LEADERSHIP & TALENTRECRUIT SPECTACULARTALENT: IT’S EASIER!Long-term results justify the initial recruitment challengeby MICHAEL SNYDERSMICHAEL SNYDERS HCS/ CIMis a Senior Partner with FutureFocus Inc., which providesconsulting andeducation in talent development,leadership, and generalHR practices; email:msnyders@future-focus.ca.Most of you are probably saying to yourself “Recruitingspectacular talent isn’t easy at all!” and youwould be right, because recruiting spectacular talenttakes planning, time and energy. However, when weinvest in the process of recruiting the right talent, it’seasier in the long run through higher performance,faster learning curves, better engagement, and longerretention of talented people.Many of us have the intention of recruiting the rightpeople with the right competencies, the right fit to ourorganization, and the passion and drive to be the bestfor our organization. More often than not, we shufflethrough the recruitment and selection process with onlyhalf of the investment we should be making because weneed to fill the position quickly, we don’t have the time toinvest, or we haven’t fully defined who it is we are lookingfor to fill the position.When we invest in the process of recruiting the right talent, it’s easier in the long runthrough higher performance, faster learning curves, better engagement, and longer retentionof talented people.Investing in your recruitment and selection processwill develop a long-term sustainability to your organization’sgrowth. Here are some tips to help you strengthenthe number of high performing people you recruit andengage within your organization.Plan ahead – One of the best things you can do isplan ahead before you recruit, by developing a workforceplan and staffing plan. These tools do not have to becomplex or difficult, and can be designed to fit the 30 | w w w . e x c h a n g e m a g a z i n e . c o m
uniqueness of your business/industry.Basically there are four essential ingredientsto effectively plan ahead: A) identifyyour talent requirements going forward; B)identify the talent potential internally; C)identify the talent shortfall (differencebetween A and B); and D) plan forwhen/how any gaps will be filled. Planningahead will save you significant dollarsand ensure strong productivity when youneed it most.Gain insight into your workforce –In most organizations our most significantcosts are spent on employees. Having concretedata like head count, turn over, costper hire, revenue per full-time employee(FTE), and performance metrics will helpyou make intelligent talent decisions.Additionally, it is imperative to know whatyour employees are thinking, and theirlevel of engagement to their jobs and theorganization. Performing annual or semiannualEmployee Surveys will provideinvaluable insight.Know your talent managementstrengths and challenges – Havingyour management team review the HRand talent management practices in yourorganization annually will help you toidentify your best opportunities forattracting and retaining talented people.The diagnostics from the previous paragraphwill help you to identify your talentbrand and your priorities.Your organization’s abilityto adopt a strong talent strategywill succeed only if talentdevelopment is seen as a keystrategic priority by everyone inyour organization.Build a leadership pipeline - Identifying,engaging, and retaining top performersand high potentials are all importantactivities to avoid business disruptions atcritical positions and will increase yourability to retain your best talent. A successionplan is the key to building a leadershippipeline. Build a talent pool frominternal and external sources by linkingyour recruiting and succession planningprocesses. Then implement a retentionstrategy for your top performers and offeractionable career development paths.Recruit the right people – Beingproactive and taking the time to hire theRIGHT people will pay dividends in theLEADERSHIP & TALENTretention, productivity, and performance ofemployees. Identifying your recruitmentneeds in advance is imperative so that youare recruiting more than “warm bodies” onshort notice. As well, your selectionprocess should include three criticalassessment criteria – cultural fit (behaviours),expertise (competencies to succeed),and ability to develop for currentposition and future potential.Extend your reach with socialrecruiting – How do you market yourorganization’s product or service? Use thesame principles when advertising for talent.Typically people not actively lookingfor a job are the most desirable people youwant for your organization. Post openpositions to major social media sites likeLinkedIn‚ and others so your organizationgets in front of millions of high-quality passivejob seekers with the right skills, experience,and certifications.Get employees up to speed faster –After the time and investment you’ve spentto find and hire them, you want to ensurethat those employees are engaged and feelvalued. Ensuring that new employees aresupported during their initiation can makeall the difference in their sense of fitting into your culture and feeling productive. Progressivelytraining new hires will allowthem time to absorb what they are learningand become productive sooner.Implement ongoing learning – Withongoing learning, individuals not onlybuild their desired career paths but yourcompany also benefits when learning isaligned with organizational goals. Learningdoes not have to cost a lot of money,either. The most effective learning comesfrom on-the-job training, peer/leadercoaching, and involvement on specialprojects that stretch an individual’s competencies.Ensure talent is top-of-mind withinyour organization – make sure a focuson talent is top of mind within your organization.Your organization’s ability to adopta strong talent strategy will succeed only iftalent development is seen as a key strategicpriority by everyone in your organization.This concept is behavioural in natureand must be demonstrated by the executivesuite before it will be adopted by therest of the organization.Whether you are going from good-togreatin talent strategy or starting out withdeveloping a new talent strategy, take a littletime to reflect on what areas will havethe most significant impact on talentattraction, retention, and engagement.Then focus your resources towards thesepriorities for 2012.XN O V E M B E R / D E C E M B E R 2 0 1 1 | 31