credit crunch has impacted their business in some way.The credit environment has tightened and the uncertain economic outlook has madeloans more expensive. According <strong>to</strong> a survey of senior loan officers released by theFederal Reserve, nearly 75% of lenders say they have tightened their credit standardsfor approving commercial and industrial loans <strong>to</strong> small businesses during 2008.Nearly all – 98% - reported that they had increased pricing and had charged morefor loans <strong>to</strong> small businesses.The severity of the current financing climate has not only affected bank lending butalso the volume of loans guaranteed by the Small Business Administration. In 2008SBA loan volume dropped nationwide and the decline has continued in<strong>to</strong> the firstquarter of 2009. During 2008, SBA’s basic guaranteed loans, while <strong>to</strong>taling $12.7billion, declined by 30% in loan volume compared <strong>to</strong> 2007. The drop off for 2009 hasbeen even more dramatic with a 55% decline in volume and a 40% drop in loan dollars.Since its beginning during the New Deal era, the U.S. Small Business Administrationhas had a long his<strong>to</strong>ry of supporting small business start-ups and expansion byassisting banks in providing capital <strong>to</strong> small businesses. Through its relationships withthousands of banks starting in 1953, the SBA has reduced lending risk by offering afederal guaranty <strong>to</strong> banks which will make loans <strong>to</strong> small business when they do not fitthe conventional lending standards, but are nevertheless credit-worthy.Small business can have a big impact on the economy. It is estimated that theyprovide half of all jobs nation-wide. Many people start a small business in response<strong>to</strong> corporate down-sizing and the availability of start-up financing is crucial in theearly stage of the venture. But because of current market conditions, some banks haves<strong>to</strong>pped accepting loan applications for start-up financing from small businesses.Direct: 503-931-2209Cell: 503-510-2582Office: 503-371-3013Fax: 503-364-1453Email: merulli@prurep.comwww.rogerandbonnie.comPage 32Small Business in the Current EconomyROGER MERULLI, Broker, CRS, GRIBONNIE MERULLI, Broker, CRS, GRICall for details onCambridge ViewNew Homes in Salem’s Most Prestigious NeighborhoodRelocating • 1031 ExchangeCertified Residential SpecialistsIt is not only that the uncertain businessclimate makes banks evaluate risk morecarefully. Many are experiencing their owneconomic stress, i.e., increases in their cost offunds and lack in liquidity for lending. Smallcommunity banks appear <strong>to</strong> be less affectedby the credit crunch and continue theirstrong focus on cus<strong>to</strong>mer relationships and atraditional source of funding from depositsnot securitization.In a letter <strong>to</strong> all banks participating in SBAlending, the SBA has asked that banks not callSBA loans au<strong>to</strong>matically when the financialsituation of borrowers deteriorates as a resul<strong>to</strong>f challenging economic conditions.For small businesses, the SBA offers freeonline courses <strong>to</strong> assist them with economicrecovery. The <strong>to</strong>pics include restructuringdebt, diversifying your cus<strong>to</strong>mer base withfederal contracts, revising your business planand winning cus<strong>to</strong>mers in a slowing economy.All courses are self-paced, directed <strong>to</strong> smallbusiness owners and free – www.sba.gov/services/training/onlinecourses.Additional Online Resource InformationMarketing in A Weak Economy: A Dozen Ideashttp://www.score.org/m_pr_12.htmlSmall Businesses Face Economic Cycles withConfidencehttp://www.sba.gov/idc/groups/public/documents/ri_providence/ri_small_biz_confidence.pdfCompetitive Intelligence On A Shoestringhttp://www.entrepreneur.com/startingabusiness/findingcus<strong>to</strong>mers/marketresearch/article79512.htmlInga Fisher Williams is the Small BusinessAdministration’s regional export financemanager at the U. S. Export AssistanceCenter in Portland, OR. She covers Idaho,Montana, Oregon and SW Washing<strong>to</strong>n andcan be reached at 503-326-5498, or inga.fisherwilliams@sba.gov.USDA RuralDevelopment hasNew Energy PortalIncreasingly energy efficiency and renewableenergy are common features of ruralenergy projects. Nearly all of USDA RuralDevelopment’s program can support suchactivities, but new programs are particularlywell-suited for rural energy project. EnergyEfficiency, Renewable Energy programs,Farm Bill Changes, and additional links andresources are available on their website. Visitwww.rurdev.usda.gov/or/energy.htm.<strong>SEDCOR</strong> Enterprise Magazine


Employer AnswersManaging Social Networking Activitieswww.sedcor.comPatrice Altenhofen, PresidentCascade Employers AssociationQuestion:I like the idea of on-line social networking, but am concernedthe new technology might be abused by my employees. How canI manage this?Answer:Ask any human resource professional and they will tell you thatthis is one of the most commonly asked questions in the past year.Last week, a company owner “Kim” called in and suggested I“Google” her company name. When I did, a long list of searchresults appeared. She called my attention <strong>to</strong> a result near the <strong>to</strong>pof the list, an employee’s MySpace.com web page. I opened thelink and found a not-so-tasteful pho<strong>to</strong> of the employee. I alsonoticed several pho<strong>to</strong>s of his “contacts” – including a suggestivepho<strong>to</strong> of one apparently underage female, with an eyebrowraisingcaption.The employee’s site did not contain any negative informationabout the company itself; he had only listed the company ashis employer. Still, his site was among the <strong>to</strong>p search results.Needless <strong>to</strong> say, this is not the place Kim wants her cus<strong>to</strong>mers <strong>to</strong>go when searching for product information.Kim’s question was whether she could adopt a policy limitingthe use of her company name on-line. My answer was “yes” – shecould adopt such a policy, and probably should, but only aftercareful consideration of how any limitation on use may impacther marketing and public relations goals.Social networking is becoming the communication <strong>to</strong>ol ofchoice for people of all ages. Many networks are by “invitationonly” while others are open <strong>to</strong> the public. All networks providean opportunity <strong>to</strong> share personal profile information, includingplace of employment. A weblog, or “blog,” is a websitewhere regular entries are made offering opinion,commentary or news on a particular subject. Othersserve as personal online diaries. Most blogs contain text,as well as pho<strong>to</strong>graphs, videos and audio.Some employers find employee networking activitiesand blogs benefit recruitment as well as employeeproductivity and morale. Others encourage the useof blogs <strong>to</strong> promote events or new products, and <strong>to</strong>increase communication among current employees.While these <strong>to</strong>ols have benefits, the potentialfor misuse is significant. Casual networking canjeopardize the professional image of an organization.Blogs increase the risk of compromising confidentialbusiness information and creating conflicts of interest.Reputation, defamation and harassment are alsocommon concerns. Morale can be damaged whennegative comments about the company or its employeesare posted. As you can imagine, the more personalAs part of <strong>SEDCOR</strong>’s alliance with Cascade Employers Association, this featureappears periodically in the Enterprise. Cascade provides employment knowledgeand support in the areas of human resource management, employment lawcompliance, training, pay information, safety and employee benefits.content included in the profile or post, the higher the risk fordamage <strong>to</strong> an employer’s reputation.Because of these risks, employers should adopt policies thatclearly establish the organization’s standards and expectationsfor such communications, as well as the consequences of failing<strong>to</strong> abide by those policies. Employers should also moni<strong>to</strong>r blogs,by conducting periodic company name searches <strong>to</strong> uncoverinappropriate content, conflict and confidentiality concerns.Sample policy language might include:“The Company understands that many employees choose <strong>to</strong>engage in social networking, blogging activities and participatein on-line forums. To preserve the integrity of our name andour image, use of our Company name when engaging in theseactivities is strongly discouraged.”The policy should also address <strong>to</strong>pics such as:• Compliance with company confidentiality rules, conductstandards and harassment policies.• Disclosure of conflicts of interest.• Discussion of co-workers, cus<strong>to</strong>mers, clients, partners orsuppliers.• Use of company equipment and time for networking andblogging activities.Another excellent tip is <strong>to</strong> perform a web-search of your companyname on a periodic basis. This will show you what your cus<strong>to</strong>merssee when they are looking for you. You might be surprised.Call 503-585-4320 or visit www.cascadeemployers.com.Page 33


Welcome <strong>to</strong> our New Members1st Premier Properties, LLC, is a real estatebrokerage firm headquartered in Salem.Elaine Gesik is the founding broker, andis also a principal in Equity Advisors,a real estate consultancy group basedin Vancouver, Washing<strong>to</strong>n. Elaine’sclient list includes national institutions,privately held development companies,corporate owners and real estate inves<strong>to</strong>rsof all types. Elaine’s prior experienceincludes commercial development,acquisition/exchange of commercial plusinvestment properties, portfolio managerand developer for a major financialinstitution. Her brokerage experienceincludes raw land, industrial properties,commercial, office, retail and multi-familyleasing, acquisition and development.Clients are a Who’s Who of Northwestreal estate players including Colsonand Colson; Centex Homes; FidelityNational (including Ticor); and FisherImplement. Elaine works with a varietyof local and regional investment groupsassisting in making the best possible realestate decisions and is a licensed realestate broker in Oregon and Washing<strong>to</strong>n.Contact Elaine Gesik at 503-586-7402 orvisit www.elainegesik.com.AD Risberg Commercial & InvestmentsReal Estate Brokerage, LLC is a full-servicebrokerage firm ready <strong>to</strong> assist clients withtheir commercial real estate needs. AnitaRisberg, CCIM, licensed since 1987, is theprincipal broker, and established the officein 2000. They specialize in commercialreal estate sales, leasing, acquisitions anddispositions. Her experience includesworking with inves<strong>to</strong>rs <strong>to</strong> help them selland find suitable investment properties.She has worked with developers creatingassemblages of properties for redevelopment,including VCA Animal Clinic on SouthCommercial; The Meridian; Walgreens;and CB2 Architect’s WaterPlace. Anitahas been the 2005 Vice Chair and 2006Chair of the Willamette Valley CommercialReal<strong>to</strong>rs, and is the 2009 Vice President and2010 president elect of the Oregon S/WWashing<strong>to</strong>n CCIM Chapter. ContactAnita Risberg at 503-363-5995 or visitadrisberg@ccim.net.Page 34Aflac, DavidHannant – Whenyou’re runninga small business, you’re doing a millionthings <strong>to</strong> stay competitive. And that’swhere Aflac can help. By providing Aflacalong with your major medical insurance,you can give your employees the kindof benefits they’d expect from a biggercompany—so your business stands outfrom the crowd. Benefits include policiesthat are 100% employee-paid, so thereis no direct cost <strong>to</strong> your company. Aflaccomplements current HSA/HDHParrangements by offering compatibleplans. Employee participation can lowertaxable income and may reduce youroverall share of FICA and FUTA taxes.Aflac insurance complements your majormedical insurance, <strong>to</strong> help you create amore attractive employee benefits package.Contact David Hannant at 503-365-3932or visit www.aflac.com.ArtSmart is a non-profit501(c)(3) organizationwhose purpose is <strong>to</strong>coordinate, advise,promote and encourage allactivities dedicated <strong>to</strong> theappreciation of the arts within the greaterSalem area. The goal is <strong>to</strong> offer services <strong>to</strong>the members and individual artists and <strong>to</strong>provide leadership in artistic and culturaldevelopment. Members are representativesfrom area non-profit arts/cultural groupsand individuals interested in promotingthe arts and cultural opportunities in theregion. ArtSmart is governed by a Boardof Direc<strong>to</strong>rs and is subject <strong>to</strong> all lawspertaining <strong>to</strong> charitable organizationsas described by the State of Oregon.ArtSmart meets on the third Wednesdayof each month at noon at the AssociationCenter. Contact Karin Hol<strong>to</strong>n at 503-559-3060 or visit www.artsmartsalem.org.CascadeBodyworksMassage– EllenMontaguehas beena licensedmassage therapist (License # 3292)practicing in the Salem area since 1990.She specializes in Hawaiian Lomilomimassage, CranioSacral therapy, LymphaticDrainage and Reiki, a type of energymedicine which she also teaches. In 2006,she realized her dream of taking herbusiness full time. Ellen works from herhome in South Salem by appointment.Information about the types of massageshe practices, as well as class schedules andavailable workshops are available on herwebsite. Call 503-391-7130 or visitwww.cascadebodyworks.com.EAGLE TANKS, INC.Eagle Tanks, Inc., specializes in thefabrication of above ground steeltanks for the s<strong>to</strong>rage of flammable andcombustible liquids such as biodiesel,diesel, gasoline and oil. Their productline consists of engineered fabricatedsteel tanks that are sold individual or asturnkey fuel systems. Products are listedwith Underwriters Labora<strong>to</strong>ries, Inc.UL-142 Steel Above ground Tanks forFlammable and Combustible Liquids,a nationally recognized standard fortank construction. Eagle Tanks, Inc.manufactures tanks for farms, ranches,construction, mining, alternative fuelproduction, equipment dealers, vehicleservice centers, industrial applicationsand government agencies. Eagle Tanksis a Veteran Owned Business. ContactMitch Schmidtke at 503-448-1917 orvisit www.eagletanks.com.kevmarc is a full-service advertisingspecialties company offering a wide rangeof promotional items. Let them helpyou find a cost effective way <strong>to</strong> marketand promote your business with cus<strong>to</strong>mpromotional items that speak <strong>to</strong> yourcus<strong>to</strong>mers and clients. With the number ofcompanies they work with, the possibilitiesare only limited by your imagination.Their site is a one-s<strong>to</strong>p shopping source,with products <strong>to</strong> improve traffic at tradeshows, motivate staff, thank a cus<strong>to</strong>mer orincrease safety awareness. From fun items<strong>to</strong> the traditional, you can search for someof the hottest items on the market, 24hours a day – 7 days a week. Contact KellyHanslovan-Bond at 503-390-1743 orvisit www.kevmarc.com.<strong>SEDCOR</strong> Enterprise Magazine


MacDonald-Miller Facility Solutions is highlyregarded in both Oregon and Washing<strong>to</strong>n,as the contrac<strong>to</strong>r of choice for mechanicalengineering, design-build construction,cus<strong>to</strong>m metal fabrication, building systemservice and maintenance, as well as energymanagement programs that include ahigh-level of utility rebate dollars realizedby their clients. Established in 1965, theyhave helped change the local landscapewith thousands of highly successfulprojects, including high- and low-riseoffice buildings, mixed-used buildingsand condominiums, shopping centers,medical centers and major hospitals, biotechand labora<strong>to</strong>ry facilities, warehouses,and industrial and manufacturing plants.Contact Shawn Calhoun at 971-244-0901 or visit www.macmiller.com.Océ North AmericaDocument PrintingSystems, is a leadinginternational providerof digital documentmanagementtechnology and services. The company’ssolutions are based on their advancedsoftware applications that deliverdocuments and data over internalnetworks and the Internet <strong>to</strong> printingdevices and archives. Supporting theworkflow solutions are Océ digital printersand scanners, considered the most reliableand productive in the world. Océ alsooffers a wide range of display graphics,consulting and outsourcing solutions.Contact Jeff Jones at 503-884-9460 orvisit www.oceusa.com.Oregon Pallet Repair, Inc. has been inbusiness for over 10 years in both Salemand Portland. They offer complete onsiterecycling and pallet management services.Their operations combine high volumeproducts with innovative and individualsolutions. Their core business consists ofacquiring and reconditioning used pallets<strong>to</strong> stringent standards and returning them<strong>to</strong> the supply chain. Pallets unable <strong>to</strong> berepaired are dismantled for use in cus<strong>to</strong>mmade pallets or converted in<strong>to</strong> wood pulp forpaper manufacturing. This is recognized bythe Forest Stewardship Council (FSC) aspost consumer waste, therefore completingthe most ecological wood product cycle.Oregon Pallet belongs <strong>to</strong> the Western PalletAssociation, and the National WoodenPallet Container Association. OregonPallet has a remarkable reputation for qualityproducts, convenience and cus<strong>to</strong>mer service.Contact Bryce Taylor at 503-585-9999 orvisit www.oregonpallet.com.Oregon Wood Fibre has been in businessfor over ten years and processes 100<strong>to</strong>ns of urban wood chips daily usingrecovered wood waste from manufacturers,distribution centers, saw mills, newconstruction and waste managementservices throughout Oregon and parts ofWashing<strong>to</strong>n. Their wood chip is supplied <strong>to</strong>local mills throughout Oregon, and is used<strong>to</strong> make paper, fiber boards, and particleboard. Oregon Fibre is also recognized bythe Forest Stewardship Council (FSC)as a post-consumer waste recycler of woodproduct. Their wood waste specialistsevaluate and analyze wood waste needs <strong>to</strong>establish a program that is the most costeffective and ecological system for yourcompany. Contact Bryce Taylor at 503-585-9999 or visit www.oregonpallet.com.Woodward Partners is a managementconsulting firm that helps companiesgrow in Asia. They have helpedcompanies with no experience, limitedexperience, as well as companies whoare already established in Asia navigateissues <strong>to</strong> achieve optimal growth. Theywork collaboratively <strong>to</strong> understandyour specific objectives, develop andimplement actionable strategies <strong>to</strong>achieve growth. Matt Mathias is direc<strong>to</strong>rof the U.S. office of Woodward Partners.He has significant experience in strategicplanning, operational management, andorganizational development for Fortune500 and middle market technology andmanufacturing firms in the United States,Asia, and Europe. Matt has consultedin a variety of industries, includingengineering technology, au<strong>to</strong>motivetechnology, healthcare, pharmaceuticals,higher education, and manufacturing.Matt is also the developer and leadconsultant for Acumen, Woodward’sproprietary international marketanalysis <strong>to</strong>ol. Matt was formerly a seniorconsultant for Meta HR, a Singaporebasedorganizational developmentconsultancy, a senior manager forstrategic planning at ETAS, Inc. (adivision of Robert Bosch Corp.) in theU.S., as well as operations managementand engineering experience with Procter& Gamble and General Mo<strong>to</strong>rs.Contact Matt Mathias at 503-345-0764or visit www.woodward-partners.com.Sign With Usand get noticed.250 Division St. NE Salem, OR 97301P: 503.588.3508 F: 503.588.3514www.cbcre.comWillamette Valley commercialreal estate specialists forover 20 years! With a clientbase that reaches acrossNorth America.www.sedcor.comPage 358951 COL_<strong>SEDCOR</strong>Dir09.indd 1 8/4/08 8:48:03 AM


News from our MembersBank of the Cascades has hired PaulLeipzig, a long-time banker in the Mid-Willamette Valley, as vice president, seniorrelationship manager. Paul is locatedin the bank’s new Hawthorne regionaloffices in Salem. “He is a seasoned bankerwith a great deal of experience who canhelp cus<strong>to</strong>mers with simple questions orhelp untangle a complex problem. ,” saidLarry Goodreau, senior vice presidentand Salem area manager. Leipzig hasmore than 25 years of experience inbanking and financial management,including a position as a corporate chieffinancial officer for a private company. Hehas been active in the local communityparticipating in the Salem Area Chamber,<strong>SEDCOR</strong>, and other local organizations.The BOTC has been rated among the <strong>to</strong>pperforming banks in the nation for theninth consecutive year by IndependentCommunity Bankers of America, isincluded in the <strong>to</strong>p 20 most successfulcompanies in the annual Seattle TimesNorthwest 100, as well as being namedthe 2007 <strong>to</strong>p community bank in theNorthwest by US Banker Magazine. Visitwww.botc.com.Cascade Employers Association, a statewidehuman resource consulting groupheadquartered in Salem, is pleased <strong>to</strong>announce expansion of its professionalstaff team <strong>to</strong> includeSalvador Zamudioas its Safety andWorkers’ CompensationSpecialist. Salvadorbrings over 23 years ofdiverse managementand training experienceSalvador Zamudio across multipleindustries and culturalbackgrounds. Salvador, who is bilingualin English and Spanish, has a Bachelor’sdegree in Organizational Leadership andDevelopment and is currently workingon his Executive MBA at George FoxUniversity. As a Safety and Workers’Compensation Specialist for Cascade,Salvador will provide services in manyareas, including DOT compliance, OSHAcompliance, Safety program development,Workers’ Compensation guidance, teamdevelopment and a variety of trainingprograms. Call 503-585-4320 or visit www.cascadeemployers.com.Chemeketa Community College employees’generosity was on display in a recent funddrive. Students applying for scholarshipsat Chemeketa Community College willhave an additional $300,000 available nextschool year thanks <strong>to</strong> generous donorslocally and a private foundation in Portland.Employees gave $75,000 and communitydonors gave an additional $75,000 <strong>to</strong>meet the terms of a $150,000 challengegrant from the James and MarionMiller Foundation in Portland. Lastyear, $335,255 in scholarship funds weredivided among 264 students. 229 studentswere denied because of limited funds. Forthe 2009-2010 school year, during a timeof increased enrollment and state budgetcuts, more students in need will benefitfrom this additional charitable support.Bob Emrick, president of the board ofdirec<strong>to</strong>rs of the Chemeketa Foundation,and CEO of Western Oregon Waste inMcMinnville, expressed his admirationfor all who contributed. “It is impressive<strong>to</strong> see how people just doubled last year’sscholarship money available for nextyear.” Call 503-399-7711 or visit www.chemeketa.edu.Climax Portable Machine Tools is pleased<strong>to</strong> announce the opening of their newestrental depots, serving Mexico and India.Along with these new additions they havelocations in Portland, Oregon; Chicago,Illinois; Hous<strong>to</strong>n, Texas; Charlotte, NorthCarolina; Toron<strong>to</strong>, Ontario Canada;Edmon<strong>to</strong>n Alberta Canada; Cologne,Germany; and Singapore. By rentingthe right machine <strong>to</strong>ol from Climax foryour specific maintenance or emergencyrepair, you can be assured that the job iscompleted quickly, accurately, and costeffectively.These new rental depots arealready s<strong>to</strong>cked with a full complemen<strong>to</strong>f portable machine <strong>to</strong>ols. Call 503-538-2185 or visit www.cpmt.com.CORBAN:d ed i cat i n g h ea rt a n d m i n d <strong>to</strong> g o dRecognized for a unique emphasis on developingacademic and spiritual strengths.Over 50 majors and programs of study including 15study abroad programs.••Ranked by U.S. News & World Report as sixth in theWest’s Best Baccalaureate Colleges for 2009.•CORBAN COLLEGE &GRADUATE SCHOOLDEDICATED<strong>to</strong> yo u r futu r e<strong>to</strong> yo u r c h a ract er<strong>to</strong> yo u r ex per i en c e5000 Deer Park Drive SESalem, Oregon 97317 503.375.7005www.co r ba n.ed uPage 36<strong>SEDCOR</strong> Enterprise Magazine


Corban College and Graduate Schoolannounces the hire of Darrel White as itsDirec<strong>to</strong>r of Development, and the Officeof Advancement. White joins Corbanfollowing eleven years in administrativeand advancement roles at WesternMennonite School. During his tenureat Western Mennonite, White servedon the Mennonite Schools Council foradministra<strong>to</strong>rs and as a representative inthe West Salem Business Association.He is also a member of the Mid-ValleyDevelopment Professionals. At Corban,White will help lead all aspects of theCollege’s fundraising efforts, with specificresponsibility for the Annual Fund. Aspart of the advancement team, he willwork closely with Vice President forAdvancement Mike Bates and AlumniDirec<strong>to</strong>r Deleen Wills. Call 503- 375-7005 or visit www.corban.edu.Creative Company, Inc. of McMinnville,designed the Oregon White TruffleOil label recently featured in Sunsetmagazine. White Truffle Oil made by thefamed Joel Palmer House restaurant inDay<strong>to</strong>n, OR, in the magazine’s December2008 issue. The oil was featured in themagazine’s “The West at its Best” section,which showcases innovative productsfrom the Western United States. OregonWhite Truffle Oil is the first all-naturaltruffle oil <strong>to</strong> be produced and sold in theU.S. Unlike most truffle oils, which aremade with synthetic flavorings, OregonWhite Truffle Oil is madefrom wild white truffles thatare foraged in the forests ofOregon’s Willamette Valleyby chef Jack Czarnecki, coownerof The Joel PalmerHouse. The oil is used <strong>to</strong>add a sumptuous, earthyflavor <strong>to</strong> a variety of foods,including pasta, risot<strong>to</strong> andsteaks.Creative Company washired <strong>to</strong> design the product’s label afterhaving successfully worked with them ona brochure. The Creative Company teamworked collaboratively with Czarnecki<strong>to</strong> develop an elegant label befittingthe gourmet product. The label featuresembossed lettering and gold foil ontextured paper, echoing the sensory appealof the truffle oil.. Call 503-883-4433 orvisit www.creativeco.com.The Enterprise for Employment andEducation appointed Pat Grose as its newExecutive Direc<strong>to</strong>r succeeding AgnesBalassa who has joined The WorkforceAlliance (TWA) after an eight year tenureat the Enterprise. Pat comes <strong>to</strong> theEnterprise with a wealth of experience,including non-profit management,state service, and years of managing andoverseeing Workforce Investment Actfunded programs. Her contributions atthe state level include development ofthe first statewide Department of Laborfunded current workforce program inOregon. This program funded businessesand industry consortia <strong>to</strong> provide skillstraining <strong>to</strong> their workforce. The Enterprisemission is <strong>to</strong> lay the foundation for theeconomies of Marion, Polk and Yamhillcounties through creative, highly integrated,strategic workforce solutions. They realizethis vision through direct funding ofworkforce development activities, matchinggrants, and the development of sustainableprograms. Pat has a vast network of contactsand resources that she will be able <strong>to</strong> tapon behalf of the organization vision andmission. Call 503-581-4505 or visit www.workforce-solutions.net.Golden Rule Remodeling & Architecture, Inc.has added Levi Release Plemel as theirin house CAD Draftsman. Levi has eightyears of carpentry and design experienceand has worked in many areas throughoutthe country. Reflecting upon his experienceas a carpenter Levi is able <strong>to</strong> accuratelyprepare construction documents makinghis drawings clear and concise. He sayshis favorite part of Architectural Design ismaking the project come <strong>to</strong> life. Continuingeducation is very important <strong>to</strong> Levi as hehas participated in many industry trainingcourses and plans <strong>to</strong> become an AIBDCertified Designer. Levi is a welcomedaddition <strong>to</strong> Golden Rule Remodeling &Architecture’s award winning Professionalteam of Certified Remodeler, LicensedArchitect, Interior Designer and CertifiedLead Carpenters. Call 503-365-8100 or visitwww.goldenruleremodeling.com.DevelopingResults for SuccessNow Offering Solar Site AnalysisCCB#158330“Providing the Structurefor Outstanding Performance”503-390-4999www.richduncanconstruction.comwww.sedcor.comPage 37


News from our Members (continued)Dennis KohoPage 38Keizer Chamber ofCommerce has installedthe 2009 Board ofDirec<strong>to</strong>rs. DennisKoho was electedand installed as theirnew president. Dennisis an owner of Koho& Beatty, At<strong>to</strong>rneysat Law which he founded in 2005 aftergraduating from Willamette UniversityCollege of Law in 2004. He has alsoserved in many civic positions includingMayor of Keizer, President of Salem-Keizer Transit, and President of SalemElectric Cooperative. He has served on theChamber of Commerce Board of Direc<strong>to</strong>rsRecently Completed ProjectZenith Vineyard/St. Innocent WineryDavidBarrsPho<strong>to</strong>grapher.com“Building Cus<strong>to</strong>mer Satisfaction”Let BBSI put thePowerof 5<strong>to</strong> work for youP A R T N E R S I N P R O F I T A B I L I T Y3501 Fairview Industrial Dr. SE, Ste. 100Salem, OR 97302Voice: (503) 581-7401Fax: (503) 371-2928for the past two years. Continuing theirservice on the Board of Direc<strong>to</strong>rs areVickie Jackson of AccurAccounts, Inc.as Vice President, Craig Koller of SalemElectric as Treasurer, Ron Welter ofProfessional Mortgage as Past President,Greg Frank of Keizer True ValueHardware and Rich Duncan of RichDuncan Construction, Inc. Newly electedor appointed members include MaryKanz of Mid-Valley Garbage & Recyclingas Secretary, Rick Day of AdvantagePrecast, Audrey Butler of Mary KayCosmetics, Robert Miller of HertzEquipment Rental, AJ Nash of IntegrityFirst Financial, Charles Lee of BlanchetCatholic School and Teresa Walsh of503-581-0048Fax 503-581-74682060 Vista Avenue SESalem, OR 97302-1519CCB #47432www.cdredding.comHumanResourcesPayrollBenefitsRiskManagementWorkers’CompensationWalsh & Associates. Call 503-393-9111 orvisit www.keizerchamber.com.MaPS Credit Union recently hired Jill Nowackias vice president of development. In that role,Nowacki will oversee marketing, businessdevelopment, public relations, governmentalrelations, educational partnerships andcommunity giving. She is currently co-leadingthe department with Addy C. Hesse, executivevice president of marketing, who will retirein April 2009. Nowacki has been involved incredit unions since 2001, most recently servingas executive direc<strong>to</strong>r of Credit Union Housein Washing<strong>to</strong>n, D.C. She started her careerat Montana Credit Union Network, whereshe also served as direc<strong>to</strong>r of marketing anddirec<strong>to</strong>r of advocacy and communications.Nowacki holds bachelor’s degrees in publicrelations and communications from CarrollCollege in Helena, Mont.; a master’s inpublic administration from the Universityof Montana at Missoula; and a certifiedassociation executive endorsement from theAmerican Society of Association Executives.Call 503-588-0181 or visit www.mapscu.com.Striking Out Meth in Marion County is an eveningof celebration and recognition in our fightagainst meth and other dangerous drugs in ourcommunity. Event will be held again this yearat the Volcanoes Stadium, in Keizer on July 17,at 6:00 pm. This event includes the baseballgame, fireworks, family activities, interactivedisplays, demonstrations, prizes and positive,family-friendly messages. Promote your businesswhile supporting a great community cause!Sponsorship opportunities are available. Call503-588-5212 or visit www.strikingoutmeth.org.Moss Adams LLP announced new hiresKatie Langenburg, Peter Ingle, andPorter Loud who recently graduated withtheir Bachelors degrees and joined as staffaccountants. John Burns completed his mastersof Accountancy from Tulane University andreturned <strong>to</strong> the Eugene office after interningin 2007. Joacim Trybom joined the firm asa Business Assurance Senior Manager. Heis originally from Sweden but earned his BSand Master of Business Administration fromUniversity of Alaska Fairbanks. He has auditingexperience in the both the public and privatesec<strong>to</strong>r, with a strong background in planningand managing audits of companies in various<strong>SEDCOR</strong> Enterprise Magazine


industries including high-tech, manufacturing,and utilities. Moss Adams LLP is the 11thlargest accounting and consulting firm in theU.S. and the largest firm headquartered inthe west. Call 541-686-1040 or visit www.mossadams.com.Mt. Angel citizens selected Police ChiefBrent Earhart as their First Citizen. Earhartserves on a number of state and regional lawenforcement committees and commissions.He shares his enormous expertise with othersbringing great prestige <strong>to</strong> our community.John Gooley, president of Ok<strong>to</strong>berfestcredited Earhart with helping the festival <strong>to</strong>dramatically reduce the indiscipline rate overthe past few years.Stephanie Jones is theJunior First Citizen. Stephanie is an honorsstudent who is active in all aspects of herschool and community. No other business inMt. Angel has shown as much improvementin their facility, presentation and managementas the Bavarian Haus Restaurant andLounge – Mt. Angel’s Business of the Year.The Bavarian Haus brothers Shaun and EricRottner, marketing guru and business managerJackie Grosjacques and hostess GingerMikkelsen have transformed a plain tavernin<strong>to</strong> a charming “Old World” country stylerestaurant. The Service <strong>to</strong> Youth Award went<strong>to</strong> Greg Traeger, Jeff Seiler, Lance Arri<strong>to</strong>laand Ron Schmidt. Call 503-845-6882.The North Santiam CanyonEconomic Development Corporation(NSCEDC) has launchedGROW North Santiam, asmall business assistance program. Theyhave hired Allison Ford McKenzie as theprogram’s Enterprise Facilita<strong>to</strong>r. The programis designed <strong>to</strong> stimulate the growth of newand existing businesses in the North SantiamCanyon area. The NSCEDC is a non-profit501c whose mission is <strong>to</strong> promote andenhance the economic, social and educationalenvironment of the North Santiam Canyoncommunities. Call 503-871-5188 or visitwww.growsantiam.org.OSU Federal, Your Community Credit Union,completed its 2008 philanthropic efforts withmore than $140,000 invested back in<strong>to</strong> its fivecountyfield of membership through donations,grants and scholarships. OSU Federal, recentlyrecognized by its peers as the NationalCommunity Credit Union of the Year forsuch efforts, distributed these funds <strong>to</strong> morethan 160 schools and non-profit organizationswww.sedcor.comOfficeSpaceAvailable1,900 RSFAdjacent <strong>to</strong> Western Oregon UniversityPlan Your NextMeeting, Retreat orConference HereFirst ChoiceClass A SpacePrime Location in theHeart of Down<strong>to</strong>wnA full-service seven s<strong>to</strong>ry office <strong>to</strong>wer and retailplaza located in the heart of down<strong>to</strong>wn Salem.• Retail plaza offers shopping, indoor andoutdoor dining, and a park-like setting• Outstanding views of down<strong>to</strong>wn Salem andsurrounding areas.• Shopping, dining, banking and parkingfacilities are all within walking distance.For space availability check our website atwww.equitablecenter.com503-399-1191530 Center Street NE • Salem, OR 97301At the corner of High & Center• Only 20 minutesfrom down<strong>to</strong>wn Salem• Large Meeting Room• Modern Kitchen• Beautiful grounds forrecreational breaks• Wineries and othernearby attractions503-838-8673Page 39


News from our Members (continued)over the last 12 months. The effort <strong>to</strong>support education included $15,000in college scholarships for local highschool seniors, other scholarship supportat local colleges that exceeded $20,000,and $12,500 in K-12 education grantsthat funded school projects benefitingthe instruction of 12,316 students inour five counties. Volunteerism by OSUFederal staff in 2008 amounted <strong>to</strong> morethan 5,000 hours. That did not includethe no-cost financial education programoffered by OSU Federal that reachedout <strong>to</strong> 4,800 youth and adults at morethan 300 presentations over the lastyear. Call 541-714-4286 or visit www.osufederal.com.ANYONE WHO LIVES OR WORKS IN MULTNOMAH, WASHINGTON, CLACKAMAS,MARION, POLK, YAMHILL, OR CLARK COUNTY IS ELIGIBLE TO JOIN.Salem Branch 3820 Market Street NE503-227-5571 + 800-452-0900 www.unitusccu.comThe Phoenix Grand Hotel andBentley’s Grill became the first hoteland restaurant in Salem and MarionCounty <strong>to</strong> be EarthWISE certified.“Our entire staff has bought off on theopportunity and excitement that comeswith this type of program,” said ScottSnyder, general manager at the PhoenixGrand Hotel. In addition <strong>to</strong> a recyclingprogram already in place, they haveimplemented the use of 100% recycledpaper for all printed material; utilizeEarth friendly cleaning solutions anddrainage system; supports local economyby purchasing products and food fromlocal suppliers and includes S.L.A.BDISCOVER THE LOCAL DIFFERENCEOur service will win you over!7010Federally insured by NCUAorganic local handmade soap as an amenity in allguest rooms; operates on Energy Star appliances;and sleeping room <strong>to</strong>wel and linen program thatallows guest <strong>to</strong> re-use their bedding and <strong>to</strong>wels.Additionally, Phoenix Grand has made a pledge<strong>to</strong> the community through Portland GeneralElectric’s “Save More, Matter More” campaign;a movement <strong>to</strong> reduce the carbon footprint ofbusinesses and in powering Oregon’s future bysaving energy. Call 503-779-1602 or visitwww.phoenixgrandhotel.com.PGE’s Economic Development group announcedthat Theresa Taaffe has joined their team.Theresa has been on a rotational assignmentwith the team and has demonstrated a highlevel of competence and mastery of economicdevelopment principles and practices workingon projects. Theresa has 15 years of experienceat PGE, spending the past ten years in variousleadership positions in PGE’s distributionoperations. She has a background in state andregional economic development, having workedfor OECDD in Regional Strategies, the OregonQuality Initiative and industry developmentefforts. Theresa also lived and worked in EasternOregon as the executive direc<strong>to</strong>r of a five-County council of governments and developmentcorporation. She holds several current communityleadership roles, including immediate past-President of the Salem Area Chamber ofCommerce, Salem Hospital Board of Trustees,and Blanchet Catholic Board of Direc<strong>to</strong>rs. Call503-464-8653 or visit www.portlandgeneral.com.West Valley Hospital welcomes Charles P. Essex,M.D. new family practice at the MonmouthMedical Center. He is accepting new patientsand can be contacted at 503-838-1182. Dr.Essex comes <strong>to</strong> Oregon from North Carolina,where he spent 11 years in private familypractice. He also had practices in Idaho andAlaska. As part of his family practice, Dr.Essex offers comprehensive healthcare for allages from preventative care <strong>to</strong> the treatmen<strong>to</strong>f illness. He integrates biological, clinical andbehavioral sciences in his treatment of patients.West Valley Hospital, located in Dallas,Oregon, is a critical access hospital offering24-hour emergency care, as well as inpatient andoutpatient services <strong>to</strong> people in the Polk Countyarea. A part of Salem Health, West ValleyHospital and its affiliates, Monmouth MedicalCenter and West Valley Physicians & SurgeonsClinic, partner with Salem Hospital foradditional healthcare services. Please visit www.salemhospital.org or www.westvalleyhospital.org.Page 40<strong>SEDCOR</strong> Enterprise Magazine


DO YOU KNOW?The Importance of Global Trade<strong>to</strong> the Salem MSA EconomyScott Goddin, Direc<strong>to</strong>rPortland U.S. Export Assistance CenterEmail: Scott.Goddin@mail.doc.govOregon’s exports increased eight percent between2006 and 2007 and, through November 2008, wereon track <strong>to</strong> exceed twenty billion dollars, a twentypercent increase over 2007. Between 2007 and 2008, Oregon’s<strong>to</strong>p export categories recorded significantincreases - computers and electronics products(32%), agricultural products (64%), chemicals(73%) and metals manufacturing (23%).Machinery exports were flat and transportationequipment (traditionally, the fourth largestcategory) was down by 9 percent.The Oregon economy is heavily manufacturingand trade dependent with over one quarter of thework force involved in international trade relatedactivities. On the West Coast, Oregon has thehighest percentage of its workforce engaged inmanufacturing – much of that for export.The Salem metropolitan area (encompassingMarion & Polk counties) plays an important role in Oregon’sglobal trade economy contributing over a quarter billiondollars in diversified agricultural and manufactured exports<strong>to</strong> the overall <strong>to</strong>tal. Top export categories in 2007 (latestdata available) included agricultural products (grass seed,Christmas trees, hazelnuts and hops) - $80 million; foodand related products (Kettle Chips, Truitt Brothers andRainsweet among others) - $40 million; transportationequipment - $40 million; computer & electronic products- $30 million, machinery - $15 million and chemicals $15The Salem metropolitan area(encompassing Marion & Polkcounties) plays an importantrole in Oregon’s global tradeeconomy contributingover a quarter billion dollarsin diversified agricultural andmanufactured exports <strong>to</strong> theoverall <strong>to</strong>tal.million. Top export destinations for these products includedJapan, Korea, Canada, Mexico, Germany and the UnitedKingdom. While shipments in these categories grew through2008, they have since been impacted by the global downturn.<strong>SEDCOR</strong> has played a leading role insupporting the global competitiveness ofSalem area firms. In cooperation with theU.S. Export Assistance Center (USEAC)in Portland (part of the U.S. Department ofCommerce) and the Oregon Economic &Community Development Department(OECDD), <strong>SEDCOR</strong> has actively partnered<strong>to</strong> provide training and counseling <strong>to</strong> Salemarea firms on issues ranging from marketing<strong>to</strong> shipping and finance issues.Another Export Strategies Seminar in Salemis planned for late spring. In addition, NickHarville, <strong>SEDCOR</strong>’s Business Expansionand Retention Manager, works closely with <strong>SEDCOR</strong>member firms and trade specialists from the USEAC andOECDD <strong>to</strong> develop entry strategies for foreign marketsand address cultural, regula<strong>to</strong>ry and other issues which mayimpact their global marketing strategy. This partnershipwill be critical <strong>to</strong> positioning Salem area firms for continuedinternational success as global markets begin their slowrecovery.Call 503-326-3100 or visit www.buyUSA.gov/oregon.Mission Statement:To initiate, support and facilitateinternational trade developmentactivities within Marion, Polk,Yamhill, Linn and Ben<strong>to</strong>n counties.WOITC encourages internationaltrade by combining private sec<strong>to</strong>rinterests with local public sec<strong>to</strong>ragencies. We offer educationand world-wide connections <strong>to</strong>internationally oriented businesses.The place <strong>to</strong> go for International Trade• Foreign Business Delegations• Resources and Information503-399-5088Jimmie WilkinsChemeketa Community CollegeSmall Business Development Center• Forums and Roundtables• Technical Assistance503-485-9802Nick Harville<strong>SEDCOR</strong> (Strategic EconomicDevelopment Corporation)www.sedcor.comPage 43

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