Coface Türkiye

YASED Ad›na ‹mtiyaz Sahibi / PublisherTahir UysalBarbaros Bulvar› Morbasan Sokak Koza ‹flMerkezi B Blok K:3 Befliktafl-‹stanbul“Türkiye pazar› Benetton içinen öncelikli befl bölgeden biri”“GSY‹H’daki büyüme, genç nüfus, uluslararas› veyerel rekabet nedenlerinden ötürü çetin bir pazarolman›n yan›s›ra tedarik anlam›nda da önemlibir k›yas yapma imkan› vermektedir. ”“Turkish market is one of the fivetop priority areas for Benetton”“It is a challenging market, due to GDP growth,young population, international and localcompetition and at the same time it is an importantbenchmark from the sourcing point of view.”Türkiye-Avrupa Birli¤i‹liflkileri ve ‹fl Dünyas›Türkiye’nin, basit bir ticari iliflkinin çok ötesine geçenortakl›k iliflkisinden kaynaklanan haklar› vard›r. Buhaklar› çok iyi bilmek, haklar›m›z› yok saymayayönelik giriflimler karfl›s›nda ise so¤ukkanl›davranarak her platformda onlar› savunmakgerekmektedir.Turkey-European Union Relationsand the Business WorldTurkey has rights originating from the associationtreaty, which goes beyond a simple trade relationship. Itis necessary to understand these rights very well and todefend them at any platform, acting pragmatically in12 28 36the face of actions which tend to neglect them.Genel Yay›n Yönetmeni veSorumlu Yaz› ‹flleri Müdürü / Chief EditorMustafa AlperBarbaros Bulvar› Morbasan Sokak Koza ‹flMerkezi B Blok K:3 Befliktafl-‹stanbulYay›n Kurulu / Publication BoardDilek Yard›m, Erdal Karamercan,Günseli Ocako¤lu, Necla Zarakol, Tahir Uysal,Ümran Beba, Yaprak ÖzerYay›n Türü / Publication typeYayg›n Süreli / PeriodicalBask› Tarihi / Date of publishingKas›m / November2007Yaz› ‹flleri / EditorsDuygu Koronel, Müge fienel,Duygu Kocagöz (YASED)Görsel Uygulama / Visual ApplicationYavuz KarakaflYasemin CanFoto¤raf / PhotographKemal ErtaflReklam & Halkla ‹liflkiler / Advertisement & PRYeliz DönmezGülflah MarhanYap›m / ProductionRota Yay›n Yap›m Tan›t›m Tic. Ltd. fiti.Prof. N. Mazhar Ökten Sok. No.1Rota Binas› 34360 fiiflli-‹stanbulTel: 0212 224 01 44 • www.rotaline.comBask› ve Cilt / PrintingTor Ofset San. Tic. Ltd. fiti.‹mam Çeflme Caddesi No: 26/2Ayaza¤a fiiflli-‹stanbulTel: 0212 332 08 38 (PBX)‹letiflim Adresi / Contact AddressYASEDBarbaros Bulvar› Morbasan SokakKoza ‹fl Merkezi B Blok K:3 Befliktafl-‹stanbulTel: (0212) 272 50 94 • www.yased.org.trDergide yer alan yaz› ve foto¤raflar›n tamam›ya da bir k›sm› YASED’in izni al›nmadan hiçbirflekilde kullan›lamaz.22Coca-Cola’dan “Hayata Art›”Katacak Fikirlere DestekBu sene 3. dönemini yaflayan “Hayata Art›”Gençlik Program›, 16-26 yafl›ndaki gençlertaraf›ndan tasarlanan, yenilikçi ve kat›l›mc›projelere destek sa¤l›yor.Support from Coca-Cola to Ideasthat will “Add a Plus To Life”“Plus To Life” Youth Program, in its 3rd termprovides support for innovative and collectiveprojects designed by youths between the ages of 16and 26.24Frito Lay Çocuklar›n E¤itimineDestek Olmaya Devam EdiyorGüneydo¤u Anadolu Bölgesi’nde faaliyet gösteren CheetosÇocuk Okuma Odalar›’ndan kat›lanlarla birliktetoplam 12 çocuk, özgüven, cesaret, yarat›c›l›¤›n gelifltirilmesi,proje üretme ve flablonun d›fl›nda düflünme gibikonularda e¤itim gördü, vizyonlar›n› gelifltirdi.Frito Lay Continues to ProvideSupport for Children’s EducationTwelve children, including those who have alsoparticipated in Cheetos Children’s Reading Rooms inSoutheastern Turkey, received training on subjects suchas self-confidence, courage, and creativitydevelopment, project generation, thinking beyondstandard templates, and sharpened their visions.485220. y›lda Uluslararas› ‹stanbulBienali’nden iz b›rakanlar‹stanbul Modern, 6 Eylül’de aç›lan “fiimdikiZaman Geçmifl Zaman” bafll›kl› yeni uluslararas›sergisiyle ça¤dafl sanat› Türkiye’ye tan›tan‹stanbul Bienali’nin 20 y›ll›k geçmiflinden birseçki sunuyor.Traces from the InternationalIstanbul BiennialIstanbul Modern, with its new internationalexhibition opened on September 6th and titled“Present - Past”, presents an anthology of the20-year history of the Istanbul Biennial, the eventthat introduced modern art to Turkey.Kredi sigortas› alan›ndaTürkiye’nin birinci flirketi“Coface Türkiye”Tüm dünyada, 140 ülkeye yay›lm›fl networküyle,uluslararas› ticareti kolaylaflt›ran hizmetler verenCoface’›n Türkiye aya¤› olan Coface Türkiye,varl›¤›n› 1997'den bu yana sürdürüyor.Turkey’s first credit insurancecompany “Coface Türkiye”Coface is currently providing business-facilitatingservices all over the world through its networkextending to 140 countries, its Turkish branchCoface Turkey is in operation since 1997.Uluslararas› Yat›r›mc›larDerne¤i YASED, 27. KuruluflY›ldönümü’nü kutlad›Dünyan›n önde gelen yat›r›mc›lar›n›n Türkiye’dekien önemli temsilcisi olan YASED, 27 yafl›n›doldurdu.International Investors AssociationYASED Celebrated its 27thAnniversaryYASED, the principal representative of world’sleading investors in Turkey, is now 27 years old.

Değerli Okuyucularımız,Dear Readers,ED‹TÖR / EDITORMustafa ALPERYASED Genel SekreteriYASED Secretary GeneralBir yaz› daha geride b›rakt›¤›m›z flu günlerde siyaset, ekonomi ve ifldünyas›nda oldukça hareketli günler yaflanmakta. Kurulan yeni Hükümet'inyeni dönem çal›flmalar›n› bütün ekonomi dünyas› ile beraberyak›ndan izlemekteyiz. Dergimizin bu say›s›nda kapa¤›na konuk etti-¤imiz, dünyada 120 ülkede ‹talyan çizgisini tan›tan Benetton DünyaCEO'su Dr. Gerolamo Caccia Dominioni gerek dünyada yaflanangeliflmeler, gerekse Türkiye'deki yat›r›mlar› ve önümüzdeki süreçteuluslararas› yat›r›mlar ile ilgili görüfllerini bizlerle paylaflmakta.Bu say›m›zda sektörden haberler bölümümüzde; Türkiye'de faaliyetgösteren ilk kredi sigortas› flirketi olan Coface Sigorta A.fi. Genel MüdürüBelk›s E. Alpergun'a yer verdik. Türkiye'de bu y›l içerisinde faaliyetlerinebafllayan Coface Sigorta Genel Müdürü Alpergun, Kredisigortas› alan›nda Türkiye'ye yönelik hedeflerini bizlerle paylaflt›.Geçen say›m›zda ilk kez yer verdi¤imiz “‹nsan Kaynaklar›” bölümümüzdeüye firmalar›m›z›n üst düzey yönetiminde gerçekleflen görevde¤ifliklikleri ile ilgili haberleri takip etmeye devam edebilirsiniz.Yine geçen say›da ilk kez yer verdi¤imiz Rapor ve Referans noktas›bölümlerimizde, uluslararas› yat›r›m›n profilini yükseltecek bilgilendirmeleritakip edebileceksiniz.Bu say›m›zda Makale bölümümüzde ‹KV Baflkan› Say›n Haluk Kabaalio¤lu“Türkiye-AB ‹liflkileri, Gümrük Birli¤i'nin uygulanmas›ndaki sorunlar,Özel sektörün Müzakere Sürecine Kat›l›m›”n› bizler için de-¤erlendirdi.Ve Sosyal Günce bölümümüzde 20. y›lda Uluslararas› ‹stanbul Bienali'nisizler için takip ettik. 2 Aral›k 2007 tarihine kadar ‹stanbul Modern'de42 sanatç›n›n toplam 50 yap›t›n› görmeniz mümkün.YASED üyeleri ve dostlar› 12 Eylül akflam› Derne¤imizin “GelenekselGala Gecesi’nde” Fatih Erkoç’un canl› müzi¤i eflli¤inde Park Orman’daunutulmaz bir gece geçirdiler.Sonbahar›n bu son günlerinde, hasret kald›¤›m›z ya¤›fllar›n art›k gelmesidile¤iyle, hareketlenen ekonomi dünyas› ile birlikte önümüzdekidönem geliflmeleri hep birlikte izlemeye devam edece¤iz...Dergimizin bu say›s›ndakapa¤›na konuk etti¤imiz,dünyada 120 ülkede‹talyan çizgisini tan›tanBenetton Dünya CEO'suDr. Gerolamo CacciaDominioni gerek dünyadayaflanan geliflmeler,gerekse Türkiye'dekiyat›r›mlar› ve önümüzdekisüreçte yabanc› yat›r›mlarile ilgili görüfllerini bizlerlepaylaflmakta.Dr. Gerolamo CacciaDominioni, the CEO ofBenetton World, therepresentative of theItalian line in 120countries, is our coverguest in this issue, andshares with us his viewson global developments,investments in Turkey,and foreign directinvestment in the nearfuture.As we leave another summer behind us, we are experiencing quite a lot ofactivity in the spheres of politics, economy and business. We are watchingclosely works of the new government’s activities in the new term, togetherwith developments in the rest of the world of economy. Dr. GerolamoCaccia Dominioni, the CEO of Benetton World, the representative of theItalian style in 120 countries, is our cover guest in this issue, and shares hisviews with us on global developments, investments in Turkey, and foreigndirect investment in the near future.In the news 'from the Sector' section of this issue, we have an interview withBelk›s E. Alpergun, the General Director of Coface Insurance, Inc., the firstcredit insurance company in Turkey. Alpergun, the General Director ofCoface Insurance Inc., which started business in Turkey just this year, sharedtheir targets in Turkey with us in the field of credit insurance.You can continue to follow the changes in top managment of our membercompanies in the 'Human Resources' section that we started to announcein our previous issue.In the 'Report and Reference Point' section, which also started with ourprevious issue, you will be able to reach information designed to raise theprofile of Foreign Direct Investment.In this issue, in the 'Article' section, Haluk Kabaalio¤lu, Chairman of IKV, hasevaluated the subjects of “Turkey-EU Relations, Problems encountered inthe Implementation of the Customs Union, Participation of the PrivateSector in the Negotiation Process”.And YASED members and friends had memorable night in the “TraditionalGala Dinner” of our Association on September 12 at Park Orman, with tihlive music of Fatih Erkoç.In addition in our 'Social Diary' section, we followed the 20th year of theInternational Istanbul Biennial for you. It is possible to see 50 works by 42artists in total at Istanbul Modern until December 2nd, 2007.In these final days of autumn, hoping for the rains we have been waiting for,we shall continue to observe the developments in the coming term,together with the world of economy.INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

Türkiye’nin Rekabetçi KonumuTurkey’s Competitive PositionYÖNET‹M’DENFROM THE BOARDTahir UYSALYönetim Kurulu Baflkan›Chairman, Board of DirectorsBir önceki yaz›mda Türkiye'nin rekabetçi konumundan ve “sular çekildi¤inde”ne olaca¤›n›n önemli oldu¤u üzerinde durmufltum. Bu konuya tekrar gelece-¤iz.Türkiye dünyadaki do¤rudan yabanc› yat›r›mlar konusundaki yerini daha dapekifltirdi. Ekim ay›nda YASED olarak dünya ile efl zamanl› olarak aç›klad›¤›m›zUNCTAD (United Nations Conference on Trade and Development) verilerinegöre Türkiye 2006 y›l›nda, 2005 göre ilerleme kaydederek 2006 y›l›nda23. s›radan 16. s›raya yükseldi (resmi veriler aç›klanmadan 9. s›rada oldu-¤umuz düflünülmekte idi). Bu son derece önemli ve sevindirici bir geliflme veumar›z ki devam edecektir.2007 y›l› verlerine bakt›¤›m›zda da A¤ustos sonu itibariyle Türkiye 13.9 milyardolar DYY (FDI) çekmifl durumda. Y›l sonunda geçen y›l›n rakam› yakalamakve geçmek olas› gözüküyor, bu da bizi ayr›ca sevindiren bir haber. Bu geliflmey›l içerisinde, özellikle seçimler s›ras›nda söyledi¤imiz gibi Türkiye demokratikprensipler içerinde geliflimine devam etti¤i sürece uluslararas› yat›r›mc›lar›n ilgisiniçekmeye devam edece¤inin iyi bir göstergesi.Bu olumlu geliflmeler sürerken, neler acaba bu geliflimin önüne geçebilir? Bukonuda san›r›m birkaç senaryo olas›;Yukar›da ve geçen yaz›mda de¤indi¤im üzere, sular›n çekilmesi Türkiye için nedemek acaba? Durum gösteriyor ki art›k dünyaya ciddi bir flekilde entegre olmuflTürkiye için dünya ekonomisindeki geliflmeler belkide en belirleyici unsur.Geçti¤imiz dönemde de asl›nda “sular” gerçekten neredeyse çekilir gibioldu. Do¤rusu durum hala belirsizli¤ini korumakta ve önümüzdeki aylarda gerekABD, gerekse dünyan›n di¤er yerlerinde özellikle ABD ekonomisine olangüven belirleyici olacak ve krizin derinli¤i belirlenecek. Bunun sonuçlar›DYY'›n global hareketleri konusunda belirleyici olabilir.Türkiye'ye bakt›¤›m›zda ise befl y›lda elde edilen baflar›lar› her zaman dile getirdikama bir yandan da daha yap›lacak çok fley oldu¤unun da alt›n› sürekliçizdik. Herkes için geçerli olmasa da, gelinen noktada, elde edilen baflar›lar sonucundaTürkiye'nin “bu ifli” baflard›¤›n›”, iflin tamaland›¤› düflünenlerimiz var.Oysa durum san›r›m bundan bir miktar uzakta.Örne¤in enflasyon konusunda çok önemli bir ilerleme kaydedilmiflken, bu konudamücadele sürmedi¤i taktirde direncin k›r›lamay›p, tekrar daha yüksekenflasyon ortam›na dönmemiz olas› oldu¤u gözüküyor. Cari aç›k miktar› yüksekbir flekilde sürmeye devam ediyor ve bu a盤› kapatmada en önemli faktör,en az›ndan flimdilik, DYY gibi gözüküyor. Vergi toplamadaki s›k›nt›lar iflçilikmaliyetleri üzerindeki yükün azalt›lmas›n›n önünde bir engel gibi duruyor.Oysa bu konuda Türkiye'nin rakipleri ile aras›nda ciddi fark var. Yüksek maliyetlerkay›td›fl›n› dolayl› olarak teflvik ediyor, kay›d›fl›n› azaltmak hedef ikenolumsuz bir sarmal yaflan›yor.“Vergi toplamadaki s›k›nt›lariflçilik maliyetleri üzerindekiyükün azalt›lmas›n›n önündebir engel gibi duruyor. Oysabu konuda Türkiye'ninrakipleri ile aras›nda ciddifark var. Yüksek maliyetlerkay›td›fl›n› dolayl› olarakteflvik ediyor, kay›td›fl›n›azaltmak hedef ikenolumsuz bir sarmalyaflan›yor.”“Shortcomings in taxcollection stand like a barrierbefore the efforts oriented atlowering the burden on laborcosts. But there isconsiderable differencebetween Turkey and hercompetitors regarding laborcosts. High costs indirectlyencourage unregistered laborand even though the aim isto inhibit unregisteredeconomy, an unfavorablevicious circle is beingperpetuated.”In my previous article I had focused on Turkey's competitive edge and stressedthat what would happen when the “floodwaters would recede” was reallyimportant. We shall turn back to this subject.Turkey buttressed her position yet further regarding global Foreign DirectInvestmen (FDI) flows. According to UNCTAD (United Nations Conference onTrade and Development) data, which we as YASED disclosed in October inTurkey simultaneously with all the world, Turkey has climbed from 23rd to 16thposition in 2006 (before official data was unveiled, it was supposed that we wouldbe ranking at 9th position). This is a very significant and pleasing development andwe hope that it continues.If we take a look at 2007 data, we see that FDI inflows to Turkey have amountedto USD 13.9 billion as of end-August. Catching and exceeding last year's figure atyear-end seems likely, and this is something else that pleases us. This developmentis a clear indication of the fact that Turkey will continue to attract the attention ofinternational investors as long as she keeps up developing under democraticprinciples, as we had pointed out throughout the year and particularly during theelections.As these constructive developments are under way, what might impede thisdevelopment? I believe there are several potential scenarios on this issue:As I have mentioned above and in my previous article, what does “receding offloodwaters”, mean for Turkey? It seems that the developments in the worldeconomy are probably the most decisive elements for Turkey, which has closelyintegrated with the world economy. In fact “waters”, almost receded recently. Asa matter of fact, the situation is still uncertain and particularly the confidence to beshown in the US economy in the USA, and in other parts of the world will be thedecisive, and the depth of the crisis will be fathomed in the coming months. Theoutcomes of this process might be decisive for global FDI movements.Regarding Turkey, we have always voiced the achievements attained during thelast five years, but we have also always underlined that there is yet a lot to to bedone. Not everyone, but some of us think at this very point that Turkey has“achieved” this task and the mission is over. But in my opinion, the actual positionis somewhat far away from this point.For instance, although we have made a very significant progress concerninginflation, it seems that we might return to a yet more intense inflationistenvironment if the struggle is not sustained and the resistance is not broken.Current deficit continues to run high and it seems that the major tool used to plugthis deficit is, at least for the time being, FDI. Shortcomings in tax collection standlike a barrier before the efforts oriented at lowering the burden on labor costs.But there is considerable difference between Turkey and her competitorsregarding labor costs. High costs encourage unregistered labor and even thoughthe aim is to inhibit unregistered economy, an unfavorable vicious circle is beingINTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

10 yönetim’den/from the boardfrom the board/yönetim’den 11DYY’de 16. s›raya gelerek ilerleme kaydetmifl olmam›za ra¤men, yaflanan globalrekabet ortam›nda yap›lmas› gereken bitmiyor. Bu ortamda gerek HükümetProgram›na gerekse üç ayl›k Acil Eylem Plan›na bakt›¤›m›zda, daha ne kadarçok fley yap›lmas› gerekti¤i ortada. Bununla beraber Hükümet'in görevegeldi¤i günden bu yana, en az›ndan bu konularda, bir önceki dönemine göredaha m› az kararl› oldu¤unu kendimize soruyoruz. Bu kapsamda YOIKK(Yat›r›m Ortam›n› ‹yilefltirme Koordinasyon Kurulu) çal›flmalar›n›n tekrar güncelhale getirilmesinin çok yararl› olaca¤›n› düflünüyoruz.Türkiye'de bunlar yaflan›rken, dünyada daha uzun dönemli DYY ortam›nabakt›¤›m›zda bütün olumlu geliflmelerin yan›nda dünyada çeflitli ülkelerde korumac›l›¤›nartt›¤›n›n sinyallerini gözlemlemekteyiz. Geçti¤imiz y›llarda ABD'deyaflanan olumsuz örneklerden sonra bu günlerde Almanya'da da “korumac›”politikalara yönelinebilece¤inin sinyalleri var. Uzmanlar bir flekilde önüne geçilmedi¤itaktirde bunun yay›labilece¤ini ve bunun dünya ekonomisinin geliflimineolumsuz yans›yaca¤›n› düflünmekte. Böyle bir geliflim oldu¤u taktirdeTürkiye'nin de, özellikle kamuoyu bask›s›yla, benzeri bir tutum tak›nmas› olas›.Bunun da Türkiye'nin geliflimi aç›s›ndan olumlu olmayaca¤› aç›k.Dünya ekonomisindeki önümüzdeki dönemdeki hareketlerin olumlu yöndegeliflece¤i ümidiyle hoflçakal›n.perpetuated.Even though we have made a progress by reaching up the 16 th rank in FDI ranking,the actions to be taken in the global competition environment never cease. If wetake a look at the Government Program and the three monthly (quarterly) UrgentAction Plan, it is evident that there is much to do. But we keep asking ourselvessince the day the Government took office, if the Government is less decisive - atleast on these issues - than it was in the previous term. We believe that revitalizingIIECB (Improvement of the Investment Environment Coordination Board) worksonce more would be very constructive.On the other hand, when we look at longer-term FDI environment on the world,besides all encouraging developments we also observe indications of growingprotectionism in various countries. Subsequent to the negative examplesexperienced in the US in recent years, there are signals in Germany these daysindicating that the country may head for “protectionist” policies. Experts fear thatthis movement might extend if not avoided, and would affect the development ofthe world economy adversely. If such a case takes place Turkey will likely adopt asimilar attitude particularly due to public pressure. It is obvious that this would notbe positive regarding Turkey's development.Hoping that the world economy develops constructively in the term ahead, I wishyou all the best.INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

12 genifl aç›/wide anglewide angle/genifl aç› 13“Türkiye pazar› Benetton içinen öncelikli befl bölgeden biri”“Turkish market is one of the fivetop priority areas for Benetton”“Türkiye pazar›, Benetton’nun stratejik büyüme plan› içindeki en öncelikli befl bölgeden biridir.GSY‹H’daki büyüme, genç nüfus, uluslararas› ve yerel rekabet nedenlerinden ötürü çetin bir pazarolman›n yan›s›ra tedarik anlam›nda da önemli bir k›yas yapma imkan› vermektedir. ”“The Turkish market is one of the five top priority areas in the Benetton strategic developmentplan. It is a challenging market, due to GDP growth, young population, international and localcompetition and at the same time it is an important benchmark from the sourcing point of view.”Biliyoruz ki Benetton uzun zaman önce Türkiye pazar›na girmiflti. Ard›ndangelen krizle birlikte çekilen markan›z 2005 y›l›ndaki yenidenpazara giriflinden bu yana epeyce büyüdü. Türkiye pazar›na geri dönerkennas›l bir senaryo umuyordunuz? Beklentileriniz neydi?Benetton çok inand›¤› Türkiye pazar›na 1985 y›l›nda girdi. Türk orta¤›m›zlavar olan mükemmel iliflkimizi çeflitli aflamalarda gelifltirdik:finansal ortak giriflim olarak bafllayan iliflkimiz ticari lisans anlaflmas›ile devam etti. Ve nihayet, 2005 y›l›nda karfl›l›kl› edindi¤imiz deneyimlerinve Türkiye'deki büyüyen ticari varl›¤›m›z›n sonucundabirlikteli¤imiz, her yönüyle faal bir müflterek giriflime dönüfltü.We know that Benetton had stepped into the Turkish marketmany years ago and drew back during the crisis. The brandhowever, has grown considerably since its second appearancein Turkey in 2005. What were your prospective scenarios whenyou endeavored into the Turkish market once more? Whatwere your expectations?Benetton entered the Turkish market in 1985 and always stronglybelieved in this market. We have upgraded the excellentrelationship with our Turkish partner in different phases: startingfrom a financial joint venture, to a commercial license agreementand finally, in 2005, a fully operational joint venture, as a result ofreciprocal experience and commercial presence in Turkey.Mevcut cironuz ve önümüzdeki y›llarda hedefledi¤iniz ciro nedir?Benotton Türkiye'nin 2007 y›l› için tahmini toplam cirosu 75 milyonAmerikan Dolar›. Hedefimiz, önümüzdeki senelerde bu cironuny›ll›k olarak % 20 artmas›.What is your current turnover? What is your turnover target forthe coming years?fiu an kaç ülkede kaç ma¤azan›z bulunmakta? Türkiye'de bu durumnas›l? ‹hracat rakam›n›z nedir, gelecek y›llara yönelik ne hedefliyorsunuz?The total turnover of Benetton Turkey in 2007 is approximately at75 million US dollars, and the target is to achieve 20% annualgrowth in the coming years.Benetton Grubu Dünya CEO’suDr. Gerolamo Caccia DominioniWorld CEO of Benetton GroupINTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

14 genifl aç›/wide anglewide angle/genifl aç› 15arad›¤› da bu zaten. Türk müflterilerimiz özellikle k›rm›z›, mavi veyeflil renklerin bütün tonlar›ndan hofllan›yor. Bu sezon en çok satanrenkler bunlar oldu.Türkiye'de Anadolu'da ma¤azalar›n›z var m›? Bu alanda neler düflünüyorsunuz?Hangi bölgelere yo¤unlaflacaks›n›z?Yayg›n ve çok noktal› sat›fl a¤›m›z bizim toptan sat›fl ifl modelimizinbelirleyici özelli¤i. Bu ifl modeli, markan›n duruflunun bizimleçal›flan yerel giriflimciler taraf›ndan güçlendirilmesine ve gelifltirilmesinedayan›r. Benetton, Anadolu pazar›nda yayg›nl›¤› en yüksekolan uluslararas› bir marka. Bat› s›n›r›ndaki Edirne'den do¤u s›n›r›ndakiI¤d›r'a kadar tüm bölgedeki 37 flehirde ma¤azalar›m›z var.Daha önce de belirtti¤im gibi, Türkiye'de toplam olarak 120'denfazla ma¤azam›z mevcut.Haz›r giyimde çok renkli olma özelli¤inizden yola ç›karak markan›z›nereye konumland›r›yorsunuz?Kalite Benetton'nun odak noktas› ve tabi ki, müflterimizin hayattarz›: kendi kiflili¤i ile uyumlu, ça¤dafl, günün çizgisinde, dinamik verahat. Bu çerçevede, her bir parça giysinin fiyat› kendi kalitesini içerirve do¤al olarak ürünün kimli¤ini yans›t›r. Benetton koleksiyonlar›,sade fakat özgün, canl› ve ak›ll›, esin kayna¤›n› yaflamdan alan,“demokratik” kimli¤i olan uygun fiyatlardaki parçalar da dahil olmaküzere çok genifl seçenekler sunuyor. K›saca, bilinçli kaliteye“evet”.Bugün Benetton çeflitli ülkelerin farkl› renklerini sembolize eden vereklamlar›yla da ilgi uyand›ran bir marka. ‹flin PR k›sm›na gelirsek“United Colours Of Benetton” fikri nas›l ortaya ç›kt›?Bunun asl›nda basit bir hikayesi var. Luciano Benetton, tutkulu birsporseverdi ve hâlâ da öyle. Kendisi 1960 y›l›nda Olimpiyatlar› izlemekiçin Roma'ya gitti¤inde Olimpiyat ruhundan etkilenmifl:dünyan›n dört bir taraf›ndan gelen genç insanlar biribirleri ile dostlukiçinde mücadele ediyordu. Renkler, gençlik, arkadafll›k gibi tümbu kavramlar, United Colors of Benetton'un do¤mas›na neden oldu.Ancak, bu fikirden yola ç›karak dünyaca tan›nm›fl bir marka gelifltirmekepeyce zaman ald›.Benotton dünya çap›nda 120 ülkede varl›¤›n› sürdürüyor. Türkiye'deise 120'den fazla ma¤azas› var. Benetton, yayg›n ma¤azaa¤›yla, bu ülkenin en geliflmifl uluslararas› markas›. Yak›n gelecekte,ma¤aza a¤›m›z› gelifltirmeyi planl›yoruz. Buradaki amaç, sat›fl alanlar›m›z›yenileyerek koleksiyonlar›m›z› daha iyi sunabilmek ve böyleliklenihai müflterilerimize verdi¤imiz hizmeti de iyilefltirmek.Önümüzdeki üç y›l içinde 30'dan fazla yeni ma¤aza açmay› hedefliyoruz.May›s 2005'te, Boyner Holding'le yeniden ortakl›k yaparak Türkiye,Ortado¤u ve Kafkaslar›n üssü ilan edildi. Türkiye, Benetton aç›s›ndannas›l bir misyona sahip? Türkiye'de üretim yap›l›yor mu?Türkiye pazar›, Benetton'nun stratejik büyüme plan› içindeki enöncelikli befl bölgeden biri. GSY‹H'daki büyüme, genç nüfus, uluslararas›ve yerel rekabet nedenlerinden ötürü çetin bir pazar olman›nyan›s›ra tedarik anlam›nda da önemli bir k›yas yapma imkan›veriyor. Esas itibariyle, Benetton uluslararas› operasyon a¤›n›nbir parças› olarak buradaki imalat imkanlar›ndan en iyi flekilde yararlan›yor.Bu hususta, Benetton'un en takdir etti¤i faktörler olarakkalite ve moda konusundaki deneyimler öne ç›k›yor.Türkiye ma¤azalar›n›zda en çok hangi renk tüketiliyor? Sizce neden?UCB renkleriyle tan›n›r ve Benetton ma¤azas›na giren müflterininHow many retail shops do you have in Turkey? What is yourexport figure and what are your targets for the coming years?Benetton is operating in 120 countries worldwide, and in Turkey hasover 120 stores. Benetton is the most wide-spread Internationalbrand in this country, with a well distributed network of shops. In thenear future, we are planning to upgrade our network of stand-alonestores, with the aim of renewing our sales areas to better present ourcollections, enhancing the service to our final consumers. In the nextthree years we plan to open over 30 new stores.Benetton reestablished its partnership with Boyner Holding in May2005 and declared Turkey as its base for the Middle East and theCaucasus. What is Turkey’s mission, from Benetton’s point ofview? Do you have production in Turkey?The Turkish market is one of the five top priority areas in theBenetton strategic development plan. It is a challenging market, dueto GDP growth, young population, international and localcompetition and at the same time it is an important benchmark fromthe sourcing point of view. Benetton in fact is exploiting thisproductive capability as a part of its international operations network.Quality and fashion expertise are two of the key factors that Benettonappreciates over the others.Sizin için en ilgi çeken ülke neresi ve neden?Benetton'un en öncelikli befl bölgesi flunlar: Do¤u Avrupa ve eskiSovyetler Birli¤i, Çin, Hindistan, Güney Amerika ve Türkiye. Bunlar,yak›n gelecekte, mevcut markalar›m›z›n geliflimine, firmam›z›ndi¤er markalar›n›n pazara sürülmesine ve ayn› zamanda pazardakitüm potansiyel f›rsatlar›n de¤erlendirilmesine göre büyümemiziINTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

16genifl aç›/wide anglewide angle/genifl aç› 17What is the best-selling color on your shops in Turkey? What is thereason for you?UCB is well known for its colors, and this is what a customer whoenters a Benetton shop is looking for. In particular, the Turkishcustomer likes all tones of red, blue and green. These are the bestselling colours of this season.Do you have shops in Anatolia Turkey? What are your plans onthis subject? In which regions do you plan to concentrate?The spread out and fragmented presence is a distinctive feature ofour wholesale business model that relies upon local entrepreneursthat works with us to strengthen and develop the brand presence.Benetton is the international brand with the greatest penetration inAnatolia. We have stores from Edirne (Western border) to Igdir(Eastern border) with a presence in 37 cities all over the region. Asstated before, in Turkey we have a total of over 120 stores.Taking into consideration the colorfulness of your products, wheredo you position your brand within the ready-wear sector?Quality is Benetton’s focus, and of course the customer’s lifestyle:contemporary, trendy, dynamic, comfortable, with his/her’s ownpersonality. Within this framework, the price of an item of clothinghas its own "quality", which must be clear: in harmony with the identityof the product. Benetton’s collections offer a wide range ofalternatives, including nice price items, which share a "democratic"identity - simple but original, active and intelligent - taking theirinspiration from life. In short: “yes” to conscious quality.Today Benetton is a brand symbolizing diverse colors of diversecountries and attracting public attention with its advertisements. Asregards the PR part of the story, how was the “United Colors ofBenetton” concept born?The story is quite simple, Mr. Luciano Benetton was, and still is, apassionate sports fan. He went to Rome in 1960 to watch theOlympic Games and there he was impressed by the Olympic spirit:young people coming from all over the world, competing togetherwith fraternity. Colors, youthfulness, friendship, the idea of UnitedColors of Benetton was born, but it took several years to develop thisidea into a brand with worldwide recognition.h›zland›raca¤›m›z ülkeler.Dünya çap›nda bir markan›n CEO'su olmak nas›l bir duygu? Gelece-¤e dair endifleleriniz oldu mu? Varsa bunlar neler?Benetton, 40 y›ll›k baflar›l› bir geçmifle, güçlü de¤erlere ve sa¤lambir iflbirli¤i ile dünya çap›nda uluslararas› olmaya ve ürün kalitesineodakl› olmas›na dayal› yenilikçi bir ifl modeline sahip. Firman›n geliflimininbu aflamas›nda rol almaktan gurur duyuyorum ve hissedarlar›m›zlapaylafl›lm›fl olan büyüme odakl› strateji ve önceliklerimizingere¤i olan önemli hedeflere ulaflmak için kendimi tamamenadam›fl durumday›m. Benetton, küresel olarak bilinen bir markaolmas› sayesinde, ‹talyan ifl modeli imaj›n›n dünyan›n her bir köflesindeöne ç›kmas›na yol açacak beceriye sahip bir firmad›r ki, bubenim gibi uzun y›llar boyu ülke d›fl›nda yaflayanlar için özellikleönemli.‹fl hayat›nda olmazsa olmaz dedi¤iniz üç özellik nedir?En önemlisi ileriye bakmak. Gerçekten de, Benetton'un birinci hedefisüreklili¤e odaklanarak, geliflmekte olan evrimsel süreci h›zland›rmak.Devrimsel olmas› gerekmiyor, fakat hepimiz bu de¤ifliminaciliyetine karfl› haz›r olmal›y›z. Yenilikçili¤e iliflkin kararl› uyar›lardabulunmak benim önceliklerimden biri. Ve herkesin, bu de¤ifliminbir gözlemcisi de¤il, etkin bir kat›l›mc›s› olmas› yönündeki sorumlulu¤ununfark›nda olmas›n› sa¤layaca¤›m. ‹kinci olarak tak›m çal›flmas›.Yönetim kadrosunun hissedarlar›n projelerinde yer almas›bir gereklilik. Di¤er bir deyiflle, bilinen tan›m›yla “tak›m çal›flmas›”n›uygulamaya almak. Bu ba¤lamda, temel hedeflerimiz flunlar: çal›flmaarkadafllar›m›z›n hedeflerimize yönelik sorumluluklar›n›n bilincindeolmalar›n› temin etmek, çal›flanlar›m›z›n aras›ndaki motivasyonuteflvik edecek güçlü bir liderlik oluflturmak, tak›m›n elde edece¤isonuçlara yap›c› katk›da bulunmaya iliflkin hevesli bir duyarl›l›ksa¤lamak. Üçüncü vazgeçilmez bir özellik de, uluslararas› varl›¤›m›-z› artt›rmak. Küreselleflmenin meydan okuyufluyla, ancak ifl modelimiziher bir pazar›n kendine has ekonomik, sosyal ve kültürel gereksinimlerinegöre ayarlayarak özellefltirebilirsek, bafla ç›kabilir, vemücadeleyi kazanabiliriz. Özellikle, geliflmekte olan pazarlar büyüyebilmekiçin eflsiz, ola¤and›fl› f›rsatlar sunuyolar. Bu f›rsat› yakalamakiçin yeterince ak›ll› olmak zorunday›z.our growth according to the development of our existing brands andthe introduction of other brands of our company as well as exploitingall the potential opportunities of the market.How does it feel to be the CEO of a world-famous brand? Haveyou ever had concerns for the future? What are they, if any?Benetton has 40 years of successful history, strong values and aninnovative business model based on strong partnership, worldwideinternationalization and a focus on product quality. I feel honored toparticipate in this phase of the company’s development and I’m fullycommitted to achieving the important goals for growth according tothe strategies and priorities shared with the shareholders. Benetton isa company with the ability to promote the image of the Italianbusiness model across the world -something that is particularlyimportant to those like me who have lived abroad for many yearsthanksto being a globally-recognised brand.What are the three indispensable characteristics of business life (inyour opinion)?The first one is to look ahead. In fact, Benetton’s first objective is tospeed up the ongoing evolutionary process, focusing on continuity.No revolution, but we must all be alive to the urgency of this change.Providing constant reminders of the necessity of innovating will beone of my priorities. And I’ll make sure that everyone is constantlyaware of his or her responsibility of being an active participant, not anobserver of that change.The second characteristic is the teamwork. It is necessary to involvethe management in the shareholders’ project; in other words, toimplement what is popularly known as teamwork. To this end, our keygoals are: to ensure collaborators feel responsibility for our objectives;strong leadership to foster motivation amongst collaborators; a keenawareness of and constructive contribution to the team’s results.The third essential characteristic is to boost our internationalpresence. We’ll win the challenge of globalisation if we can customiseour business model, fine-tuning it to each market’s specific economic,social and cultural requirements. In particular, emerging markets offera unique, extraordinary opportunity for growth. We must be smartenough to grasp that opportunity.Which country in your opinion is the most interesting one? Why?Insight YASED okuyucular›na nas›l bir mesaj vermek istersiniz?Ben Türkiye’nin en ümit veren pazarlardan biri oldu¤una inan›yorum.Ve Benetton Grubu 20 y›ll›k deneyiminden yararlanarak buradakivarl›¤›n› daha da gelifltirmek istiyor.What would you like to say to Insight YASED readers?The top five regional priorities for Benetton are: Eastern Europe andthe former Soviet Union, China, India, South America and Turkey.These are countries where in the comming future we will accelerateI strongly believe that Turkey is one of the most promising marketsand Benetton group want to capitalize its 20 year-old experience tofurther develop its presence here.INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

18 kronometre/chronometerchronometer/kronometre 19Avon’la Sa¤l›¤a Yolculuk SöyleflileriJourney to Health With Avon TalksTelevizyon programc›lar› Özlem Gürses ve Ahu Özyurt’un da kat›ld›¤›“Avon’la Sa¤l›¤a Yolculuk” söyleflileri Füsun Sayek Sa¤l›k veKültür Etkinlikleri kapsam›nda ‹skenderun’un Arsuz yöresinde gerçeklefltirildi.Türk kad›nlar›n› meme kanseri konusunda bilinçlendirmekamac› ile hayata geçirilen en önemli sosyal sorumluluk çal›flmalar›ndanbiri olan “Avon’la Sa¤l›¤a Yolculuk” Projesi kapsam›ndaki“Meme Kanserinde Erken Teflhisin Önemi” konulu halkaaç›k bilinçlendirme söyleflisi geçti¤imiz aylarda ‹skenderun’un Arsuzyöresinde düzenlendi. Söyleflilerde konuflma yapan Avon’unHalkla ‹liflkiler ve Pazarlama ‹letiflimi Sorumlusu Melis Atabek“Geçti¤imiz y›l meme kanserinden hayat›n› kaybeden Dr. FüsunSayek, ‹stanbul’da 2005 y›l›’nda düzenledi¤imiz 1. Meme KanseriyleMücadele Yürüyüflü’ne kat›lm›fl, konuflmas›nda kad›nlara pekçok mesaj vermifl ve meme kanseri ile ilgili bilinçlendirme çal›flmalar›naverdi¤imiz destek için bizlere de teflekkür etmiflti” dedi. Türkiye’deilk defa hizmete giren Meme Kanseri Bilgilendirme Hatt›ile ilgili de bilgi veren Melis Atabek, Meme Kanseri BilgilendirmeHatt›’n›n Türk Kanser Araflt›rma ve Savafl Kurumu ve Avon taraf›ndanbirlikte yürütüldü¤ünü dile getirdi. Kad›nlar›n kad›nlar içinçal›flt›¤› flirket olan Avon, düzenledi¤i “Meme Kanserinde ErkenTeflhisin Önemi” konulu söyleflilerle, kad›nlar› meme kanseri, erkenteflhisin önemi ve kendi kendine muayene yöntemleri konusundabilinçlendirmeyi hedefliyor.“Journey to Health With Avon”, talks also attended by thetelevision programmers Özlem Gürses and Ahu Özyurt, wererealized in the Arsuz region of Iskenderun, within the scope ofFüsun Sayek Health and Culture Activities. The informativepublic talk on “The Importance of Early Diagnosis in BreastCancer” within the scope of the “Journey to Health WithAvon” Project, one of the most important social responsibilityactivities aiming to raise the awareness of Turkish women onthe subject of breast cancer, was realized in the past months inIskenderun’s Arsuz region. At her speech during the talks,Avon’s Public Relations and Marketing CommunicationsManager Melis Atabek has declared, “Dr. Füsun Sayek who losther fight against breast cancer last year, had participated in the“1. Fight Against Breast Cancer Walk” we organized in Istanbulin 2005, had given gave women many messages in her speech,and had thanked us for our support to the efforts for increasingawareness of breast cancer. Atabek, also giving information onthe Breast Cancer Information Line, in service for the first timein Turkey, said that the Breast Cancer Information Line is beingadministered jointly by the Turkish Association for CancerResearch and Control and Avon. With the talks on “TheImportance of Early Diagnosis in Breast Cancer,” Avon, acompany where women work for women, aims to raise theawareness of women on breast cancer, the importance of earlydiagnosis and methods of self-examination.Christian Lacroix Rouge ve NoirParfümlerinin tan›t›m› Sait HalimPafla Yal›s›’nda gerçekleflti!Christian Lacroix Rouge&Noir Perfumes are introducedat the Sait Halim Pafla Waterside Residence!Dünyaca ünlü moda tasar›mc›s› Christian Lacroix’n›n Avon’aözel olarak tasarlad›¤› Christian Lacroix Rouge EDP ve NoirEDT’nin tan›t›m›, Sait Halim Pafla Yal›s›’nda düzenlenen fl›k birpartiyle gerçeklefltirildi. ‹fl, sanat ve cemiyet hayat›n›n ünlü simalar›n›nve bas›n›n yer ald›¤› partiye yaklafl›k 260 kifli kat›ld›. Hollywoody›ld›zlar›n› giydiren haute couture devi ünlüFrans›z modac› Christian Lacroix’n›n imzas›n› tafl›-yan parfümlerin tan›t›m partisi renkli görüntüleresahne oldu. Pazarlama ‹letiflimi ve Halkla ‹liflkiler MüdürüEda Bekem’in aç›l›fl konuflmas›n› yapt›¤› geceChristian Lacroix’n›n Avon için tasarlad›¤› parfümlerleilgili yorumlar›n›n yer ald›¤› film ile devam etti.Sait Halim Pafla Yal›s›’nda caz›n yeni yüzü ‹lhemKhodja’n›n sahne ald›¤› muhteflem bir partiyletan›t›lan Christian Lacroix Rouge’u 28 Eylültarihinden itibaren 0800 211 44 80 numaral›telefon hatt›n› arayarak sat›n almak mümkün.K›rm›z› ve siyah›n hakim oldu¤u flamenko dans gösterisininard›ndan, caz vokaliyle be¤eni toplayan‹lhem Khodja sahne ald›. Caz müzi¤i eflli-¤inde geç saatlere kadar devam eden gecede,davetliler birbirileriyle sohbet etme f›rsat›buldular. Sait Halim Pafla Yal›s›’nda bulunankifliler aras›nda Gökhan-Siren Ertan Çarm›kl›,Metin Uca, Sema Çelebi, Etel-RoberBaler, Deniz-Haluk Berdan, Müge-NaimArnas, Varol Kaynar-Pelin Akat gibi ünlülervard›.Christian Lacroix Rouge EDP and Noir EDT, created by the worldfamousfashion designer Christian Lacroix exclusively for Avon,were introduced at a stylish party organized at the Sait Halim PaflaMansion. There were approximately 260 guests at the party,including many famous faces from business, art, and society circles aswell as the press. There were many colorful moments at theintroduction party for the perfumes carrying the signature of theFrench designer Christian Lacroix, the haute couture giant whodresses Hollywood stars. The evening started with an openingspeech by Marketing Communications and Public Relations DirectorEda Bekem, and continued with a film showing Christian Lacroix’scommentary on the perfumes he designed for Avon. ChristianLacroix Rouge, introduced at a magnificient party at the Sait HalimPafla Mansion featuring ‹lhem Khodja -the new face of jazz- will beavailable for from September 28 th by calling 0800 211 44 80. After aflamenco dance show in red and black, ‹lhem Khodja, admired for hisjazz vocals, took the stage. The party continued to the late hours ofthe evening with the accompany of jazz music, and the guests hadthe opportunity to chat. Among the famous faces at the Sait HalimPafla Mansion, were Gökhan-Siren Ertan Çarm›kl›, Metin Uca, SemaÇelebi, Etel-Rober Baler, Deniz-Haluk Berdan, Müge-Naim Arnasand Varol Kaynar-Pelin Akat.INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

20kronometre/chronometerMercedes-BenzTürk, Kuruluflunun40. Y›l›n› KutluyorMercedes-Benz TürkCelebrating its 40 thAnniversaryTürk otomotiv sektörünün köklü kurulufllar›ndan Mercedes-Benz Türk A.fi., kuruluflunun 40. y›ldönümünü kutluyor. Mercedes-BenzTürk, Türkiye otobüs pazar›nda kuruluflundan bu yana,6 ton üzeri kamyon pazar›nda ise son alt› y›ld›r pazar liderli-¤ini elinde tutuyor. Di¤er taraftan baflta Bat› Avrupa ülkeleri olmaküzere 70’i aflk›n ülkeye otobüs ve 56 ülkeye kamyon ihraçediyor. Mercedes-Benz marka hafif ticari araç ve Mercedes CarGroup (Mercedes Otomobil Grubu) markalar›n›n (Mercedes-Benz, Maybach ve smart) ithalat›n› ve sat›fl›n› da yapan Mercedes-BenzTürk, 2006 y›l› de¤erlendirmesine göre Türkiye’nin enbüyük flirketleri aras›nda 15. s›rada, ‹stanbul ilinde en fazla KurumlarVergisi ödeyen flirketler aras›nda 9. s›rada yer al›yor.4.250 personel istihdam eden Mercedes-Benz Türk’ün ülke çap›ndakibayi ve sat›fl sonras› hizmetler a¤›nda ise 2.500 kifli çal›-fl›yor. Kuruluflundan bu yana otomotiv sanayisinin geliflmesineönderlik eden flirket, otomotiv yan sanayisinin ilerlemesine deön ayak oldu. Mercedes-Benz Türk, yüksek kalite standartlar›ylatedarikçilerinin bu standartlar› benimsemesini sa¤layarak onlar›nihracat çal›flmalar›na da destek veriyor. Otomotiv ürünleri üretimve sat›fl faaliyetlerinin ötesinde spor ve kültür alanlar›ndasponsorluklar üstlenen Mercedes-Benz Türk, e¤itim alan›nda çeflitliödüllere lay›k görülen “Her K›z›m›z Bir Y›ld›z” sosyal sorumlulukprojesini de sürdürüyor.One of the deeprooted companies of the Turkish automotivesindustry, Mercedes-Benz Türk A.fi. is celebrating its 40 th anniversary.Mercedes-Benz Türk enjoys the leadership of Turkey’s domestic busmarket since it was founded, and the leadership of the domestic over6 tons truck market for the last 6 years. The Company exports busesto more than 70 countries and trucks to 56 countries; the maindestination of exports being Western Europe. Mercedes-Benz Türkis, importing and marketing Mercedes-Benz branded light commercialvehicles and the brands of the Mercedes Passenger Car Group(Mercedes-Benz, Smart, Maybach). In 2006 the Company has ranked15th among Turkey’s largest companies, and 9th among highestcorporate taxpayers in Istanbul. Mercedes-Benz Türk employs 4,250people and a further 2,500 people are employed in its nationwidedealer and after-sales service network. A pioneer in Turkey’sautomotive industry since the day it was founded, Mercedes-BenzTürk has also contributed significantly to the development of Turkey’sautomotive spare-parts industry. The Company supports the exportsefforts of automotive spare-parts manufacturers by encouraging themto adopt higher quality standards. Beyond its activities of productionand sales in the automotive industry, Mercedes-Benz Türk sponsorsprojects in the areas of sports and culture. The company maintains itssocial responsibility project titled, “Her K›z›m›z Bir Y›ld›z - Each Oneof Our Girls is a Star”, which to date has been deemed worthy of anumber of educational awards.INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹

22kronometre/chronometerchronometer/kronometre 23proje yönetimi konusunda uzman kiflilerden oluflan teknik kurulunbelirledi¤i gençler, ‹stanbul’daki e¤itimde bir araya gelerek,proje tasar›m›, yönetimi ve iletiflim konular›nda e¤itim çal›flmalar›-na kat›lma ve projelerini di¤er gençler ve uzmanlarla birlikte de-¤erlendirme ve gelifltirme olana¤› buldular.Geçti¤imiz aylarda düzenlenen “Hayata Art›” Buluflmas›’n›n ard›ndan,2007-08 döneminde mali deste¤in yan› s›ra dan›flmanl›k veiletiflim deste¤i sa¤lanacak projeler belirlenmifldurumda. Yeni dönemde, Amasya, Antalya,Bal›kesir, Erzurum, ‹stanbul, ‹zmir ve Manisa’da,çevre, kültür araflt›rmas›, e¤itim, engellilerledayan›flma, kad›n eme¤inin desteklenmesigibi alanlarda toplam dokuzproje gerçeklefltirilecek. Coca-Cola TürkiyeGenel Müdürü Ahmet Burak, “Hayata Art›” Gençlik Program›ile gençlerin kendi hayatlar›ndan bafllayarak, yak›n çevrelerine veülkelerine olumlu katk›lar yapacak projeler üretmeleri için bir platformsa¤lad›klar›n› belirterek, Coca-Cola Türkiye ekibi olarak kendilerininde her y›l kazan›lan deneyimlerden ve gençlerle kurulaniliflkilerden çok fley ö¤rendiklerini vurguluyor.chosen by a technical committee of experts in project managementhad the opportunity to participate at the training courses for projectdesign, management and communications, and to evaluate and developtheir projects together with other participants and experts.After the “Plus To Life” meeting held in the previous months, theprojects to receive consultancy and communications support, as well asfinancial aid, have been determined for the period of 2007-08. In thenew term, a total of nine projects in fieldssuch as environment, cultural research,education, solidarity with the disabledand the appreciation of women’s labourfrom the provinces of Amasya, Antalya,Bal›kesir, Erzurum, ‹stanbul, ‹zmir and Manisa willbe realized. Coca-Cola Turkey General Manager Ahmet Burak pointsout that with the “Plus To Life” Youth Program they provide a platformfor young people to create projects that will make a positivecontribution to their immediate neighbourhoods and to the country,starting with their own lives, and adds that as the Coca-Cola Turkeyteam, they also learn many things from the experiences of each yearand from the relationships established with the young people.Coca-Cola’dan “Hayata Art›”Katacak Fikirlere DestekSupport from Coca-Cola to Ideas that will“Add a Plus To Life”Toplumsal ve çevresel sorunlar›n çözümünde gençli¤in dinamizmive yarat›c›l›¤›ndan yararlanma fikriyle oluflturulan ve bu sene 3.dönemini yaflayan “Hayata Art›” Gençlik Program›, 16-26 yafl›ndakigençler taraf›ndan tasarlanan, yenilikçi ve kat›l›mc› projeleredestek sa¤l›yor. Projelerin ana temas›, ulusal kalk›nma ve geliflmehedeflerinin bir parças› olan “yaflam kalitesinin art›r›lmas›”ndanolufluyor.Bu program ile bu y›l da her y›l oldu¤u gibi Türkiye’nin tüm bölgelerindenproje baflvurular› yap›ld›. Ön baflvurular›n ard›ndan,“Plus To Life” Youth Program, in its 3rd term this year and createdwith the idea of utilizing the dynamism and creativity of youth in solvingcommunity and environmental problems, provides support forinnovative and collective projects designed by youths between theages of 16 and 26. The main theme of the projects is the“improvement of the quality of life”, as a part of the nationaldevelopment and improvement targets.This year, like every other year, there were project applications from allregions of Turkey. After the preliminory applications, young peopleInnovex, Türkiye’de faaliyete bafllad›Innovex has started its activities in TurkeyTürk ‹laç Endüstrisine hizmet üretmek üzere faaliyete bafllayanInnovex, klinik araflt›rma, pazarlama ve sat›fl konular›nda d›fl kaynakkullan›m› konular›nda dünyada bir numara olan QuintilesTransnational’in bir yan kuruluflu olarak dünya çap›nda 51’i aflk›nülkede 17,200’den fazla çal›flana ev sahipli¤i yap›yor.1979 y›l›nda ‹ngiltere’de kurulan Innovex ilaç endüstrisine yo¤unlaflanilk hizmet sa¤lay›c› olmak s›fat› ile yenilikçili¤ini kan›tlayan vebüyük baflar› kazanan Innovex, dünyada kazand›¤› tecrübe ileTürkiye’de yerleflik ilaç flirketlerinin sat›fl ve pazarlama konular›ndatercih edecekleri d›fl kaynak hizmet sa¤lay›c›s› olmay› hedefliyor.Hizmet yelpazesi; bofl kadrolar›n yönetimi, sat›fl tak›mlar›n›nkurulmas› ve yönetimi, sa¤l›k yönetimi çözümleri, yüksek verimlisat›fl e¤itimi gibi ürünleri içeren flirketin Yönetim Kurulu’nda Say›nLivio Manzini, Mr. Justin Van Gennep, Mr. Brian Lowson veSay›n Ahmet Alpay yer al›yor.Innovex, an affiliate of Quintiles Transnational, number one in theworld in utilizing outsourced resources for clinical research, marketingand sales, is hosting more than 17,200 employees in more than 51countries. Innovex (The Company) has started business in Turkey toprovide services to the Turkish Pharma Industry.Innovex, established in England in 1979, has proven its innovativecapabilities by being the first service provider focusing on thepharma industry, and has achieved great success. Innovex, with theexperience gained all over the world, is aiming to become thepreferred external service provider of the pharmaceuticalcompanies based in Turkey in sales and marketing. Mr. Livio Manzini,Mr. Justin Van Gennep, Mr. Brian Lowson and Mr. Ahmet Alpayconstitute the Executive Board of the company which has line ofproducts such as vacancy management, establishing and managingsales teams, health management solutions and highly effective salestraining in its portfolio.INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

24 kronometre/chronometerchronometer/kronometre 25Frito Lay Çocuklar›n E¤itimineDestek Olmaya Devam EdiyorFrito Lay Continues to ProvideSupport for Children’s EducationGüneydo¤u Anadolu Bölgesi’nde faaliyet gösteren CheetosÇocuk Okuma Odalar›’ndan kat›lanlarla birlikte toplam 12çocuk, özgüven, cesaret, yarat›c›l›¤›n gelifltirilmesi, proje üretmeve flablonun d›fl›nda düflünme gibi konularda e¤itim gördü,vizyonlar›n› gelifltirdi.6 ayr› noktada çal›flmalar›n› sürdüren Cheetos Çocuk OkumaOdalar›’yla çocuklar›n kültürel, sanatsal ve sportif geliflimleriiçin olanak yaratan Frito Lay, kendine ve dünyaya aç›k, sosyalsorumlu liderler yetifltirme vizyonuyla yola ç›kan YGA Vakf›ile birlikte yeni bir sosyal sorumluluk projesine imza att›. Fikiraflamas›, program› ve konuflmac› seçimi YGA Vakf› taraf›ndangerçeklefltirilen proje kapsam›nda Türkiye’de önemli bir sorunolan lider eksikli¤ini gidermeye yönelik bir ad›m olarak 4gün süren “YGA Y›ld›zlar Liderlik Kamp›” düzenlendi. Kampa9’u Güneydo¤u Anadolu Bölgesi’nden (Silvan, Ad›yaman,Nusaybin ve Gölbafl›), 3’ü YGA Yarat›c› KütüphanelerindenTwelve children, including those who have also participated in CheetosChildren’s Reading Rooms in Southeastern Turkey, received training onsubjects such as self-confidence, courage, and creativity development,project generation, thinking beyond standard templates, and sharpenedtheir visions.Frito Lay creates opportunities for cultural, artistic and sportivedevelopment of children in Cheetos Children’s Reading Rooms, nowactive at 6 different locations in Southeastern Turkey. The Company thistime, has launched a new social responsibility project in cooperationwith YGA (Young Guru Academy) Foundation, which has a mission toeducate and train socially responsible leaders who are broad-minded;open to themselves, and the whole world. The intellectual preparationphase, programming of the project and the selection of speakers wereundertaken by the YGA Foundation. The project is a 4 days “YGA StarsLeadership Camp”, designed to be a remedy to one of the significantproblems of Turkey, i.e. leader scarcity. 12 children participated in thisseçilen toplam 12 çocuk kat›ld›. Biri görme engelli olan bu çocuklar›nher biri yüz yüze görüflmeler sonras›nda liderlik vas›flar›de¤erlendirilerek kampa kat›lmaya hak kazand›lar. Türkiye’ninkanayan yaralar›ndan biri olan lider eksikli¤inin, erkenyaflta verilen e¤itimlerle giderilebilece¤i inanc›yla yola ç›k›larakhayata geçen “YGA Y›ld›zlar Liderlik Kamp›” çocuklara yönelikolarak ilk kez düzenlendi. ‹stanbul Sakl›köy’de 4 gün sürenyo¤un kamp boyunca gelece¤in liderleri, uzmanlardan özgüven,cesaret, yarat›c›l›k, aç›k görüfllülük, etik de¤erler ve farkl›bak›fl aç›lar› kazanma gibi konularda e¤itim gördü. Kampta,“Yarat›c› Okuma”, “Yarat›c› Yazma”, “20 Y›l Sonra Nas›l Olacaks›n›z?”,“Kutunun D›fl›nda Düflünme” gibi bafll›klarda workshop’lardüzenlendi. Program dahilinde gökyüzünü gözlemleyerekvizyon geniflleten, Kalam›fl’ta yelkenliyle denize aç›lanve Dar›ca Hayvanat Bahçesi’ni ziyaret eden çocuklar için ayr›catarihi ve kültürel mekanlar› kapsayan bir ‹stanbul turu düzenlendi.“YGA Y›ld›zlar Liderlik Kamp›”n›n ilk gününde “Baflar›n›n S›rr›”bafll›¤›yla düzenlenen e¤itimde çocuklarla deneyimlerinipaylaflan PepsiCO Do¤u Akdeniz ‹fl Birimi Genel MüdürüÜmran Beba “Liderler, toplumlar›n gelece¤ini belirlemedebüyük önem tafl›yor. Gelece¤in liderleri olacak çocuklar›m›z›nbu alanda e¤itim görmeye ihtiyaçlar› var. Her bireyin liderlikvas›flar› kazanmas›na öncelik veren bir de¤erler anlay›fl›na sahipolan PepsiCo ve Frito Lay Türkiye olarak gerçeklefltirdi¤imizbu sosyal sorumluluk projesinin, gelece¤in liderlerinin yetiflmesinekatk›da bulunaca¤›na inan›yoruz” aç›klamas›n› yapt›.YGA Vakf› Yönetim Kurulu Baflkan› Sinan Yaman ise konuylailgili olarak flunlar› söyledi: “Gelece¤in sosyal sorumlu liderleriniyetifltirmek için Türkiye’de ve Amerika’da liderlik programlar›düzenliyoruz. Tüm enerjimizi, bilgimizi, kayna¤›m›z›daha iyi bir gelecek için bu anlaml› sosyal sorumluluk projelerinevakfediyoruz. Bu projede bu kapsamda bizler için apayr›bir heyecand›.“Camp, composed of 9 from Southeastern Turkey (Silvan, Ad›yaman,Nusaybin and Gölbafl›), and 3 from YGA’s Creative Libraries. All thesechildren, one of whom was visually impaired, were chosen by anassessment of their leadership skills following interviews conducted faceto-face.“YGA Stars Leadership Camp”, arranged for the first time forchildren was developed on the idea that leader scarcity in Turkey,which is one of the serious vulnerable points of the country, could becured by training schemes to be provided in early ages. Tomorrow’sleaders received training from speakers on issues such as selfconfidence,courage, creativity, broadminded thinking, ethical values,project generation, and gaining different perspectives at a 4 daysintensive camp in Istanbul Sakl›köy. A number of workshops with titlessuch as, “Creative Reading”, “Creative Writing”, “What will you bedoing in 20 years time from today?”, “Out of the Box Thinking” wereheld in the Camp. The participants expanded their visions by observingthe night sky, set sail to the sea from Kalam›fl, visited the Dar›ca Zoo,and explored the historical and cultural places of Istanbul during a dailytour organized to the city.Ümran Beba, General Manager of East Mediterranean Business Unit ofPepsiCo shared her experiences with the kids during the training titled“Secret of Success” that was held on the first day of the “YGA StarsLeadership Camp”. Beba explained the reason of her enthusiasm onthe issue as, “Leaders play a major role in determining the future ofcommunities. Our children, who will be tomorrow’s leaders, need tobe trained in this area. We believe that this social responsibility projectwe are accomplishing as PepsiCo and Frito Lay Turkey, as organizationsthat appreciate the concept that every individual should gain leadershipqualities, will contribute to the upbringing of tomorrow’s leaders.”President of YGA Foundation Sinan Yaman said on the occasion, ”Weare organizing leadership programs in Turkey and the USA, that aim attraining socially responsible leaders. We are devoting all our energy,knowledge, resources to these meaningful social responsibilityprojects, for a better future. In this context, this project wasexceptionally thrilling for us.INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

28makale/articlearticle/makale 29‹KV Baflkan›Türkiye’nin, basit bir ticari iliflkinin çok ötesine geçen ortakl›k iliflkisinden kaynaklanan haklar›vard›r. Bu haklar› çok iyi bilmek, haklar›m›z› yok saymaya yönelik giriflimler karfl›s›nda iseso¤ukkanl› davranarak her platformda onlar› savunmak gerekmektedir.Turkey has rights originating from the association treaty, which goes beyond a simple traderelationship. It is necessary to understand these rights very well and to defend them at anyplatform, acting pragmatically in the face of actions which tend to neglect them.Prof. Dr HalukKabaalio¤luChairman of IKV (EconomicDevolopmend Foundation)Türkiye-Avrupa Birli¤i‹liflkileri ve ‹fl Dünyas›Turkey-European Union Relationsand the Business WorldTürkiye - AB iliflkileri zorlu bir dönemden geçmektedir. 3 Ekim2005 tarihinde bafllayan müzakere süreci arzu edilen h›zda devametmemektedir. Müzakerelerin aç›lmas›n›n üzerinden yaklafl›kiki y›l geçmesine ra¤men bugüne kadar geçici olarak kapat›-lan tek fas›l Bilim ve Araflt›rma olmufltur. Bunu takiben ikinci fas›lolan ‹flletme ve Sanayi Politikas›’nda müzakereler aç›lana kadaryaklafl›k 9,5 ay geçmifltir. Son olarak 26 Haziran 2007 tarihindegerçekleflen Hükümetleraras› Konferans’ta, ‹statistik veMali Kontrol fas›llar›nda da müzakerelerin bafllamas›yla aç›lan fas›lsay›s› ancak dört olabilmifltir. Ayr›ca, AB’nin, 15 Aral›k 2006’daTürkiye’nin Ek Protokol’e iliflkin taahhütlerini yerine getirdi¤i Komisyontaraf›ndan do¤rulanana kadar G.K›br›s’a yönelik k›s›tlamalar›ilgilendiren politika alanlar›n› kapsayan sekiz müktesebatfasl›nda müzakereleri açmama karar›n› da eklemek gerekir.Bilindi¤i gibi, AB’nin kurucu üyelerinden Fransa ve Almanya’damuhafazakar liderlerin iktidara gelifli ile Türkiye’nin üyeli¤ine aç›kflekilde karfl› ç›kan siyasi anlay›fl güç kazanm›flt›r. Özellikle FransaCumhurbaflkan› Sarkozy, iktidara gelmeden önceki propagandasöylemlerini büyük ölçüde iktidara da tafl›makta ve Türkiye’ninAB üyeli¤ine karfl› ç›kan kesimin bafl›nda gelmektedir. Örne¤inson Hükümetleraras› Konferans’ta, daha derin entegrasyon anlam›nagelmesi nedeniyle Ekonomik ve Parasal Politika fasl›n›naç›lmas› Sarkozy taraf›ndan engellenmifltir.Avrupa’da güç kazanan di¤er bir görüfl de “Türkiye için üyelikyerine imtiyazl› ortakl›k” önerileridir. Baz› AB liderleri taraf›ndans›kça dile getirilen imtiyazl› ortakl›k önerileri Türkiye’nin AB ileiliflkilerindeki hukuki kazan›mlar›n› hiçe sayan ve ahde vefa ilkesineayk›r› bir yaklafl›m ifade etmektedir. ‹mtiyazl› ortakl›k önerisikabul edilemez ve bu öneriyi ortaya atanlar dahi bu kavram›n içinidolduramamaktad›r. Türkiye ile imzalanan anlaflma ve al›nanortak kararlar›n tam üyelikten baflka bir alternatifi yoktur.Turkey-EU relations are going through a difficult period. Theaccession negotiations process, which started on 3 October2005 is not proceeding at the desired pace. Although nearly twoyears have passed since the opening of negotiations, the onlychapter which was opened and provisionally closed is Scienceand Research. Following this, another nine and a half months hadto pass to start negotiations on the second chapter, namelyEnterprise and Industry. At the last IntergovernmentalConference (IGC), which took place on 26 June 2007, with theopening of negotiations on two other chapters, Statistics andFinancial Control, the number of chapters has barely reachedfour. In addition to this, there is the decision taken by the EU on15 December 2006, which recommends not to startnegotiations in eight chapters involving policy areas, which relateto restrictions applied to Southern Cyprus unless the EuropeanCommission verifies that Turkey has fulfilled all its obligationsarising from Additional Protocol.As you well know, with conservative leaders coming to powerin France and Germany, founders of the European Union, thepolitical circles explicitly opposing to Turkey’s membership havestrengthened. Especially the French President Sarkozy wasted notime in putting into action the political discourse he hadexpressed before winning the elections and as such is a leadingfigure among those that openly argue against Turkey’s accession.For instance, at the last Intergovernmental Conference (IGC),the opening of Economic and Monetary Policy chapter has beenblocked by Sarkozy for implying deeper integration with the EU.Another view that began to be heard in Europe is “givingprivileged partnership to Turkey instead of full membership”.These suggestions voiced by some of the EU leaders neglect thelegal rights already acquired by Turkey in the course of Turkey-EU relations and go against the ’pacta sund servanda’ principle.Those arguments favouring privileged partnership are notINTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

30makale/articlearticle/makale 31Baflta Fransa olmak üzere baz› üye ülkelerin bu tutumlar›, ABiçinde de giderek artan tepkilere yol açmaktad›r. AB dönembaflkan› Portekiz’in Avrupa ‹fllerinden Sorumlu Devlet Bakan›bütün üye ülkelerin verdikleri sözlere sad›k kalmas› gerekti¤inedikkat çekerek, ahde vefa vurgusu yapm›flt›r. Türkiye’nin dünyan›nen istikrars›z bölgesinde bir “istikrar ç›pas›” oldu¤unu vurgulayanAvrupa Komisyonu’nun Genifllemeden Sorumlu Üyesi OllieRehn ise, en sert üyelik flartlar›n›n Türkiye’ye uyguland›¤›n›aç›kça belirtmifltir.Avrupal› liderler, Türkiye ile 1963 y›l›nda ortakl›k anlaflmas› imzalan›rken,dönemin Avrupa Komisyonu Baflkan› Walter Hallstein’›n’’Türkiye Avrupa’ya aittir. Günün birinde son ad›m daat›lmal›d›r. Türkiye, Toplulu¤un tam eflit üyesi olmal›d›r’’ sözünüiyi okumal› ve AB’nin kurucular›n›n vizyonunu rehber edinmelidir.Bu liderler, devlet adam› olman›n sorumlulu¤unu tafl›yarakülke olarak alt›na imza att›klar› hukuki metinler ve ahde vefa ilkesigere¤i devlet politikas›na sad›k olmal›d›r.Gümrük Birli¤i’nin Uygulanmas›ndaki SorunlarAvrupa Birli¤i ile kat›l›m müzakereleri sürecine ifl dünyas› aç›s›ndanbak›ld›¤›nda, acil çözüm bekleyen konular›n bafl›nda GümrükBirli¤i uygulamas›nda ortaya ç›kan sorunlar gelmektedir. 1/95say›l› Ortakl›k Konseyi Karar› uyar›nca, Türkiye, Toplulu¤unüçüncü ülkelerle yapt›¤› tüm ticaret anlaflmalar›n› aynen benimsemifltir.Ancak 1996 y›l›ndan beri AB, baflka ülkelerle ikili ticaretanlaflmalar› yapmaya devam etmektedir. AB’nin üçüncü ülkelerleyapt›¤› anlaflmalarda müzakere konusu Gümrük Alan›d›r.Gümrük Birli¤i ise 27 üye ülkenin gümrük alan› art› Türkiye gümrükalan›ndan (27+1) oluflmaktad›r. Bu do¤rultuda, Türkiye’nindi¤er üye ülkelerle ayn› masada yer almas› gerekmektedir. Ancak,üye olmamas› nedeniyle Türkiye karar alma mekanizmalar›-na dahil edilmemektedir. Gümrük Birli¤i Karar›’nda yer verilen istiflareyöntemi hiçbir zaman iflletilmemifl; Türkiye özellikle tercihliticaret anlaflmalar›nda bundan zarar görmüfltür.Önümüzdeki dönemde, AB’nin gerçeklefltirdi¤i tüm ticaret anlaflmalar›n›nhaz›rl›k çal›flmalar›nda Türkiye’nin de eflit bir ortakolarak yer almas› talep edilmelidir. Bir baflka ifade ile, üçüncü birülke ile müzakereler yürütülürken, Türkiye de müzakereleri ABad›na yürüten Avrupa Komisyonu ile birlikte müzakere masas›ndayer almal› veya söz konusu üçüncü ülke ile Türkiye aras›ndaparalel müzakereler yürütülmeli ve ilgili üçüncü ülke ayn› (veyaacceptable and even proponents of this idea are unable tostipulate it in concrete terms. All the agreements signed byTurkey and the joint decisions taken at EU level offer noalternative than full membership.Fortunately, the attitude displayed by some Member States,notably France, has led to a gradual rise of reactions within theEU. The Minister of State responsible for European Affairs inPortugal, the current term president, recently drew attention tothe fact that all Member States should live up to their promisesand respect the ’pacta sund servanda’ principle. Also, theEnlargement Commissioner Ollie Rehn stressed that Turkey isan “anchor of consistency” in the most inconsistent region of theworld, while admitting that the strictest conditions ofmembership are set for Turkey.European leaders should read well the following words ofWalter Hallstein, EEC Commission President at the timeassociation agreement was signed with Turkey in 1963 “ Turkeybelongs to Europe. And one day the last step will be carried out.Turkey should be a full-fledged member of the Community” andfollow the vision of Europe’s founders. These leaders, who holdthe responsibility of being statesmen, should respect the legaltexts they have put their signature on and the state policy in linewith the ’pacta sund servanda’ principle.Problems Relating to the Implementation of theCustoms UnionWhen the accession process is viewed from the business world’sperspective, one of the most crucial issues that requiresattention pertains to the implementation of the Customs Union.In accordance with the Association Council Decision 1/95Turkey would adopt all trade agreements Community hadsigned with third countries until that time. However, since 1996,the EU has continued to sign bilateral agreements with othercountries. The negotiations with third countries cover the“Customs Territory”. And Customs Union concerns customsterritory of 27 Member States plus Turkey’s customs territory(27+1). Hence, Turkey should be sitting at the table with otherMember States. However, since Turkey is not a member yet, sheis not allowed to take part in the decision-making mechanisms.Furthermore, the consultation procedure envisaged in theCustoms Union Decision is not put into force to the detrimentof Turkey, especially in the preferential trade agreements.In the upcoming period, an official request should be made tothe Union with a view to include Turkey as an equal partner inbenzer) anlaflmay› Türkiye ile de imzalayana kadar AB de anlaflmaimzalamamal›d›r.Geçmiflte Tunus ve Meksika örneklerinde yaflanan zorluklarunutulmam›flt›r. Üçüncü ülke AB’ye verdi¤i tavizi Türkiye’ye vermekistememekte, ancak Türkiye Gümrük Birli¤i nedeniyleAB’nin verdi¤i tavizleri ilgili ülkeye vermek durumunda kalmaktad›r.Üçüncü ülkeler AB’ye tan›d›klar› tavizleri Türkiye’ye vermekdurumunda ise de bu kolayl›kla sa¤lanamamakta çünkümüzakerelere Türkiye’nin de dahil edilmesi gere¤i göz ard› edilmektedir.‹lerleyen günlerde Avrupa Birli¤i’nin Kore ve Hindistan ile imzalayaca¤›anlaflmalar›n›n yan› s›ra Ukrayna’n›n Dünya Ticaret Örgütü’neüyeli¤ini takiben serbest ticaret anlaflmas› imzalamas›gündeme gelecektir. Tunus veya Meksika’dan farkl› olarak Türkiye,söz konusu ülkeler ile yo¤un ticari iliflkiler içindedir. AB’ninakdedece¤i bu tür anlaflmalara Türkiye’nin dahil edilmesine çal›-fl›lmal›d›r; aksi takdirde (Hindistan ile tekstil, Kore ile otomotivsektörlerinde) son derece ciddi ticaret sapmalar› oluflacakt›r.Bu uygulaman›n asl›nda 1.1.1996’da bafllat›lmas› gerekirdi. Topluluk,Türkiye ile benzer bir anlaflma imzalanana dek, üçüncü ülkelerleyapt›¤› ticaret anlaflmalar›n› sonuçland›rmamal›d›r. Topluluklabirlikte veya efl zamanl› olarak ticaret müzakerelerinin yap›lmas›ve her iki anlaflman›n ayn› anda akdedilip ayn› anda yürürlü¤egirmesi, gümrük birli¤i düzenlemesinin do¤al gere¤idir.Bu do¤rultuda, Birlik taraf›ndan Türkiye’yi yak›ndan ilgilendirenbir karar al›nmadan önce, üçüncü ülkelere karfl› “ortak pozisyon”belirlenirken, Türkiye’nin menfaatleri ve çekinceleri dikkateal›nmal›d›r. Türkiye’nin hassas ürünleri nelerdir? Verilen ödünlerTürkiye’yi ne flekilde etkileyecektir? Bunlar Türkiye’de faaliyetgösteren tüm flirketleri yak›ndan ilgilendiren önemli hususlard›r.Bu nedenle, özel sektör temsilcilerinin tüm bu görüflmelerdemasada olmas› yararl› olacakt›r.Unutulmamal›d›r ki, Türkiye, AB’nin 6. büyük ticaret orta¤›, dünyadaki17. büyük ekonomidir. Dolay›s›yla, Türkiye’nin d›fl ticaretpolitikas›n› yak›ndan ilgilendiren kararlar›n sadece Brüksel’deoluflturulmas› beklenemez. Bunun yan› s›ra, Türkiye’nin 1963Ortakl›k Anlaflmas›, basit bir ticaret anlaflmas› de¤il, hedefi AB’yetam üyelik olan bir anlaflmad›r. AB entegrasyonunun temeliGümrük Birli¤i’ne dayanmaktad›r. Türkiye Gümrük Birli¤i’ne girmekleAB’nin ortak ticaret politikas›n› tamamen ve ortak rekabetpolitikas›, s›nai ve fikri mülkiyet haklar› politikas›, standartlarall the preparatory work associated with trade agreements. Inother words, while conducting negotiations with third countries,Turkey should take its place on the table with the EuropeanCommission or parallel negotiations should be conducted withTurkey and the third country and the EU should refrain fromsigning an agreement until that third country signs the same (orsimilar) agreement with Turkey.In this scope, the problems confronted in the past with Tunisiaand Mexico are not forgotten. When Turkey sits to negotiate,whilst Turkey is obliged to grant all-or most of the concessionsthe Community granted to that third country due to CustomsUnion, the third country refuses to grant the same rights thatwas granted to the Community, to Turkey. The fact that Turkeyshould also participate in the negotiations is overlooked.In the coming days, signing trade agreements with Korea andIndia as well as with Ukraine after Ukraine’s membership of theWorld Trade Organization (WT0) will be on the agenda. UnlikeTunisia or Mexico, Turkey has dense trade relations with thosecountries. It should be provided that Turkey also participates onan equal footing in these prospective trade agreements.Otherwise, it is highly likely that serious trade distortions willoccur (in the textiles and automotive sectors with India andKorea respectively).This practice, in fact, had to be put into effect on 1st of January1996. The Community should not conclude trade agreementswith third countries until Turkey signs a similar agreement. Thusnegotiations should be held parallel and concludedsimultaneously entering into force at the same time. This is onlya natural result of the customs union arrangement. In thisrespect, before a decision that closely relates to Turkey is takenby the Union, and while determining a “common position”towards third countries, Turkey’s interests and reservationsshould also be taken into consideration. Does Turkey have asensitive product? How would this or that concession affectTurkey? These are important issues, which concern allcompanies doing business in Turkey.Therefore, it is essential that the representatives of the privatesector also take part or be consulted in these talks.One should bear in mind that Turkey is EU’s 6th largest tradepartner and the world’s 17th largest economy. Therefore,decisions which closely relate to Turkey’s external trade policycannot be solely left to be determined in Brussels. In addition tothis, Turkey’s association agreement of 1963 is not confined toa simple trade agreement but it is an agreement aiming for fullINTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

32makale/articlearticle/makale 33ve normlar gibi birçok alandaki topluluk müktesebat›n› büyük ölçüdekabul etmifl ve 10 y›ld›r uygulamakta olan bir ülkedir.Buna karfl›n, üye olmamas› sebebiyle, Türkiye Topluluk fonlar›ndanve Yap›sal Fonlar gibi mali yard›m mekanizmalar›ndan ne yaz›kki yararlanamamaktad›r. 1995 y›l›nda Gümrük Birli¤i’nin tamamlanmas›nailiflkin Ortakl›k Konseyi karar›n›n al›nd›¤› oturumda,o tarihte Toplulu¤a dahil olan 15 üye devlet, Türkiye gibi birülkenin Avrupa’n›n önde gelen sanayileflmifl ülkeleriyle sanayiürünlerinde gümrük birli¤ine gitmesinin çok genifl çapl› bir giriflimoldu¤unu belirterek, Gümrük Birli¤i’nin baflar›l› olmas› içinorta ve uzun vadede ciddi miktarda mali destekte bulunacaklar›n›beyan etmifllerdi. Ancak, AB’nin bugünkü tutumu o y›llardakibeyan›yla çeliflmektedir. Türkiye’ye verilen 200 -300 milyonAvro’luk mali destek, 2004 y›l›nda Birli¤e kat›lan Polonya, Macaristangibi ülkelerle k›yasland›¤›nda, 72 milyon nüfuslu bir ülkenintam üyelik yolunda yapmas› gerekenleri hiçbir flekilde karfl›lamamaktad›r.Ayr›ca, söz konusu miktar altyap›ya yönelik ciddi yat›-r›mlar yap›lmas›nda yetersiz kalmaktad›r. Türkiye’nin bu yöndekitaleplerini daha net bir flekilde ortaya koyabilmesi gerekmektedir.‹fl dünyas›na yönelik ivedilikle çözüme kavuflturulmas› gerekenbir di¤er husus vize sorunudur. Avrupa ülkelerinden gelen ifladamlar›n›nTürkiye’ye hiçbir gecikme ve vize koflulu olmadan girebilmesinera¤men Türk sanayicisi ve ifladamlar› vize almaktabüyük sorunlarla karfl›laflmaktad›r. Örne¤in, Gaziantep’te, Kahramanmarafl’taveya di¤er illerde ikamet eden ifladamlar› ve sanayicilervize baflvurusunda bulunmak için ‹stanbul’a gelmek zorundakalmaktad›r. Gümrük Birli¤i sebebiyle mallar serbest dolafl›mdaolmas›na ra¤men, o mallar› fuarda teflhir edecek, ihaleye girecek,ifl görüflmesi yapacak, anlaflma imzalayacak ifladamlar›n›nserbest dolafl›mda olmamas› son derece haks›z bir uygulamad›rve Gümrük Birli¤i kapsam›nda tarife d›fl› engel olarak ele al›nmal›d›r.Gümrük Birli¤i ile ilgili di¤er bir önemli sorun da Türk T›r’lar›nauygulanan kota ve T›r floförlerine uygulanan vize sorunudur.Bu durum GB’nin esas› olan mallar›n serbest dolafl›m› ilkesiönünde çok önemli bir engel teflkil etmektedir.Vize sorununun yan› s›ra, özel sektörün -sanayiciler ve ifladamlar›n›n-uzun vadeli plan ve yat›r›m yapabilmesi için önünü görmeyeihtiyac› vard›r. Bu da ancak Türkiye’ye bir hedef tarih verilmesiile mümkün olur. Bu sayede, baflta tar›m ve çevre gibiciddi maliyet getirmesi beklenen alanlarda ifl dünyas› bugündenEU membership. Furthermore, the foundation of EU integrationbuilds on Customs Union. By entering the Customs Union,Turkey has fully assumed EU’s common trade policy and to alarge degree the EU acquis in certain areas such as competitionpolicy, intellectual property rights, standards and norms and hasbeen implementing them for the last 10 years.Nevertheless, since she is not yet a member, Turkey can benefitneither from Community funds nor financial assistancemechanisms such as Structural Funds. The 15 Member Stateswhile agreeing to the Association Council Decision 1/95 made asolemn declaration, which said entering into customs union withthe leading industrialized nations of the time covering industrialproducts is a far-reaching initiative and in order to make this asuccess, substantial medium and long-tem financial assistancemust be provided to Turkey. However, the EU stance todaystarkly contradicts with the declaration of 1995. Financialassistance given to Turkey, which amounts to around 200-300Million _ is relatively small compared to what Poland or Hungary,which became members in 2004 received and falls far fromfinancing the necessary preparations that should be undertakenprior to full membership. Also, this amount is insufficient tomake necessary investments in infrastructure. To this end,Turkey needs to express its requests more explicitly.Another issue, which needs to be resolved without further delayis the visa problem. Although businessmen from Member Statesenter Turkey with no restrictions and visa requirements, Turkishbusinessmen and industrialists face major problems in obtainingvisas. For instance, businessmen residing in Gaziantep,Kahramanmaras or in other cities must first travel to Istanbul toapply for visa. Although goods are in free circulation thanks toCustoms Union, businessmen, who will attend trade fairs,participate in tenders, arrange appointments or sign agreementscannot move freely. This is unfair and must be treated as a nontariffbarrier within the scope of Customs Union. Another issuethat needs emphasis is the quotas applied to Turkish trucks andvisa requirement for truck drivers. This also constitutes a seriousobstacle in the way of free movement of goods, which is theunderlying principle of the Customs Union.Apart from the visa problem, the private sector -businessmenand industrialists- needs to see what lies ahead in order toarrange investments and to be able to make long-term plans.This can only be possible by giving Turkey a target date. Thisway, the business world can carry out impact assessment studiesin specific sectors and areas like agriculture and environment,itibaren ilgili sektörlerde etki analizi çal›flmalar› yürüterek finansmandeste¤i için aray›fllarda bulunabilir.Özel Sektörün Müzakere Sürecine Kat›l›m›‹fl dünyas›n› yak›ndan ilgilendiren bir di¤er önemli konu, özel sektörünsürece kat›l›m›n›n arzu edilen düzey ve flekilde olmamas›-d›r. Biz ‹KV olarak en bafl›ndan itibaren özel sektörün kurumsalbir yap›lanma içinde ve aktif olarak fiilen müzakerelere kat›lmas›gerekti¤ini ifade etmekteyiz. Almanya’da yap›lan bir araflt›rma ülkedekiticaret ve sanayi dünyas›n› ilgilendiren mevzuat›n%75’inin Brüksel kaynakl› oldu¤unu göstermektedir. O haldemüzakerelere haz›rlanan ve yürüten kamu kesimi ile bu müzakerelerinsonuçlar›ndan do¤rudan etkilenecek olan özel sektörbirlikte çal›flmal›d›r. Örne¤in 1.3 milyon üyesi ve AB konusundaciddi çal›flmalar yapan sektör meclisleri ile Türk özel sektörününflemsiye kuruluflu TOBB (Türkiye Odalar ve Borsalar Birli¤i) niçinkurumsal olarak sürecin içinde de¤ildir?‹ste¤imiz hem müzakere pozisyon belge taslaklar›n›n haz›rland›-¤› çal›flma gruplar›nda hem de müzakere heyetinde ifl dünyas›temsilcilerinin yer almas›d›r. Ancak bu flekilde sa¤lanm›fl bir konsensüsile müzakere süreci baflar› ile sürdürülebilir. 2004 May›-s›’nda AB üyesi olmufl ülkelerin tamam›nda ifl dünyas›n›n müzakeresürecine etkin kat›l›m› sa¤lanm›fl ve bunun büyük yarar› görülmüfltür.Henüz ekonomik ve sosyal yaflant›y› derinden etkileyecekkapsaml› fas›llar aç›lmam›flt›r. S›ra onlara geldi¤inde ifl dünyas›n›naktif kat›l›m›n›n sa¤lanamam›fl olmas›n›n yaratt›¤› sorunlar›maalesef hep birlikte yaflayaca¤›z. Bu nedenle, en k›sa süredeifl dünyas›n›n müzakere sürecine kurumsal bazda aktif kat›l›m›n›nsa¤lanmas› flartt›r.Unutulmamal›d›r ki, Türkiye’nin AB hedefi uzun soluklu bir kofludur.Ne siyasetin de¤iflen yüzü ne AB’nin kurumsal kayg›lar›Türkiye’yi bu hedefinden sapt›rmal›d›r. Türkiye-AB iliflkilerinindayand›¤› temel, ikili iliflkilerde son dönem yaflanan olumsuz havan›netkileyemeyece¤i kadar sa¤lam, derin ve çok boyutludur.Bununla birlikte, Türkiye’nin, basit bir ticari iliflkinin çok ötesinegeçen ortakl›k iliflkisinden kaynaklanan haklar› vard›r. Bu haklar›çok iyi bilmek, haklar›m›z› yok saymaya yönelik giriflimler karfl›-s›nda ise so¤ukkanl› davranarak her platformda onlar› savunmakgerekmektedir. Avrupa Komisyonu’nun Kas›m ay›nda aç›klayaca-¤› Türkiye hakk›ndaki ‹lerleme Raporu’nun ard›ndan, Hükümet’inyeniden gündeme tafl›nacak olan AB sürecine güçlü bir siyasi iradeile ivme kazand›raca¤›n› ümit ediyoruz.which are likely to incur great costs and search for financialsupport.The Participation of Private Sector in the AccessionNegotiations ProcessAnother aspect that deserves attention is the participation of theprivate sector in the negotiations process, which is not at therequired level. As IKV, we have always emphasized that theprivate sector must actively participate in the negotiations withinan organizational structure. According to a research studycarried out in Germany, 75% of the regulations concerning tradeand industry originated in Brussels. Therefore, it is imperativethat the public sector and the private sector, which will bedirectly influenced by the results of the negotiations, shouldcooperate. For example, why not Turkish private sectorrepresented under the umbrella of TOBB (The Union ofChambers and Commodity Exchanges of Turkey) with its 1.3million members and sectoral councils, carrying out studiesregarding the EU, is involved in the accession process?Our desire is to see that representatives of the business worldare actively engaged in both working groups where negotiatingpositions are drafted and in the negotiating team. Only throughestablishing consensus, this process can be steered in the rightdirection. All those countries which acceded to the Union in May2004 ensured active participation of the business world and theyhave reaped the benefits. Comprehensive chapters, which willdeeply affect economic and social life, have not yet been opened.When the time comes, we will unfortunately experience theproblems arising from lack of active participation of the businessworld. Thus, this should be secured as soon as possible.Lastly, we must never forget that Turkey’s EU journey is a longtermmarathon. Neither the changing face of politics norinstitutional concerns of the EU should deviate Turkey from thisgoal. Turkey-EU relations rest upon a firm, deep and multidimensionalground that cannot be shaken easily by the recentnegative atmosphere prevailing in mutual relations. Moreover,Turkey has rights originating from the association treaty, whichgoes beyond a simple trade relationship. It is necessary tounderstand these rights very well and to defend them at anyplatform, acting pragmatically in the face of actions which tendto neglect them. We expect that the Turkish Government willaccelerate the EU process with a stronger political will after theProgress Report on Turkey is published in November and theprocess is revitalized.INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

34gösterge/indicatorTemel Ekonomik göstergelerMain Economic IndicatorsTEMEL EKONOM‹KGÖSTERGELER / MAINECONOMIC INDICATORSBirim / Unit 2002 2003 2004 2005 2006 2007* *2007 veri dönemi / 2007 data as ofGSMH / GNPMilyar $ /Billion $180.9 239.2 299.5 360.9 399.7 201.8 11. Çeyrek / Q2GSMH Büyüme Oran› / GNPGrowth Rate%7.9 5.9 9.9 7.6 6.0 5.2 11. Çeyrek / Q2Kifli Bafl› GSY‹H / Per capita GDP$2662 3425 4,256 5,042 5,477 -DYY Giriflleri / FDI Inflows**1137 1752 2,883 9,738 20,070 13.904 A¤ustos /August‹hracat / Export‹thalat / ImportMilyar $ /Billion $36.151.647.3 63.2 73.5 85.5 67.1 A¤ustos /August69.3 97.5 116.8 139.5 107.6 A¤ustos /AugustCari Denge / Current AccountBalance-1.5 -8.0-15.6 -22.6 -32.8-23.3A¤ustos /AugustDöviz Kuru / Exhange Rate$- y›ll›k sabitortalama döviz al›flkuruEuro y›ll›kortalama döviz al›flkuru1.50584 1.49307 1.422341.340791.43111 1.368421.429771.68530 1.76769 1.66953 1.80000 1.818026 Ayl›k Sabit Ortalama Döviz Kuru /Semiannual Constant Average ExchangeRate6 Ayl›k Sabit Ortalama Döviz Kuru /Semiannual Constant Average ExchangeRateTÜFE / CPIÜFE / PPIY›l›k ortalama /Annual averages(%)29.7 18.4 9.4 7.7 9.7 9.5 Eylül/September30.8 13.9 15.3 2.7 11.6 8.3 Eylül/SeptemberNüfus / Population‹stihdam / EmploymentMilyon kifli /Million people70.2 70.2 71.2 72.1 73.0 73.9Y›l Ortas› Projeksiyonlar› /Mid-year Projections21.4 21.1 21.8 22.0 22.3 23.6 Haziran / June‹flsizlik Oran›/ Unemployment Rate% 10.3 10.5 10.3 10.3 9.9 8.8 Haziran / June** gayrimenkul al›mlar› dahil / including real estate purchasesKaynaklar: TÜ‹K, TCMB, DPTSources: TURKSTAT, Central Bank of Turkey, State Planning OrganizationINTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹

36sektörden/from the sector from the sector/sektörden 37Kredi sigortas› alan›nda Türkiye’nin birinci flirketi“Coface Türkiye”Turkey's first credit insurance company1946 y›l›nda, Fransa'da kurulan Coface Group, dünyadaki üç büyük kredi sigortalama grubundanbiri. Tüm dünyada, 140 ülkeye yay›lm›fl ifl a¤›yla, uluslararas› ticareti kolaylaflt›ran hizmetler verenfirman›n Türkiye aya¤› olan Coface Türkiye, varl›¤›n› 1997'den bu yana sürdürüyor. Türkiye'deki ilkuluslararas› kredi sigorta flirketi olan Coface Sigorta A.fi'nin Yönetim Kurulu Üyesi ve Genel MüdürüBelk›s E. Alpergun ile sektöre dair samimi bir sohbet yapt›k.Founded in France in 1946, Coface Group is one of the three leading credit insurance groups inthe world. Turkish branch of Coface which is currently providing business-facilitating seruices all overthe world through its network extending to 140 countries, is operating in Turkey since 1997. Wehad a warm chat on the sector with Belk›s E. Alpergun, Board Member and General Manager ofCoface Turkey’s first international credit insurance company.Coface Sigorta A.fi Yönetim Kurulu Üyesi ve Genel MüdürüBelk›s E. AlpergunBoard Member and General Manager of Coface TurkeyBildi¤imiz kadar›yla Coface dört ana hizmet alan›nda faaliyet gösterenbir firma (Kredi sigortas›, flirket ticari bilgi ve derecelendirilmesi,tahsilat hizmetleri, faktoring). Coface'›n geçmifl özetini sizina¤z›n›zdan alabilir miyiz?Elbette. Coface'›n kuruluflu 1946'l› y›llara dayan›yor. ‹lk kuruluflu,bir anlamda Exim Bank gibi; Fransa'n›n ihracatlar›n› desteklemeküzere oluflturulmufltur. Y›llar içinde edindi¤imiz bilgi birikimi sadeceihracat ifllemleriyle s›n›rl› kalmad›, ihracat yap›lan ülkelerede yay›lmaya bafllad›. Bu durum da uluslararas› bir boyuta tafl›nmam›z›sa¤lad›. 90'l› y›llar›n bafl›nda esen özellefltirme rüzgarlar›Coface'›n bugünkü konumunun temellerini att›. Coface bugün64 ülkede yerel Coface hizmeti ile bu ülkelerde ihracat ve yurtiçialacaklar› sigortal›yor.Coface'›n Türkiye'deki oluflumu 1997 y›l›na kadar gidiyor. 1997y›l›nda Coface'›n Garanti Sigorta ile iflbirli¤i bafll›yor. Coface'›nWe know that Coface is a company operating on four majorservice branches (credit insurance, business information andrating, collection services and factoring). Could you give us adeeper insight on historical background of Coface?Well, certainly. Coface was founded back in 1946. In a way, it wasinitially established like Eximbank; to support the exporters ofFrance. Over the years, as our increasing experience and expertisekept building up, and this was not limited to export transactions,but spreading out to the importer countries as well. With thisdevelopment, Coface stepped into the international arena. Thestrong privatization winds that prevailed during early 90s laid thefoundations of today's Coface. Coface today is insuring exports anddomestic receivables in 64 countries through domestic Cofaceservices.The roots of Coface in Turkey go back to 1997. In 1997 Cofacelaunched a cooperation with Garanti Sigorta. Back then, we wereproviding the entire infrastructure for an insurance product, whichINTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

38 sektörden/from the sectorfrom the sector/sektörden 39kredi sigortas› dedi¤imiz, alacaklar›n ödenmeme sorununa karfl›verilen garantiyi içeren sigorta ürününün tüm alt yap› hizmetiniverdi¤i bu iflbirli¤i, daha çok ihracat alacaklar›na yönelik olarakbafllad›. Daha sonra iç piyasaya nas›l yay›l›r›z diye düflünürken ifllemlergeliflti. ‹lk iflbirli¤imizin geliflimi Coface'›n kredi sigortas›ndaÜlkemizin di¤er büyük sigorta flirketlerine de “outsourcing”hizmeti vermemizi sa¤lad›. Türkiye'nin geliflen dinami¤iyle 2005y›l›n›n bafllar›nda Türkiye'de kredi sigortas› alan›na yönelik yat›-r›m karar› al›nd›. 2006 y›l›n›n Haziran ay›nda müracaat›m›z› yapt›k.Eylül'de iznimizi ald›k. As›l iflleme bafllamam›z lisans›m›z› ald›ktansonra yani Ocak 2007'de oldu. fiimdi, ilk günümüzdenberi bizi yaln›z b›rakmayan ifl ortaklar›m›zla birlikte Coface SigortaA.fi. olarak yola devam ediyoruz.Türkiye'de önceden bir servis flirketiniz vard› sonras›nda sigorta flirketinizikurdunuz. Türkiye'de en çok hangi alana yöneldiniz?Dört ana dal olarak bahsetti¤imiz konular›n ikisini yap›yoruz fluanda. Kredi sigortas› ve bununla do¤rudan ba¤lant›l› olarak ya daba¤›ms›z olarak düflünülebilecek flirket ticari bilgilendirme ve derecelendirmehizmetimiz var. Bu hizmet, ticari firmalar›n, ticariborçlar›n› zaman›nda ödeyebilme kabiliyetlerine ba¤l› olarak verilenbir derecelendirme sistemi. @rating ürünümüz, iflletmelerinticari borçlar›n› söz verdikleri iradade yerine getirebilme olas›l›-¤›n› de¤erlendiren bir sistem. Bu bilgiler ›fl›¤›nda Coface Sigortasigortal›lar›n› ticari alacaklar›n›n ödenmemesi riskine karfl› korumaalt›na al›yor. Coface'›n bilgi kütüphanesinde 50 milyon flirketeiliflkin bilgi var. ‹flte bu sayede, Coface 64 ülkede 6000'denfazla çal›flan› ve 100 binin üzerindeki müflterisiyle uluslararas› düzeydefaaliyetlerini sürdürüyor. Tüm dünyadaki ifl ortaklar›m›zlabirlikte 140 ülkede hizmet verebiliyoruz.‹hracat kredi sigortas› alan›nda Türkiye önemli bir potansiyele sahip.Bunu nas›l de¤erlendiriyorsunuz?Evet, bu konuda Türkiye önemli bir potansiyele sahip ama bizsadece bununla s›n›rlam›yoruz kendimizi. Çünkü kredi sigortas›ya da alacak sigortas› dedi¤imiz kavram tek bafl›na ihracat›içermiyor. Yurtiçi piyasam›z da var. Türkiyede kredi sigortas›kavram› henüz çok yeni bir olgu. Bu yeni kavram› var olan konvansiyonelsigortac›l›k ürünlerinden ayr› tutmak gerekiyor. Birazdaha finansal sektöre kayan bir hizmet. Normal, al›flageliconsistedof a guarantee given against the risk of uncollected ofreceivables - which we call as Coface's credit insurance -; howeverthis services was mostly limited with export receivables in the its earlyphases. As we were considering the ways of expanding our serviceswithin the domestic market, the business evolved and we startedproviding outsourcing services in the field of credit insurance to othermajor insurance companies.With Turkey's economic climate improving and trade volumeincreasing, we have decided to further grow our business in Turkeyby the year 2005. We filed our application in June 2006 and receivedour license in September same year. Thus, the official debut of CofaceSigorta A.fi. is January 2007; Since then, we proudly serve our businesspartners, who shared every step of the way with us since the very firstday.You formerly had a service company in Turkey. Later on, youestablished your insurance company. Which area are you mostlyoriented in Turkey?We currently are dealing only with the two of the “four main pillars”as we put it. We provide credit insurance services, as well asinformation and rating services; a field that might be considered asconnected to or independent from the former one. The latter is a agrading system, rating commercial companies' capabilities of payingtheir debts on time. This “@rating product”, is a system that assessesthe probability of business enterprises to payback their commercialdebts in line with their pledges. Coface Insurance service uses thisinformation, to protect our customers against the risk of uncollectedof their commercial receivables. Coface's database contains 50 millioncompanies' data and information. With this unique asset, Coface is inoperation in 64 countries with more than 6000 employees, servingmore than 100,000 clients. Through our strategic alliances, we areable to provide service in 140 countries all over the world.Turkey holds a substantial potential regarding the export creditinsurance area. How do you evaluate this situation?Turkey holds indeed a substantial potential on this area, but we donot restrict ourselves with this; because the “credit insurance” or“receivables insurance” concepts are not limited to cover exports.There is also the domestic market. “Credit Insurance” as a conceptis fairly new in Turkey; and it is entirely different from the nature ofthe existing products of the conventional insurance companies. Thisis a service that stands rather on the financial side of sector.The conventional insurance service is by nature more static; you haveto consider it once in a year, whenever your term ends and renewaltime arrives. The credit insurance services on the other hand, expandin to the day-to-day operation of the company; as we cover everytransaction involving a credit sale. This is a symbiosis system,constantly providing updated information such as: “If the buyers canfulfill their payment obligations on time? To which extent? Will therebe any problems faced?”, and which should cooperate with you. Thisis cooperation to the ultimate, this is true solution partnership.As I had just pointed out; you are providing service on four majorbranches. Which of these four service branches are mostextensively used?The Coface services are, credit insurance, service and businessinformation and rating - which we talked about in association withthe credit insurance service-, factoring and debt collection - which wefrom time to time define as receivables management. Whencombined all together, we come to a set of services that help thecompanies managing one of their most crucial and significant asset:the receivables. We divide this integrated service into four majorparts. Our customers may acquire these services as a completesolution, or they may choose to employ them partially. However, forthe time being, we are operating in Turkey only on two of thesebranches: credit insurance, and business information and ratingservice linked to it. We have also applied for factoring license and arelooking forward to receive it at an earliest timing.What is the situation of factoring services globally? Is Turkeylagging behind in this area?Factoring is an instrument established in the developed markets ofthe world, and it is rapidly expanding in developing countries. Itinvolves a transaction volume of USD 1.6 trillion. Coface is currentlygrowing in factoring field. The growth is especially significant inGermany and Italy. We have chosen Turkey as a pilot country foroffering this service, because factoring business is developing to asubstantial culture in our country. The factoring business presents,by the end of 2006, a volume of USD 19-20 bn, with more than80% of this sum being realized domestically. This chunk comprisesonly the 2 of 3 lines of business of factoring; namely financing andcollection solutions. Actually, the key point in factoring is“guarantee” transactions. With credit insurance services, weundertake this task and therefore rendering the product complete,in a word crowning it. We see Factoring to fuel up the domesticbusinesses significantly; while bringing the vision to furtherdimensions in export and import factoring transactions. Directexport factoring services will now be available in Turkey. In this field,Coface Turkey is able to provide direct service to factoringcompanies as well.INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

40sektörden/from the sectorfrom the sector/sektörden 41nen sigorta ifllemlerinde y›lda bir üzerinde durdu¤unuz kreditan›ml› daha statik bir poliçelendirme hizmeti varken kredi sigortas›ndadurum farkl›. ‹fllemi poliçenin konumu flirketin günlükyaflam›; her vadeli sat›fl bizim yönetimimizden geçiyor. Burada,al›c› flirketler ödeme kabiliyetlerini zaman›nda yerine getirilebilirmi, ne kadar, sorun olur mu olmaz m› gibi güncel bilgilerledonatan, sizinle birlikte çal›flmas› gereken bir sistem var.Tam bir iflbirli¤i, çözüm ortakl›¤›...Önceden de belirtti¤im gibi dört ana dalda hizmet veriyorsunuz. Budört hizmet kolundan hangileri flu an en çok kullan›l›yor?Kredi sigortas›, kredi sigortas›na ba¤l› olarak konufltu¤umuz flirketbilgileri ve ticari derecelendirme hizmeti, faktoring ve zamanzaman alacak yönetimi olarak da tan›mlad›¤›m›z tahsilat hizmeti,Coface'›n sundu¤u hizmetler. Hepsini birlefltirdi¤imiz zaman,flirket aktifinin en önemli parças› olan alacaklar›n›n tümüyle yönetiminiiçeren hizmetler toplulu¤u halini al›yor. Bizler bunu dörtana parçaya ay›r›yoruz. Müflterimiz isterse bu hizmetlerin hepsinikomple bir çözüm olarak alabilir veya bir bölümünü kullanabilir.Ancak flimdilik Türkiye'de biz iki konuda var›z. Kredi sigortas›ve ticari bilgilendirme ve derecelendirme hizmetleri birbirineba¤l› olarak. Faktoring için baflvurumuzu yapt›k, bekliyoruz.Müflterilerinize hangi koflullarda güvence sa¤l›yorsunuz?Müflterimizin al›c› portföyü ya da potansiyel al›c›lar› bizim de¤erlendirmemizdengeçiyor. Müflterimiz, al›c›lar›na 30-60-90 gün gibivadeli sat›fl yapabilir. Bu “kredili” sat›fl› yapt›¤› ya da yapmak istedi¤iflirketleri inceleriz. Ne kadarl›k bir kredilendirme limitineihtiyaç oldu¤unu sat›c› firma iletir. Buna göre, örne¤in 90 gün vadeile kredilendirebilece¤in tutar flu kadar olmal›d›r diyoruz. Di-¤er taraftan al›c›n›zla aran›zda bir ticari iflletme olarak yapt›¤›n›zmal veya hizmet sat›fl›ndan do¤an ifllemlerde ödeme d›fl›nda birsorun;örne¤in sat›lan mal ya da hizmete iliflkin bir kalite sorunuvarsa biz araya girmiyoruz. Faktoring'in garanti ifllemi gibi. Bununyan› s›ra, sürekli bir risk izleme hizmeti var asl›nda. Her an müflterimizinal›c›lar›n› izliyoruz. Müflterimiz vadeli sat›fl yap›p, paras›-n› alamamaktan korkmuyor, kendi as›l iflini yap›yor: üretim!Hizmetlerinizi sunarken nelere dikkat ediyorsunuz?Bir flirketin sigortalanabilir sat›fl cirosu (banka benzeri teminatlar›içeren, peflin yap›lan veya avans al›nan ifllemler hariç) tüm kredilendirilensat›fllar› içerir. Dolay›s›yla bu portföyü analiz ederekbir poliçe sunar, buna göre haz›rl›klar›m›z› yapar›z. Müflterilerimizingereksimine göre yurtiçi ya da yurtd›fl› ya da herikisi de bupoliçe kapsam›na girebilir.Under which conditions do you provide guarantees for your clients?We assess our customer's buyer portfolio or the potential buyers. Ourcustomer may sell on credit, payable at 30-60-90 day terms. Weexamine the company to which this “credit” sale is made, or is underconsideration. The seller company then notifies us of the credit limit itrequires. We accordingly respond by saying; “The amount you can sellto this company on a 90 days credit should be this much”. We do notinterfere if there is any other problem, apart from payment, betweenthe seller and the buyer, concerning the sales of goods or services - forinstance a quality problem about goods or services sold. This is verymuch like the guarantee aspect of factoring. Actually, we provide forour clients constant risk monitoring services as well; monitoring theirbuyers all the time. As a consequence, our clients are free from theworries of not getting their money back from their credit sales, and theyinvest their concentration on their actual business: production!What do you take into account when you offer your services?The insurable sales turnover of a company includes the entire sale oncredit (apart from the transactions which involve assurances - such asbank assurances - and transactions made in cash or paid in advance).We therefore analyze this portfolio, present an insurance policy andmake our preparations accordingly. Overseas sales or domestic sales,or both may be included in such a policy; according to the client's needsand requirements.Dünyada faktoring hangi aflamada Türkiye bu konuda geride mi?Faktoring dünyada geliflmifl pazarlarda bilinen bir araç; geliflmekteolan ülkelerde ise h›zla büyüyor, 1.6 trilyon USD üzerinde birhacmi var. Coface, faktoringde henüz yeni gelifliyor. Bu geliflmeAlmanya ve ‹talya’da çok baflar›l› oldu. Türkiye'nin de öncü ülkeseçilerek bu hizmetimizi vermek istedi¤imiz ülke seçilmesiningerekçesi flu; faktoring ülkemizde oldukça geliflmifl bir hacimedo¤ru h›zla ilerliyor. 2006 sonu 19-20 milyar USD düzeyinde,bunu da % 80'den fazlas› yurtiçi. Bu büyük parça, faktoringin 3iflkolundan sadece ikisini, finansman ve tahsilat boyutunu içeriyor.Oysa bu ürünün can al›c› noktas›, “garanti” ifllemi. Biz kredisigortas› ile bu ifllemi de üstlenerek ürünü tamaml›yoruz. Buyurtiçi ifllemlerde faktoring sektörümüze çok büyük bir ivmegetirecek. ‹hracat ve ithalat faktoringinde ise ufku geniflletecek.Art›k Türkiye'den do¤rudan ihracat faktoring hizmeti verilebilecek.Coface Türkiye bu anlamda do¤rudan faktoring flirketlerinede hizmet veriyor.Türkiye ile ilgili gelecek y›llarda sektörünüzdeki beklentiniz nedir?Rekabet oldukça sektörün geliflece¤ine inan›yorum. Türkiye'dekiticaret hacmine bakt›¤›m›z zaman yaklafl›k yüzde ikisi sigortakapsam›nda görünüyor. Kredi sigortas›n›n toplam sigortac›l›ksektöründeki pay›na bakarsak on binli rakamlar ifadeediliyor. Yolun çok bafl›nday›z. Bu nedenle kurallar› çok çabukkoymak zorunday›z. Dünya standartlar›nda hizmet vermek zorunday›z.Türkiye'deki ticari yaflama çok büyük bir katk› sa¤layaca¤›nainan›yorum…Son olarak eklemek istedikleriniz…Geliflmifl ülkelerde kredi sigortas› çok kullan›lan bir yöntem. Buyüzden de yabanc› flirketler hemen müflterimiz oluyor. Biz ticarialacaklar›n yönetimine talibiz. Türkiye'ye yeni girmek isteyenflirketlere do¤ru bilgi aktarabiliyoruz. Aktiflerinin kontrol edilebilirve izlenebilir olmas› hem onlara hem de genel ticari yaflamaçok büyük fayda sa¤layacak bir unsur.What are your expectations; in the market and in Turkey for thecoming years?I believe that the business will continue to grow as long as the“competition” prevails. Looking at the business volume in Turkey, wecan see that approximately 2% of it is under the guarantee of creditinsurance. This ratio drops the 1 in ten thousand, when it comes to theshare of credit insurance within the cumulative insurance volume. Weare just at the beginning of the road. We therefore should rapidly putthe rules. We have to provide services in world standards. I believe thatwe will contribute significantly to commercial life in Turkey with ourservices.Your final comments...Credit insurance is a widely used method in developed countries. Wetherefore easily find customers among international companies. Weare aspired to manage commercial receivables. We convey correctinformation to the companies that plan to invest in Turkey.Controllability and traceability of their assets significantly facilitates thesecompanies and the business life.INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

42rapor/reportreport/rapor 43‹SO 500 Listesinde Yabanc›Sermayeli fiirketlerCompanies with Foreign Capital in the 500 LargestIndustrial Companies of Turkey List (ISO 500)‹stanbul Sanayi Odas› taraf›ndan 1968 y›l›ndan bu yana yay›nlanan ve toplam büyüklükleriTürkiye’nin sanayisinin %50’den fazlas›n› temsil eden en büyük sanayiflirketlerinin yer ald›¤› ‹SO 500 listesinde, 2006 y›l›nda 140 adet yabanc› sermayeliflirket yer alm›flt›r. 19’u ilk 50 içinde yer alan 140 flirketten 96 adedinin yabanc›sermaye oran› %50’nin üzerinde, 39’u ise %100 yabanc› sermayelidir. ‹SO500 listelerine geriye dönük olarak bak›ld›¤›nda ise, 1990 y›l›nda 88, 1995 y›l›nda110, 2000 y›l›nda 131, 2005 y›l›nda ise 136 adet yabanc› sermayeli flirket oldu¤ugörülmektedir.2006 y›l› verileri ile oluflturulan listede yabanc› sermayeli flirketlerin Türkiye’dekiüretimden yap›lan sat›fllar baz al›nd›¤›nda %33 paya sahip oldu¤u görülmektedir.Yabanc› sermayeli flirketlerin ‹SO 500 kapsam›nda toplam ihracattakipay› 2006 y›l›nda da geçti¤imiz y›llara benzer flekilde %46 olmufl, ayr›cailk 50’ye giren yabanc› sermayeli flirketler 500 flirketin toplam ihracat›n›n%30’unu gerçeklefltirmifllerdir. ‹stihdamdaki paylar›n›n ise %28 oldu¤u görülmektedir.2006y›l›nda listede yer alan çokuluslu sanayi flirketleri aras›nda üretimdensat›fllar baz›nda en büyük ilk 10 flirketin tamam› YASED üyesidir.Published by Istanbul Chamber of Commerce (ISO) since 1968, 500Largest Industrial Companies represent more than half of the size ofTurkey’s industrial sector. In the latest list based on 2006 data, there are140 companies with foreign capital and 19 of them are among the top 50.In 96 of 140 foreign capital companies, the share of foreign capital is above50% and the number of companies with 100% foreign capital is 39.Looking back at the ISO 500 lists of previous years, there were 88 foreigncapital companies in 1990, 110 in 1995, 131 in 2000 and 136 in 2005.‹SO 500’deki Yabanc› Sermayeli fiirketlerin-Share of foreign capital companies in the ISO 500 list in 1995 2000 2005 2006 (%)Üretimden sat›fllardaki pay›-Sales (from production in Turkey) 22.2 28.1 33.1 32.7Toplam sat›fllardaki pay› Total Sales 24.5 28.5 35.4 41.0Katma de¤erdeki pay›-Gross Value Added 20.8 26.3 22.5 39.5Dönem kar›ndaki pay› Profits 30.8 60.8 38.1 37.0‹hracattaki pay›-Exports 29.1 37.5 44.7 45.7‹stihdamdaki pay› Employment 14.6 19.2 26.4 28.4As of 2006, we see that foreign capital companies have 33% share in salesfrom their production in Turkey. As in previous years, their share in totalexports of ISO 500 companies is 46% and the foreign capital companiesin the top 50 makes 30% of total exports. The share of foreign capitalcompanies is 28% in employment. All top 10 mutinational companiesranked bused on their sales from their production in Turkey are YASEDMembers.Üretimden Sat›fllara Göre ‹lk 10 Yabanc› Sermayeli fiirketTop 10 Foreign Capital Companies based on Sales (from production in Turkey)‹SO 500 listesi kapsam›ndaki yabanc› sermayeli flirketlere sektörler baz›nda bak›ld›¤›ndaise, yabanc› sermayeli flirketlerin en fazla a¤›rl›¤a sahip oldu¤u sektörüntüm göstergeler baz›nda otomotiv oldu¤u görülmektedir. Sektörde üretimdensat›fllarda %85 paya sahip olan yabanc› sermayeli flirketler, ihracat›n %90’›n› gerçeklefltirmekte,katma de¤erin %75’ini istihdam›n ise %70’ini sa¤lamaktad›r. Yabanc›sermayeli flirketlerin üretimden sat›fllarda en fazla paya sahip oldu¤u di¤erimalat sanayi alanlar› g›da-içki-tütün ve tafla topra¤a dayal› sanayi dallar›d›r. Katmade¤erdeki paylar itibari ile bak›ld›¤›nda ise otomotiv sektörünü yine g›da-içki-tütünile kimya-petrol ürünleri-plastik ve lastik sektörleri takip etmektedir.Otomotiv sektörünün yan›s›ra ka¤›t ürünleri sektöründe de ihracat›n önemli birk›sm›n› (%48) yabanc› sermayeli flirketler yapmakta, istihdam aç›s›ndan ise yineotomotivin yan› s›ra kimya-petrol ürünleri-plastik ve lastik sektöründe yabanc›sermayeli flirketlerin %40 oran›nda paya sahip oldu¤u görülmektedir.Sektör-Sectorfiirket Say›s›Number of CompaniesToplamTotalLooking at the foreign capital companies in ISO 500 list by sectors,automotive is the sector foreign investors have the highest share by allindicators. Foreign capital companies have 85% share in sales fromproduction in Turkey and account for 90% of the exports of the sector,75% of value added and 70% of employment. Other sectors foreigncapital companies have high shares in sales from production in Turkey arefood-beverages-tobacco and stone, rock and soil products. In terms ofshare in value added, automotive sector is followed by food-beveragestobaccosector again and chemicals, oil products, rubber and plastics.Paper products is another sector foreign capital companies have a highshare (48%) in exports along with automotive. In terms of employment,again after automotive sector, in chemicals, oil products, rubber andplastics sector, foreign capital companies have 40% share.2006 Y›l›nda Yabanc› Sermayeli fiirketlerin Sektörler ‹tibari ile Pay›Share of Foreign Capital Companies by Sectors in 2006Yabanc› SermayeliForeign CapitalÜretimden Sat›fllardaSales (from production)Yabanc› Sermayeli fiirketlerin Pay› (%)Share of Foreign Capital Companies (%)Katma De¤erdeGross Value Added‹hracattaExports‹stihdamdaEmploymentMadencilik ve Taflocakç›l›¤›-Mining & Quarrying 10 - - - - -‹malat Sanayi- Manufacturing 480 140 40.8 46.7 51.7 34.1G›da, ‹çki ve Tütün-Food, Beverages, Tobacco 81 22 35.0 70.2 34.8 27.2Dokuma, Giyim, Deri ve Ayakkab›-Clothing, Leather, Shoes 68 6 5.1 8.0 8.0 8.0Orman Ürünleri ve Mobilya-Forestry Products & Furniture 11 2 14.3 6.0 31.9 9.7Ka¤›t, Ka¤›t Ürünleri ve Bas›m-Paper, Printing & Publishing 18 4 24.2 17.3 48.3 18.3Kimya, Petrol Ür., Lastik ve Plastik-Chemicals, Oil Products, Rubber & Plastics 75 34 20.8 45.8 23.1 40.4Tafl ve Topra¤a Dayal› Sanayi-Stone, Rock & Soil Products 48 15 34.5 31.4 38.3 30.9Metal Ana Sanayi-Basic Metals 72 11 15.6 13.8 19.2 15.2Metal Eflya, Makine-TeçhizatMetal Products, Machinery, Equipment & Tools 56 21 4.3 3.8 5.0 3.7Otomotiv-Automotive 47 25 84.8 75.4 90.6 68.6Di¤er ‹malat Sanayi-Other Manufacturing 4 - - - - -Elektrik-Electricity 10 - - - - -GENEL-OVERALL 500 140 32.7 39.5 45.7 28.4‹SO 500 Genelindeki S›ralama fiirket Üretimden Sat›fllar Sat›fl Has›lat› (KDV Hariç) ‹hracat (Milyon Dolar) Ücretli Çal›flanlarRanking in ISO 500 Company Sales (from production in Turkey) Total Sales (exc. VAT) Exports (Million USD) Employees(Milyon YTL)-(Million YTL) (Milyon YTL)-(Million YTL) Adet-(Number of)2 FORD OTOMOT‹V 5,606 6,546 2,461.6 7,9914 TOYOTA OTOMOT‹V 3,943 3,962 2,545.9 -5 OYAK-RENAULT 3,901 4,036 2,176.5 5,4489 TOFAfi TÜRK 2,673 3,138 1,218.0 5,00215 MERCEDES-BENZ TÜRK 1,718 2,429 412.6 3,87317 UNILEVER 1,495 1,730 45.6 2,03022 ‹PRAGAZ 1,169 1,182 1.3 64124 BSH EV ALETLER‹ 1,129 1,844 392.9 3,10325 HYUNDAI ASSAN 1,111 1,416 356.3 1,99526 PH‹LSA PHILIP MORRIS 1,093 1,107 14.2 736Çal›flmay› ikinci 500 flirkete de geniflletti¤imizde, ikinci 500’de yer alan 70 flirketile birlikte, Türkiye’nin en büyük 1000 sanayi flirketinden 210 adedinin yabanc›sermayeli oldu¤u, 60 tanesinin %100, 124’ünün ise %50 ve üzeri oranda yabanc›sermayeli oldu¤u görülmektedir.Expanding the list to another 500 companies, we see another 70companies adding up to 210 foreign capital companies among top 1000industrial companies of Turkey. Overall, 60 of them being 100% foreingcapital companies and 124 having 50% or more foreign capital share intheir capital structure.INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

44rapor/reportreport/rapor 45Türkiye’ye Do¤rudan Yabanc› Yat›r›m (DYY) GiriflleriFDI Inflows to Turkey2006 y›l›nda ise 20.1 milyar dolar seviyelerine ulaflan Do¤rudan Yabanc› Yat›-r›mlar 2007 y›l›n›n ilk 8 ay› itibari ile 13.9 milyar dolara ulaflm›flt›r. DYY girifli y›lsonu beklentileri 20 milyar dolar› geçece¤i yönünde devam etmektedir.Y›l›n ilk sekiz ay›nda DYY girifllerinin %72’si hizmetler %28’i ise sanayi alan›ndaolmufltur. Finansal hizmetler (7.3 milyar dolar) ve imalat sanayi (2.5 milyardolar) DYY girifllerinde en yüksek paya sahip sektörler olmufllard›r.Milyar Dolar/Billion $25201510501,49,8FDI inflows to Turkey reached $13.9 billion as of end of August 2007.Year-end expectation of more than $20 billion FDI for 2007 is still realisticand probable.20,113.91995-2004 2005 2006 2007ortalama/average Ocak-A¤ustos/Jan-AugustKaynak:Merkez Bankas›/Source: Central Bank of TurkeyIn the first seven months of 2007, the proportion of services sector in FDIinflows is 72% and of industrial sector is 28%. Financial services ($73billion) and manufacturing ($2.5 billion) had the highest shares.DYY Girifllerinin Sektörel Da¤›l›m› (‹lk 5) Ocak-A¤ustos 2007Distribution of FDI with respect to sectors (Top 5) (Januar -August 2007)Ülkeler baz›nda girifllere bak›ld›¤› zaman daha önceki aylarda oldu¤u gibi ilksekiz ay itibari ile de ABD en yüksek paya (%23) sahip olmufltur.Milyon Dolar/Billion $‹malat sanayiinde DYY girifllerine bak›ld›¤›nda, girifllerin 1/3’ten fazlas›n›n (851milyon dolar) gerçekleflti¤i kimya sanayiinin en fazla paya sahip oldu¤u görülmektedir.‹fllenmifl petrol ürünleri, g›da-içecek ve metal d›fl› madenler %10’unüzerinde paya sahip di¤er imalat sanayi sektörleri olmufltur.The USA had the highest share in FDI inflows during January-August 2007,with 23% share among source countries for FDI inflows to Turkey.DYY Girifllerinde ‹lk 5 Ülke (Ocak-A¤ustos 2007)Distribution of FDI with respect to investor countries (Top 5) (January-August 2007)400035003000250020001500100050003,580Kaynak:Merkez Bankas›/Source: Central Bank of Turkey2,260In the manufacturing sector, chemical industry had the highest level of FDIinflows ($851 million) in the first 8 months of 2007, accounting for morethan 1/3 of FDI inflows to the manufacturing sector. Refined petroleumproducts, food&beverages and non-metal minerals were othermanufacturing sectors with shares more than 10%.DYY Girifllerinin Üretim Sektöründeki Da¤›l›m› (‹lk 5) (Ocak-A¤ustos)Distribution of FDI in the Manufacturing Sector (Top 5) (January-August 2007)2.020ABD Yunanistan Hollanda Portekiz AlmanyaUSA Greece Netherlands Portugal Germany701587Finans/Financial Sector 61%Di¤er Metal D›fl› Madenler Sanayii/Other Non Metalic Mineral 27%Kok kömürü, Rafine Petrol Ürün ve Nükleer Yak›t Sanayi/Coal, Refine Petroleu Product 18%‹malat Sanayi/Manufacturing 21%Di¤er/Other 6%G›da, Meflrubat ve Tütün Ürünleri Sanayi/Food, Beverage, Tobac 10%Di¤er/Other 6%Ulafl›m Araçlar› Sanayi/Transport Vehiçle 2%Elektrik, Gaz ve Su/Electricitiy, Gas, Water 4%Emlak Komisyonculu¤u,Kiralama Hizmetleri/RealEstate Brokerage, RentalServices 4%Tafl›mac›l›k, Depolama veHaberleflme/Transportation,Warehousing, Communication 4%Kaynak:Merkez Bankas›/Source: Central Bank of TurkeyElektrikli ve Optik Aletler Sanay›/Electrical and Optical Equ 3%Kaynak:Merkez Bankas›/Source: Central Bank of TurkeyKimya Sanayi/Chemicals 34%INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

46rapor/reportreport/rapor 47UNCTAD 2007 DünyaYat›r›m Raporu Aç›kland›UNCTAD 2007 World Investment Report is AnnouncedTürkiye, En Fazla Uluslararas› Do¤rudan Yat›r›m Çeken Ülkeler Aras›nda 16. S›raya YükseldiAmong the Countries that Attract the Highest Foreign Direct Investment, Turkey Ascended to Rank 16YASED, 16 Ekim 2007 tarihinde düzenledi¤i bas›n toplant›s› ile Birleflmifl MilletlerTicaret ve Kalk›nma Örgütü UNCTAD taraf›ndan yay›nlanan ve tüm dünyadaeflzamanl› olarak aç›klanan 2007 Dünya Yat›r›m Raporu'nun Türkiye lansman›n›gerçeklefltirdi. Rapor, 2006 y›l›n›n kesinleflmifl verileriyle, Türkiye'nin en fazlauluslararas› yat›r›m çeken ülkeler aras›nda 16., en fazla uluslararas› do¤rudanyat›r›m sto¤u olan ülkeler aras›nda ise 27. s›raya yükseldi¤ini ortaya koyuyor. Hery›l uluslararas› do¤rudan yat›r›mlardaki trendlere ba¤l› olarak farkl› bir alt bafll›k ileyay›nlanan Dünya Yat›r›m Raporu'nun 2007 y›l› alt bafll›¤›: “Çok Uluslu fiirketler,Do¤al Kaynak ‹stihraç Sanayileri ve Kalk›nma”. Rapora göre, dünya genelindeuluslararas› do¤rudan yat›r›m giriflleri 2006 y›l›nda bir önceki y›la göre %38 art›flla1,3 trilyon dolara ulaflt›. Dünya genelinde en fazla uluslararas› do¤rudan yat›-r›m çeken ülkeler ABD ve ‹ngiltere olurken, Türkiye 20,1 milyar dolarla 16. s›rayaç›kt›. Ayn› kategoride ülkemiz, 2005 y›l›nda 23. s›rada yer almaktayd›. Geliflmekteolan ülkeler aras›nda ise Türkiye 5. s›rada yer ald›. Çin, tüm dünyada 5.s›radaki yeri ve çekti¤i 70 milyar dolarl›k yat›r›m ile geliflmekte olan ülkeler aras›ndabafl› çekiyor.1600Milyar Dolar/Billion $140012001000800600400200024944041411833YASED has launched in Turkey the 2007 World Investment Report publishedby UNCTAD, United Nations Conference on Trade and Development,concurrently around the globe, by a press conference held on October 16, 2007.The Report shows based on the finalized data of 2006 that Turkey as ascendedto rank 16th among the countries that attract the highest foreign directinvestment and to rank 27th among the countries that has the highest foreigndirect investment stock. The World Investment Report is published with adifferent subtitle every year depending on the foreign direct investment trendsand the subtitle of 2007 World Investment Report is “TransnationalCorporations, Extractive Industries and Develop-ment”. According to theReport, global foreign direct investment inflows amounted to $1,3 billion in 2006,rising 38% over the previous year. While the host countries attracting the highestglobal foreign direct investment were USA and United Kingdom, Turkey hasascended to rank 16 with its $20,1 million inflows. Our country was ranking 23rdin the same category in 2005. On the other hand, Turkey has ranked 5th amongthe developing countries. China, ranking 5th globally and with its $70 billioninvestment inflow, is the leading host country among the developing countries.1970’ler 1980’ler 1990’lar 2000 2001 2002 2003 2004 2005 200662256474294613062006 Y›l›nda En Fazla Uluslararas› Do¤rudan Yat›r›m Çeken ÜlkelerCountries with Highest Foreign Direct Investment Inflows in 20062006 2005 Ülke/Country Miktar (Milyar $)/Amount(Billion $)1 2 ABD/USA 175.42 1 ‹ngiltere/UK 139.53 3 Fransa/France 81.14 7 Belçika/Belgium 72.05 4 Çin/China 69.56 9 Kanada/Canada 69.07 8 Hong Kong, Çin/Hong Kong, China 42.98 6 Almanya/Germany 42.99 11 ‹talya/Italy 39.210 30 Lüksemburg/Luxemburg 29.3Türkiye, dünya genelindeki uluslararas› do¤rudan yat›r›mlardan ald›¤› pay›2006 y›l› itibari ile % 1,5'e ç›kar›rken, geliflmekte olan 160 ülke toplam›ndaise pay›n› % 5'in üzerine ç›kard›. En fazla do¤rudan yat›r›m yapan ülkeler aras›ndaABD ve Fransa ilk s›rada yer al›rken, Türkiye 934 milyon dolarl›k d›fl yat›r›m›ile 51. s›rada kald›. UNCTAD'›n verilerine göre, 2006 y›l› itibar› ile toplamuluslararas› do¤rudan yat›r›m sto¤u 12 trilyon dolara ulafl›rken, ABD ile‹ngiltere en fazla uluslararas› do¤rudan yat›r›m sto¤una sahip ülkeler oldular.Türkiye ise 79 milyar dolarl›k sto¤u ile dünya liginin 27. s›ras›nda yer ald›.Uluslararas› yat›r›mlar›n ülke gruplar›na göre da¤›l›m›na bak›ld›¤›nda, 2006 y›-l›nda uluslararas› do¤rudan yat›r›mlar geliflmifl ülkelerde % 45 art›flla 857 milyardolara, geliflmekte olan ülkelerde % 21 art›flla 379 milyar dolara ve geçiflekonomilerinde (Ba¤›ms›z Devletler Toplulu¤u ve Güney Do¤u Avrupa ülkeleri)% 68 art›fl ile 69 milyar dolara ulaflt›¤› görünüyor. Rapor ayn› zamandason y›llarda geliflmifl bölgelerin do¤rudan yat›r›mlardan ald›¤› pay›n azald›-¤›n›, buna karfl›l›k geliflmekte olan bölgelerde ise bu pay›n artt›¤›n› ortaya koyuyor.Dünya Yat›r›m Raporu 2007, s›n›r ötesi birleflme ve sat›n almalar›n2005 y›l›ndaki 716 milyar dolar düzeyinden, 2006'da 880 milyar dolara ç›kt›-¤›n› da ortaya koydu. Bu birleflme ve sat›n almalar›n %17'si geliflmekte olanülkeler ve geçifl ekonomilerinde gerçekleflti. UNCTAD'›n çokuluslu flirketleraras›nda yapt›¤› anket çal›flmas›na göre ise 2007-2009 döneminde uluslararas›yat›r›mlardaki büyümenin devam etmesi, s›n›r ötesi birleflme ve sat›n almalar›npay›n› korumas›, yeni (greenfield) yat›r›mlar›n ise özellikle geliflmekteolan ülkelerde artmas› bekleniyor. Yat›r›mlar›n artmas›ndaki pozitif trendiolumsuz etkileyebilecek unsurlar aras›nda küresel cari hesap dengesizliklerive kur etkileri, petrol fiyatlar›nda dalgalanma, finansal piyasalarda muhtemelbir daralma, baz› ülkelerde korumac› - k›s›tlay›c› düzenlemelerin artmas› veterörizm ile savafl riski gibi faktörlere dikkat çekiliyor.Rapora www.unctad.org/wir web adresinden ulafl›labilmektedir.2006 2005 Ülke/Country Miktar (Milyar $)/Amount(Billion $)11 16 Rusya Fed./Russian Fed. 28.712 22 ‹sveç/Sweeden 27.213 209 ‹sviçre/Switzerland 25.114 14 Singapur/Singapore 24.215 214 Avustralya/Australia 24.016 23 TÜRK‹YE/TURKEY 20.117 10 ‹spanya/Spain 20.018 12 Meksika/Mexico 19.019 13 Brezilya/Brazil 18.820 17 Suudi Arabistan/Saudi Arabia 18.3While Turkey has increased its share in the global foreign direct investment to1,5% as of 2006, it has increased its share in the total of 160 developing countriesto over 5%. While USA and France are the leading countries in foreign directinvestment outflows, Turkey has remained in rank 51st with its $934 millioninvestment outflow. According to the data of UNCTAD, as of 2006, while thetotal foreign direct investment stock has reached US$ 12 trillion, USA and UnitedKingdom were the countries with the highest foreign direct investment stock.Turkey has ranked 27th among the global league with its stock of US$ 79 billion.When the dispersion of foreign investments as per country groups is reviewed,it is observed that in 2006, the foreign direct investments have reached to US$857 billion by increasing 45% in the developed countries, to US$ 379 billion byincreasing 21% in the developing countries and to US$ 69 billion by increasing68% in the transition economies (Commonwealth of Independent States andSouth-East Europe countries). The Report also shows that the share of thedeveloped regions in the foreign direct investment inflows declines in the recentyears whereas this share increases in the developing regions. The WorldInvestment Report 2007 shows that the cross-border mergers and acquisitionshave increased from US$ 716 billion in 2005 to US$ 880 billion in 2006. Amongthese mergers and acquisitions, 17% of them were realized in developingcountries and in transition economies. According to the survey conducted byUNCTAD among transnational companies, it is expected that in the 2007 - 2009period, the growth in foreign investments shall continue, the cross-bordermergers and acquisitions shall maintain their share in foreign investments and thenew (greenfield) investments shall increase especially in the developing countries.Among the negative elements that may affect the positive trend of increase ininvestments, attention was attracted to certain factors such as global currentaccount instability and impacts of foreign exchange, fluctuation in oil prices,possible shrinking in financial markets, increase in certain protective and restrictiveregulations in certain countries and risk of fight against terrorism.The report is available at www.unctad.org/wir web address.INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

48 sosyal günce/social diarysocial diary/sosyal günce 4920. y›lda Uluslararas› ‹stanbulBienali’nden iz b›rakanlarTraces from theInternationalIstanbul Biennialat its 20 th yearNedko SolakovYeni Nuh’un Gemisi / New Noah’s Ark, 1991-1992‹stanbul Modern, 6 Eylül’de aç›lan “fiimdikiZaman Geçmifl Zaman” bafll›kl› yeniuluslararas› sergisiyle ça¤dafl sanat› Türkiye’yetan›tan ‹stanbul Bienali’nin 20 y›ll›k geçmiflindenbir seçki sunuyor. 2 Aral›k 2007 tarihine dek‹stanbul Modern’in alt kat›nda ve d›flalanlar›nda sürecek olan sergide 42 sanatç›n›ntoplam 50 yap›t› yer al›yor.Bu y›l, 20. y›l›n› dolduran ‹stanbul Bienali ile eflzamanl› olarak gerçekleflecekserginin efl-küratörlü¤ünü ‹stanbul Modern DirektörüDavid Elliott ve ‹stanbul Modern Baflküratörü Rosa Martínez üstleniyor.Bienalin geçmiflteki evrimini belgeledi¤i gibi gelecektekigeliflimini ve olanaklar›n› da keflfetme f›rsat› sunacak olan fiimdikiZaman Geçmifl Zaman sergisinde, geçmifl ‹stanbul bienallerininküratörlerinin seçimiyle Türk ve uluslararas› sanatç›lar›n her bienalien iyi yans›tan yap›tlar› sergileniyor. Ayr›ca, plazma ekranlarda,önceki bienal mekanlar› için özel olarak haz›rlanm›fl mekâna-özgüsanat yap›tlar› yer al›yor.Serginin sponsorlar› ise Morgan Stanley, BP Türkiye, Procter&Gamble(P&G) ve Video Alan› Sponsoru olarak Calyon -Credit Agricole Group, sergi destekçileri ‹stanbul Büyükflehir Belediyesi,UBS AG, Ernst&Young, Avusturya Kültür Ofisi, FinlandiyaBüyükelçili¤i, Frans›z Kültür Merkezi, Goethe- Institut ‹stanbul,‹sveç Baflkonsoloslu¤u ve ‹talyan Kültür Merkezi, sergiye katk›dabulunanlar ise A4 Ofset, Asya Nakliyat, Aviva Sigorta, Borsa Lokantalar›A.fi. , Global Tan›t›m Halkla ‹liflkiler A.fi., ‹ETT ‹flletmeleriGenel Müdürlü¤ü, ‹ntema, Kayra fiaraplar›, Lafarge Dalsan, Vitrave Yap› Merkezi.1987 y›l›ndan bugüne, uluslararas› ça¤dafl sanat› Türkiye’ye sunmagörevini üstlenen Bienal, bu sergiyle hem sanat dünyas›n›n son yirmiy›l içindeki h›zl› geliflimin ‹stanbul sanat çevresinin de¤iflimineyans›mas› hem de genç Türk sanatç› kufla¤›n›n uluslararas› güncelsanat çevresine kat›lma süreci gözler önüne seriyor. Bienalin tarihçesinisunan ve y›llar boyunca bienal için çal›flm›fl küratörlerin bak›flaç›lar›n› izleyiciye göstermek amac›yla düzenlenen “fiimdiki ZamanGeçmifl Zaman” sergisi için, ‹stanbul Modern, Beral Madra,Vas›f Kortun, René Block, Rosa Martinez, Paolo Colombo, YukoIstanbul Modern, with its new internationalexhibition opened on September 6th and titled“Present - Past”, presents an anthology of the20-year history of the Istanbul Biennial, theevent that introduced modern art to Turkey. Atotal of 50 works by 42 artists will be exhibitedon the ground floor and outside areas ofIstanbul Modern until December 2nd, 2007.Istanbul Modern Director David Elliott and Chief Curator ofIstanbul Modern, Rosa Martinez are co-curators of the exhibition,which will run simultaneously with the Istanbul Biennial,celebrating its 20th year this year. The Present - Past exhibition,giving the opportunity of discovering the future development andpossibilities of the biennial as well as documenting its pastevolution, contains the works of Turkish and international artists,chosen by the curators of past Istanbul biennials as bestrepresenting the event. There will also be displays of spacedependentartwork specially prepared for past biennial localities.The sponsors of the exhibition are Morgan Stanley, BP Türkiye,Procter&Gamble (P&G) and, as the Video Area Sponsor, Calyon- Credit Agricole Group. The supporters of the exhibition areIstanbul Metropolitan Municipality, UBS AG, Ernst&Young,Austrian Culture Bureau, Embassy of Finland, French CultureCenter, Goethe- Institut ‹stanbul, Swedish General Consulateand Italian Culture Center, and contributors are A4 Ofset, AsyaTransport, Aviva Insurance, Borsa Restaurants, Inc., GlobalPromotion Public Relations, Inc., General Director of IstanbulIETT Administration, Interna, Kayra Wines, Lafarge Dalsan, Vitraand Yap› Merkezi.Through this exhibition, the Biennial, which has the mission topresent international modern art to Turkey since 1987, shows onone hand, how 20 years of rapid development in the art world isreflected in the changes in Istanbul’s art environment, and on theother hand, the participation process of the young generation ofTurkish artists in the current international art environment. Forthe “Present - Past” exhibition, presenting the history of theBiennial and organized with the intention of displaying theviewpoint of the curators who have worked for the Biennialthroughout the years to the visitors -Istanbul Modern, BeralINTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

50 sosyal günce/social diarysocial diary/sosyal günce 51Hasegawa, Dan Cameron ve Charles Esche, bienalde yer alan,ortaya koymak istedikleri yaklafl›m› en aç›k flekilde ifade eden, enilham verici ve simgesel yap›tlar›n› belirlediler.Her küratör kendi yönetti¤i bienali en iyi temsil eden üç sanatç›seçti. Seçilen üç sanatç›dan birinin Türkiye’den olmas› da öngörülmüfltü.A.B.D., Almanya, ‹skoçya, ‹spanya, ‹talya, Japonya ve Türkiyekökenli olan küratörler, günümüz kültürüne damgas›n› vuranbirçok kilit sanatç›n›n yap›tlar›n› bir araya getirerek çok renkli birgörünüm oluflturdular. Sergideki yap›tlar, ilk bienalden sonuncusunado¤ru ilerleyen zamandizinsel bir düzen içinde yerlefltirildi. Herbölümün bafllang›c›nda yer alan ve söz konusu bienale iliflkin belgeselkay›tlar› bir araya getiren plazma ekranlar, özgün olarak sergilenmiflyap›tlar›n oluflturdu¤u genifl yelpazeyi ve sergilendikleriözgün mekânlar› gözler önüne seriyorlar.Sergide; 1. Uluslararas› ‹stanbul Ça¤dafl Sanat Sergileri’nden(1987) Beral Madra’n›n seçimiyle Michelangelo Pistoletto, ArnulfRainer ve Sarkis; 2. Uluslararas› ‹stanbul Bienali’nden (1989) BeralMadra’n›n seçimiyle Ayfle Erkmen, Serhat Kiraz ve Patrick & AnnePoirier; 3. Uluslararas› ‹stanbul Bienali’den (1992) Vas›f Kortun’unseçimiyle Selim Birsel, Hannah Collins ve Nedko Solakov;4. Uluslararas› ‹stanbul Bienali’nden (1995) René Block’un seçimiyleShirin Neshat, Sarkis ve Özel Bask› Portfolyosu içinde yeralan sanatç›lar (Ayfle Erkmen, Rebecca Horn, Alfredo Jaar, Ilya Kabakov,Per Kirkeby, Komar&Melamid, Olaf Metzel, Tatsuo Miyajima,Aydan Murtezao¤lu, Nam June Paik, Sarkis, Serge Spitzer,Rosemarie Trockel, Ken Unsworth, Lawrence Weiner, RichardWentworth, Maaria Wirkkala); 5. Uluslararas› ‹stanbul Bienali’nden(1997) Rosa Martínez’in seçimiyle Eija-Liisa Ahtila, Halil Alt›ndereve Pipilotti Rist; 6. Uluslararas› ‹stanbul Bienali’nden(1999) Paolo Colombo’nun seçimiyle Haluk Akakçe, Francis Alÿsve Margherita Manzelli; 7. Uluslararas› ‹stanbul Bienali’nden(2001) Yuko Hasegawa’n›n seçimiyle Lee Bul, Magnus Wallin veSislej Xhafa; 8. Uluslararas› ‹stanbul Bienali’nden (2003) Dan Cameron’unseçimiyle Cildo Meireles, Marcel Odenbach ve xurban_collective;ve 9. Uluslararas› ‹stanbul Bienali’nden (2005) Vas›fKortun ile Charles Eshe’nin seçimiyle Phil Collins, Gardar EideEinarsson ve Solmaz Shahbazi’nin yap›tlar› yer al›yor.Bienalin 20 y›l içinde geçirdi¤i evrimi inceleyen ve geçmifltenbugüne sanat yönetmenlerinin görüfl ve elefltirilerine yer verenkapsaml› ve resimli katalog, bienallere iliflkin kal›c› bir belge niteli¤itafl›yor.Haluk AkakçeArayan Bulur, Kap›y› Çalan Buyur EdilirHe Who Seeks Will Find, He Who Knocks Will Be Let In, 1999Duvar üzerine kar›fl›k teknik / Mixed media on wallGalerist’in (‹stanbul) izniyle / Courtesy of Galerist, IstanbulNedko SolakovYarat›klar/The CreaturesTermoplastik, metal, 96 parça, 6 x 7 x 11 cm ile 42 x 80 x 125 cm. aras›ndade¤iflen çeflitli boyutlarda / Thermoplastic, metal, 96 pieces various dimensionsfrom 6 x 7 x 11 cm to 42 x 80 x 125 cm.Lee BulSiborg W4, 1998Dökme silikon, poliüretan dolgu malzemesi, pigment boyaCast silicone, polyurethane filling, paint pigment185 x 60 x 50 cm.Artsonje Center Koleksiyonu / Collection of Artsonje CenterMagnus WallinLimbo, 19993D Animasyon film 3D Animated film, DVD, 3’ 32’’Sanatç›n›n ve Courtesy Galerie Nordenhake’nin izinleriyleCourtesy of Galerie Nordenhake and the artistMadra, Vas›f Kortun, René Block, Rosa Martinez, Paolo Colombo,Yuko Hasegawa, Dan Cameron and Charles Esche- have chosenthe most inspiring and symbolic works that they feel representsbest the the approach they wanted to emphasize from the onesdisplayed in the Biennial.Each curator chose three artists that best represented the biennialshe/he managed. It was stipulated that one of the three artistschosen should be from Turkey. The curators, from U.S.A.,Germany, Scotland, Spain, Italy, Japan and Turkey, broughttogether the work of many key artists, who have left their markon today’s culture and created a multi-hued display. The works inthe exhibition were arranged in chronological order from the firstbiennial to the last. Plasma screens at the start of each section,bringing together documentary recordings pertaining to thatspecific Biennial, display the wide range of authentic artwork, andthe original spaces they were exhibited.The exhibition houses works by Michelangelo Pistoletto, ArnulfRainer and Sarkis, by Beral Madra’s choice from the 1.International Istanbul Modern Art Exhibitions (1987); AyfleErkmen, Serhat Kiraz and Patrick & Anne Poirier, by Beral Madra’schoice from the 2. International Istanbul Biennial (1989); SelimBirsel, Hannah Collins and Nedko Solakov, by Vas›f Kortun’schoice from the 3. International Istanbul Biennial (1992); ShirinNeshat, Sarkis and the artists included in the Special Print Portfolio(Ayfle Erkmen, Rebecca Horn, Alfredo Jaar, Ilya Kabakov, PerKirkeby, Komar&Melamid, Olaf Metzel, Tatsuo Miyajima, AydanMurtezao¤lu, Nam June Paik, Sarkis, Serge Spitzer, RosemarieTrockel, Ken Unsworth, Lawrence Weiner, Richard Wentworth,Maaria Wirkkala), by René Block’s choice from the 4. InternationalIstanbul Biennial (1995); Eija-Liisa Ahtila, Halil Alt›ndere andPipilotti Rist, by Rosa Martínez’s choice from the 5. InternationalIstanbul Biennial (1997); Haluk Akakçe, Francis Alÿs andMargherita Manzelli, by Paolo Colombo’s choice from the 6.International Istanbul Biennial (1999); Lee Bul, Magnus Wallin andSislej Xhafa, by Yuko Hasegawa’s choice from the 7. InternationalIstanbul Biennial (2001); Cildo Meireles, Marcel Odenbach andxurban_collective, by Dan Cameron’s choice from the 8.International Istanbul Biennial (2003); and Phil Collins, Gardar EideEinarsson and Solmaz Shahbazi, by Vas›f Kortun and CharlesEshe’s choice from the 9. International Istanbul Biennial (2005).The extensive, illustrated catalog analysing the evolution of theBiennial over 20 years, and including comments and criticisms ofart directors from the past to the present, is a lasting documenton biennials.INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

52 büyüteç/magnifiermagnifier/büyüteç 53Uluslararas› Yat›r›mc›larDerne¤i YASED, 27. KuruluflY›ldönümü’nü kutlad›International Investors AssociationYASED Celebrated its 27 th AnniversaryDünyan›n önde gelen yat›r›mc›lar›n›n Türkiye’deki en önemli temsilcisiolan YASED, 27 yafl›n› doldurdu. YASED yeni yafl›n›, 12 EylülÇarflamba akflam› ‹stanbul Maslak Park Orman’da, ifl dünyas›ndan,kamu kurulufllar›ndan, sivil toplum kurumlar›ndan, yabanc› elçiliklerdençok say›da seçkin konu¤un kat›ld›¤› ve Fatih Erkoç’unsahne ald›¤› özel bir gece ile kutlad›.Ev sahipli¤ini YASED Yönetim Kurulu Baflkan› Tahir Uysal, GenelSekreter Mustafa Alper ve Yönetim Kurulu üyelerinin yapt›¤› davete,YASED’in eski baflkanlar› Faruk Yöneyman ve fiaban Erdiklerde kat›ld›lar.Davetin di¤er kat›l›mc›lar› aras›nda, Befliktafl Kaymakam› NihatNalbant, Sermaye Piyasas› Kurulu Baflkan› Turan Erol, Baflbakanl›kBas›n Yay›n Enformasyon ‹stanbul ‹l Müdür Necmettin Altuntafl,ABD Baflkonsolosu Sharon Anderholm Wiener, ‹ngiltere BaflkonsolosuBarbara Hay, Japonya Baflkonsolosu Hironao Matsutani,Rusya Baflkonsolosu Aleksander ‹vanoviç Krivenko, Kanada FahriKonsolosu Banu Tesal, Fransa, Yunanistan ve M›s›r konsolosluklar›ndantemsilciler ile DE‹K, TÜG‹AD, TABA, TÜG‹DER, TEGV gibiifl dünyas› ve sivil toplum kurulufllar›n›n çok say›da temsilcisi deyer ald›.Baflbakan Recep Tayyip Erdo¤an ve bakanlar›n kutlama telgraf›gönderdi¤i gecede, bir “hofl geldiniz” konuflmas› yapan YASEDYASED, the principal representative of world’s leading investorsin Turkey, is now 27 years old. YASED celebrated itsanniversary with a special night held on 12 SeptemberWednesday at Istanbul Maslak Park Orman, together with ahigh number of guests from the business world, publicinstitutions, NGOs, and foreign embassies where singer FatihErkoç took stage.The night, hosted by YASED Chairman Tahir Uysal, SecretaryGeneral Mustafa Alper and the Board Members, was attendedby previous chairmen of the Association, Faruk Yöneyman andfiaban Erdikler as well.Befliktafl District Governor Nihat Nalbant, Capital MarketsBoard Chairman Turan Erol, Istanbul Provincial Director ofDirectorate General of Press and Information NecmettinAltuntafl, US Consul General Sharon Anderholm Wiener,British Consul General Barbara Hay, Consul General of JapanHironao Matsutani, Consul General of Russia AlexanderIvanoviç Krivenko, Honorary Consul of Canada Banu Tesal,representatives from consulates of France, Greece and Egypt,and many representatives from the business world and NGOssuch as DE‹K, TÜG‹AD, TABA, TÜG‹DER, TEGV were amongguests that participated in the celebrations.The night, honored by congratulation messages received fromPrime Minister Recep Tayyip Erdo¤an and the Ministers, wasTahir UysalYASED Yönetim Kurulu Baflkan›Chairman of YASEDMustafa AlperYASED Genel SekreteriYASED Secretary GeneralINTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

54 büyüteç/magnifiermagnifier/büyüteç 55Yönetim Kurulu Baflkan› Tahir Uysal, Türkiye’nin uluslararas› rekabetinönemli oyuncular›ndan biri haline geldi¤ini belirtti. “Türkiye’yedo¤rudan yabanc› sermaye giriflinde son y›llarda yakalananolumlu ilerlemenin, önümüzdeki y›llarda artarak devamedece¤ini, bu momentumu kaybetmemek için, önceliklerin iyibelirlenmesi gerekti¤ini” ekledi. Uysal’›n konuflmas›n›n ard›ndankendisine sundu¤u flilti kabul eden YASED eski Yönetim KuruluBaflkan› fiaban Erdikler, “Yeni yönetimin bayra¤› daha ileriyetafl›yaca¤›na inand›¤›” mesaj›n› verdi. Geceye kat›lanlar taraf›ndan“uluslararas› yat›r›mlar›n bereketi” yorumlar›na yol açan ya¤murunefllik etti¤i Fatih Erkoç flark›lar› ise, tüm davetlilerin büyükbe¤enisiyle karfl›land›.opened with a welcome address of YASED Chairman TahirUysal. Chairman Uysal in his speech, pointed out that Turkey isdistinguished as one of the major players of global competitionand added, ”The encouraging developments in FDI inflows toTurkey accomplished in recent years will grow yet further in theyears ahead; priorities should therefore be designated properlyin order not to loose this momentum”. Following his openingaddress, Uysal presented a commemorative plaque to formerYASED Chairman fiaban Erdikler. As he received the plaque,Erdikler said, “the new management will carry the flag further”.The rain, was interpreted as the “blessing of internationalinvestments” by the participants, who in the meantime enjoyedthe songs of Fatih Erkoç.INTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

56 insan kaynaklar›/human resourceshuman resources/insan kaynaklar› 57Accor ServicesGilles CoccoliTürkiye’de Ticket Restaurant markas› ile yemek kuponu hizmetinisunan ilk uluslararas› flirket Accor Services Türkiye’nin yeni GenelMüdürü Gilles Coccoli oldu.Kurumsal hizmetler alan›nda dünya lideri, otel ve turizm alan›ndaAvrupa lideri olan Accor’un Hizmetler Grubu Accor ServicesTürkiye’nin yeni Genel Müdürü Gilles Coccoli göreve bafllad›. AccorServices Türkiye’nin önceki Genel Müdürü Koray Özbay ise,Accor Services’in Asya Pasifik Bölge Baflkan› olarak görevine devamediyor.Gilles Coccoli ana branfl› Bilgisayar Bilimleri’ne ek olarak ‹flletmeve Ekonomi e¤itimi de gören Gilles Coccoli, 1991-1993 y›llar›aras›nda Fransa’da Uluslararas› ‹flletme ana branfl›nda Yüksek TicaretE¤itimi (HEC) ald›. ‹fl hayat›na 1990 y›l›nda ABD’de GeneralElectric firmas›n›n Araflt›rma Merkezi’nde bafllayan Coccoli,1992’de Meksika’da Bosch’da çal›flt›. ‹fl hayat›na 1993’te Brezilya’daAccor Services’te devam eden Gilles Coccoli, Ticket Transportürün lansman› projesinde, üretim metodu ve maliyet çal›flmalar›n›üstlendi. Daha sonra Fransa’da GSI’da Mali KonsolidasyonKoordinatörü olarak atanan Coccoli, 1994 - 1997 y›llar› aras›ndaFransa’da Arthur Andersen’da çeflitli departmanlarda yöneticiolarak görev ald›. 1997’de Accor Services Brezilya’da organizasyonve geliflimden sorumlu Genel Müdür Yard›mc›s› olarakçal›flmaya bafllad›. 2001-2004 y›llar› aras›nda Finans ve ‹dari ‹fllerDirektörü, 2005 - 2006 y›llar› aras›nda Finans ve Operasyon Direktörüolarak görevine devam eden Gilles Coccoli, 2007 y›l›ndaFinans, Operasyon ve Teknik Direktör olarak atand›.Gilles Coccoli is appointed as the Managing Director of AccorServices Turkey, the first international company in Turkey toprovide meal voucher services.Gilles Coccoli took office in Accor Services Turkey as ManagingDirector, which is part of the Accor Group, the Global leaderin corporate services and the European leader in hotels andtourism. Former Managing Director of Accor Services Turkey,Koray Özbay is carrying out its position as the Asia PacificRegional Director.Gilles Coccoli majored in Computer Sciences with a minor inManagement and Economics. Between the years 1991 - 1993he studied Trade, with a major in International BusinessManagement (HEC) in France. He began his professional life in1990 in the Research Center of General Electric USA. In 1992he worked at Bosch Mexico and in 1993, he moved to Brazilto work for Accor Services, where he carried out TicketTransport product launch project, concerning productionmethodology and cost structures. Later, he was appointed asthe Financial Consolidation Coordinator at GSI in France.Between the years 1994 - 1997 he took office at ArthurAndersen in France, assuming managerial roles in severaldepartments. In 1997 he started working for Accor ServicesBrazil, as Assistant General Manager responsible fororganization and development. After working as Finance andAdministration Director between the years 2001-2004; Financeand Operations Director between the years 2005-2006; GillesCoccoli was appointed as Finance, Operations and TechnicalDirector in 2007.Hüseyin Gelis1997 y›l›ndan bu yana Siemens San. ve Tic. A.fi.’nin genel müdürlü¤ügörevini, 2001 y›l›ndan itibaren Siemens San. ve Tic. A.fi. ’ninyönetim kurulu baflkanl›¤› ve genel müdürlü¤ü görevlerini yürütenDr. Zafer ‹ncecik’in genel müdürlük görev süresi 30 Eylül 2007 tarihindesona eriyor. Siemens A.fi.’den yap›lan yaz›l› aç›klamada, Dr.‹ncecik’in bu tarih itibariyle Yönetim Kurulu Baflkanl›¤› görevinisürdürece¤i ve flirketin Genel Müdürlük görevini 1 Ekim 2007 itibariyleHüseyin Gelis’in devralaca¤› belirtildi. Meslek hayat›na Siemens’tebafllayan ve 30 y›ld›r flirketin farkl› pozisyonlar›nda görevyapan Hüseyin Gelis, Almanya, Türkiye, ABD, Hindistan ve Kanada’dakiSiemens flirketlerinde üst düzey yönetici olarak çal›flt›. Hindistan’dagörev yapt›¤› dönemde Fortune dergisi taraf›ndan Hindistan’›nen iyi CFO’su seçilen Hüseyin Gelis, son olarak görevyapt›¤› Siemens Canada Ltd.’de Baflkan Yard›mc›s› ve CFO görevleriniyürütmekteydi. Hüseyin Gelis, Kaliforniya’da bulunan BerkeleyÜniversitesi’nde mikro ve makro ekonomi e¤itimi ald›ktansonra Phoenix Üniversitesi’nde ‹flletme Yönetimi alan›nda lisansprogram›n› tamamlad›. Evli ve üç çocuk babas› olan Hüseyin Gelis,çok iyi derecede Almanca ve ‹ngilizce biliyor.Dr. Zafer ‹ncecik who has been General Manager of Siemenssince 1997 and both General Manager and Chairman since2001, is concluding its term on September 30, 2007. A writtenstatement issued by Siemens stated that from October 1, 2007(Hüseyin Gelis would take over as General Manager of Siemensand Siemens Spokesman in Turkey). Dr. ‹ncecik would remainChairman of the Supervisory Board of Siemens and HuseyinGelis experienced for 30 years in Siemens and has held seniormanagement positions in the United States, Germany, Turkey,and Central Asia. Prior to joining Siemens Canada Limited,where he worked as a Vice President & Chief Financial Officer,he worked as an Executive Director of Siemens Ltd. in ‹ndiawhere he was chosen bay Fortune Magazine as the best CFOof India. After studying micro and macro economics in Berkeley,California, he studied business administration in PhoenixUniversity. Hüseyin Gelis, is married and has three children. Heis fluent in German as well as English.SiemensSelda Kalleci, 2 Temmuz 2007 tarihinden itibaren PepsiCo International’eDo¤u Akdeniz ‹fl Birimi ‹nsan Kaynaklar› Müdürüolarak kat›lm›flt›r.Selda Kalleci ‹nsan Kaynaklar›’ndaki meslek hayat›na 1992 y›l›ndaBo¤aziçi Üniversitesi Psikoloji Bölümü’nden mezun olduktansonra bafllad›. Nortel Networks’deki ‹K ‹daresi deneyimi s›ras›ndaGlaxo Welcome’a kat›ld› ve ilaç endüstrisi ile tan›flarak ‹nsanKaynaklar› ‹daresi’nin çeflitli alanlar›ndaki deneyimini güçlendirdi.1999 y›l›nda, Fortis taraf›ndan 2005’te sat›n al›nan D›flbank’ageçti. D›flbank’taki 8 y›ll›k ‹nsan Kaynaklar› Yöneticili¤i boyunca‹K’n›n çeflitli fonksiyonlar›n› yönetti. Son olarak, Selda Kalleci FortisBank’ta ‹nsan Kaynaklar›ndan sorumlu Baflkan Yard›mc›s› olarakgörev yapt›. D›flbank’›n sat›n al›nd›¤› dönemde iki kültürel de-¤iflimi yönetti. Ayr›ca önemli ölçüde kurumsal büyümenin öncülü¤ünüyapt›.Selda KalleciSelda Kalleci has joined PepsiCo International as EastMediterranean Business Unit Human Resources Director as ofJuly 2nd, 2007.Selda Kalleci started her professional career in Human Resourcesin 1992 after her graduation from Bo¤azici University, Psychology.During her HR Management experience at Nortel Networks, shejoined Glaxo Welcome where she was introduced to thepharmaceutical industry and strengthened her experience invarious fields of Human Resources Management. In 1999, shetransferred to D›flbank which was acquired by Fortis in 2005.During her 8-years of HR Executive role in D›flbank (Fortis),Selda managed different functions of HR. Most recently, SeldaKalleci worked at Fortis Bank as Executive VP of HumanResources. She managed two cultural transformations duringD›flbank acquisition period. She was also instrumental in leadingsignificant organizational growth.PepsiCo InternationalINTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹ULUSLARARASI YATIRIMCILAR DERNE⁄‹INTERNATIONAL INVESTORS ASSOCIATION OF TURKEY

58ajanda/agendaHATIRLATMA / POST ITKASIM / NOVEMBER15 Kas›m -Özel ‹letiflim Vergisi Beyan› ve Ödemesi (Ekim)15 November - Declaration and Payment of PrivateCommunication Tax (October)15 Kas›m - Özel Tüketim Vergisi Beyan› ve Ödemesi(Ekim)15 November - Declaration and Payment of PrivateConsumption Tax (October)Tax (October)20 Kas›m - Reklam Vergisinin Beyan› ve Ödemesi (Ekim)20 November - Declaration and Payment of AdvertisimentTax (October)26 Kas›m - Kurumlar Vergisi Stopaj›n›n Ödemesi (Ekim)26 December - Corporation Tax Witholdings to be paid(October)26 Kas›m - Katma De¤er Vergisi Ödemesi26 December - Payment of Value Added Tax19 Kas›m - Gelir ve Kurumlar Vergisinin Ödemesi (Ekim)19 November - Payment of Income Tax and CorporationULUSLARARASI ‹HT‹SAS FUARLARIInternational Specialized Exhibitions15 - 18 Kas›m 2007, 38.Uluslararas› Ayakkab› Moda Fuar›AYMOD15 - 18 November 2007, 38th International Shoe FashionExhibition13 - 16 Aral›k 2007, Elektrik, Elekronik, Otomasyon veAyd›nlatma Teknolojileri Fuar›13-16 December 2007, Electric, Electronic, Automation andLightened Fair22 - 25 Kas›m 2007, Endüstri Fuar›22 - 25 November 2007, Industry Fair25- 31 Aral›k 2007,Hediyelik Eflya Fuar›25 - 31 December 2007, Gift Fair12-16 Aral›k 2007, 23. Biliflim ve ‹letiflim TeknolojileriFuar› COMPOTEK 200712 - 16 December 2007, 23th Information andCommunication Technologies Fair COMPOTEK 2007 FAIRINTERNATIONAL INVESTORS ASSOCIATION OF TURKEYULUSLARARASI YATIRIMCILAR DERNE⁄‹