ADVERTISING - Opticians Association of Canada

| What’s New |At the Top, and Staying ThereBig Style for Little PeopleVenus Eye Design has launchedthe sequel to its metal kids line withthe plastic qt-pie by Venus collection.This amazing new line featuresmodels in five or six stunningcolours. Colour flavors like lemonlime, blueberry frosty and cookiesand cr_me will appeal to bothtrendy young people and theirparents.The collection ranges from38-48 eye sizes, made to fit the mostchic little child to the stylish youngadult. Styles are fun and current,offering little people big choices.Venus continues to offer anunbeatable kids warranty with their“qt-pie” collection. The “anythinggoes” warranty will replace any“qt-pie” frame damaged for anyreason as many times as necessaryin the first year after purchase. Thestandard manufacturers warrantycontinues for another full secondyear.The entire new collection isnow available to order. Through acontinuing partnership with theStollery Children’s HospitalFoundation (part of the Children’sMiracle Network), Venus EyeDesign will donate $5 from eachframe sold at the retail level to thisamazing charity. These funds helpsick children receive the crucialmedical technology and care theyneed.Silmo, the international optics andeyewear exhibition, is preparing for itsfortieth anniversary by keeping itsspecial features while looking forwardto the future.With 46,618 visitors to its 2006 event, Silmo has proved therelevance of its positioning and the benefit to professionals worldwidein making the annual trip to Paris. Located within the bounds of Paris,the exhibition is easily accessible, enabling visitors to make appointmentswithout losing valuable time travelling, while at the same timetaking full advantage of the attractions that the City of Light offers.To celebrate 40 years of the international optics and eyewearexhibition, organizers will be consolidating all the aspects that give thefair its unique style and, at the same time, strengthening the values andphilosophy of an event shared by professionals – breadth of productrange, selectivity, originality, diversity, comradeship and internationality– just some of the aspects that are likely to maintain Silmo’s positionas the recognised leaderIntroducingNikon i and Nikon Goin 1.60 PolarizedPopular Nikon i and Nikon Go progressive lenses in 1.60 indexare now available in polarized brown and gray (total sphere +5.00D to-10.00D , cylinder up to -4.00D). Nikon Optical Canada also introducedNikon i and Nikon Go in 1.60 Transitions® V brown and graylast March.Furthermore, the 1.60 index version of Nikon i and Nikon Gopolarized and Transitions is manufactured with Nikon DigitalSurfacing, a state-of-the art production process that optimizes theentire surface of the lens.36VISION | jul_aug | 2007