E-Tourism: The way forward http://etourism.unctad.org - Unctad XI

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Challenges to raise•Toshare the project among all stakeholders•HighHigh level and continuous politicalcommitment•Minimum of « common vision » to start with•ResultsResults should prove viability of initiative•Marketingproject vs IT project• Internet vs traditional marketing (multi(multi-channel)•Not Not integrate ROI from beginningDamascus 28 April 2004
A multi-layer layer approachInformation & Communication TechnologiesGlobal/International levelDestination Management Organizations/GovernmentsIntermediairies/ Distribution channelsServices/FacilitiesSuperstructures/Airports/HospitalsInfrastructureServices/FacilitiesE-business pratices & modelsSource: University of SurreyDamascus 28 April 2004
Page 1 and 2: E-Tourism: The way forward http://e
Page 3 and 4: http://www.unctad.orgDamascus 28 Ap
Page 5 and 6: LEGAL ASPECTS OF TRADETRADE FACILIT
Page 8 and 9: Developing Countries (DC)Key Facts
Page 10 and 11: Is the socio-economic sustainabilit
Page 12 and 13: ICT: e-tourismeDamascus 28 April 20
Page 14 and 15: New technologies => new opportuniti
Page 18: Towards the autonomy of destination
Page 22 and 23: Strategic partnershipsDamascus 28 A
Page 24 and 25: A possible solution: co-opetition
Page 26 and 27: Thank youE-mail:jean-francoisfranco

E-Tourism: The way forward http://etourism.unctad.org - Unctad XI

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