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DESIGN UPDATE2011 UAE interior design spend: $22bnTOTAL SPEND FOR THE UAE’S INTERIOR DESIGN INDUSTRY IS EXPECTED TO GROW TO US22.5BILLION IN 2011, REFLECTED BY THE INCREASE IN PROJECTS IN THE REGION SAYS PROLEADSUAE: The Association of ProfessionalInterior Designers (APID),said current projects in the GCClike hotels, mixed-use projects andvillas prove there is demand forinterior design services.The strong growth balances thenumber of projects from 2009 to2010, which totaled $22.5 billion,with the UAE representing twothirdsof the total project value.“The Middle East region’s interiordesign industry is currently witnessingrapid growth and development,strongly reected in the highnumber of design projects thataccompany the current batch ofworld class development projects inthe region,” said Farida Kamber AlAwadhi, president, APID.“The increase in world-class developmentprojects and the inuxof leading interior design brands inthe region is a reection of the industry’srobustness and resilienceamidst the economic downturn.“APID afrms its commitmenttowards representing the bestinterests of the region’s designprofessionals and to provide themwith a strategic platform that willallow them to strengthen businessrelationships and provide key opportunitiesfor them,” she said.The Proleads report states forecastedspending on interior projectsin all six GCC countries is estimatedto have reached $56.9 billion in2010 and will increase in 2011.The spending refers to variousxtures and facilities like curtainwalling, doors, windows, canopyand skylights, stone cladding,swimming pools, garbage disposal,window cleaning, parking management,lifts, sanitary ttings, lightttings, external lighting, car park,landscaping, signage, kitchen,laundry and furniture.The projected increase has encouragedAPID to launch and adoptnew initiatives such as the ‘Festivalof Interior Design’ (FOiD), which willbe held from October 22-24, 2011in Dubai, to strengthen its ties withthe interior design industry, connectingwith new markets, focus onexisting business relationships andforging new partnerships.The event will highlight the role ofinterior design in everybody’s livesand the work of emerging talentand design rms in the region.The festival will be accompaniedby the ‘Interior Design Congress,which will run on October 22, andwill include four keynote speakersand two panel sessions featuringwell-known design personalities.“APID remains steadfast inits commitment to improve thestatus and work environment ofinterior design professionals in theregion, by implementing strategicinitiatives and programmes thatare aimed at further developingand improving their interior designskills,” added Al Awadhi.“These strategic programmesalso give the region a better understandingof the interior design segmentand the design professionalsthat make up the industry. We areupbeat about this projected growthand have set our sights on reinforcingour presence in other areasin the region, envisioning a widerreach for APID members.”www.constructionweekonline.com Commercial Interior Design | MAY 2011 11