Insight Combination - AC4D Design Library - Austin Center for Design

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Performing Insight Combination3. Combine insights and patterns.Mingle the blue and yellow post-its, moving them around physically, and activelyreflecting on potential combinations.Force each combination into a new design idea. Write the idea on a green post-itnote.Give each green post-it note a unique design idea ID (referencing both the yellowand blue notes above).Limit yourself to 1 minute per idea; use a timer.34
Insight CombinationA method of building on insights andestablished design patterns in order tocreate initial design ideas.INSIGHT COMBINATION/1. Is detailed2. Is divergent3. In nonlinear4. Is generative5. Is biasedHOW TO DO INSIGHT COMBINATION/1. Begin to identify insights2. Identify design patterns3. Combine insights and patterns,to provoke new ideas
Page 1 and 2: Insight CombinationJon KolkoProfess
Page 3 and 4: InsightsAn insight is a clear, deep
Page 5 and 6: InsightsAn insight is a clear, deep
Page 7 and 8: Design PatternsA design pattern des
Page 9: Design PatternsA design pattern des
Page 14 and 15: Insight CombinationA method of buil
Page 16 and 17: Insight CombinationA method of buil
Page 18 and 19: I saw this + I know this = Insight1
Page 20 and 21: I saw this + I know this = InsightD
Page 22 and 23: I saw this + I know this = Insight
Page 24 and 25: I saw this + I know this = Insight
Page 26 and 27: Patterns go on blue cards.Pattern,
Page 28: Insight Combination…… with bori
Page 32 and 33: Performing Insight Combination1. Be
Page 36: Jon KolkoDirector, Austin Center fo

Insight Combination - AC4D Design Library - Austin Center for Design

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