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MOVER & SHAKERPicture your event witha Flashpoint Photobooth ®123CALL TODAY1.855.FP Booth1.855.372.6684 Spice up your photos withfun hats, bright boas, crazyglasses and moreStep into the booth areaTake some exciting andcreative pictures.Take your picturesPrinted on high qualityphoto paper and readyin less than 20 seconds.Great for all eventsCorporate partiesStore promotionsProduct promotionsCharity eventsFundraisersBars & PubsStag & DoeWeddingsBanquetsSchoolsvisit our website for more informationEssentially, throughout our trip,“the main desire was to figure outhow to collaborate between differentstyles,” Veselic says, referringto the relationship betweenBrazil’s government, privatesector and academia.During a meeting in Curtiba,it was evident that havinga government dignitary,Mayor Carl Zehr along,was welcomed by ourhosts. Brazil has difficultycreating what GeorgeDixon referred to as “aculture of innovation,a culture where governmentand business workclosely together.”Much of Brazil’s future success relieson the country working to bridge thesethree entities to create synergies. Inmeeting with the director of Science andEnvironment, Dr. Marco Chamon saidthat unlike University of Waterloo, Brazilianuniversities are still far from workingwith private industry. Their institute isranked top three in their field. Along withbuilding satellites for research purposesthey also are the guardians of the world’slung, the Amazon.Brazil has had its share of financialstress. But in a post bankrupt economy,and with tremendous capacity forgrowth, Brazil is now in bullish territory.Brazil has difficultycreating what George Dixonreferred to as “a cultureof innovation, a culture wheregovernment and businesswork closely together.”It remains to be tested. The tripexceeded Veselic’s expectations. Duringthe debriefing, Veselic added, “thestrongest message we could convey tothe Brazilians is that, to approach theirchallenges, they have to actually walkacross the aisle and create these synergies,because none of them, individually,will be able to bring Brazil to the nextlevel.” It’s clear Christie Digital’s Brazilstrategy is moving forward.The ABCs of BrazilBrazil is alluring, emerging and a culturallyfamiliar country. Currently it hasTransit booth - Throughout Brazil, curves are in ample supply. This is in largepart because Brazilian modern architect Oscar Niemeyer, whose work, as heexplains, is not about “form follows function,” but “form follows beauty” or,even better, “form follows feminine.” Each structure is a sculpture, spaciousexposed,and unconventional.the potential of makingbusiness with China a second choice forCanadian organizations.Brazil is the B in BRIC. Along with Russia,India and China, it’s one of fouremerging global economies, not only towatch but to get involved with.With a population of 185 million, and alanguage that is slightly different than itsPortuguese origins, Brazil offers a hugemarket and is easy to do business with.Language differences are a minor issue.Business people and government staffspeak English very well. The higher levelservice staff all are fluent in multiple languages.Difficulty exists when negotiatingwith taxi drivers and SMBs.Quality of lifeBrazil's quality of life is split betweenfour different classes, A, B, C, and D. Theupper two classes, A and B, account for30 million people who are affluent withdisposable income; class C has approximately90 million people and representsthe largest target segment. Class D, 60million, are low end services providers,maids, child care, etc.What struck each member of the groupwas that there remains something out ofwhack with Brazil’s cost of living. Brazilis a country where a KIA Sorento cost$60,000 R$ ($37,500 CDN); income taxlevels are at 27.5%.In a interview with representatives ofPositivo Informatica, a national computermanufacturer producing 340,000 units amonth and whose sales are greater thanHP and DELL combined, some marketingbackground on Brazil consumers wasdisclosed.22 | w w w . e x c h a n g e m a g a z i n e . c o m