Financial & Business Review - Media Prima Berhad

CONCLUSION• The Group recorded EBITDA of RM276.8 million and PATAMI of RM136.7 million.• TV Networks’ YTD September 2012 gross revenue declined by 1% against YTD September 2011, affectedmainly by the advertisers’ lower ad-spending following the current external economic uncertainties,especially from MNCs• The Group continues its cost management efforts as follows:oooTV network - Manage local and foreign syndicated content and through repeats of selected highlyrated and popular contentPrint Media - Manage editorial to advertising ratio thus total pagesImplementation of more creative promotion strategies: cross promotions between media platformsand channels, between slots and cluster promotions to push viewership, readership and listenership.• Major challenges remain the same for the Group. Many advertisers are still very cautious on Adexspending.• The management is cautiously optimistic that with the strategies put in place the Group should be able tosustain its financial performance.• Going forward, while YTD Adex growth remains in uncertain territory, the management believes that adspending will pick up in the coming months.44