looking at me. He was pulling down a thousand a week. I’ll have your job someday, Ithought.And two months later, I did. The bosses loved me. I had a way <strong>of</strong> motivating <strong>the</strong>newbies, getting <strong>the</strong>m to produce like no one had ever dreamed. I was like Alec Baldwinin that scene from Glengarry Glen Ross: “You know what it takes to sell real estate? Ittakes brass balls to sell real estate!”The day I drove home in <strong>my</strong> new black 1975 Porsche 911S, Steve McQueen saw meand hailed me down. Came over to check out <strong>the</strong> car. He was such a car nut, such a carnut. He loved anything that had an engine: dirt bikes, planes, motorcycles, andPorsches. He walked around that machine and gave me a handshake.He was so proud <strong>of</strong> me. “Congratulations, kid, you’re doing great.”My fa<strong>the</strong>r was over <strong>the</strong> moon. I was probably pulling in more monthly than he was at<strong>the</strong> <strong>time</strong>. He was devoting himself wholeheartedly to his craft, writing short stories,novels, screenplays, and magazine articles. He landed himself a literary agent and sawhis rst book published during this <strong>time</strong>. It was a hell <strong>of</strong> a book, a fast-paced, grittythriller about a hit man with a heart <strong>of</strong> gold called, simply, Skull. In 1975, <strong>the</strong> New YorkTimes’s crime ction critic praised it as one <strong>of</strong> <strong>the</strong> best books <strong>of</strong> <strong>the</strong> year. “The writing istough and earthy, and <strong>the</strong> book is not for <strong>the</strong> squeamish, but it is far better than <strong>the</strong>average,” <strong>the</strong> paper wrote. (Ano<strong>the</strong>r re<strong>view</strong>er said if you wanted to know how to writesex scenes, you had to read Skull.)On weekends, Brian and I would ei<strong>the</strong>r travel with <strong>my</strong> parents to Vegas and o<strong>the</strong>rstates to help <strong>the</strong>m exhibit, buy, sell, and trade <strong>the</strong>ir guns and collectibles at variousshows, or we’d handle <strong>the</strong>m on our own. Brian and I fast became experts in guncollecting and developed our own collections over <strong>time</strong>. Brian swiftly became an expertin <strong>the</strong> eld, and I still look to him for advice and expertise. He is a trained sniper whowould proudly show you <strong>the</strong> penny he shot clean through at a hundred yards—scary!I’m passionate about guns, but I’m not a hunter. I always tell people that I could moreeasily shoot a two-hundred-pound man who was climbing in <strong>my</strong> window to rip me othan I could blow away Bambi. It’s just not in me.The gun shows started out a little shaky, but <strong>my</strong> fa<strong>the</strong>r was a quick study. Pretty soonhe and <strong>my</strong> mo<strong>the</strong>r had a wonderful business for <strong>the</strong>mselves. For fun we’d hit <strong>the</strong> gamingtables and play blackjack.I remember those days with great fondness, <strong>my</strong> fa<strong>the</strong>r and mo<strong>the</strong>r in <strong>the</strong>ir prime,happy to be out with <strong>the</strong>ir sons after a hard day <strong>of</strong> pulling in cash at <strong>the</strong>ir shows. Afterall that, nothing could be better than eating a thick steak, winning at <strong>the</strong> blackjacktable, and <strong>the</strong>n, still dressed in your finest, catching a show.This was <strong>my</strong> new world, <strong>my</strong> new reality. It was like I was living a scene out <strong>of</strong> aMartin Scorsese movie. Think Casino or Goodfellas, and picture me walking through <strong>the</strong>gaming tables in Vegas with a soundtrack blaring along to <strong>the</strong> tune <strong>of</strong> <strong>my</strong> life.With <strong>the</strong> money I was pulling in, I bought <strong>my</strong> rst piece <strong>of</strong> property, a beachsidetown house in Port Hueneme, near Ventura, California. It cost me $98,000. I actuallydidn’t live <strong>the</strong>re, because I chose to live at home in Malibu. But <strong>my</strong> bro<strong>the</strong>r moved into<strong>my</strong> town house when he rst became a police ocer in Santa Paula, California, before
doing a lateral transfer to <strong>the</strong> Redondo Beach Police Department. I felt I had <strong>the</strong> best <strong>of</strong>both worlds. When Brian worked nights, I could have <strong>the</strong> place to <strong>my</strong>self. When <strong>my</strong>parents were out <strong>of</strong> town, I had <strong>the</strong>ir place to <strong>my</strong>self. If I wanted a romantic weekendwith one <strong>of</strong> <strong>my</strong> girlfriends, I’d book a suite at <strong>the</strong> Hyatt House on Sunset Boulevard,below <strong>the</strong> Hollywood sign.These were <strong>the</strong> great old Almost Famous days <strong>of</strong> rock ’n’ roll, when <strong>the</strong> Hyatt becamenotorious for famous bands partying and tossing TVs out <strong>the</strong> windows. It wasn’t unusualto see a rock star like Carlos Santana or Rod Stewart walking in and out <strong>of</strong> <strong>the</strong> lobby.My dates and I used to hang out at <strong>the</strong> Comedy Store next door, where we spent many anight watching <strong>the</strong> likes <strong>of</strong> David Letterman and newcomers like Jim Carrey, JeFoxworthy, and Andrew Dice Clay. Giants <strong>of</strong> comedy like Robin Williams and RichardPryor dropped by on surprise vis<strong>its</strong> to work on <strong>the</strong>ir new material. It was a wonderfulplace to take dates for dinner and a show. I some<strong>time</strong>s wonder if I don’t have to thankthose great comedians for improving <strong>my</strong> closing ratio with <strong>the</strong> ladies.My fa<strong>the</strong>r’s friend was <strong>the</strong> manager at <strong>the</strong> Hyatt at <strong>the</strong> <strong>time</strong>, and I’d be able to swinga beautiful $150 petite suite for a mere twenty dollars a night. When <strong>the</strong> mudslides hitMalibu, authorities closed <strong>the</strong> Pacic Coast Highway, making it impossible to drivedown to <strong>my</strong> oces in Santa Monica. So I moved right into <strong>the</strong> Hyatt for about fourweeks while workers repaired <strong>the</strong> highway. My employers covered <strong>the</strong> expenses, and Ihad <strong>the</strong> <strong>time</strong> <strong>of</strong> <strong>my</strong> life.And why not live large? I’d just become a member <strong>of</strong> a club that would be familiar tomany people today: people who sit in cubicles in giant rooms, grafted to headsets andautodialers, selling everything under <strong>the</strong> sun—copier toner, yes, but also stocks andbonds, real estate, dream vacations, vitamins, protein shakes, cars, and even pets. Ifyou could craft <strong>the</strong> right pitch, you could sell anything, because people love hearing<strong>the</strong>y’re about to save money on something <strong>the</strong>y most desire.Congratulations to me. I had joined a boiler room.WELL, <strong>of</strong> course, everything came crashing down and I experienced one <strong>of</strong> <strong>the</strong> worstsummers <strong>of</strong> <strong>my</strong> life.I was working for <strong>the</strong> bosses, turning over <strong>the</strong>se sales like crazy, when it dawned onme: I knew how to do this now. I could do this <strong>my</strong>self and keep all <strong>the</strong> money. A geniusidea, and anyone in business would eventually think <strong>the</strong> same thing. One <strong>of</strong> <strong>the</strong> o<strong>the</strong>rsales guys convinced me to partner with him. We set up our own shop, and lured all <strong>the</strong>top salespeople by oering <strong>the</strong>m better commissions. They all came running. I wasnineteen years old, and this was <strong>my</strong> very first corporation.Things looked good.And <strong>the</strong>n, one day in 1976, while I was driving around town, I realized that <strong>the</strong> samecar was following me everywhere I went. The same white Toyota. This guy waseverywhere. Following me to and from work. Parking outside <strong>my</strong> home at night. Evenfollowing me to lunch. I remember coming back to <strong>my</strong> car with a handful <strong>of</strong> burritos for<strong>my</strong> salespeople and seeing <strong>the</strong> car parked across <strong>the</strong> street.
- Page 3 and 4: Copyright © 2013 by Bruce BufferAl
- Page 5 and 6: CONTENTSCoverTitle PageCopyrightDed
- Page 7 and 8: PROLOGUETORONTOLike everyone else o
- Page 9 and 10: I stalked over to Georges and locke
- Page 11 and 12: Worse, I’d done it all to myself.
- Page 13 and 14: an away. He never messed with me ag
- Page 15 and 16: father’s tough-guy persona dwelt
- Page 17 and 18: 2FIGHT! FIGHT! FIGHT!When I was in
- Page 19 and 20: I made it myself, in my bedroom, cr
- Page 21 and 22: “What happened, Bruce?”I could
- Page 23 and 24: Áreas que evalúaEl ECELE23
- Page 25: eective. When it dawned on me that
- Page 29 and 30: At one point, telemarketing rooms w
- Page 31 and 32: 4SECRETSEvery family has its secret
- Page 33 and 34: Then he looked back at the road.Fin
- Page 35 and 36: market it in any way, and no one wa
- Page 37 and 38: 5SELLING THE VOICENow that I had Mi
- Page 39 and 40: I’d been a big video game player
- Page 41 and 42: trademark. You need to license it s
- Page 43 and 44: 6TAP OUT“Tap,” he said.I was ab
- Page 45: invited me to do some sparring with
- Page 49 and 50: He was, after all, a former Marine
- Page 51 and 52: mainstream sporting franchise was o
- Page 53 and 54: thing to watch.The businessman in m
- Page 55 and 56: 8WHITE KNIGHTIt wasn’t until afte
- Page 57 and 58: feel it would be a good move for me
- Page 59 and 60: TUF 14 Finale and was completely ov
- Page 61 and 62: ef has to stand them back up and re
- Page 63 and 64: Now, of course, the next day Zua st
- Page 65 and 66: people never do. You chase somethin
- Page 67: easily wipe yourself out from heats
- Page 70 and 71: one good leg, I was able to work ou
- Page 72 and 73: My parents, Joseph and Connie, in t
- Page 74 and 75: UFC 8 in Puerto Rico was my first U
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At a club with Rampage Jackson: Ram
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If you ask me, Chuck Liddell is one
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A couple years after my 360 triumph
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12BRAWL IN THE FAMILYPat Miletich,
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do, and don’t realize how intelli
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started punching Bo. Tito saw his f
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the last time we saw that happen. I
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myself ready to bring it if that ha
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13ON THE ROADA big reason I love my
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They were remarkable, almost spirit
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He whacked me loud and hard. I went
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How far we’ve come.
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ghter I’ve ever known, and I thin
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enjoyed doing it, because it’s wo
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see played on the World Series of P
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out more than a hundred yards or in
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when they’re holding “premium
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16THE ICEMANThe funny thing about M
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infamous Chinawhite—where he was
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17FANSOne December, a young man wro
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and he admitted jokingly that he ha
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the night we had our largest attend
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18RAMPAGE“My nose hurts,” Rampa
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of my old girlfriends, a beautiful
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chains around his neck and howls at
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which was held at a ballroom in the
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But a lot of people simply don’t
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Ken, who was pissed at something Ti
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ground and got up, going three roun
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He nodded. “Yes, Bruce.”I love
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wrestling. But it was only later, w
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lot of the ghters, because he train
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Chuck Norris is another of the grea
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uidity of movement, speed, and powe
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22360When I set out to become an an
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the ght started. (Well, okay, maybe
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say because, to my mind, it’s gon
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Sometimes guys up the ante: “Want
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Brian and my VP, Kristen, have both
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affairs.Kristen is my right arm. Wi
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24INTO THAT GOOD NIGHTIn 1999 I neg
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through the restaurant, and just as
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In the days after he passed away, I
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EPILOGUERETURN TO THE OCTAGONAs Aug
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who’ve known the thrill of the gh
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All I’m trying to do is get some
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I’m about to ascend the steps of
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wonderful “team”: Chris, Henry,