E-Tourism: The way forward http://etourism.unctad.org - Unctad XI

drives newNew technology drivesnew demandand a new business environment• 90 per cent of Internet users in the USA are looking forinformation on e-tourism eportals• 66 per cent of American citizens trust that e-tourism eportals aredelivering better quality services than traditional travel agents• 32 per cent of the travellers living in the USA organise their travel tusing the Internet (+28 per cent over one year)Source: Yesawich, Pepperdine &Brwon/Yankelovich(www.ypb.com), 2003• 34 per cent of French citizens that travelled during the past yearbooked over the Internet; 47 per cent among them booked amonth in advance.Source: lastminute.com/TNS/SOFRES), 2004Consumers are empowered by information, search globally for productsmeeting their needs and tend to buy on price (transparency=> Kelkoo)Damascus 28 April 2004