European Cities Tourism 1 Proposal for a questionnaire design for ...

European Cities Tourism
daylight unless there is a specific, important event taking place in the evening, but this is an exception. As a general
guideline, interviewers should not be asked to work after dark.
4.2 Survey Planning & Supervision
Shifts
At the beginning of the project cities should determine, or the agency will advise, the number of shifts required to
achieve the interview target. Shifts should be planned over the year in accordance with peak holiday periods, special
events etc. For general guidance, a productive shift size, including breaks for the interviewer, is about 6 hours, e.g.
10.00 to 16.00, and with a questionnaire of 20 minutes length 10 interviews per shift would be achieved. Therefore
for 2,000 interviews, in the region of 200 shifts would be required over the year.
Monitoring against targets
A monthly record should be maintained of interview numbers achieved against targets; a suggested format is
contained within Appendix 2. Cities should be ready to adjust interviewing schedules to take account of shortfalls in
meeting targets – for example if weather has been very poor, and to help to ensure that you have interviewed the
correct number of visitors in each category in your quota.
10