winners book - American Advertising Federation: Cedar Rapids ...

ADDYSwinners book43rd Annual ADDY® AwardsAmerican Advertising FederationCedar Rapids-Iowa City

ADDY ChairElyse FletcherSourceMedia Group, Inc.Judging ChairSean WebberCorcoran CommunicationsADDY Committeeand VolunteersPam HybergerMediaQuest OutdoorAl WhitcherSourceMedia Group, IncDenise StejskalKinseth HospitalityCompaniesDane BingenheimerCargillAudrey WheelerSourceMedia Group, Inc.DesignSondra CueThe University of IowaMultimediaKeith HindmanMetro StudioWinners BookPhotographyFisheyeADDY TrophiesCutting EdgeEngraving ArtsTHANKS TO OURSPONSORSPrintingJ&A Printing Inc.PaperXPEDXGala VenueTheatreCedar Rapidsabout the ADDYs ®The ADDYs® are the advertising industry’s largestand most representative competition, attracting over60,000 entries every year in local ADDY® competitions.The mission of the ADDY® competition is to recognizeand reward creative excellence in the art of advertising.Conducted annually by the American AdvertisingFederation (AAF), the local ADDY® Awards is the firstof a three-tiered, national competition. Concurrently,all across the country, local entrants vie for recognitionas the very best in their markets. At the second tier,local winners compete against other winners in oneof 15 District competitions. District winners are thenforwarded to the third tier, the National ADDY® Awardscompetition. Entry in your local ADDY® competition isthe first step toward winning a National ADDY®.Entering the ADDY® competition supports our entireindustry, because the AAF and its local and districtaffiliates use the proceeds to enhance advertisingthrough programs such as public service, internships,advocacy groups, advertising education, and consumerawareness.Selection of the most creative entry in each category iseffected by a scoring process in which a panel of judgesevaluates all creative dimensions of every entry. In eachcategory, a Gold ADDY® is recognition of the highestlevel of creative excellence and is judged to be superiorto all other entries in the competition. Entries that arealso considered outstanding and worthy of recognitionreceive Silver ADDYs®. The number of awards given ineach category is determined by the judges, based on therelative quality of work in that category.The Student ADDY® Awards is also a three-tierednational competition, which is sponsored by the AAFand National Ad2. Occurring in conjunction with theprestigious ADDY® Awards, the Student ADDY®Awards recognize and reward creative excellenceby students.Gala CateringZins

about the clubOur local club is a nonprofit professional developmentorganization enabling professionals to keep currentwith trends in the advertising, marketing, andcommunications industries and to increase the levelof competency within their profession. We celebrateachievement, sponsor educational events, and providea community forum for the advertising and marketingindustry in Eastern Iowa.The American Advertising Federation: Cedar Rapids-Iowa City (AAF: CR-IC) isaffiliated with the American Advertising Federation (AAF) which is geographicallyorganized into 15 districts which operate as a link between AAF and its localmembers. AAF: CR-IC is a part of the 9th district that includes clubs from Missouri,Iowa, Nebraska, and Kansas City (M.I.N.K).The AAF: CR-IC is in its 43rd year. Thanks to its many talented and dedicatedmembers, AAF: CR-IC has had a notable presence in the 9th District for 43 years.We intend to maintain our standing in the district as well as nationally. AAF: CR-ICwill continue to promote advertising-related industries, and the talented people whowork within them, for decades to come. We are proud to recognize some of that talentand creativity in this 43rd edition of the ADDYs® Winners Book.Doug Moss: Partner, Creative Director,Insight Marketing Design, Sioux FallsOriginally from Cincinnati, Ohio, Dougattended Miami University–Ohio,earning a BFA in GraphicDesign and Illustration.He worked as an artdirector in severalagencies before startingInsight MarketingDesign (insightmarketingdesign.com)with partner Candy Van Dam in 2003. AsCreative Director, Doug manages a teamof artists and writers, bringing his visionto all work produced at Insight. Doug haswon hundreds of ADDYs (local, districtand national), Tellys, Summit Awards,Prism Awards, Communicators Awards,MarCom Awards and others. Doug wontwo Society of Illustrators Awards andin 2007 was appointed to the NationalDesign Awards nominating committeeof the Cooper-Hewitt National DesignMuseum, Smithsonian Institution in NewYork, NY. He is a member of the SiouxFalls Visual Arts Commission and a pastSouth Dakota Advertising Federationboard member.judgesRon Kohudic: Interactive CreativeDirector, Colman Broham Davis, ChicagoRon has spent his career designingcompelling pieces in a wide rangeof media including direct mail, print,interactive and outdoor. He has also hadthe opportunity to work with an enviablelist of blue chip clients.United Airlines, ServiceMerchandise, HyattRegency Chicago, EddieBauer, Bang & Olufsen,Grainger and othershave all benefited from his clear designsense, attention to detail and efficientuse of graphic techniques to create animmediate response, as well as a lastingimpression. He is currently InteractiveCreative Director in the River North areaof Chicago for ad agency Colman BrohanDavis. Ron and his team of art directorswork on some of the agency’s largerclients. Under his supervision, the teammaintains a high level of quality and brandstandards for each of these clients. Ronstrives to do great work for a wide varietyof clients for years to come.Scott Millen: Creative Director, Pivotal Communications, KalamazooA BFA graduate of Calvin College, Grand Rapids, MI, Scott Millenis Vice President and Creative Director of Kalamazoo-based PivotalCommunications. As such, he wields the red pen of truth, andruminates on the “next big thing” (what to have for dinner). In addition to being ahusband and father of three boys, he also has a dog and a cat, but wishes not todiscuss it further. Others may wish to speak on how he has been lauded with awardsand accolades, such as being published in Print, and GD:USA, winning ADDY’s andbeing named One To Watch in 2005 in the aforementioned GD:USA, but Scott is shyand retiring, and poo-pooh’s such attention.

ADDYStop honors

est of showjudges choiceJudge: Doug MossEntrant: Hair of the Dawg, Inc.Advertiser: Hair of the Dawg, Inc.Title: Hair of the Dawg Drink Mix LabelsCredits: Leslie Gannon, Marketing Director/DesignerMichel Pettigrew/PettigrewPhotography, PhotographerINTERACTIVE MEDIAOnline Annual ReportEntrant: University of Iowa FoundationAdvertiser: sent to all givers to the UI Foundation,UI alumni, facultyTitle: Phil was Here–The 2010 Annual Report onGiving to The University of Iowa FoundationCredits: Nic Arp, Director, CommunicationsJill Tobin, Photographer, Digital media specialistEric Hodgson, Web Content ManagerConnie Driscoll-Wicke, Senior DesignerDanette Angerer, Graphics ManagerJen Knights, Senior WriterLeah Klevar, Senior WriterBetsy Hickok, Senior WriterChris Beckman, Photography internJudge: Ron KohudicEntrant: Stamats Inc.Advertiser: Drake UniversityTitle: The Drake AdvantageAcademic ViewbookCredits: Chris Reese, Principal DesignerVinu Warrier, Creative StrategistCary Jordan, Editorial DirectorEric Sickler, Principal ConsultantJennifer Shaddox,Account ManagerTrue Art, PrinterSteve Allen, PhotographerDebra Lukehart, Executive Directorof Marketing and CommunicationsTom Delahunt, Vice President ofAdmission and Financial AidJudge: Scott MillenEntrant: MindFire CommunicationsAdvertiser: MidWestOne BankTitle: MidWestOne Bank Brand TVCampaignCredits: Lynn Manternach, Brand ArsonistMike Smith, Creative ArsonistSadie Howar, Design Arsonist

est of categorySALES PROMOTIONEntrant: Hair of the Dawg, Inc.Advertiser: Hair of the Dawg, Inc.Title: Hair of the Dawg Drink Mix LabelsCredits: Leslie Gannon, Marketing Director/DesignerMichel Pettigrew/PettigrewPhotography, PhotographerCOLLATERAL MATERIALEntrant: Stamats Inc.Advertiser: Drake UniversityTitle: The Drake AdvantageAcademic ViewbookCredits: Chris Reese, Principal DesignerVinu Warrier, Creative StrategistCary Jordan, Editorial DirectorEric Sickler, Principal ConsultantJennifer Shaddox, Account ManagerTrue Art, PrinterSteve Allen, PhotographerDebra Lukehart, Executive Directorof Marketing and CommunicationsTom Delahunt, Vice President ofAdmission and Financial AidINTERACTIVE MEDIAEntrant: University of Iowa FoundationAdvertiser: sent to all givers to the UIFoundation, UI alumni, facultyTitle: Phil was Here–The 2010 AnnualReport on Giving to The University ofIowa FoundationCredits: Nic Arp, Director, CommunicationsJill Tobin, Photographer,Digital media specialistEric Hodgson, Web Content ManagerConnie Driscoll-Wicke, Senior DesignerDanette Angerer, Graphics ManagerJen Knights, Senior WriterLeah Klevar, Senior WriterBetsy Hickok, Senior WriterChris Beckman, Photography internNEWSPAPEREntrant: SourceMedia GroupAdvertiser: The GazetteTitle: EXTRA! EXTRA!Credits: Seth Smith, Art Director, DesignerMichael Zydzik, Creative DirectorMattie Brawner, WriterTELEVISIONEntrant: GrasshorseAdvertiser: ETMC Sleep InstituteTitle: ‘Rest of Your Life’ East TexasMedical CenterCredits: Stephen Jennings, Creative DirectorKathy Buxton, ProducerGwen Barker, ProducerLisa Horak, Production CoordinatorJames Bray, Character &Background DesignerAnthony Whyte, AnimatorJudith Hans-Price, CharacterAnimatorMIXED-MEDIAEntrant: Stamats Inc.Advertiser: Drake UniversityTitle: distinctly Drake AdvancementCampaignCredits: Chris Reese, Principal DesignerVinu Warrier, Creative StrategistCary Jordan, Editorial DirectorEric Sickler, Principal ConsultantJennifer Shaddox, AccountManagerMary Puck, ProductionCedar Graphics, PrinterSteve Allen , PhotographerDebra Lukehart, Executive Directorof Marketing and CommunicationsJohn P. Smith, Vice President forAlumni and Development

est of categoryADVERTISING FOR THEARTS & SCIENCESEntrant: Henry Russell BruceAdvertiser: National Czech & SlovakMuseum & LibraryTitle: National Czech & Slovak Museum &Library Brochure and Sales KitCredits: Steve Erickson, President/Creative DirectorJim Erkel, Senior Art DirectorShelby Kraus, Account ManagerColleen Schutt, ProductionManager2010 inducteesHALL OF FAME: Jeff Westrom and Dave Morton, J.W. Morton and AssociatesAD PERSON OF THE YEAR: Sondra Cue, The University of IowaSERVICE PERSON OF THE YEAR: LeeAnn Eddins, The University of IowaAD APPRENTICE OF THE YEAR: Eric Ungs, 380socialPUBLIC SERVICEEntrant: WDG CommunicationsAdvertiser: The Greater Cedar RapidsCommunity FoundationTitle: The Greater Cedar RapidsCommunity Foundation 2009Annual ReportCredits: Jodi Hormann, Senior DesignerDuane Wood, Creative DirectorAmber Mulnik, Editor/WriterSherry Crawford, WriterEd Kempf, PhotographerVarious, PhotographerCedar Graphics, PrinterELEMENTS OF ADVERTISINGEntrant: The University of IowaAdvertiser: The University of Iowa,University RelationsTitle: Kid Captain close-upCredits: Kirk Murray, Photographerand WriterADDYSgold

goldSALES PROMOTIONSales KitEntrant: Transamerica Life &Protection/AEGONAdvertiser: Life Investors Financial GroupTitle: WOW Program Sales Kit(Women’s Opportunity for Wealth)Credits: Pam Malloy, Graphic DesignerSara Legore, Graphic DesignerBarb Ferguson, Graphics ManagerShannon Moss, Assistant VicePresident, Marketing/EditorCedar Graphics, PrinterSales KitEntrant: Kirkwood Community CollegeAdvertiser: The Hotel at Kirkwood CenterTitle: In-Room Directory—The Hotel atKirkwood CenterCredits: Kirkwood Community CollegeMarketing Services, DesignKirkwood Community CollegePrint Services, PrintingCedar Graphics, PrintingJohn Beyer, PhotographyAndrew Bunce, PhotographyScott Kintzel, PhotographyPackaging CampaignEntrant: Hair of the Dawg, Inc.Advertiser: Hair of the Dawg, Inc.Title: Hair of the Dawg Drink Mix LabelsCredits: Leslie Gannon, MarketingDirector/DesignerMichel Pettigrew/PettigrewPhotography, PhotographerPackaging CampaignEntrant: Shannon Heiman DesignAdvertiser: Kalona Organics and All NaturalsTitle: Kalona SuperNatural” PackagingCredits: Shannon Heiman,Graphic DesignerMelinda Pradarelli,Brand Strategist and WriterClaudia McGehee, IllustratorTom Langdon, PhotographerCOLLATERAL MATERIALAnnual Report, ColorEntrant: University of Iowa Health CareAdvertiser: University of Iowa Health CareTitle: IOWA World Class People. WorldClass Medicine.Credits: LeeAnn Eddins, Art DirectorMichael Sondergard, Writer/EditorAnne Duggan , WriterSusan McClellan, PhotographyJohn Thomas—Fisheye,PhotographyRita Liddell, PhotographycoordinationBrochure, ColorEntrant: Stamats Inc.Advertiser: Drake UniversityTitle: The Drake AdvantageAcademic ViewbookCredits: Chris Reese, Principal DesignerVinu Warrier, Creative StrategistCary Jordan, Editorial DirectorEric Sickler, Principal ConsultantJennifer Shaddox, Account ManagerTrue Art, PrinterSteve Allen, PhotographerDebra Lukehart, Executive Directorof Marketing and CommunicationsTom Delahunt, Vice President ofAdmission and Financial Aid

goldCOLLATERAL MATERIAL (CONTINUED)Brochure, ColorEntrant: Transamerica Life &Protection/AEGONAdvertiser: Transamerica Capital ManagementCustomer ServiceTitle: Energy Bus Reward ProgramCredits: Sara Legore, Graphic DesignerShelly Johnson, CopywriterBrochure, ColorEntrant: Stamats Inc.Advertiser: Drake UniversityTitle: distinctlyDrake Lead PieceCredits: Chris Reese, Principal DesignerVinu Warrier, Creative StrategistCary Jordan, Editorial DirectorEric Sickler, Principal ConsultantJennifer Shaddox, Account ManagerCedar Graphics, PrintingSteve Allen, PhotographerMary Puck, ProductionDebra Lukehart, Executive Directorof Marketing and CommunicationsJohn P. Smith, Vice President forAlumni and DevelopmentBrochure, ColorEntrant: Stamats Inc.Advertiser: Emory Goizueta Business SchoolTitle: Emory Business School ViewbookCredits: Kevin Mellen, Director ofCreative ServicesMelinda Pradarelli, WriterJulie Staggs, Senior ClientConsultantJennifer Shaddox, Account ManagerTailfin Marketing Communications,Production/DesignPhillip Spears, PhotographerSpecial Event CampaignEntrant: Kirkwood Community CollegeAdvertiser: The Hotel at Kirkwood CenterTitle: Save the Date and Grand OpeningInvitation—The Hotel at Kirkwood CenterCredits: Kirkwood Community CollegeMarketing Services, DesignCedar Graphics, PrintingOUT-OF-HOMEMass Transit, InteriorEntrant: University of Iowa,Marketing & DesignAdvertiser: University of Iowa, Bijou CinemaTitle: Bijou CinemaCredits: Camille Marlow, StudentGraphic DesignerDan Sweeney, Art DirectorMatt Andracki, StudentMarketing RepNEWSPAPERSelf-Promotion CampaignEntrant: SourceMedia GroupAdvertiser: The GazetteTitle: EXTRA! EXTRA!Credits: Seth Smith, Art Director, DesignerMichael Zydzik, Creative DirectorMattie Brawner, WriterSpecialty Advertising, InsertEntrant: SourceMedia GroupAdvertiser: Corridor CareersTitle: You’ve Got TalentCredits: Tara Ellison, Art Director,Designer

goldINTERACTIVE MEDIAWebsite, B-to-B HTML, ProductsEntrant: Small Dot StudiosAdvertiser: Hawkeye Food Service-LocalHarvest SupplyTitle: Local Harvest Supply WebsiteCredits: Sam Schrup, Project Manager/Web DeveloperDoug Hof, Creative Director/Graphic DesignerWebsite, Consumer HTML, ProductsEntrant: GrasshorseAdvertiser: Belledora, LLCTitle: ShBoinks WebsiteCredits: Stephen Jennings, Creative DirectorKathy Buxton, ProducerTiffany Webber, ProducerLisa Horak, Production CoordinatorKevin Nicholson, Web ProgrammerBen Speare, Web DesignerLori Keehner, 2D ArtistWebsite, Consumer HTML, OutletsEntrant: GrasshorseAdvertiser: Belledora, LLCTitle: Poke My Voodoo WebsiteCredits: Stephen Jennings, Creative DirectorKathy Buxton, ProducerLisa Horak, Production CoordinatorKevin Nicholson, Web ProgrammerAnswer Ejiasi, Web Design &DevelopmentJoe Stutzman, Web DevelopmentMin-Jee Jeon, Graphic DesignerWebsite, Consumer HTML, ServicesEntrant: University of Iowa,Marketing & DesignAdvertiser: University of Iowa College ofEngineeringTitle: UI Engineers for a SustainableWorld websiteCredits: Ben Speare, Web DesignerDi Zhou, Project ManagerBen Lewis, Web DirectorWebsite, Consumer HTML, ServicesEntrant: Stamats Inc.Advertiser: Nassau Community CollegeTitle: Nassau Institutional WebsiteCredits: John Foster, Senior DesignerJill Jensen, WriterKati Davis, Interactive StrategistTim Nooteboom,Web Developer/ProgrammerBeatrice Szalas, Principal ConsultantJoy Tangen, ProjectCommunication ManagerAdam Lowe, User ExperienceStrategistOnline Annual ReportEntrant: University of Iowa FoundationAdvertiser: sent to all givers to the UIFoundation, UI alumni, facultyTitle: Phil was Here-The 2010 AnnualReport on Giving to The University ofIowa FoundationCredits: Nic Arp, Director, CommunicationsJill Tobin, Photographer,Digital media specialistEric Hodgson, Web ContentManagerConnie Driscoll-Wicke,Senior DesignerDanette Angerer, Graphics ManagerJen Knights, Senior WriterLeah Klevar, Senior WriterBetsy Hickok, Senior WriterChris Beckman, Photography intern

goldINTERACTIVE MEDIA (CONTINUED)Online Annual ReportEntrant: Henry Russell BruceAdvertiser: Mercy Medical CenterTitle: Mercy Annual ReportCredits: Jeff McEachron, Senior VicePresident/Director InternetOperationsKurt Zenisek, Web ProgrammerJill Mast, Account ManagerColleen Schutt, ProductionManagerTELEVISIONLocal TV CampaignEntrant: St. Luke’s HospitalAdvertiser: St. Luke’s HospitalTitle: St. Luke’s Better Place TVCredits: Hiebing, Madison, WI, Ad AgencyRed Car, Chicago, IL, ProductionNational TV, Consumer ServicesEntrant: GrasshorseAdvertiser: ETMC Sleep InstituteTitle: ‘Rest of Your Life’ East TexasMedical CenterCredits: Stephen Jennings, Creative DirectorKathy Buxton, ProducerGwen Barker, ProducerLisa Horak, Production CoordinatorJames Bray, Character &Background DesignerAnthony Whyte, AnimatorJudith Hans-Price,Character AnimatorMIXED-MEDIANational ConsumerEntrant: Stamats Inc.Advertiser: Drake UniversityTitle: distinctly Drake AdvancementCampaignCredits: Chris Reese, Principal DesignerVinu Warrier, Creative StrategistCary Jordan, Editorial DirectorEric Sickler, Principal ConsultantJennifer Shaddox, Account ManagerMary Puck, ProductionCedar Graphics, PrinterSteve Allen , PhotographerDebra Lukehart, Executive Directorof Marketing and CommunicationsJohn P. Smith, Vice President forAlumni and DevelopmentADVERTISING FOR THEARTS & SCIENCESArts, BrochureEntrant: Henry Russell BruceAdvertiser: National Czech & SlovakMuseum & LibraryTitle: National Czech & Slovak Museum& Library Brochure and Sales KitCredits: Steve Erickson, President/Creative DirectorJim Erkel, Senior Art DirectorShelby Kraus, Account ManagerColleen Schutt, Production ManagerArts, Mixed Media CampaignEntrant: University of Iowa,Marketing & DesignAdvertiser: University of Iowa LibrariesTitle: Iowa City Book Festival CampaignCredits: Sarah Lenger, Designer/Art DirectorPadraic O’Shea, StudentMarketing RepNancy Abram, Marketing DirectorBen Lewis, Web

goldELEMENTS OF ADVERTISINGPUBLIC SERVICEPublic Service, Annual ReportEntrant: WDG CommunicationsAdvertiser: The Greater Cedar RapidsCommunity FoundationTitle: The Greater Cedar Rapids CommunityFoundation 2009 Annual ReportCredits: Jodi Hormann, Senior DesignerDuane Wood, Creative DirectorAmber Mulnik, Editor/WriterSherry Crawford, WriterEd Kempf, PhotographerVarious, PhotographerCedar Graphics, PrinterIllustrationEntrant: University of Iowa,Marketing & DesignAdvertiser: University of IowaTitle: Martin Luther King, Jr. IllustrationCredits: Maura Cunningham, ArtistSarah Lenger, Art DirectorMixed Media CampaignEntrant: University of Iowa,Marketing & DesignAdvertiser: Health IowaTitle: Commission Against LazinessCredits: Dan Sweeney, Art Director/IllustratorBret Gothe, Project ManagerDi Zhou, Student Marketing RepCaitlyn Mills, StudentGraphic DesignerIllustration, CampaignEntrant: Webber Design WerksAdvertiser: Cedar Rapids RollergirlsTitle: Cedar Rapids Rollergirls Team LogosCredits: Sean Webber, Principal/Creative DirectorADVERTISING INDUSTRYSELF-PROMOTIONSelf-Promotion, BroadcastEntrant: GrasshorseAdvertiser: GrasshorseTitle: Grasshorse 2010 VFX ReelCredits: Stephen Jennings, Creative DirectorKathy Buxton, ProducerTiffany Webber, ProducerLisa Horak, Production CoordinatorBrian Monroe, EditingJoe Stutzman, EditingPhotography, ColorEntrant: The University of IowaAdvertiser: The University of Iowa,University RelationsTitle: Kid Captain close-upCredits: Kirk Murray, Photographerand Writer

Heart Check-ADDYprogram-ad.indd 11/24/2011 3:21:32 PMST.LUKE’SSaving lives.One heartat a time.Heart disease and strokerisk often have no signsor symptoms. But St. Luke’sHeart Check is an easy andconvenient way to assess yourheart and vascular health – and itcould be a life saver. A series of fivetests is performed by St. Luke’s heart careexperts. In fact, you’ll find out your resultsat the time of your appointment so there’sno waiting and worrying.The cost for all five testsplus a consultation with aSt. Luke’s heart care expert is $195.• Electrocardiogram (EKG)• Echocardiogram (ECHO)• Abdominal aortic aneurysm test• Carotid artery ultrasound• Ankle-Brachial Index test forPeripheral Arterial Disease (PAD)ADDYSsilverA comprehensive blood test is alsoavailable for $40.Heart Care ServicesCall 319/369-8129 to scheduleor visit stlukesheartcheck.com for more information.

silverSALES PROMOTIONSales KitEntrant: Alliant EnergyAdvertiser: Alliant EnergyTitle: Wind Energy Development FolderCredits: Heather Holmes, CopywriterMark Jacobson, DesignerSales KitEntrant: University of Iowa Health CareAdvertiser: University of Iowa Health CareTitle: UI Organ Transplant BrochureCredits: LeeAnn Eddins, Art DirectorNancy Zear, Senior DesignerDavid Herwaldt, DesignerMichael Sondergard, Writer/EditorFisheye, PhotographySusan McClellan, PhotographySales KitEntrant: Stamats Inc.Advertiser: Drake UniversityTitle: distinctlyDrake Campaign KitCredits: Chris Reese, Principal DesignerVinu Warrier, Creative StrategistCary Jordan, Editorial DirectorEric Sickler, Principal ConsultantJennifer Shaddox,Account ManagerMary Puck, ProductionCedar Graphics, PrinterSteve Allen, PhotographerNick Bushman, DeveloperDebra Lukehart, ExecutiveDirector of Marketing andCommunicationsJohn P. Smith, Vice Presidentfor Alumni and DevelopmentSales KitEntrant: Henry Russell BruceAdvertiser: Metal Design SystemsTitle: Metal Design Systems Sales KitCredits: Jim Erkel, Senior Art DirectorShelby Kraus, Account ManagerColleen Schutt, ProductionManagerNewsletterEntrant: Kirkwood Community CollegeAdvertiser: The Kirkwood FoundationTitle: Kirkwood Alumni & FriendsNewsletterCredits: Kirkwood Community CollegeMarketing Services, DesignJ&A Printers, PrintingSales Promotion CampaignEntrant: Kirkwood Community CollegeAdvertiser: Kirkwod AdmissionsTitle: Kirkwood Student Recrutiment/Campus Visit MaterialsCredits: Kirkwood Community CollegeMarketing Services, DesignJ&A Printers, Printing (Viewbook)Cedar Graphics , Printing(planner, TGIF invitation)Video Sales PresentationEntrant: GrasshorseAdvertiser: BelledoraTitle: Poke My Video Licensing VideoCredits: Stephen Jennings,Creative DirectorKathy Buxton, ProducerLisa Horak, Production CoordinatorAnswer Ejiasi, VideographyWilliam Meiklejohn, EditorCOLLATERAL MATERIALAnnual Report, ColorEntrant: Cedar Rapids AreaChamber of CommerceAdvertiser: Cedar Rapids AreaChamber of CommerceTitle: Cedar Rapids Area Chamber ofCommerce Annual ReportCredits: Shannon Meyer-Chamber ofCommerce, President, CEOJennifer Neumann-de NovoAlternative Marketing, PartnerKari Stillman-Chamber ofCommerce, VP, Marketing &CommunicationsAnnual Report, ColorEntrant: Benson & Hepker DeisgnAdvertiser: UI Community Credit UnionTitle: UI Community Credit UnionAnnual ReportCredits: Robyn Hepker, Design/artdirectionJean Knepper, EditorMelinda Pradarelli, WriterMichael Kreisner, PhotographerTruArt, PrinterBrochure, ColorEntrant: Corcoran CommunicationsAdvertiser: Western State Collegeof ColoradoTitle: Western State College ofColorado ViewbookCredits: Sean Webber, Senior Art DirectorSue Kelsey, Editorial DirectorBrochure, ColorEntrant: Corcoran CommunicationsAdvertiser: Centenary CollegeTitle: Centenary College ViewbookCredits: Sean Webber, Senior Art DirectorSue Kelsey, Editorial DirectorBrochure, ColorEntrant: Stamats Inc.Advertiser: Monmouth UniversityTitle: Monmouth ViewbookCredits: Chris Reese, Principal DesignerFritz McDonald, Vice PresidentCreative StrategyMelinda Tomsic, WriterMary Puck, ProductionBeatrice Szalas, PrincipalConsultantJoy Tangen, ProjectCommunication ManagerBrochure, ColorEntrant: Stamats Inc.Advertiser: Harvard Graduate Schoolof EducationTitle: Harvard CelebrationCredits: John Foster, Senior DesignerChris Reese, Principal WriterCheryl Wery, ProjectCommunication ManagerMarilyn Osweiler, SeniorVice PresidentBrochure, ColorEntrant: Henry Russell BruceAdvertiser: LimoLinkTitle: LimoLink BrochureCredits: Steve Erickson, President/Creative DirectorShelby Kraus, Account ManagerJim Erkel, Senior Art Director

silverCOLLATERAL MATERIAL(CONTINUED)Brochure, CampaignEntrant: Stamats Inc.Advertiser: Drake UniversityTitle: The Drake Advantage CampaignCredits: Chris Reese, Principal DesignerVinu Warrier, Creative StrategistCary Jordan, Editorial DirectorEric Sickler, Principal ConsultantJennifer Shaddox,Account ManagerSteve Allen, PhotographerTrue Art, PrintingDebra Lukehart, ExecutiveDirector of Marketing andCommunicationsTom Delahunt, Vice Presidentof Admission and Financial AidMagazine DesignEntrant: St. Luke’s HospitalAdvertiser: St. Luke’s HospitalTitle: Healthbeat magazine-Fall issueCredits: Charlene Briggs, Graphics/web SpecialistJeanice Blood, Graphics/web SpecialistSarah Corizzo, writer/editorWhitney Frost, writer/editorJohn Thomas, Fisheye,PhotographerMagazine DesignEntrant: WDG CommunicationsAdvertiser: University of DubuqueTitle: University of DubuqueLanterns MagazineCredits: Jodi Hormann, Senior DesignerDuane Wood, Creative DirectorKristi Lynch, EditorWilliam Ersland, IllustratorVarious, PhotographerThe Brandt Company, PrinterBook DesignEntrant: WDG CommunicationsAdvertiser: WDG PublishingTitle: Harker’s Courthouses: Visions of anIowa IconCredits: Jodi Hormann, Senior DesignerDuane Wood, PublisherMichael P. Harker, PhotographerLoren N. Horton, WriterCedar Graphics, PrinterBook DesignEntrant: WDG CommunicationsAdvertiser: Rockwell CollinsTitle: Rockwell Collins: 75 Years ofInnovationCredits: Eric Johnson, Senior Art DirectorDuane Wood, PublisherKennard C. Braband, WriterBernard J. Smith, WriterVarious, PhotographerCedar Graphics, PrinterPosterEntrant: Kirkwood Community CollegeAdvertiser: Kirkwood Admissions ServicesTitle: Kirkwood Welcome Week PosterCredits: Kirkwood Marketing Services,DesignKirkwood Print Services, PrintingSpecial Event CardEntrant: Kirkwood Community CollegeAdvertiser: The Hotel at Kirkwood CenterTitle: Holiday Event Bookings Postcard—The Hotel at Kirkwood CenterCredits: Kirkwood Community CollegeMarketing Services, DesignCedar Graphics, PrintingSpecial Event CampaignEntrant: J.W.Morton & AssociatesAdvertiser: Stephanie and Charlie VoglTitle: Westrom/Vogl Wedding MaterialsCredits: Jeff Westrom, Creative DirectorStephanie Vogl, WriterCharlie Vogl, Writer/ProducerCedar Graphics, PrinterLori Jantzen/JP Gasway, PaperOUT-OF-HOMESite, Interior StaticEntrant: Metro StudiosAdvertiser: Cedar Rapids RoughRidersTitle: RiderGirl Wall MuralCredits: Susan Larson, Art DirectorNEWSPAPERNewspaper, Full Page, ColorEntrant: SourceMedia GroupAdvertiser: Corridor CareersTitle: GPS For your careerCredits: Tara Ellison, Art Director, DesignerMichael Zydzik, Creative Director,WriterNewspaper Campaign, ColorEntrant: SourceMedia GroupAdvertiser: TheGazette.comTitle: TheGazette.com Loud MouthsCredits: Michael Zydzik, Creative Director,WriterSeth Smith, Art Director, DesignerNewspaper Self-PromotionEntrant: SourceMedia GroupAdvertiser: The GazetteTitle: My MarketplaceCredits: Michael Zydzik, Creative Director,WriterINTERACTIVE MEDIAWebsite, Consumer HTML, ProductsEntrant: Metro StudiosAdvertiser: Solar-Pool TechnologiesTitle: Solar-Breeze WebsiteCredits: Mark Jones, Site DesignerTami Klages, Project CoordinatorKirk Hayden, Still PhotographerChad Gookin, Search EngineOptimizationKhalid Khaldi, Web DeveloperKevin Jacobsen, Video EditorWebsite, Consumer HTML, ProductsEntrant: Shannon Heiman DesignAdvertiser: Jennifer NewTitle: Jennifer New Web SiteCredits: Shannon Heiman, Web DesignerJennifer New, WriterWebsite, Consumer HTML, ServicesEntrant: Small Dot StudiosAdvertiser: Johnson County Crisis CenterTitle: Johnson County Crisis CenterWebsiteCredits: Sam Schrup, Project Manager/Web DeveloperDoug Hof, Creative Director/Graphic DesignerWebsite, Consumer HTML, ServicesEntrant: Small Dot StudiosAdvertiser: Downtown Associationof Iowa CityTitle: Downtown Iowa City WebsiteCredits: Sam Schrup, Project Manager/Web DeveloperDoug Hof, Creative Director/Graphic Designer

silverINTERACTIVE MEDIA(CONTINUED)Website, Consumer HTML, ServicesEntrant: University of Iowa,Marketing & DesignAdvertiser: University of Iowa,Division of Performing ArtsTitle: Performing Arts at Iowa websiteCredits: Ben Speare, Web DesignerDustin Quam, Web DeveloperBen Lewis, Web DirectorNancy Abram, Marketing DirectorSue Orhon, Content ExpertWebsite, Consumer HTML, ServicesEntrant: Stamats Inc.Advertiser: Multnomah UniversityTitle: Multnomah Institutional WebsiteCredits: Josh Mateer, Senior DesignerJen Shaddox, Account ManagerRonnie Heady, Client ConsultantKati Davis, Interactive StrategistTim Nootenboom, WebDeveloper/ProgrammerTina Wisnoski, User ExperienceStrategistWebsite, Consumer HTML, ServicesEntrant: Stamats Inc.Advertiser: Upper Iowa UniversityTitle: Upper Iowa Institutional WebsiteCredits: Adam Lowe, Designer/UserExperience StrategistEric Sickler, Principal ConsultantJennifer Shaddox,Account ManagerAnn Rinehart, WriterJosh Carrollhach, StrategistWebsite, Consumer HTML, ServicesEntrant: Stamats Inc.Advertiser: Henderson State UniversityTitle: Henderson State University WebsiteCredits: Mark Keele, Senior DesignerCary Jordan, Editorial DirectorJosh Carrollhach, InteractiveStrategistTim Nooteboom, Web Developer/ProgrammerCJ Cunniff, Director of InteractiveMedia ProductionAdam Lowe, User ExperienceStrategistChuck Reed, Senior Vice Presidentfor Client ServicesWebsite, Consumer HTML, ServicesEntrant: Henry Russell BruceAdvertiser: Priority OneTitle: MyTernNow WebsiteCredits: Jeff McEachron, Senior VicePresident/Director InternetOperationsKurt Zenisek, Web ProgrammerKris Brown, Web ProgrammerJill Mast, Account ManagerKestrel Henry, Web/DatabaseProgrammerColleen Schutt, Production ManagerJim Erkel, Senior Art DirectorOnline GamesEntrant: GrasshorseAdvertiser: Belledora, LLCTitle: Poke My Voodoo Facebook VersionCredits: Stephen Jennings, Creative DirectorKathy Buxton, ProducerLisa Horak, Production CoordinatorKevin Nicholson, Lead ProgrammerJoe Hultgren, ProgrammerJoe Stutzman, Lead Game DesignerLori Keehner, Character DesignerRandal Sahara, Character DesignerJames Bray, Background DesignerMobile MarketingEntrant: GrasshorseAdvertiser: Belledora, LLCTitle: Poke My Voodoo WebsiteIn-Game AdvertismentCredits: Stephen Jennings, Creative DirectorKathy Buxton, ProducerLisa Horak, Production CoordinatorMin-Jee Jeon, Graphic DesignerJoe Stutzman, Layout ArtistInternet CommercialsEntrant: GrasshorseAdvertiser: ETMC Sleep InstituteTitle: ‘Rest of Your Life’ East TexasMedical CenterCredits: Stephen Jennings, Creative DirectorKathy Buxton, ProducerGwen Barker, ProducerLisa Horak, Production CoordinatorJames Bray, Character &Background DesignerAnthony Whyte, AnimatorJudith Hans-Price, CharacterAnimatorOnline CampaignEntrant: GrasshorseAdvertiser: Belledora, LLCTitle: Poke My Voodoo CampaignCredits: Stephen Jennings, Creative DirectorKathy Buxton, ProducerLisa Horak, Production CoordinatorWilliam Meiklejohn, ProductionSupportKevin Nicholson, Lead ProgrammerJoe Hultgren, ProgrammerJoe Stutzman, Application &Web DevelopmentAnswer Ejiasi, Application &Web DevelopmentMin-Jee Jeon, Graphic DesignerLori Keehner, Character DesignerRandal Sahara, Character DesignerJames Bray, Background DesignerTELEVISIONLocal TVEntrant: SourceMedia GroupAdvertiser: Dwell Home FurnishingsTitle: SEPTEMBER 2010Credits: Westan James, EditorCindy Ek, ProducerBrian Fahrner, VideographerLocal TVEntrant: OnMediaAdvertiser: Halloween TraditionsTitle: Halloween 2010Credits: Brian Markowski, Producer,DirectorKevin Schults, Producer, DirectorLocal TVEntrant: OnMediaAdvertiser: Alter EgoTitle: ImageCredits: Brian Markowski, Producer, Editor,WriterLocal TV CampaignEntrant: SourceMedia GroupAdvertiser: The GazetteTitle: The Gazette Sunday BrunchTV SpotsCredits: Michael Zydzik, Creative Director,WriterGeorge Curtis, ProducerBrian Fahrner, VideographerWeston James, EditorRob Mixemong, EditorNational TV, Consumer ServicesEntrant: MindFire CommunicationsAdvertiser: MidWestOne BankTitle: MidWestOne Bank Iowa CityBrand SpotCredits: Lynn Manternach, Brand ArsonistMike Smith, Creative ArsonistSadie Howar, Design Arsonist

silverTELEVISION (CONTINUED)National TV CampaignEntrant: Henry Russell BruceAdvertiser: Panchero’sTitle: Panchero’s I Spy TV SpotCredits: Steve Erickson, President/Creative DirectorJim Erkel, Senior Art DirectorMVP Video Production,Video ProductionColleen Schutt, ProductionManagerShelby Kraus, Account ManagerNational TV CampaignEntrant: MindFire CommunicationsAdvertiser: MidWestOne BankTitle: MidWestOne Bank BrandTV CampaignCredits: Lynn Manternach, Brand ArsonistMike Smith, Creative ArsonistSadie Howar, Design ArsonistNational TV CampaignEntrant: Stamats Inc.Advertiser: Palo Alto UniversityTitle: Palo Alto University TVCredits: Kevin Mellen, Director ofCreative ServicesAnn Rinehart, WriterFritz McDonald, Vice Presidentof Creative ServicesJennifer Shaddox,Account ManagerLuem Associates,Videography/EditingMIXED/MULTIPLE MEDIAMixed-Media, Local ConsumerEntrant: MindFire CommunicationsAdvertiser: MidWestOne BankTitle: MidWestOne ‘Bank Your Change’CampaignCredits: Lynn Manternach, Brand ArsonistMike Smith, Creative ArsonistAndrea Hanson, Design ArsonistMixed-Media, Local ConsumerEntrant: SourceMedia GroupAdvertiser: TheGazette.comTitle: TheGazette.com BobbleheadsCredits: Michael Zydzik, Creative DirectorPam Wyman, DesignerSeth Smith, IllustratorMike Hlas, WriterMarc Morehouse, WriterScott Dochterman, WriterMixed-Media, Local ConsumerEntrant: SourceMedia GroupAdvertiser: The Gazette & KCRGTitle: The Gazette/KCRG Mobile appCredits: Michael Zydzik, Creative Director,WriterSeth Smith, Art Director, DesignerTara Ellison, Art Director, DesignerPam Wyman, DesignerMike Battien, ProducerWestan James, EditorMixed-Media, Local ConsumerEntrant: Hair of the Dawg, Inc.Advertiser: Hair of the Dawg, Inc.Title: Hair of the Dawg RAGBRAIPromotionCredits: Leslie Gannon, MarketingDirector/DesignerMichel Pettigrew/PettigrewPhotography, PhotographerADVERTISING FOR THEARTS & SCIENCESArts, BrochureEntrant: Theatre Cedar RapidsAdvertiser: Theatre Cedar RapidsTitle: 2010-11 Season Brochure,Theatre Cedar RapidsCredits: Dan Schuster, DesignerRob Merritt, EditorArts, Audio / VisualEntrant: GrasshorseAdvertiser: GrasshorseTitle: The SacrificeCredits: Stephen Jennings, Creative DirectorKathy Buxton, ProducerTiffany Webber, ProducerLisa Horak, Production CoordinatorLori Keehner, Character &Background DesignerRyan Dirks, AnimatorBrandon Keehner, 2D ArtistBrian Monroe, CompositorJoe Stutzman, EditorArts, Audio / VisualEntrant: Theatre Cedar RapidsAdvertiser: Theatre Cedar RapidsTitle: The Next Act—Bringing Back theIowa TheaterCredits: Rob Merritt, Writer/Editor/Cinematographer/NarrationAaron Brown, Music composerKCRG-TV9, Contributor ofnews footageArts, InteractiveEntrant: University of Iowa,Marketing & DesignAdvertiser: University of Iowa Museum of ArtTitle: University of Iowa Museum of ArtWebsiteCredits: Ben Speare, Web DesignerDustin Quam, Web DeveloperBen Lewis, Web DirectorClaire Lekwa, Content ExpertBen Lipnick, Content ExpertPUBLIC SERVICEPublic Service, Annual ReportEntrant: Benson & Hepker DeisgnAdvertiser: Iowa City Area DevelopmentGroupTitle: ICAD Group Annual ReportCredits: Robyn Hepker, Design/art directionEric Hanson, Editor/writerTruArt, PrinterPublic Service, TVEntrant: Metro StudiosAdvertiser: AAF-Cedar Rapids Iowa CityTitle: ExposedCredits: Diane Slawson, Public Service ChairKendra Smith, ProducerKirk Hayden, VideographerAaron Spears, EditorKeith Hindman, guy that gave awayall the production for freeRuth Paarmaan, WriterSpecial Thanks to Xavier HighSchool and studentsPublic Service, Audio / VisualEntrant: Metro StudiosAdvertiser: United Way of East Central IowaTitle: United Way 2010Credits: Jenna Flugum/Natalie Reittinger,ProducersConnie Westpfahl, ProducerKirk Hayden, VideographerAaron Spears, Editor

silverADVERTISING INDUSTRYSELF-PROMOTIONSelf-Promotion, InteractiveEntrant: GrasshorseAdvertiser: Grasshorse, LLCTitle: Grasshorse WebsiteCredits: Stephen Jennings, Creative DirectorKathy Buxton, ProducerTiffany Webber, ProducerLisa Horak, ProductionCoordinatorKevin Nicholson, WebProgrammerBen Speare, Web DesignerLori Keehner, 2D ArtistSelf-Promotion, DirectEntrant: Henry Russell BruceAdvertiser: MVP Video ProductionTitle: MVP Direct MailCredits: Steve Erickson, President/Creative DirectorShelby Kraus, Account ManagerPaul Bettenga, Senior Art DirectorSelf-Promotion, CampaignEntrant: J.W.Morton & AssociatesAdvertiser: J.W.Morton & AssociatesTitle: Relationships Print CampaignCredits: David Morton, President,Marketing ServicesKim Ketelsen, Copy WriterKevin Northway, Art DirectorMike Fager, PhotographerMike Schlotterback, PhotographerELEMENTS OF ADVERTISINGLogoEntrant: St. Luke’s HospitalAdvertiser: St. Luke’s HospitalTitle: Marion Market logoCredits: Jeanice Blood, Graphics/webSpecialistLogoEntrant: University of Iowa,Marketing & DesignAdvertiser: University of Iowa LibrariesTitle: Iowa City Book Festival LogoCredits: Sarah Lenger, designerLogoEntrant: Lenger Design StudioAdvertiser: Team RubiconTitle: Team Rubicon logoCredits: Sarah Lenger, DesignerLogoEntrant: Benson & Hepker DeisgnAdvertiser: Book MarksTitle: Book Marks logoCredits: Robyn Hepker, DesignerSusan Craig, WriterLogoEntrant: Henry Russell BruceAdvertiser: SourceMedia GroupTitle: SourceMedia LogoCredits: Steve Erickson, President/Creative DirectorShelby Krause, Account ManagerLogoEntrant: Henry Russell BruceAdvertiser: The Chamber, GreaterCedar RapidsTitle: The Chamber LogoCredits: Steve Erickson, President/Creative DirectorShelby Krause, Account ManagerLogoEntrant: Henry Russell BruceAdvertiser: Shive-HatteryTitle: Shive-Hattery LogoCredits: Steve Erickson, President/Creative DirectorJim Erkel, Senior Art DirectorJill Mast, Account ManagerColleen Schutt, ProductionManagerIllustrationEntrant: GrasshorseAdvertiser: ETMC Sleep InstituteTitle: ‘Rest of Your Life’ East TexasMedical CenterCredits: Stephen Jennings, Creative DirectorKathy Buxton, ProducerGwen Barker, ProducerLisa Horak, Production CoordinatorJames Bray, Character &Background DesignerAnthony Whyte, AnimatorJudith Hans-Price, CharacterAnimatorIllustration, CampaignEntrant: J.W.Morton & AssociatesAdvertiser: City Laundering Co.Title: City Workplace Uniforms andMats CalendarCredits: Connie Collins, Art DirectorKim Ketelsen, Copy WriterCedar Graphics, PrinterJane Chukas, ArtistKimberlee Rocca, ArtistStan Fellows, ArtistSarah Shoot, ArtistPhotography, ColorEntrant: The University of IowaAdvertiser: fyiTitle: Kinnick StadiumCredits: Tim Schoon, PhotographerSpecial Effects, Video or FilmEntrant: GrasshorseAdvertiser: ETMC Sleep InstituteTitle: ‘Rest of Your Life’ East TexasMedical CenterCredits: Stephen Jennings, Creative DirectorKathy Buxton, ProducerGwen Barker, ProducerLisa Horak, Production CoordinatorJames Bray, Character &Background DesignerAnthony Whyte, AnimatorJudith Hans-Price, CharacterAnimatorSpecial Effects, Video or FilmEntrant: OnMedia TV Ad SalesAdvertiser: Mr. BeansTitle: BreakfastCredits: Kory Cousins, ProducerChris Davis, Account ExecutiveDan Rouse, Creative ServicesManagerSpecial Effects, Video or FilmEntrant: SourceMedia GroupAdvertiser: KCRG TV9Title: KCRG TV9 - 9.1 AnimationCredits: Jake Vardaman, AnimatorCinematographyEntrant: GrasshorseAdvertiser: Belledora, LLCTitle: ShBoinks Commercial “Katooba”Credits: Stephen Jennings, Creative DirectorKathy Buxton, ProducerTiffany Webber, ProducerLisa Horak, Production CoordinatorJoe Stutzman, 3D Modeler,Lighting & RenderingMike Hendricks, CharacterSetup & Camera TrackingBrian Monroe, Animator,Lighting & RenderingBrandon Keehner, CompositorChris Graber, FabricationLori Keehner, Graphic DesignerSTUDENT ADDY CATEGORIESTelevisionEntrant: Madison WalkerAdvertiser: University of IowaTitle: Grad Party SignCredits: Madison Walker,Writer/Producer/Editor

eativeReFreshRefresh your Creativityat CreativeBloc 2011April 14, 2011TCR is thrilled to welcome you to theIowa Theater Building tonight.Join us again soon!Keynote Speaker: Mike Brown will speak on"Brainzooming around Creative Blocks" checkout his website at www.brainzooming.comBreak-out Sessions: Social Media, SEO,advertising and marketing case studies,managing your data assets and more!366-8591 or www.theatrecr.orgWE WORK AS YOU WORKTO HELP YOU PROSPER®www.zinsrestaurant.com• Long-term customer relationships dating backas much as 75 years.• The most complete array of printing options in thecorridor - under one roof.• On-line tools to speed your job to market.• Financial stability - five generations of family ownership.• Reputation for consistent on-time delivery and great value.Wecreative thinkers!COMMITTED TO THE CORRIDORAND YOUR SUCCESS SINCE 1896Contact us at: 319-337-9623www.truartcolorgraphics.comThere’s a TRU ART to Success!is pleased to support the Addy Awards.227 2nd Avenue SE Cedar Rapids, IA 52401 (319) 363-9467

Clear, compelling copy forAdvertising • Interactive • Public Relations(319) 362-0777 • www.paarlance.comA Family Owned Small Business Since 1990Cutting Edge Engraving ArtsIndustrial, Commercial & Interior ADA SignageAwards and Recognition ProductsLaser & Rotary EngravingVinyl Cut LetteringWater Jet Cutting of Parts & ComponentsAluminum • Stainless Steel • Glass • Ceramics • PlasticsPhone: 319-851-6998 FAX: 319-851-6999Email: ceea@netins.net