An Introduction to Integrated Marketing Communications
An Introduction to Integrated Marketing Communications
An Introduction to Integrated Marketing Communications
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The <strong>Marketing</strong> Plan1. A detailed situation analysis2. Specific marketing objectives3. A marketing strategy and program4. A program for implementing the strategy5. A process for moni<strong>to</strong>ring and evaluating performance© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin