An Introduction to Integrated Marketing Communications
An Introduction to Integrated Marketing Communications
An Introduction to Integrated Marketing Communications
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Contemporary IMC ApproachPackagingSalesPromotionDirectResponsePoint ofPurchasePublicityMediaAdvertisingPublicRelationsInteractive<strong>Marketing</strong>Direct<strong>Marketing</strong>SpecialEvents© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin