Cortefiel Factsheet 2012 - Permira

grupocortefiel• Grupo Cortefiel is one of Europe’s top fashion names operating inthe specialised chain sector.• Founded in Madrid in 1880, today it is present in 60* countries andhas 1,793* points of sale.• Cortefiel, Pedro del Hierro, Springfield and women’secret are thefour brands that make up Grupo Cortefiel, which also owns FiftyFactory, a chain of outlet stores. Each one has its own design teamand a customer-oriented sales and management network.• In order to guarantee maximum efficiency in the managementof this multi-format business model, the Group’s head officescentralise the administrative, financial, technological, expansion,outsourcing and human resource services, as well as other majorcorporate executive functions.• Distribution is organised around a network of logistics centrescentralised at the Aranjuez platform in Madrid, which opened inAugust 2008. The company also has international buying offices inSpain, Hong Kong and India.• Grupo Cortefiel’s consolidated expansion policy includes theopening of direct operated stores and franchises. The directmanagement system is implemented mainly in Europe, whilst thefranchise system is the primary vehicle for international expansion.• Skilled professionals of more than 20 nationalities work to ensureexcellence in all the Company’s products and services, obtaininga turnover of 943 million euros in 2010.*Data as of November 2011

points of saleMIDDLE EAST& AFRICA173 points of salein 16 countriesPoints of sale CTF PdH* SPF WS TotalArmenia 1 1Azerbaijan 1 1 2Bahrain 1 1Egypt 2 12 6 20Iran 2 2 4Iraq 1 1Israel 14 9 23Jordan 2 2 1 5Kuwait 1 2 7 10Lebanon 4 1 8 2 15Morocco 5 6 3 14Qatar 1 2 3 6Saudi Arabia 8 20 28South Africa 2 2Syria 3 3 6UAE 2 24 9 35Total 25 1 77 70 173*Stand alone (PdH woman)Data as of November 2011

cortefielCortefiel is the Group’s original brand. Created in 1946, it targets menand women aged between 35 and 45 with a youthful outlook on lifeand an open, enquiring mind.Through its collections, the Cortefiel brand enjoys a loyal customerbase, built up over fifty years, who trust a fashion alternative offeringquality and fabulous styles. Cortefiel offers the latest fashion combinedwith comfort for those who see the world through today’s eyes.Steady growth over the years has turned Cortefiel into a consolidatedbrand and a major fashion reference.Today Cortefiel is present in 21 countries with 369 direct operatedstores and franchises.Key informationEstablished 1946Points of sale 369Countries 21

Presence and points of saleCortefielPoints of saleCTFAlbania 1Andorra 2Belgium 6Costa Rica 1Cyprus 6Egypt 2France 3Jordan 2Kazajstan 2Kuwait 1Lebanon 4Mexico 9Morocco 5Portugal 42Qatar 1Saudi Arabia 8Serbia 2Slovakia 2Spain 267UAE 2Venezuela 1CTF Total 369

Cortefiel stores

Pedro del hierroGrupo Cortefiel acquired the brand Pedro del Hierro in 1992, rapidlyturning it into a top name with a natural, and a unique sense ofurban style inspired in today’s contemporary self-confident menand women.Personality and a unique sense of styleKeyinformationAcquisition of the brandby the Group 1992The design of the Pedro del Hierro brand is always in constantevolution, harmoniously combining the essences of fashion and thevisionary aspect of trends, dressing for pret-a-porter, haute couture,or urban style.Pedro del Hierro embarked on its international expansion strategyin 2007. Today it is present in 21* countries and 388* points of sale,including stand alone boutiques selling PdH woman exclusivelyand corners in Cortefiel stores selling both Pdh man and womancollections.Points of sale 388*Countries 21**Stand alone (PdH woman ) + Cortefiel stores.

Pedro del hierro

Pedro del Hierro stores

SPRINGFIELDGrupo Cortefiel’s most youthful and urban brand was first created in1988 as an alternative to traditional men’s fashion stores. Based onthe philosophy of ‘basics at unbeatable prices’, Springfield opened itsfirst store on Madrid’s Calle Bravo Murillo, a prime location just a fewminutes from the Glorieta de Cuatro Caminos.The positive response to the launch led Grupo Cortefiel to expand itsbasic range, introducing collections in keeping with the latest trends.Since then, Springfield has enjoyed a steady and sustained growth.The launch of the women’s collection in 2006 is another milestone inthe label’s development.Springfield Man & Woman target young men and women between20 and 30 with a relaxed outlook on life and fashion. Each seasonthe label’s designers observe, combine and adapt the latest trendsto create a style ideal for any time of day. The unique use of colour,combining a meticulous attention to pattern, the wash and designprocess is the unmistakable hallmark of a ‘relaxed casual style’ on allits creations.Four years after its creation, Springfield embarked on an internationalexpansion, opening its first stores in Portugal, and is now present in 48countries with 840 sale points, under franchise or as stores.Key informationEstablished 1988Points of sale 840Countries 48

Presence and points of saleSpringfieldPoints of saleAlbania 2Andorra 4Australia 2Austria 3Azerbaijan 1Belgium 25Bosnia 6Cyprus 18Czech Republic 6Dominican Republic 1Egypt 12France 57Germany 14Hungary 12Iran 2Iraq 1Israel 14Italy 49Jordan 2Kazajstan 5Kosovo 1Kuwait 2Lebanon 8Luxembourg 5SPFMacedonia 3Malaysia 4Malta 3Mexico 20Morocco 6Peru 8Poland 10Portugal 51Qatar 2Romania 5Russia 47Serbia 9Singapore 8Slovakia 2South Korea 3Spain 316Switzerland 1Syria 3Taiwan 8The Netherlands 35The Philippines 11UAE 24Ukraine 7Venezuela 2SPF Total 840

Springfield stores

WOMEN’SECRETwomen’secret sells lingerie, sleepwear, accessories and swimwearfor the modern women between 25 and 40. The design team developnew ideas to make women’s lives easier and happier, on occasionsgenerating emotions and at other times offering solutions.women’secret is proud of being a specialist in the world of women.women’secret was created by and for women, with the objective ofcreating a global brand capable of combining prestige, femininity,contemporary looks and excellent value for money.women’secret was founded in 1993, and its first store opened in thecentre of Madrid. Since the early days, women’secret is committed tobeing a leader in creativity, efficiency and awareness in the underwearand lingerie sector.In 2001, women’secret embarked on an international expansionstrategy and today has 536 stores in 45 countries.The women’secret online store sells throughout the metropolitan eurozone.Key informationEstablished 1993Points of sale 536Countries 45

Presence and points ofsale women’secretPoints of saleAndorra 1Armenia 1Azerbaijan 1Bahrain 1Belarus 2Belgium 17Bermuda 1Chile 4Colombia 5Costa Rica 1Croatia 9WSCzech Republic 4Dominican Republic 1Egypt 6France 12Hungary 9Iran 2Israel 9Italy 9Jordan 1Kazajstan 2Kuwait 7Lebanon 2Luxembourg 1Malaysia 2Malta 2Montenegro 1Morocco 3Panama 2Poland 1Portugal 38Qatar 3Romania 2Russia 50Saudi Arabia 20Serbia 10Slovakia 1South Africa 2South Korea 19Spain 237Syria 3The Netherlands 3UAE 9Ukraine 14Venezuela 6WS Total 536

women’secret stores

GRUPO CORTEFIEL’SON LINE STOREScortefiel.compedrodelhierro.comwomensecret.comspf.com

www.grupocortefiel.com