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no place - UF Health Podcasts - University of Florida

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COVER STORY-to-JacksonvilleWelcomeStateside, some cities are trying to recruit a little medical tourism <strong>of</strong> theirown. With Shands Jacksonville, the Mayo Clinic, the <strong>UF</strong> Proton TherapyInstitute and a host <strong>of</strong> other children’s and specialty hospitals scattered acrosstown, Jacksonville is one <strong>of</strong> the cities trying to make a name as a medical hub.“We feel we have world-class facilities located right here, and we have a great<strong>place</strong> for people to heal,” says Lyndsay Rossman, communications director forVisitJacksonville, the city’s de facto tourism bureau. “We have over 30significant medical facilities in just Jacksonville alone.”Jacksonville’s rebranding campaign began last year with an initiative tobring in more medical meetings and conventions to the city. It’s worked so far:The number <strong>of</strong> hotel rooms booked for these types <strong>of</strong> meetings has increased300 percent over five years ago, says Rossman.The next step for the city will be a marketing campaign touting the advantagesThe eye expertsDennis Brooks, D.V.M., Ph.D., has operated on a Bengal tiger with cataracts,performed eyelidsurgery on a potbelly pig named Bacon and flownto Peru tooperate on a dog belonging to the Peruvian ambassador to the United States — onliveTV.And those are just a couple <strong>of</strong> the cases Brooks and his team <strong>of</strong> veterinaryophthalmologists at the <strong>UF</strong> College <strong>of</strong> Veterinary Medicine have worked on overthe years.“Any animal with eyes we will work on,” says Brooks, a pr<strong>of</strong>essor <strong>of</strong>ophthalmology in the college. “We have probably done more corneal transplantssuccessfully in horses than anyone in the world.”With expertise in all things eye and a particular specialty in restoring vision tohorses, Brooks and his team draw patients from distant states such as Vermont,Texas and Colorado and even countries like Argentina. That’s <strong>no</strong> easy featconsidering some clients spend 18 hours on the road hauling a horse just to get here.“Eco<strong>no</strong>mists should watch veterinarians,” he says. “People are counting theirpennies, but they are still bringing their animals in for eye problems.”And with promising treatments on the horizon, the number <strong>of</strong> patients may verywell increase. Brooks’ team is currently pioneering the use <strong>of</strong> post-birth <strong>place</strong>ntaltissue from horses to repair corneal injuries in animals. — April Frawley BirdwellPOST07 / 08 • 09PHOTO BY SARAH KIEWELFARNo matter howSeveral HSC programs draw patients and researchparticipants from across the globe. This month, wehighlight just a few <strong>of</strong> these unique groups.Doctors helping doctorsThe <strong>Florida</strong> Recovery Center in Gainesville has becomeone <strong>of</strong> the top treatment centers in the South for healthpr<strong>of</strong>essionals coping with addiction because <strong>of</strong> itsin<strong>no</strong>vative programs and the expertise <strong>of</strong> its doctors.“Our clinicians are the reason that the FRC is sowell-k<strong>no</strong>wn for alcohol, drug and addiction evaluation andtreatment,” said Mark Gold, M.D., chair <strong>of</strong> the <strong>UF</strong>department <strong>of</strong> psychiatry. “Their determined work andintegration <strong>of</strong> research discoveries has led to FRC programchanges that improve treatment and recovery rates.”Led by medical director Scott Teitelbaum, M.D., theFRC treats addicted physicians referred from around thecountry. It has one <strong>of</strong> the largest academic faculties in theUnited States, including medical doctors, Ph.D.s,counselors and support staff focused on the recovery <strong>of</strong> thepatient and family. Interestingly, the FRC has a largenumber <strong>of</strong> recovering faculty and staff members whosepersonal past experiences help patients understand why itis necessary to put drug use permanently behind them.— John Pastor18 POSTVisit us online @ http://news.health.ufl.edu for the latest news and HSC events.

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