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Solutions for the Data Center‣ PCI Express• +65% Market Share• Designs with allMarket Leaders• $225M, 15M units,50M Ports Shipped• Gen 2 (5Gbps) inProduction since 2009• Gen 3 (8Gbps)moving to Production• Long Product Life‣ 10 Gigabit Ethernet• New Growth Vectorfor Data Center & <strong>PLX</strong>• Designs with MarketLeaders• 40nm in Production• 28nm in DevelopmentPCI ExpressSwitches & BridgesNetworking10GBase-T PHYsConnectivityUSB & PCI Bridges,/ControllersStorage Controllers, UARTsJuly 20124


Growing Data Center/Cloud‣ <strong>PLX</strong>’s Largest & Most Profitable Market• Historically ~50% of Sales‣ Fast Growing Market• Spend – Over $450B• Cloud Traffic – 66% CAGR• Storage – 42% CAGRData Center/Cloud‣ Trends Driving New <strong>PLX</strong> Opportunities• Virtualization• Converged Fabrics & I/O• Mega Data Centers Being BuiltSources: Intel, Cisco, IDC, Linley, <strong>PLX</strong> Estimates$1B <strong>PLX</strong> TAMJuly 20125


<strong>PLX</strong> in the Cloud TodayServersPCIe Today10G DevelopingStoragePCIe Today10G in FutureData Center/CloudSwitches& RoutersPCIe & 10G TodayJuly 20127


Storage in the CloudI/O Fan-out, Redundancy & BackplaneLarge Switches with NT & Multicast usedthroughout Enterprise Storage Systems‣ Total Storage Doubling Every Two Years‣ Standard bus for Market Leaders‣ Storage Systems & HBAs/CNAsSolid State Storage (SSD)PCIe is interface of choice for the Fast GrowingEnterprise Flash SSDs Market.Sources: IDC, Gartner‣ Switches used in mostmultiple controller designs‣ PCI Express Cards‣ Large SSD Boxes‣ 2-3X per year Growth‣ <strong>PLX</strong> adding features to supportRecent <strong>PLX</strong> & MarvellSDD DemoJuly 20128


Networking in the CloudControl PlaneHigh Port Count PCI Express Switchesused to control the Network Fabric‣ Standard Method for Market Leaders‣ Bulk of Designs Still to Ramp‣ 7-10 Year Life Spans10 Gigabit Ethernet Over Copper10GBase-T PHYs support 100 Meters overStandard Category 6a cable‣ Converged Fabric, Virtualization& Traffic Driving to 10G I/O‣ Design Activity Strong‣ Server LOMs Deployment to DriveSwitch Needs in 2012+‣ 26M Ports by 2015Sources: LinleyJuly 20129


Servers in the CloudI/O Fan-out/ExpansionIncreases I/O slots & end points‣ One of the first and largestmarkets for Switches‣ Attached Rate Low withOpportunity for Expansion‣ All Top Servers SuppliersBackplanesLarge switches replacingproprietary costly legacybackplanes.‣ Leverage PCIe Performance& Low Cost Structure‣ High-End & Blades10G Ethernet NICs & LOMS10GBase-T PHYs used withcontrollers & LOM Partnerships‣ Familiar RJ45 Connector & CAT6Cabling…. “is Ethernet”‣ Ease-of-Use & Installed Base‣ Backward Compatible with1000/100‣ First Ramp with Intel RomleyPlatform in 2012July 201210


Today’s Data CenterMultiple Fabrics Currently in Data CenterEthernet, Fibre Channel & InfinibandRest of DataCenter/Cloud‣ Drives need for Multiple NICs, Switchesand Cabling Structures‣ Power Hungry NIC/LOM on Each Server‣ High Power, Cost and LatencyUse of 1U Server “Pizza” BoxesSqueeze as many CPUs in Rack‣ Lower Cost Generic Boxes‣ Each must be networkedServer Racks withTop of Row SwitchesJuly 201211


Today’s Data CenterCPU/HostFCSwitchEthernetSwitchLOM/NICMultiple NICs& Switches….to support the2-3 fabrics drivingpower & costs up.Rest of DataCenter/CloudCPU/HostCPU/HostLOM/NICLOM/NICLOM/NICLOM/NICEthernet1U ServersUp to 42 in Rack.Multiple Cores.Cooling is concernCPU/HostCPU/HostCPU/HostPCI ExpressLOM/NICLOM/NICLOM/NICLOM/NICLOM/NICPCI ExpressIn every box.Low Cost & Power, yethigh performanceFibre ChannelServer Racks withTop of Row SwitchesJuly 201212


Converged Fabrics & 10G EthernetCPU/HostCPU/HostCPU/HostCPU/HostCPU/HostCPU/HostPHYSFCOESwitchPCI ExpressMACMACMACNICNICNICPHYSPHYPHYPHYLOM/NICLOM/NICLOM/NICFCOEConverged Fabrics…like FCoE…promise to help eliminate some of thiscomplexity & cost but it also drives theneed for higher I/O Performance10G EthernetNICs & LOMs based on10GBase-T provide thestandard of choicekeeping cost down,while using familiarcabling(Cat6A)andconnectors (RJ45)Throughout theNetwork10GBase-T ‘s costeffective 100M reach connectsthis cluster to End-of-Row Switches &other Clusters within the Data Center10GBase-TJuly 201213


The ExpressFabric ®If Performance & Cost are more important than Legacy…The ExpressFabric offers some exciting options for future cloudsNICNICPCI ExpressFabric SwitchShared I/OPushes the Network & NICs to Top of RackCPU/HostPCIe NICPCI ExpressHost-to-HostCommunicationSupportedCPU/HostCPU/HostCPU/HostPCIe NICPCIe NICPCIe NIC32Gbs Links (x4)3X 10GE PerformanceScalable to- 64G (x8)- 128G (x16)Copper & OpticalPCI ExpressCPU/HostCPU/HostPCI ExpressPCIe NICPCIe NICPCIe NICsNo conversion fromone I/O to another½ the Cost, ½ the PowerJuly 201214


The ExpressFabric ®As the ExpressFabric builds momentumSome companies have already introduced products taking PCIe out of the boxCPU/HostNICNICPCI ExpressFabric SwitchPCIe NICGPUComputingPower of up to16 GPUsCPU/HostPCI ExpressPCIe NICPCI ExpressSwitchCPU/HostCPU/HostCPU/HostPCIe NICPCIe NICPCIe NICSSD StoragePCI Expressis Bus of ChoiceCPU/HostPCI ExpressPCIe NICPCI ExpressSSD SwitchSwitch in Fan-out usage modelJuly 201215


Road Map: FuturePCI Express Fabric Switchwith FCoE IntegratedNext Gen Top-of-Rack SwitchIntegrates Ethernet/FCoECPU/HostPCI ExpressEthernetPCI ExpressCPU/Host<strong>PLX</strong>SwitchCPU/HostManagementCPUCPU/HostCPU/HostCPU/HostPCI ExpressWith PCI Express Gen 464Gbps (x4) Performance128Gbps (x8), 256Gbps (x16)July 201217


Developing ExpressFabric ® Ecosystem<strong>PLX</strong> Silicon (our core IP)High Lane Count Gen 3 Supporting theExpressFabric, Clustering with Shared I/O& Host-to-Host Communications<strong>PLX</strong> System Products(accelerate adoption)ExpressFabric SwitchesAdapter Cards/NICs Copper& Optical Cabling Options<strong>PLX</strong> Software (enable)Minimizes Learning Curve to Deploy ExpressFabric byLeverages Existing Software for InfiniBand & Ethernet- Plug & Play- Management of Switch for Fabric & Shared I/O- Drivers for Host/ServersJuly 201218


ExpressFabric Objectives‣ Focus Initially on• Volume Server ApplicationsOpen to Superior New Solutions• Mega Data Centers• Storage Systems(SSDs & move to PCIe already)‣ Lowest Price/Performance (per Gbps)• Target: 25%->50% lower than 10GE or InfiniBand‣ Lowest Power• Target: 25%->50% lower than 10GE or InfiniBandJuly 201219


PCI Express Addressable Market$ Millions (SAM)$300M$240M$90M$103M$123M$156M$200MPCI ExpressSemiconductors$53M2009 2010 2011 2012 2013 2014 2015 2016Source: Combination of <strong>PLX</strong> Data/Estimates, Competitor Statements, InStat, IDC, & Linley Analysts.July 201220


The Rest of the NetworkRest of DataCenter/CloudPCI ExpressPCI Express Clusters within the Large NetworkThe ExpressFabric does not replace the network, it only createsmultiple smaller clusters within… driving Cost/Power down andPerformance Up. 10G Ethernet with FCoE will dominate other parts.July 201221


10G Ecosystem Needs LOMs10GBase-T Ecosystem in Place… almost Enterprise Switches offered by Market Leaders including Cisco NICs using MAC + PHY Combinations Rolling Out Servers with LOMs based on Intel E5-2600 (Romley) Platform Rolling OutServer withNIC or LOM10GBase-T10GBase-T10GBase-TServers Racks with Top-of-Rack SwitchesEnd-of-Row SwitchesJuly 201222


10G Ethernet Addressable Market$ Millions (SAM)$150M$250M10GBase-TPHYs & IP$75M$35M$4M $6M $8M$15M2009 2010 2011 2012 2013 2014 2015 2016Source: Combination of <strong>PLX</strong> Data/Estimates, Competitors Statements, InStat, IDC, & Linley Analysts.July 201223


10G Ethernet vs. ExpressFabric10G Ethernet(10GBase-T)Cluster Size Small – Very Large Small - MediumSingle Network RequiredLower PowerHigher PerformanceLowest CostDistance Over Low $ CableEthernetCat6/Cat6a Copper…100MPCI Express(ExpressFabric)Replaces NICs32G (x4), 64G (x8), 128G (x16)Save on NICs, just extendsPCIe out of boxHPC in One RackVirtualization of I/OLegacy SupportEnd-of-Row Network Arch.Large New Centers for CloudServices/SocialCorporate EnterpriseBetter, supports mix of old andnew equipmentSupports arch & # of nodesOutside the RackStandard. Familiar connectors& cable. Legacy/SoftwareOffers Lowest LatencyBetter, Shared I/O more efficientw/NICs/Adapters w/each ServerHW is new. SW makes itinteroperate seamlessly withlegacy applications.Within the Rack (Servers &Storage)July 201224


Summary - Trends Driving OpportunityTrendImpactVirtualizationMulti-Core CPUsMore Efficient Servers DrivingI/O Bandwidth upMore Powerful Servers DrivingI/O Bandwidth Up10G Ethernet& 32G ExpressFabric10G Ethernet& 32G ExpressFabricI/O Convergence FCoE needing 10G 10G EthernetSSD Growth PCI Express I/O of Choice PCI Express SwitchesNew Mega Centers for CloudServices/Social NetworksPursuing New Technologies toIncrease Performance, ReducePower & Costs. Legacy not asImportant.ExpressFabric within the Rack& 10G for rest of NetworkJuly 201225


Commitment & Focus on Data Center‣ New Opportunities DevelopingNeeding more Investment• and company needs to getback to profitability‣ Steps Taken….• <strong>PLX</strong> Divested the Consumer Storage Team• Abingdon, UK R&D Center• No New Consumer Storage Products• Support Current Customers for Life of Programs‣ Investing more in 10G Ethernet & PCI Express• Developing an Ecosystem for the ExpressFabric• Data Center Solutions• Technologies will converge in Next Generation SwitchesJuly 201226


Data Center of TomorrowEnd-of-Row SwitchesPCI ExpressPCI Express10GBase-T10GBase-T10GBase-TPCI ExpressPCI ExpressStorageServers Racks with Top-of-Rack SwitchesJuly 201227


<strong>PLX</strong> Connectivity SolutionsPCI ExpressMove, Control and Store within the Box10 Gigabit EthernetLAN – Moving between BoxesPCI ExpressSwitches & BridgesNetworking10GBase-T PHYsData Center/CloudConnectivityUSB & PCI Bridges,/ControllersStorage Controllers, UARTsEmbedded &Consumer….Connecting Everything ElseSupporting other standards….USB, PCI, SATAJuly 201228


Embedded & ConsumerPCI ExpressMove, Control and Store within the BoxMulti GPUGraphic CardsMotherboards &Expansion CardsPCI ExpressSwitches & BridgesConnectivityUSB & PCI Bridges,/ControllersStorage Controllers, UARTsMFP PrintersEmbedded &ConsumerInstrumentation….Connecting Everything ElseSupporting other standards….USB, PCI, SATAJuly 201229


…and Connecting Everything ElseConnectivity Products-USB, PCI, PCI-X, Local Bus, SATA, GigE- USB 3.0 Products in ProductionConnectivityUSB & PCI Bridges, USB Controllers ,Storage Controllers, UARTs- Controllers, SOCs, Bridges, and UARTs- Backed by <strong>PLX</strong> Software Drivers & Support- Consumer, Communications & Industrial, Used by Tier 1-PrintersNetbooksSecurity DVRsExternalDrivesNetwork DrivesJuly 201230


Connectivity CustomersPrintersNetbooksTV TunersNetbooksSerial CardsConnectivityJuly 201231


<strong>PLX</strong>… Long History With USBUSB 3.0SATA 3G/6GSATA 3G/6GControllers SATA 3G/6GControllersPCIe Gen 2 toControllersUSB 3.0LocalLocalBusBustoto PATA/SATA Local USBUSB1.01.0 BusControllers Local BustotoUSB StorageUSB1.01.0SATA/RAIDUSB 3.0HubStorageSATA 6GStorageNANDUSB 3.0Host6G/SASRAIDUSB 2.0Host OTGLocalLocalBusBustotoHost OTG Local BusLocal Controllers Host OTG Local BusUSB 1.0 Bus to Controllers Host & OTG to PCI USB to USBUSB 1.01.0USB DeviceControllers to USB 1.0Controllers DeviceLocalLocalBusBustoto PATA/SATA Local USBUSB1.01.0 Bus Local Bus LocalLocalBusControllers Local BusBusto USB 1.0 to Local USB BustoStorageUSB 1.0 toStorageUSB1.01.0totoSATA/RAID USBUSB1.01.0PATA/SATA SATA/1394 EncryptionScannerScannerASICsASICsHost OTGLocal Host OTGLocalBusBustoto Controllers Host OTGLocal USB 1.0 Bus to Controllers Host & OTGUSB 1.0 ControllersUSB Device ControllersUSB 1.0All backed by<strong>PLX</strong> Software2000 & Before 2001 - 2010 2010+Shipping NowIn DevelopmentPlanned/ConceptJuly 201232


USB Duet – Simple Netbook SyncUSB Hosts are Everywhere and <strong>PLX</strong> USB DuetSeamlessly Connects to Them All!USB Duet-enabledNetbookPrinters (USB Host)Many more!PCs & other NetbooksGaming ConsolesHDTVsJuly 201233


USB 3.0 SuperSpeed EcosystemDeviceDeviceDeviceHostHostFast GrowingNew MarketsStorage was firstapplicationHostHubDeviceHubDeviceDeviceDeviceDeviceDeviceDeviceDeviceJuly 201234


Exploding Need For Storage in the HomeIP Traffic& Storage@ the Data Center& the HomeJuly 201235


Exploding Need For Storage in the Home1 Billion Windows PCs111 Million Digital Cameras60 Million Macs6+ billion songs sold 50,000movies sold/day 75+ millionaccounts21 Million DVRs1.5+ Million Flip Video CamcordersOnline video sales expectedto reach $4.5 Billion by 2012Explosion of Social Sites<strong>Download</strong> of ContentHD TVs in 90% ofAmerican homes by 20111+ Billion Camera PhonesJuly 201236


Direct & Networked Storage for HomeUSB CableDirectAttachedStorage(DAS)NetworkedAttachedStorage(NAS)EthernetNetworkCableDedicated toOne ComputerAttached via USBShared withAll Computers onHome Network…and working with 3 rd parties to allowaccess to your drive anywhere in the world &other powerful apps leveraging the untappedpotential of a drive networked with the cloud.USB 2.0USB 3.0FirewireeSATADASControllerSATASATANASController1GigEthernetJuly 201237


Consumer Storage TodayPortableExternal DrivesNetworkAttachedStorageDesktopExternal DrivesImaging/GraphicsIndustrialMulti-DiskRAIDConsumerStoragePrinterMedicalJuly 201238


Gateway & Media PlatformStream 5 HDSignals in ParallelStores & Streams Mediato Anything &Anywhere in the HomeIntegrates the WiFi & RouterFunction into a SingleNAS/Router Box (NAS7825)July 201239


Connectivity Solutions in the HomeComputingDirect Storage andNetworked StorageMediaJuly 201240


<strong>PLX</strong> Innovation & Proven Capabilities‣ High-Speed Analog SerDes/PHYs‣ System-on-a-Chip (SoC)‣ Up to 70 Million Gate Designs‣ Fully Non-Blocking switches moving 400Gbps of data‣ 40nm <strong>Technology</strong> in Production, 28nm in development‣ Gen 3 PCIe @ 8Gbps, 10Gbs Ethernet & USB 3.0 @ 5Gbps‣ Dual Core Processors‣ DSPs‣ Multi-IO Integration10 GigabitEthernetGigabitEthernet‣ ….and the Software to make it come to lifeJuly 201241


PCIe Market Leadership‣ 61%+ Overall Market Share (Bridges & Switches)• 66%+ market share for switches (increased from 2009 and 2010)• Design activity on Gen 2 plus our lead on Gen 3 suggests <strong>PLX</strong> marketshare will continue to grow<strong>PLX</strong> Estimates Based on multiple sourcesJuly 201242


<strong>PLX</strong> PCIe History & Track Record‣ 2001:• Started investing in PCI Express technology‣ 2004-2005:• Sampled 1st PCIe Switch (32 Lanes, 8 Ports)• Company’s 1st PCIe Bridge introduced‣ 2006-2007:• 2 nd Generation Switch Architecture• 3 rd Generation Switch Architecture• Industry’s 1st control plane PCIe switch• Sampled industry’s broadest Gen 2 Switch Offering• Shipped our 1 st millionth PCI Express chip & Crossedthe $50M revenue mark‣ 2008-2009:• Introduced Gen 2 DMA Switches; Control Plane Switches; Low Lane Count Switches• Introduced & Sampled Multicast and Multi-Root Switches• Introduced & sampled world’s largest PCI Express switch at 96 Lanes & 24 Ports• More than 5M units and $100M Shipped in PCI Express‣ 2010:• World’s First PCI Express Gen 3 Switch Silicon Sampling• 1 st Million Unit Quarter, 10M units and $200M Shipped‣ 2011:• World’s Lowest Cost Switch Introduced• Expanded Gen 3 Family Ramps to Production• 15M units and 50M Ports ShippedJuly 201243


<strong>PLX</strong> Software Brings Solutions to LifeTime to Market<strong>PLX</strong> visionPAK TM provides unique visibility into its devices allowing customers todebug issues in hours or days which would have taken months withoutUnique Features to Differentiate<strong>PLX</strong> USB Duet Software Solution allows Netbook suppliers to offer a suite ofadditional capabilities including a quick & easy Sync with any other computer.Increased Performance & Security<strong>PLX</strong> Software Enable NAS & DAS solutions produce maximum performance & securitywithout just throwing more silicon at it producing the most competitive end productsEnable 10 Gigabit Ethernet over Low Cost CableDSP firmware works to filter and allow high data rates over standard CAT6cabling for over 100 metersMuch more to ComeWith ExpressFabricSilicon without Software is Just SandJuly 201244


<strong>Technology</strong>, Supply & Quality‣ Solid Relationships with State of the Art Foundries• TSMC @ 40nm -180nm• Multiple Working 40nm Products• 28nm in Development• Seiko Epson‣ Leading ASIC Vendors• Renesas• Fujitsu• Samsung‣ Quality & Execution Driven• ISO 9001 (see Quality/Reliability Website for more info)July 201245


<strong>PLX</strong> Drives Interoperability‣ <strong>PLX</strong> Drives Interoperability to Assure our Devices Workin a Broad Variety of Systems• Identify & Eliminate Issues… faster time-to-market‣ Proactive Compliance Testing• Rigorous Simulation, Verification, Pre-Silicon Emulation,Post-Silicon Validation, System Interoperability• PCI-SIG, USB-IF, WHQL‣ Reports Published on WebsiteJuly 201246


Vijay MeduriEVP Engineering, SystemsExecutive Management TeamSridhar BegurEVP Engineering, PHYJohn DringEVP Engineering Architecture &Applications, PHYDavid RaunSr. EVP and General ManagerGene SchaefferEVP Worldwide SalesMike GrubisichEVP OperationsArt WhippleCFORalph SchmittPresident & CEOJuly 201247


Product OverviewBrief Overview of theProduct Families & ApplicationsSilicon without Software is Just SandJuly 201248


<strong>PLX</strong> Product Families‣ ExpressLane PCIe Series• PCI ExpressSwitches & Bridges‣ TeraPHY® 10 Gig Ethernet• 10GBase-T PHYs & IP‣ Connected Home• Consumer Storage SoCsand Media Controllers• NAS (network attached storage)• DAS (direct attached storage)‣ Serial Bridges & UARTs• PCI Express, PCI and USB‣ NetChip Series• USB to PCI & Generic/Local BusDevices/Bridges• USB Duet®‣ I/O Accelerator Series• Generic/Local Bus to PCIBridges‣ FastLane® Series• PCI and PCI-X BridgesJuly 201249


ExpressLane PCIe SwitchesPEX 8500PEX 8600PEX 8700Gen3 Switches in Production Now‣ Broadest Offering• Gen3, Gen2, Gen1 Available Now• 3 to 96 PCIe Lanes• 3 to 24 Flexible Ports• x1 to x16 Port Configurations‣ Valuable Features• Industry’s Lowest Latency& Highest Performance• 2 Non-Transparent Portsfor Dual Hosts/Failover• Supports Multi-Hosts/Roots (up to 8)• DMA, Read Pacing, Multicast,Dynamic Buffer Allocation, SSC Isolation• True Peer-to-Peer& Fan-Out Capabilities• Up to 2 Virtual Channels• Unique System/Chip Debug Tools• Industry’s Lowest Power& Smallest Packages• MORE Coming…Under NDAJuly 201250


ExpressLane PCI Express Bridges‣ PCI-to-PCI Express• 32-Bit PCI (66 MHz)• x1 PCIe‣ PCI-X to PCI Express• 64-Bit PCI-X (133 MHz)• x4 PCIePCI or PCI-XPEX 8100Series‣ Additional Features• Forward & Reverse• Low Power• Small PackagesAlso: USB 3.0 to PCI Express Bridges AvailableJuly 201251


Local Bus to PCI Express Bridge‣ Generic Local to PCI Express• 32-Bit Local (up to 66 MHz)• x1 PCIe‣ Local Bus Modes• Non-Multiplexed 32-Bit address/data(C Mode)• Multiplexed 32-Bit address/data(J-Mode)• Big Endian (M-Mode)32-Bit Generic LocalPEX 8300Series‣ Root Complex & End Point Modes‣ 2 DMA ChannelsJuly 201252


TeraPHY® 10GBase-T PHYsXFI, XAUI/KX4, XRTN2000TN8000Series10GE‣ 65nm TN2000 in Production• Single & Dual Ports• XFI, XAUI/KX4• 5.7W @ 100m, 4.5W @ 30m‣ 40nm TN8000 in Production• Single, Dual, Quad Ports• XFI, XAUI/KX4, XR• 3.5W @ 100m, 2.5W @ 30m,


USB 3.0 Bridges & Controllers‣ Device Controller/Bridge• PCI Express• USB 3.0USB 3000Series‣ Available• With 1 or 2 PCIe Ports‣ Available TodayJuly 201254


USB 2.0 Bridges & ControllersPCI or Local BusNET 2000Series‣ Bridge Local Bus to USB• 8- and 16-Bit Local• USB 2.0 Hi-Speed‣ Bridge PCI to USB• 32-Bit, 33 and 66 MHz• USB 2.0 Hi-Speed• Integrated DMA Channels‣ Industry Leader• Highest Performance• Lowest Power• Smaller Package‣ USB-IF CertifiedJuly 201255


Generic/Local Bus to PCI BridgesLocal &Generic BusC/J/M busPCI 9000SeriesPCI Bus‣ Local/Generic Bus• C-Mode:• Generic, 32-bit address/data, non-muxed• J-Mode:• Generic, 32-bit address/data, muxed• M-Mode:• PowerPC PowerQUICC• ISA Bus• 8-, 16-, and 32-Bit‣ PCI Bus• 32 and 64-Bit• 33 and 66 MHz‣ Available as:• Bus Master I/O Accelerators with DMA• Slave DevicesJuly 201256


FastLane ® PCI and PCI-X Bridges‣ PCI to PCI Bridges• 32 and 64-Bit PCI Bus• 33 and 66 MHz• 64-Bit PCI-X Bus• 133 MHz‣ Enhanced Features• Asynchronous• Non-Transparent• Multi-Host Systems‣ Higher Performance• Large Buffer Sizes• Smart Prefetch‣ Smaller PackagesPCI BusPCI 6000SeriesPCI Bus‣ Lower Power Consumption• 5V Tolerant I/OJuly 201257


UARTs / Serial Bridges‣ A Serial Bridge connects a UART device to a different I/O type• Provides spec-compliant connection between devices withdifferent I/O standards‣ <strong>PLX</strong> Serial Bridges provide the Proven Connection• Very mature silicon all in production• Millions of units shipped worldwide• PCI-SIG certified for Spec Compliance on SIG Integrator’s ListUARTPortParallelPortLocalBusBridgeConceptual Drawing, not every possible option available currently from <strong>PLX</strong>July 201258


Direct Attached Storage (DAS)‣ Bridge USB, FireWire or eSATA to SATA• Single, dual and quad disk solutions• Options for secure personal storagesystemsOX 93xOX 94xSeries‣ Best-in-class performance• Integrated hardware RAID• Architecture optimised for DAS‣ 32-bit processor for customer differentiation‣ Robust application specific firmware‣ Quality confirmed• Standards compliant• Broadest interoperability• Microsoft DTS verifiedJuly 201259


SuperSpeed DAS – USB 3.0‣ USB 3.0 Device to SATA host• Single and dual disk solutions• Real-time encryptionOXU 310xOXU 311xSeries‣ Best-in-class performance• Bulk Only Transport (BOT) Support• UAS & UASP Support• Integrated hardware RAID‣ Feature rich application specific firmware‣ Quality confirmed• USB-IF compliant• Broadest interoperability• Microsoft DTS verifiedJuly 201260


Networked Attached Storage (NAS)Hard DiskDrive (HDD)NASSoCSATANAS BoxNAS 7000SeriesPCIe forwirelessconnectionto routerGigabitEthernetWirelessRouter‣ Store and Backup your content• Desktops, Notebooks, Netbooks• HD Movies, DVR content• Music, Photos, Personal Videos• …and share via the cloud‣ Best-in-class performance• Dual-core ARM11 MP @ 750MHz• Optimized for multi-client apps‣ Highly integrated SoC• SATA, PCIe, GE, USB2.0, UART• RAID0/1 & JBOD support for 2-Baydesigns• TSO Offload Engine• DMA, TDM, VoIP, and moreJuly 201261


Software, Hardware & SupportUnique Features OfferTime-to-Market AdvantageSilicon without Software is Just SandJuly 201262


<strong>PLX</strong> Platforms SolutionsPlatformMarket Target andTeachnolgyvisionPAK TM SoftwareSilicon HardwareperformancePAK TMSoftwareSys. Dev PlatformJuly 201263


<strong>PLX</strong> Support is Unmatched‣ Documentation on Website• Specifications, White Papers,Reference Designs/Application Ideas‣ Development Tools• Best-in-Class, Complete Hardware& Software Development Platforms‣ Interoperability Lab• Shortens time to market by providing tested, reusable, deployablehardware and software components. Reports on Website.‣ Support Portal• Huge Database of Answers• Quick Response to Support RequestsJuly 201264


Complete Rapid Development Kits (RDK)‣ Fast Hardware Prototyping• Proven starting point for your design• Reusable hardware building blocks• Prototype key hardware well in advance ofboard fabrication – prove out ideasHardware+Software‣ <strong>PLX</strong> Chip Evaluation• Increase comfort level before committing‣ Software Development Platform• Develop your code while waiting for yourcustom hardware• Evaluate <strong>PLX</strong> software prior to incorporatinginto your code Base• Test ideas on “known good” hardware• Unique Debug CapabilitiesJuly 201265


<strong>PLX</strong> Software Offers Key Advantages‣ Software is a Key Component of all <strong>PLX</strong>’s Solutions• All <strong>PLX</strong> Products are Supported by a custom SDK‣ Multiple Software Teams Globally• USA, APAC, India‣ Works Together with <strong>PLX</strong>’s RDK Evaluation Boards‣ SDK Goals• Accelerate customer time-to-market• Engage designers with complete <strong>PLX</strong> product feature-set• Simplify usage of <strong>PLX</strong> products• Allow customization of <strong>PLX</strong> solutions• Offer unique toolsJuly 201266


PCIe Software Development Kit (SDK)‣ PCI Express Switches/Bridges• Accelerates board bring-up and configuration of <strong>PLX</strong>devices on customer platforms• Provides tools to showcase key features of <strong>PLX</strong> devicesJuly 201267


PCIe Software Development Kit (SDK)‣ Used in conjunction with the RDK board, it helpsusers get familiar with <strong>PLX</strong> devices‣ Allows users to configure the devices to theirspecific needs‣ Demonstrates all major features with the help ofsample command line and GUI applications‣ Helps in de-bugging & performance analysis on alive system‣ Provides a framework for users to develop theirown software tools and applications‣ Easy www download installer and uninstaller• www.plxtech.com/sdk (always current)July 201268


10GE Firmware and Collateral‣ CET Install Files‣ Firmware / Firmware Reference Code‣ Reference Schematic and Layout• Discrete & Integrated Magjack‣ Design Symbols & Models• OrCAD schematic symbol• Allegro footprint• Thermal models – Flotherm• BSDL‣ Application Notes• Board Design Guidelines• Features utilization with step-by-step instructionsJuly 201269


Website Empowers DesignersLog-inJuly 201270


<strong>PLX</strong> Technical Support Portal on www‣ Get instant <strong>PLX</strong> support atwww.plxtech.com/support‣ Web Interface EASY TO USE!‣ Huge Public Solutions DataBase toFIND A SOLUTION QUICKLY‣ SUBMIT A QUESTION for moredetailed support from <strong>PLX</strong> Team‣ FAST TURNAROUND time for yoursolutionJuly 201271


End of PresentationThank Youwww.plxtech.comSilicon without Software is Just SandJuly 201272

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