Insight Combination - AC4D Design Library - Austin Center for Design

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I saw this + I know this = Insight + Design Pattern = Design IdeaData gathered throughethnography, contextualinquiry, questionnaires,and interviewsGuided by ethics & morals,intellectual prowess, and theaccumulation of world viewand breadth of experienceClear, deep,meaningful perceptioninto human behaviorin a particular designcontextA trending paradigm that describesinvariant qualities, referencinghistory and similar solutionsA new, creative concept,somewhat facilitated byexisting design paradigms24
Insights go on yellow cards.Provocative statement of truthUnique insight numberEvidence from a transcript(citation)
Page 1 and 2: Insight CombinationJon KolkoProfess
Page 3 and 4: InsightsAn insight is a clear, deep
Page 5 and 6: InsightsAn insight is a clear, deep
Page 7 and 8: Design PatternsA design pattern des
Page 9: Design PatternsA design pattern des
Page 14 and 15: Insight CombinationA method of buil
Page 16 and 17: Insight CombinationA method of buil
Page 18 and 19: I saw this + I know this = Insight1
Page 20 and 21: I saw this + I know this = InsightD
Page 22 and 23: I saw this + I know this = Insight
Page 26 and 27: Patterns go on blue cards.Pattern,
Page 28: Insight Combination…… with bori
Page 32 and 33: Performing Insight Combination1. Be
Page 34 and 35: Performing Insight Combination3. Co
Page 36: Jon KolkoDirector, Austin Center fo

Insight Combination - AC4D Design Library - Austin Center for Design

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