European Cities Tourism 1 Proposal for a questionnaire design for ...

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European Cities Tourism Proposal for a questionnaire design for tourism visitor surveys in European cities Proposal for a questionnaire design in visitor surveys in European city tourism studies developed by the Research and Statistics Working Group of European Cities Tourism. This document can be downloaded from http://www.europeancitiestourism.com Production and distribution: Austrian Society for Applied Research in Tourism (ASART) c/o Institute for Tourism and Leisure Studies Vienna University of Economics and Business Administration Augasse 2-6 1090 Vienna Austria 2
European Cities Tourism Content 1 INTRODUCTION ............................................................................................................................ 5 2 BACKGROUND AND OBJECTIVES............................................................................................. 6 3 IMPORTANT PRE-SURVEY CONSIDERATIONS ........................................................................ 7 Resources ........................................................................................................................................................... 7 Expectations ....................................................................................................................................................... 7 The brief............................................................................................................................................................. 7 Questions............................................................................................................................................................ 7 Management....................................................................................................................................................... 7 4 SURVEY METHODOLOGY ........................................................................................................... 8 4.1 Interviews ................................................................................................................................................ 8 Number of interviews......................................................................................................................................... 8 Quotas ................................................................................................................................................................ 9 Restrictions......................................................................................................................................................... 9 Interviewing Schedule........................................................................................................................................ 9 4.2 Survey Planning & Supervision........................................................................................................... 10 Shifts ................................................................................................................................................................ 10 Monitoring against targets................................................................................................................................ 10 The interviewers............................................................................................................................................... 11 Location of interviews...................................................................................................................................... 12 Fieldwork Schedule.......................................................................................................................................... 13 4.3 The Questionnaire ................................................................................................................................ 13 Length .............................................................................................................................................................. 13 Pilot Interviews ................................................................................................................................................ 13 Respondents’ personal details and 10% check-back ........................................................................................ 13 Show cards ....................................................................................................................................................... 13 Multiple choice core questions......................................................................................................................... 13 5 DATA ENTRY AND CODING ...................................................................................................... 15 5.1 Prerequisites for comparative analysis ............................................................................................... 15 5.2 Coding Plan ........................................................................................................................................... 16 6 SAMPLE QUESTIONNAIRES ..................................................................................................... 39 6.1 English ................................................................................................................................................... 40 6.2 German.................................................................................................................................................. 47 6.3 French.................................................................................................................................................... 54 6.4 Spanish................................................................................................................................................... 61 6.5 Danish .................................................................................................................................................... 68 6.6 Japanese................................................................................................................................................. 75 6.7 Dutch...................................................................................................................................................... 76 3
Page 1: European Cities Tourism Proposal fo
Page 5 and 6: European Cities Tourism 1 Introduct
Page 7 and 8: European Cities Tourism 3 Important
Page 9 and 10: European Cities Tourism Quotas It i
Page 11 and 12: European Cities Tourism The intervi
Page 13 and 14: European Cities Tourism Fieldwork S
Page 15 and 16: European Cities Tourism 5 Data Entr
Page 17 and 18: European Cities Tourism Question: P
Page 19 and 20: European Cities Tourism Question: W
Page 21 and 22: European Cities Tourism Question: Q
Page 25 and 26: European Cities Tourism Column Numb
Page 39 and 40: European Cities Tourism 6 Sample Qu
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European Cities Tourism Nachstehend
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European Cities Tourism Q.1a Tout d
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European Cities Tourism Une grande
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European Cities Tourism Q. 14 Combi
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European Cities Tourism 6.4 Spanish
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European Cities Tourism COMPRUEBE Q
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European Cities Tourism Q.11a) PREG
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European Cities Tourism Las persona
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European Cities Tourism Q.1b) Hvis
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European Cities Tourism Q.8a) Q.8b)
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European Cities Tourism Q.14) Q.15)
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European Cities Tourism 6.6 Japanes
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European Cities Tourism V.2) Verbli
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European Cities Tourism V.8a) Heeft
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European Cities Tourism oneens a He
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European Cities Tourism 6.8 Hungari
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European Cities Tourism i) ii) iii)
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European Cities Tourism 11a) Euroci
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European Cities Tourism szeretnénk
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European Cities Tourism 6.10 Italia
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European Cities Tourism Q.5c) E qua
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European Cities Tourism i) ii) ...
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European Cities Tourism Quante pers
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European Cities Tourism 8 Appendix
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European Cities Tourism 9 Appendix
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