<strong>vs</strong>.Bottled Versus Tap:A Stroll on the Boardwalk Tellsthe Tale of the Better Tasting DrinkWhile many in the water industryunderstand the differencesbetween <strong>bottled</strong> and <strong>tap</strong>water, most notably costs, <strong>bottled</strong>water still garners an extensive share ofthe <strong>bottled</strong> drink market. There are a varietyof reasons for this, but other than convenience,those of us in the drinking waterindustry find these reasons incredibly frustrating,especially when people claim <strong>bottled</strong>water tastes better. While some hard watersin the Midwest or groundwaters in Floridacan have taste issues, here in <strong>Virginia</strong>, weare blessed with high-quality source watersand, as a result, great tasting drinking water.However, go to any grocery or conveniencestore and you will see a wide variety of typesand sizes of <strong>bottled</strong> water for sale.As part of the 2012 <strong>Virginia</strong> VA wwa andVWEA Joint Annual Meeting (<strong>Water</strong>JAM),volunteers for both associations partnered tohost the First Annual <strong>Water</strong> Taste Test/Educa-tion Booth one late summer Sunday afternoonon the <strong>Virginia</strong> Beach Boardwalk. This boothincluded both a water taste-testing tent and awastewater education tent, hosted by HRSD.The water taste-testing tent offeredpeople strolling along the boardwalk anopportunity to taste samples of <strong>bottled</strong> water(Deer Park) and <strong>tap</strong> water side-by-side. The<strong>tap</strong> water was delivered through our veryown water bar – which looked mysteriouslylike a beer <strong>tap</strong> (courtesy of the Blacksburg-Christiansburg <strong>Water</strong> Authority). JonathanNewcomb, Blacksburg-Christiansburg <strong>Water</strong>Authority, and Mala Burton, City of Hopewell,managed the water bar and ensured thatrefreshing, cold <strong>tap</strong> water continued to flowthroughout the event. It was an open tastetest as we had too many people to conductblind taste tests effectively. However, thisallowed participants to watch us take theirpersonal samples from both the Deer Parkcontainers and the water bar.Beachgoers, runners, and other touristsand residents stopped by to sample thetwo waters and render their verdict. BeckyMitchell, City of <strong>Virginia</strong> Beach, and AmeliaDelphos, unpaid child worker, did an excellentjob in dispensing the water, educatingthe participants and keeping track of theirpreferred water. In addition, Paul Delphos,Black & Veatch, and Jim Ewing, Woolpert,Inc. helped set up the tents and providedboth active and moral support throughoutthe event.In addition to the taste test itself, afive-gallon bucket was on display next toa 2.5 gallon Deer Park water container.This helped demonstrate the cost differencebetween <strong>bottled</strong> water and <strong>tap</strong> water.The water in the five gallon bucket cos<strong>tap</strong>proximately $0.02 while the 2.5 gallonDeer Park containers were purchased for$2.99 at a local grocery store earlier thatmorning – approximately 275 times more2012 <strong>Water</strong>JAMTap Versus Bottled <strong>Water</strong> Cost Comparison<strong>Water</strong> Actual Cost $/kgal5 gallons of <strong>tap</strong> $0.022 $4.402.5 gallons of Deer Park $2.99 $1,2002012 <strong>Water</strong>JAM water taste test/education booth. Jonathan and Mala distribute <strong>tap</strong> water, NOT beer.Under the shadow of King Neptune, Becky andAmelia distribute water to beachgoers.14 The Conduit – Fall 2012
The kids especially liked the Free Stuff!! Nancy and Sarah explain WW management. Final Score: Tap - 110 Bottled – 26.expensive than the <strong>tap</strong> water. While manyof the passersby knew <strong>bottled</strong> water wasmore expensive, most had no idea it wasTHAT much more expensive. The turnoutwas exceptional. In a two-hour period, weprovided more than 900 cups of <strong>tap</strong> waterand <strong>bottled</strong> water.Adjacent to the taste testing table was apublic information table where we provided200 VA awwa refillable water bottles toparticipants, as well as a variety of publiceducation materials, including stickers,pamphlets and gifts for kids. Alicia Connelly,Fe Estoesta, and Deidre Harmon of theCity of Norfolk helped pass out these itemsand educate the public on the differencesbetween <strong>tap</strong> and <strong>bottled</strong> water.In addition to the drinking water tent,HRSD was on site to show how cleanwastewater is after it is treated at one of theirtreatment facilities. A bowl of effluent fromHRSD’s King William Treatment Plant wasplaced on the table next to water samplesfrom the Atlantic Ocean, ChesapeakeBay, and the Elizabeth River. Visitors wereamazed by the clarity of the effluent, especiallywhen compared to the other naturalwaters adjacent to the effluent. Beyond justthe visual comparison, HRSD employeesNancy Munnikhuysen, Sarah Crawford andPhil Hubbard provided information regardingthe wastewater treatment process. Theyalso gave away “Don’t Sink It” can lids toremind the public not to put fats, oil andgrease (FOG) down the drain.Finally, and most importantly, <strong>tap</strong> waterwas preferred by 110 of the participants whovoted, while only 26 preferred <strong>bottled</strong> waterand 12 who really didn’t have a preference.All and all, it was an incredibly fun andenlightening day for many on the <strong>Virginia</strong>Beach boardwalk at the first Annual <strong>Water</strong>-JAM Taste Test/Education Booth. The committeeplans to take what they’ve learned atthis year’s event to make next year’s eventeven better!Offices WorldwideNewport News | 757.599.7010Norfolk | 757.222.1500Richmond | 804.648.6630Roanoke | 540.278.2400Vienna | 571.327.5800Trenchless Expertisefor the Real Worldw at e rwww.hdrinc.comadvanced trenchless applications can helpkeep your system performing at its best.HDr’s experienced modelers, engineers andconstructors combine their knowledge oftrenchless technologies with your needs tohelp make smart renewal and replacementdecisions. For reliable and cost-effectiveinfrastructure solutions, call on HDr.to learn more, contact water@hdrinc.com.Fall 2012 – The Conduit15