Skin cancer campaign evaluation research: technical report (PDF ...

after the conclusion of the free-to-air television advertising over Summer 08/09, inFebruary 2009 (9 th to 19 th February 2008); andafter the conclusion of the cinema advertising over Summer 09/10, in January toFebruary 2010 (29 th January to 12 th February 2010).With the exception of the November 2007, February 2009, and February 2010 fieldwork, wheresome surveys were completed over the weekend, all of the fieldwork was conducted onweekdays and during school term. Each of the November and February surveys wereconducted on comparable dates.The invitations were sent out in batches. The following are the numbers, dates and times forthe invitations to potential respondents for the November 2007, February 2008 and February2009 surveys:November 200732,164 on 13/11/2007 at 5.00pm2,210 on 14/11/2007 at 2.00pmFebruary 200820,899 on 11/02/2008 at 12.40pm1,863 on 12/02/2008 at 10.24am340 on 13/02/2008 at 11.30am2,200 on 13/02/2008 at 1.00pm157 on 15/02/2008 at 9.33amFebruary 20092,125 on 9/02/2009 at 2:30pm150 on 9/02/2009 at 4:00pm17,650 on 9/02/2009 at 4:20pm1,341 on 10/02/2009 at 12:00pm2,359 on 11/02/2009 at 2:30pm919 on 11/02/2009 at 3:00pm1,795 on 13/02/2009 at 2:40pm1,204 on 13/02/2009 at 2:50pm171 on 17/02/2009 at 3:20pm2,000 on 17/02/2009 at 5:00pmDepartment of Health and AgeingEvaluation of Skin Cancer Campaign | 2010 | PAGE 10