Financial & Business Review - Media Prima Berhad

RM MillionGROWING CONTRIBUTION FROM THE MALAY MARKETIndustry AdexNSTP Advertising Revenue Trend Q3 20120.3% 1%34032030018% 6%(5%) 18%2802601%22%43%240220Media Prima’s Net Revenue Adex By Platform Revenue Contribution YTD Q3 20121%6%2003rd Qtr2008 2009 2010 2011 20125%10%83%Despite the overall market contraction for print, our print Adexcontinues to grow, driven by the growing Bahasa market & ourGroup’s strength in this sector.In line with growing readership, Malay language continue togrow its Adex market share. Malay newspapers will continue tobe the main driver to revenue growth.22