An Introduction to Integrated Marketing Communications
An Introduction to Integrated Marketing Communications
An Introduction to Integrated Marketing Communications
- No tags were found...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Integrated</strong> <strong>Marketing</strong> <strong>Communications</strong> Planning ModelReview of <strong>Marketing</strong> PlanPromotional Program Situation <strong>An</strong>alysis<strong>An</strong>alysis of the <strong>Communications</strong> ProcessBudget DeterminationDevelop <strong>Integrated</strong> <strong>Marketing</strong> <strong>Communications</strong> ProgramsAdvertisingSalesPromotionPR/PublicityPersonalSellingDirect<strong>Marketing</strong>Internet/InteractiveAdvertisingObjectivesSalesPromotionObjectivesPR/PublicityObjectivesPersonalSellingObjectivesDirect<strong>Marketing</strong>ObjectivesInternet/InteractiveObjectivesMessageStrategySalesPromotionStrategyPR/PublicityStrategyPersonalSellingStrategyDirect<strong>Marketing</strong>StrategyInternet/InteractiveStrategyIntegration & Implementation of <strong>Marketing</strong> <strong>Communications</strong> StrategiesMoni<strong>to</strong>r, Evaluate & Control Promotional Program© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Change language