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Perceptions of CO2 Report - Global CCS Institute

Perceptions of CO2 Report - Global CCS Institute

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5 Internet surveyFindings from the initial qualitative work gave important insights which were explored in more detailthrough a 25-minute internet survey, completed by 2,470 respondents. For additional details onrecruitment, see section 5.2 below. All participants answered the same questions, but in the course<strong>of</strong> the survey they were presented with different types <strong>of</strong> information as described in the followingsections. Figure 2 provides an overview <strong>of</strong> the survey sequence from beginning to end when it isread from top to bottom. “Outputs” at the right represent information collected by the survey.Figure 2: Overview <strong>of</strong> survey processTo test the effects <strong>of</strong> information provision, several measures were repeated before and afterinformation was provided. The survey was designed in such a way as to incorporate nineconditions or versions that differed according to the combination <strong>of</strong> information about CO 2presented to respondents. This design allowed the influence <strong>of</strong> different types <strong>of</strong> information to betested, as described in section 5.4 below. A complete list <strong>of</strong> survey questions and pieces <strong>of</strong>provided information can be found in Appendix C.The following sections describe the survey sequence.10 | Understanding how individuals perceive carbon dioxide

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