Insight Combination - AC4D Design Library - Austin Center for Design

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Ethnography Synthesis PrototypingMaking meaning throughabductive sensemaking andreframingCombining data in new waysIdentifying patterns and anomaliesJudging, and learning2
<strong>Insight</strong>sAn insight is a clear, deep, meaningfulperception into human behavior in aparticular design context.It’s a provocative statement of truth.* And it may be wrong.
Page 1: Insight CombinationJon KolkoProfess
Page 5 and 6: InsightsAn insight is a clear, deep
Page 7 and 8: Design PatternsA design pattern des
Page 9: Design PatternsA design pattern des
Page 14 and 15: Insight CombinationA method of buil
Page 16 and 17: Insight CombinationA method of buil
Page 18 and 19: I saw this + I know this = Insight1
Page 20 and 21: I saw this + I know this = InsightD
Page 22 and 23: I saw this + I know this = Insight
Page 24 and 25: I saw this + I know this = Insight
Page 26 and 27: Patterns go on blue cards.Pattern,
Page 28: Insight Combination…… with bori
Page 32 and 33: Performing Insight Combination1. Be
Page 34 and 35: Performing Insight Combination3. Co
Page 36: Jon KolkoDirector, Austin Center fo

Insight Combination - AC4D Design Library - Austin Center for Design

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