Mega Trends Think Tank - Date - Growth Consulting - Frost & Sullivan
Mega Trends Think Tank - Date - Growth Consulting - Frost & Sullivan
Mega Trends Think Tank - Date - Growth Consulting - Frost & Sullivan
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<strong>Think</strong> <strong>Tank</strong> Methodology - From Macro to Micro: Impact Analysis onYour Industry, Your Products and ServicesExample: Impact of a <strong>Mega</strong> Trend to the Automotive Industry<strong>Mega</strong> TrendSelected <strong>Trends</strong> ThatImpact Your BusinessAnd MarketsMacroMicroAnalysis ofOpportunitiesand UnmetNeedsExample: Urbanisation,SatellitesSub TrendA Sub Layer of <strong>Trends</strong> that HasWide Ranging ImpactExample: Three concepts ofurbanisation will emerge:mega cities, mega regions andmega corridors. Smart Cities.Civilian satellites means highspeed broadband, wirelessand 4G and free wi-fi in publicplaces/citiesImpact to YourIndustryVisualising The Roadmap OfThese Critical Forces ThroughScenario Building and MacroEconomic ForecastsExample: People in future will need“personal mobility” not necessarily cars tocommute to work. This will lead to need forintegrated mobility combining all forms oftransport including carsImpact on FutureProduct/TechnologyExample: New ProductOpportunity - New <strong>Mega</strong> CityCars, Car sharing,New TechnologyOpportunities – Connectedcar , e.g. Internet RadioExample: <strong>Mega</strong> Cityelectric cars with smallturning radius,autonomous parking inbusy cities, Facebook onwheels, seamlessswitching from home tocar4