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a publication of the episcopal diocese of rochester, ny

a publication of the episcopal diocese of rochester, ny

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CommunicationsUpdateThese two quotations came to mind as I thoughtabout <strong>the</strong> future <strong>of</strong> communications in <strong>the</strong> Diocese<strong>of</strong> Rochester. We are in a period <strong>of</strong> transition in <strong>the</strong>Diocese which includes Diocesan communications. Weare moving ahead at great speed with careful precisionand concentrated thought. There have been andwill be speed bumps along this road but we grow andimprove with every experience. You are now holdingin your hands <strong>the</strong> second issue <strong>of</strong> “Tidings”. In addition,we have published three editions <strong>of</strong> <strong>the</strong> DiocesanE-Newsletter, our local news coverage has increased in<strong>the</strong> past year, and we are continually moving forwardin <strong>the</strong> process <strong>of</strong> developing a new Diocesan website,which meets <strong>the</strong> needs <strong>of</strong> <strong>the</strong> Diocese.If you take a look at France’s quote, we can see what heis saying is happening in our Diocese. We are continuingto act and move forward, but at <strong>the</strong> same time weare always dreaming <strong>of</strong> what we can achieve aroundthat next bend. We are also planning ma<strong>ny</strong> new initiativesand programs in <strong>the</strong> Diocese, <strong>the</strong> whole timebelieving in <strong>the</strong>ir success. We are accomplishing greatthings, and we will continue to accomplish <strong>the</strong>m.We have been in <strong>the</strong> process <strong>of</strong> doing a needs analysison our Diocesan web presence, and we have moved on to<strong>the</strong> next stage. We have put toge<strong>the</strong>r a focus group thatconsists <strong>of</strong> Lay and Clergy members from all over <strong>the</strong>Diocese, which will meet to discuss <strong>the</strong>ir thoughts andneeds <strong>of</strong> a Diocesan site. Then we will pick one <strong>of</strong> <strong>the</strong>web designers who we have met with to begin productionon our new site. We are taking all <strong>of</strong> <strong>the</strong>se lengthy“To accomplish great things,we must not only act, but alsodream, not only plan,but also believe.”— Anatole France (French Writer, 1900)“There are no failures –just experiences and yourreactions to <strong>the</strong>m.—Tom Krause (Motivational Speaker, 1934)steps to make sure that this new site meets <strong>the</strong> needs<strong>of</strong> our communications initiatives but also is useful andhelpful to our community. We are hoping to have <strong>the</strong>site launched by <strong>the</strong> middle <strong>of</strong> <strong>the</strong> year. Even thoughwe are switching <strong>of</strong>f <strong>of</strong> <strong>the</strong> Digital Faith platform forour Diocesan site, we are going to continue to provideeach parish with <strong>the</strong> opportunity to host a free site onDigital Faith.We are now sending out our E-mail communicationsthrough Constant Contact, which gives us reports thatlet us know when e-mails bounce or can’t be delivereddue to your inbox being full. This way we can make surethat you don’t miss out on an important e-mail due totechnical difficulties. Later this year, we will be launchinga monthly webinar series, an on-line version <strong>of</strong>“Tidings” which will be updated in between <strong>the</strong> printedissues, as well as improving our presence on our Blogsand social media sites.If you have not received a<strong>ny</strong> <strong>of</strong> <strong>the</strong>se communicationsor are interested in receiving ones that you don’t currentlyreceive, please visit our homepage and fill out<strong>the</strong> form located under <strong>the</strong> “Connect with Us” tab entitled“Update your Information.”15

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