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MOVER & SHAKERPicture your event witha Flashpoint Photobooth ®123CALL TODAY1.855.FP Booth1.855.372.6684 Spice up your photos withfun hats, bright boas, crazyglasses and moreStep into the booth areaTake some exciting andcreative pictures.Take your picturesPrinted on high qualityphoto paper and readyin less than 20 seconds.Great for all eventsCorporate partiesStore promotionsProduct promotionsCharity eventsFundraisersBars & PubsStag & DoeWeddingsBanquetsSchoolsvisit our website for more informationEssentially, throughout our trip,“the main desire was to figure outhow to collaborate between differentstyles,” Veselic says, referringto the relationship betweenBrazil’s government, privatesector and academia.During a meeting in Curtiba,it was evident that havinga government dignitary,Mayor Carl Zehr along,was welcomed by ourhosts. Brazil has difficultycreating what GeorgeDixon referred to as “aculture of innovation,a culture where governmentand business workclosely together.”Much of Brazil’s future success relieson the country working to bridge thesethree entities to create synergies. Inmeeting with the director of Science andEnvironment, Dr. Marco Chamon saidthat unlike University of Waterloo, Brazilianuniversities are still far from workingwith private industry. Their institute isranked top three in their field. Along withbuilding satellites for research purposesthey also are the guardians of the world’slung, the Amazon.Brazil has had its share of financialstress. But in a post bankrupt economy,and with tremendous capacity forgrowth, Brazil is now in bullish territory.Brazil has difficultycreating what George Dixonreferred to as “a cultureof innovation, a culture wheregovernment and businesswork closely together.”It remains to be tested. The tripexceeded Veselic’s expectations. Duringthe debriefing, Veselic added, “thestrongest message we could convey tothe Brazilians is that, to approach theirchallenges, they have to actually walkacross the aisle and create these synergies,because none of them, individually,will be able to bring Brazil to the nextlevel.” It’s clear Christie Digital’s Brazilstrategy is moving forward.The ABCs of BrazilBrazil is alluring, emerging and a culturallyfamiliar country. Currently it hasTransit booth - Throughout Brazil, curves are in ample supply. This is in largepart because Brazilian modern architect Oscar Niemeyer, whose work, as heexplains, is not about “form follows function,” but “form follows beauty” or,even better, “form follows feminine.” Each structure is a sculpture, spaciousexposed,and unconventional.the potential of makingbusiness with China a second choice forCanadian organizations.Brazil is the B in BRIC. Along with Russia,India and China, it’s one of fouremerging global economies, not only towatch but to get involved with.With a population of 185 million, and alanguage that is slightly different than itsPortuguese origins, Brazil offers a hugemarket and is easy to do business with.Language differences are a minor issue.Business people and government staffspeak English very well. The higher levelservice staff all are fluent in multiple languages.Difficulty exists when negotiatingwith taxi drivers and SMBs.Quality of lifeBrazil's quality of life is split betweenfour different classes, A, B, C, and D. Theupper two classes, A and B, account for30 million people who are affluent withdisposable income; class C has approximately90 million people and representsthe largest target segment. Class D, 60million, are low end services providers,maids, child care, etc.What struck each member of the groupwas that there remains something out ofwhack with Brazil’s cost of living. Brazilis a country where a KIA Sorento cost$60,000 R$ ($37,500 CDN); income taxlevels are at 27.5%.In a interview with representatives ofPositivo Informatica, a national computermanufacturer producing 340,000 units amonth and whose sales are greater thanHP and DELL combined, some marketingbackground on Brazil consumers wasdisclosed.22 | w w w . e x c h a n g e m a g a z i n e . c o m
MOVER & SHAKERDrew Knight addresses a group representing various businessorganizations at the Canadian Consulate in Sao Paulo, Brazil.View from the author’s room in Rio - weather during the missionranged from 7 c to 24 c. Here cloud covers most of Pedra daGavea, the world's largest monolith on a coastline. Hang gliderslaunch on an adjacent mountain and gingerly glide to the beachbelow.The curves so prevalent in Brazilian architecture are exemplified in the OscarNiemeyer Museum in Curtiba.Class C average family income isvery low, between 8,400 and 16,000Reais or R$. The exchange rate duringthe trip in September 2011 was1.6 R$ for CDN $1, if you couldget it.One can’t imagine how theClass C and D break even witheveryday costs, yet alone have anopportunity to prosper. Yet theirchildren go to private schools andClass D Brazilians households havemaids. And the maid’s household hasa big screen TV and all the bells andhave limitless electricitywhich theydon’t pay for, a qualityof life/humanitarianissue that burdens theupper three classeswith supporting a infrastructurewhere 1/3 ofthe population doesn’tcontribute.In our conversation withthe national computer manufacturer,Positivo Informatica,the average salary forClass C is unquestionably low– $9,000 - $16,000 R$.The task of verifying incomefor comparison purposes withBrazil is difficult. In all cases Brazil ranksso low on the income per capita scalethat statisticians don’t even include themin their top 30. Wikipedia reports annualmedian disposal household income in USdollars at $25,363. Brazil isn’t even in thetable and the rows end at 34 with Mexicoat $4,689. In one table Brazil ranked 67thin Per capita Income, compared to Canadaat $20,789.50 and Brazil at $2,842.62per person – a huge gap that seems todemand effort to try to close it.“The strongest message we could convey to the Brazilians is that,to approach their challenges, they have to actually walk across theaisle and create these synergies, because none of them, individually,will be able to bring Brazil to the next level.”whistles that are common to any home.Of special note, the Favelas, or slumsAs a contradiction, the roads are full ofsmall but nice cars,with lots of crazyImportant message to allAudi, BMW, Mercedes, Porsche,VW owners.“The Canadian automotive service industrychanges on a daily basis. This is also true forhow the consumer expects to be treated.You should expect more.” – Uli Furtmair.At Furtmair Auto Services we are the serviceprofessionals. We meet the highest customerservice standards. Our company won the Bosch-Jetronic-Cup, finishing first among all service centersin North America. This demonstrates ourability to satisfy our customers.519 576-997251 Bridge Street East, KitchenerThis is what you can expect from us:Our objectives:• To maintain your OriginalFactory Warranty• To maintain your car’s authenticityusing Bosch OEM partsOur features:• International Award-winning expertise• Top-notch servicing using the latestdiagnostic equipment• Helpful advice from professionals with themost up-to-date skills and trainingFURTMAIR AUTO SERVICES INC.In Business Since 1987 To Serve YOUOur benefits:• A written International Warranty• Reasonable service rates• Customer-focused serviceWEBSITE: www.furtmair.comE-MAIL: fast@furtmair.comN O V E M B E R / D E C E M B E R 2 0 1 1 | 23
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