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Director - Marketing Communications - Codan

Director - Marketing Communications - Codan

Director - Marketing Communications - Codan

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<strong>Director</strong> - <strong>Marketing</strong> <strong>Communications</strong>• Leading edge products• Long term career prospects<strong>Codan</strong> Limited is a global leader in the design and manufacture of a diversifiedrange of high value-added electronics, communication, and metal detectorproducts for global government, business, aid and humanitarian, andsophisticated consumer markets. For 50 years, we have earned a reputation forproduct performance, quality and reliability, and excellent customer service.You have the opportunity to be part of a challenging and inclusive environment.Our diverse and highly talented workforce are committed to customer service,quality, and delivering value to our customers.Our Radio <strong>Communications</strong> team is looking for an energetic and highly drivenindividual to join the Leadership Team. In this newly created role, you willprovide strategic marketing leadership, and manage the effectiveimplementation of branding, product positioning, and creative delivery ofmarketing services.If you have:• Experience in applied marketing strategies and principles in theDefence/Military industry• Artistic skills and creative flair with a drive to take Initial conceptsthrough to final marketing requirements• Well-developed interpersonal, negotiation, and communication skills• Bachelor's degree in <strong>Marketing</strong>, International Business or related fieldThen we want you! This is the perfect opportunity for someone seeking thatnext level in their career development. Make this role your own, and grow withthe company.For more information, please refer to the position descriptionthat follows. To apply, send you cover letter, résumé andproof of qualifications to careers@codan.com.au


[job description][position title]<strong>Director</strong> – <strong>Marketing</strong> <strong>Communications</strong>[position information]business unit/ functionRadio <strong>Communications</strong>job codepurpose/ mission▫▫Provide strategic marketing leadership for the Radio<strong>Communications</strong> business unit and management of effectiveimplementation of branding, product positioning, and creativedelivery of marketing services.Collaborate with the Radio <strong>Communications</strong> leadership team insetting the business direction and priorities and support theachievement of the unit’s business objectives.employment typelocationfulltime, permanentNewton, South Australia[position relationships]reports todirect reportsindirect reportsinternal relationshipsexternal relationshipsPresident and General Manager, Radio <strong>Communications</strong> Creative Services Manager <strong>Marketing</strong> Publisher nil Radio <strong>Communications</strong> Leadership Team Radio <strong>Communications</strong> Business Development Team Radio <strong>Communications</strong> Product Management Team Customers, dealers and Suppliers Public relations and advertising firms[competency profile] Level 1_ Novice; 2_ Basic; 3_ Competent; 4_ Advanced; 5_ Expertleadership & behavioural functional universalset vision & strategy 5 external communication 5 project management 3communicate effectively 5 market knowledge 4 pc software literacy 3influence and convince 4 product knowledge 4 finance literacy 2achieve results 4 Internal communication 4focus on customer 4Page 1 of 4


[job description]foster cooperation 4develop talents & diversity 4cross-cultural 4manage change 3empower 3adapt & learn 3competency proficiency competency proficiency competency proficiency[key result areas]key result area [time] key tasks key performance indicators<strong>Marketing</strong> and Branding Lead all aspects of <strong>Marketing</strong><strong>Communications</strong> for the Radio<strong>Communications</strong> Division Develop and implement acomprehensive marketingcommunication strategy for theRadio <strong>Communications</strong> productrange that positions it as anindustry leader in its targetedniche markets. Redefine and manage theglobal image of Radio<strong>Communications</strong> in consultationwith key stakeholders. Collaborate with the BusinessDevelopment Team andProduct Management Team todevelop specific strategic andtactical marketing plans for keygeographic regions and marketsegments. Manage the creation, release,and update of all marketingcollateral such as salesbrochures, product catalogues,and technical supportdocumentation. Provide support to marketlaunches, product launches,and other marketing campaignsto deliver the company’sstrategy. Create and manage productnames in consultation with the Well-defined and recognisedbrand and global image forRadio <strong>Communications</strong> Radio products positioned asmarket leader in the industry Successful market launchesand product launchesPage 2 of 4


[job description]<strong>Communications</strong> and PublicRelationsBusiness LeadershipPeople and PerformanceProduct Management team. Manage and coordinateexternal communications withcustomers and dealers throughvarious initiatives such as theRadio <strong>Communications</strong> website,regular newsletters, etc. Manage press releases andadvertisements in accordanceto business strategy, brandingstrategy, and company mediapolicy, Translate company vision intobusiness strategy that lead andengage the <strong>Marketing</strong> Servicesteam. Manage internalcommunications to theDivisional Team. Demonstrate a high degree ofawareness of key businessdrivers, market changes, andthe environment which thecompany operates in. Identify and provide resources(people, financial, tools, etc.)that enable the effectiveimplementation of strategiesand plans. Foster a culture of innovation,continuous improvement andlearning Recruit and develop talent. Build, lead and motivate a highperforming team focussed toachieve results. Manage performance andprovide feedback fordevelopment. Provide a safe workenvironment by complying withcompany Occupational Health,and Safety System and safework practices Up-to-date informationavailable for customers andother key stakeholders Increased media presenceand public visibility Radio products positioned asmarket leader in the industry Timely achievement ofbusiness objectives Performance objectives andperformance reviews inplace for each teammember Succession plan andretention strategy in placefor key positionsPage 3 of 4


[job description][person specification]qualificationsknowledge, skills &experiencepersonal attributes Bachelor’s degree in <strong>Marketing</strong>, International Business, or related field Experience in applied marketing strategies and principles in theDefence/Military industry Effective leadership and business management skills, Project management skills, Coaching and mentoring skills, Advanced report-writing skills and effective presentation of information. Genuine interest in communicating our <strong>Codan</strong> brand through allrelevant media and across all of our markets Artistic skills and creative flair with a drive to take initial conceptsthrough to final marketing requirements Creative problem-solving, initiative, and excellent customer service Excellent attention to detail Well-developed interpersonal, negotiation, and communication skills Ability to lead a team and has initiative Analytical and strategic thinkerPage 4 of 4

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