Sebastian Coe appointed as a strategic Advisor and ... - PruHealth

Date: 6 th June 2013Sebastian Coe appointed as a strategic Advisor and Ambassador ofPruHealth and PruProtect’s leading wellness programme, VitalityPruHealth and PruProtect are privileged to announce a relationship with Sebastian Coe,which will see him serve both in a strategic capacity as an Advisor to a newly-establishedVitality Advisory Board, as well as an initiator of positive lifestyle change through his role asa Vitality Ambassador.As a double Olympic gold medallist and Chairman of the British Olympic Association,Sebastian Coe possesses a unique blend of attributes from the disciplines of sport,leadership, business and administration, which will add immensely to the ongoing strategicdevelopment of PruHealth and PruProtect’s leading global wellness programme, Vitality.As an inaugural member of the Vitality Advisory Board, a sub-committee of the board ofdirectors of PruHealth and PruProtect, Sebastian Coe will provide guidance in developingVitality’s critical areas of distinctiveness, such as those relating to partner and networkdevelopment and consumer and corporate engagement, as well as help steer the publicpolicy debate around the importance of preventative health and wellness.Sebastian Coe says: "I am a firm believer that everyone can take small steps today that willdramatically improve their wellbeing over the long-term, regardless of their current state ofhealth. It was this philosophy that attracted me to the Vitality programme. For more than adecade, the programme has demonstrably improved the lives of millions of people byunderstanding their unique risk profiles, and I look forward to contributing to the furtherdevelopment of the programme and incentivising people to make positive lifestyle changes.”Vitality encourages people to set achievable health goals, makes it easier for them to gethealthy and rewards them for doing so. Sebastian Coe’s involvement creates a new channelthrough which Vitality can engage with and motivate members.

According to Nick Read, Director of Vitality: “We are delighted to be working with Sebastianand are privileged to have someone of his calibre giving us the benefit of his experience,both from having been a professional athlete and from the experience he has gained since,in helping to get people excited and engaged with healthy activities and lifestyles. He hasbeen an inspiration to thousands of people across all generations and I am certain hissporting, political and business skills will be invaluable in taking Vitality to the next level.”To keep up to date with Lord Coe’s involvement with PruProtect and PruHealth, visitwww.pruprotect.co.uk or www.pruhealth.co.uk.-Ends -Media enquiries:PruHealthSiobhan GriffithsHead of PRTel: +44 207 133 8726siobhan.griffiths@pruhealth.co.ukNotes to editors:About PruHealth:PruHealth is a leading private medical insurance and Vitality wellness programme provider whichlaunched in the UK in 2004 in response to a growing need for consumer-directed private medicalinsurance products. It is a joint venture between UK insurer, Prudential and Discovery, a listedcompany operating in the health, wellness, life, investment and financial services markets inSouth Africa, UK, USA and China.The Vitality programme helps people understand how they can improve their own personal health,makes it cheaper and easier for them to get healthy and gives rewards to keep them motivated,through a range of tools and discounts.PruHealth has received many industry awards, including the Best Individual PMI Provider andBest Online Intermediary Service (Health Insurance Awards 2012), Best Group PMI Provider(Cover Excellence Awards 2012), Most Innovative New Product (Health Insurance Awards 2011),Best Use of Marketing to Intermediaries (Health Insurance Awards 2011), Most Trusted PMIProvider (Moneywise Awards 2010), Best Individual PMI Provider (Health Insurance Awards 2010and Cover Excellence Awards 2010) and Best PMI Provider (Moneyfacts Awards 2009).About PruProtect:Launched in September 2007, PruProtect is an extension of the existing joint venture betweenPrudential UK and Discovery, which began with PruHealth. Unique to the current UK protectionmarket, the PruProtect suite of products includes Life Cover, Income Protection Cover andseverity based Serious Illness Cover, additional benefits and Business Protection. PruProtect isbased on the innovative Vitality programme and is designed to encourage customers to takecontrol of their own health and wellbeing. Vitality gives customers the potential to manage futurepremiums. By recognising people's efforts to look after themselves, PruProtect is able to offer amore comprehensive set of benefits than traditional providers at a very competitive price.