April, 2013 - Music & Sound Retailer

InsideVOLUME 30 NO. 4FEATURES24ON THE COVERGuitar Sales Hit A High NoteThe Retailer regularly covers the state of the broader economy, analyzing the extent to which all the“macro” factors affect the music products market. As the first quarter of 2013 closes, we find ourselves in amuch better place than we had been in even three months ago. Guitar sales have shared in this positivity.ON THE COVERRattle And StrumWe’ve gathered prominent members of the guitar manufacturing community, representing a range ofcompany sizes and product focuses, and sought their impressions about the relative strength of the market,recent trends and ways of ensuring that the number of guitar players increases.22202423BUZZLatest 3People 16Products 20COLUMNS26 The Music & Sound Independent Retailer28 Five Minutes WithAna Jaramillo, National Sales Manager, CHAUVET DJ, has been with Chauvet for 12 years, her passion andenthusiasm continuing to grow as, simultaneously, she’s ascended to increasingly responsible positions.32 MI SpyThe MI Spy’s coast-to-coast sleuthing, looking for music stores delivering the very best in service andvalue, has brought our secret agent to Pittsburgh PA. What does “the Steel City” have in store? Steelyourself for adventure!36 Special To The RetailerWe have begun to observe retailers starting to establish rental programs that extend well beyondfunneling B&O products to schoolchildren. The time has never beenbetter for this continuing profit center.37 Special To The RetailerThe adoption of amplifier modeling technology has continued togrow. David Fuller of QSC offers solutions for amplifying modelingprocessors on stage.38 Shine A LightGrandma’s Music & Sound is currently the largest music store in thestate of New Mexico, but that wasn’t always the case. We share thestore’s story.40 Sales GuruGene Fresco believes persistence is a vital element to success. He tells you why, no matter whatobstacles you face in life, you must persist.42 Business & MarketingEverybody’s on Facebook now: people, organizations and businesses just like yours. David Hallexplains how to get your first 1,000 Facebook fans.44 VeddatorialDan Vedda thinks most of us are passionate about making music. But, despite that, too few of us tryhard enough to spread the passion for making music.54 Under The HoodPRS Guitars’ development of the 2-Channel Custom has been ongoing for a few years. In this article,we zero-in on the product, exploring its unique value proposition.4