Seating is limited and on a first-come, first-served basis. - Taxi

1:45pm – 3:15pm (continued):
Sunday, November 11 th continued
• The 5-Year Plan: A Film/TV Music Business Plan with TAXI Members: Matt Hirt, John Mazzei <strong>and</strong> Dave
Walton – National Room (Mezzanine Level / 2 nd floor) Th<strong>is</strong> class will focus on the production music library side of Film
<strong>and</strong> TV as well as the Underscore/Indie film side. Meet three TAXI members who are all at different stages in the "5-year plan" or
beyond. There will be a brief overview of what production music libraries do, the various models that ex<strong>is</strong>t, where the money
comes from <strong>and</strong> when, <strong>and</strong> how much <strong>is</strong> real<strong>is</strong>tic. Some of the questions that will be answered are: What are the different markets
that use library music? How to build your catalog <strong>and</strong> how big should it be? Should you specialize in one style or do as many
different things as possible? How do you "research" a library to know if they do a good job? Should you find one library <strong>and</strong> sign
all your tracks with them or put your eggs in many different baskets? Don’t m<strong>is</strong>s th<strong>is</strong> class to learn from your fellow members
who have been there <strong>and</strong> done that!
• You Can’t Un-Ring The Bell with David Trotter – O’Hare Room (Mezzanine Level / 2 nd Floor) When making
public, <strong>and</strong> sometimes private statements <strong>and</strong> opinions you may be sending a message to the very people you are hoping to do
business with. Even though it may not be the message you intend.
• SongShop Live! with Jai Josefs – Midway Room (Mezzanine Level / 2 nd Floor) Jai’s renowned Northern California
SongShop has produced record deals, production deals, <strong>and</strong> dozens of film <strong>and</strong> TV placements for its members. Now for the first
time Jai brings the format of th<strong>is</strong> breakthrough group to the TAXI Road Rally. Jai will l<strong>is</strong>ten to songs from participants <strong>and</strong> use
them as a springboard to share all aspects of h<strong>is</strong> knowledge of songwriting in the areas of melody, lyrics, chords, groove,
structure, <strong>and</strong> marketing. Each participant will not only learn what he or she needs to improve the song they brought, but
SongShop members report they learn even more from what Jai says during h<strong>is</strong> feedback on others’ songs. To be eligible to have
your song chosen, you must bring a double spaced lyric sheet with chord symbols written above the lyrics along with a CD (or
live performance) of the song you want Jai to work with. Don’t m<strong>is</strong>s th<strong>is</strong> opportunity to get personal input on your music from
one of the top coaches in the business!
• Using Structure to Help Your Songwriting with Michael Anderson – Logan Room (Mezzanine Level / 2 nd floor)
A look at using structure in your songwriting as a key to help develop your ideas <strong>and</strong> build a song that tells a compelling story.
• Staying the Course <strong>and</strong> Enjoying the Journey with Chuck Schlacter – Kennedy Room (Mezzanine Level / 2 nd
Floor) Creating a catalog of music takes many years of hard work. You are severely underpaid in the early years, with the hope
of being well paid at a future date. Many people quit before they reach the "critical mass" of music in the marketplace to generate
an income stream. Chuck will d<strong>is</strong>cuss how he has stayed focused <strong>and</strong> on track to develop a catalog of 500+ music cues over a six
year period of time. Setting goals, time control, building trust relationships <strong>and</strong> dealing with rejection, in addition to many other
topics, will be d<strong>is</strong>cussed. If you are new to production music, or a longtime pro, you will find a renewed sense of direction <strong>and</strong>
focus from the information Chuck will share in h<strong>is</strong> presentation.
• Live Feedback Master Class with Michael Lloyd – The Theatre (Mezzanine Level / 2 nd Floor) Legendary Producer
Michael Lloyd has made more than 100 Gold <strong>and</strong> Platinum Records, produced countless hit singles, music superv<strong>is</strong>ed dozens of
films, <strong>and</strong> has used songs from TAXI members numerous times over the last few years. Th<strong>is</strong> <strong>is</strong> the first time Michael <strong>is</strong> going to
do a live feedback class at the Road Rally, <strong>and</strong> if you're lucky enough to get your CD drawn r<strong>and</strong>omly from the box during that
session, you're going to be learning from a true master of the craft. Michael also happens to be a partner in Curb Records. Blow
him away, <strong>and</strong> you never know what could happen. Th<strong>is</strong> <strong>is</strong> class you do not want to m<strong>is</strong>s!
• L<strong>and</strong>ing Sponsorship <strong>and</strong> Endorsement Deals with Ravi – Orly Room (Mezzanine Level / 2 nd Floor)
It's about how to "sell out" while keeping your integrity intact. The secret <strong>is</strong> to not sell out at all! Ravi teaches how to find the
right match in sponsors <strong>and</strong> secure desirable art<strong>is</strong>t endorsement deals. He outlines the structure of an effective marketing
proposal, as well as the mutual expectations <strong>and</strong> responsibilities of both the art<strong>is</strong>t <strong>and</strong> product manufacturer. Learn how to create
added value <strong>and</strong> market your career in a way that helps you garner the support you need.